工商管理 专业英语.docx

1、工商管理 专业英语宁波大学答题纸（20 13 20 14学年第 1 学期）课号： 012M13CA1 课程名称： 专业英语 改卷教师： 学号： 116010047 姓 名： 胡颖杰 得 分： Content 1Lenovos five year strategies 3Foreword 3Lenovos vision 4Foundation 5Introduction 5Leadership 6Products and services 7Smartphones and tablets 7Smart televisions 7Personal and business computing 8C

2、hallenge 9Marketing 10China 10United States 11Five years strategies (owing to my own view) 11Marketing 11North Europe 12Others 12Mergers and acquisitions 12Overall 13Lenovos five year strategiesForeword As the survey that was done by Chinese quality committee and the CCW Research, Lenovo has achieve

3、d “the first product to choose in the Chinese IT consumption market” owing to its advance technical strength and excellent service. It is the twelfth time that Lenovo had won the price.According to the latest data that was given out in July by IDC and Gartner(two professional market research firm),

4、Lenovo has became words largest personal computer supplier. The IDC pointed out that the worlds market share of the second quarter in 2013 has increased to 16.7% and became the leader of personal computer industry.In the 9th July 2013, Lenovo announced that they had made a great progress in the worl

5、ds richest company of the top five hundred. In the last year, their rank was three hundred and seventy and due to last month, they became the three hundred and twenty nine. Their business volume has reached thirty four billion dollarsLenovo has the potential to harness and build upon our experiences

6、 and successes in Chinese IT industry, but we need your help to achieve this goal.Lenovos visionLenovos vision is that Lenovo will create personal devices more people are inspired to own, and the culture that more people are aspire to join and an enduring, trusted business that is well respected aro

7、und the world. This vision guides us in pursuit of Lenovos mission to become one of the worlds greatest personal technology company. And this will be accomplished by the following three parts: Personal Computers:Lead in PCs and be respected for our product innovation and quality. Convergence:Lead th

8、e industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content. Culture:Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with.FoundationLiu founded Lenovo in 1984 w

9、ith a group of ten engineers in Beijingwith the help of 200,000yuan. Lenovo officially states that it was founded on 1 November 1984. Lenovos incorporation was approved by the Chinese government on the same day. Jia Xufu, one of the founders of Lenovo, indicates the first meeting in preparation for

10、starting the company was held on 17 October of the same year. Eleven people, the entirety of the initial staff, attended. Each of the founders was middle-aged members of the Institute of Computing Technology, Chinese Academy of Sciences. The 200,000 yuan was used as start-up capital was approved byZ

11、eng Maochao. The name for the company agreed upon at this meeting was the Chinese Academy of Sciences Computer Technology Research Institute New Technology Development Company.Their first significant effort, an attempt to import televisions, failed. The group rebuilt itself within a year by conducti

12、ng quality checks on computers for new buyers. Lenovo soon started developing a circuit board that would allow IBM-compatible personal computers to processChinese characters. This product was Lenovos first major success. Lenovo also tried and failed to market a digital watch. Liu said, Our managemen

13、t team often differed on which commercial road to travel. This led to big discussions, especially between the engineering chief and myself. He felt that if the quality of the product was good, then it would sell itself. But I knew this was not true, that marketing and other factors were part of the

14、eventual success of a product. Lenovos early difficulties were compounded by the fact that its staff had little business experience. We were mainly scientists and didnt understand the market, Liu said. We just learned by trial-and-error, which was very interestingbut also very dangerous, said Liu. I

15、n 1990, Lenovo started to manufacture and market computers using its own brand name.Introduction Lenovo is a Chinese multinational technology company with headquarters in Beijing, China, and Morrisville, North Carolina,United States.It sells personal computers ,tablet computers, smartphones, worksta

16、tions, servers, electronic storage devices, IT management software andsmart televisions. In the second quarter of 2013 Lenovo was the worlds largest personal computer vendorby unit sales.It markets theThinkPadline of notebook computers and theThinkCentreline of desktops. Headquartered in BeijingLeno

17、vo Building, Lenovo has operations in more than 60 countries and sells its products in around 160 countries. Lenovo was founded inBeijing in 1984 and incorporated inHong Kongin 1988 under its previous name, Legend. Lenovo is listed on theHong Kong Stock Exchangeand is a constituent of theHang Seng C

18、hina-Affiliated Corporations Index, often referred to as Red Chips.LeadershipYang YuanqingHe is the chairman and chief executive officer of Lenovo. One of his major achievements was to lead Lenovo to become the best-selling personal computer brand in China since 1997. In 2001, Business Week named hi

19、m one of Asias rising stars in business. According to Lenovos annual report, Yang earned 14 million dollars including 5.2million dollars in bonuses, during the fiscal year that ended in March 2012. Liu ChuanzhiHe is another founder and chairman of Lenovo. He was trained as an engineer at a military

20、college and later went on to work at Chinese Academy of Sciences later he was sent to work as a laborer on a farm.Jerry Yang In the early 2013, Lenovo announced the addition of Yahoo founder Jerry Yang to its board. Lenovos CEO said” Jerrys appointment as an observer to our board furthers Lenovos re

21、putation as a transparent international company”. Speaking of Jerry, Yang said” we believe that they will add a great deal to our strategic thinking, long-term direction and, ultimately, our ability to achieve our aspirations in the PC plus era.”Products and servicesSmartphones and tablets Lenovo la

22、unched theLePhonein China in order to compete against other smart phones. These same phones are marketed as IdeaPhones outside of China. In early 2013, Lenovos CEO announced that the company would start selling mobile phones in the US by the end of the year.According to IHS iSuppli, Lenovo was a top

23、-three smartphone maker in China with a 16.5% market share in the first quarter of 2012. According to a May report released by IDC Lenovo ranks fourth in the global tablet market. As of November 2012, Lenovo was the second largest seller of mobile phones in China when measured by volume. Smart telev

24、isionsIn November 2011, Lenovo said it would soon unveil asmart televisionproduct called LeTV, expected for release in the first quarter of 2012. The PC, communications and TV industries are currently undergoing a “smart” transformation. In the future, users will have many smart devices and will des

25、ire an integrated experience of hardware, software and cloud services. Liu Jun, president of Lenovos mobile-Internet and digital-home-business division. Personal and business computingWhile many argue that computing is entering a post-PC era, Lenovos CEO,Yang Yuanqing, believes that the personal com

26、puter is still relevant and that computing is really entering what he calls the PC plus era. In order to avoid commodity pricing and compete against mobile devices, Yang has pushed Lenovo to pursue innovative new PC designs such as its popularIdeaPad Yogaproducts, ThinkPad Helix, and ThinkPad Twist.

27、 Lenovo has achieved significant success with this high-value strategy and it now controls more than 40% of the market for Windows computers priced above 900 dollars in the United States. ThinkPadThinkPad is a line of business-orientedlaptop computersknown for their boxy black design, modeled after

28、a traditional Japaneselunchbox.ThinkPads were originally anIBMproduct; they have been manufactured and sold by Lenovo since early 2005, following its acquisition of IBMspersonal computerdivision. The ThinkPad has been used in space and is the only laptop certified for use on theInternational Space S

29、tation. ThinkCentreThinkCentre is a line of business-orientedDesktop computerswhich was introduced in 2003 by IBM and since has been produced and sold by Lenovo since 2005. ThinkCentre computers typically include mid-range to high-end processors, options for discrete graphics cards, and multi-monito

30、r support. ThinkServerThe ThinkServer product line began with the TS100 from Lenovo.The server was developed under agreement withIBM, by which Lenovo would produce single-socket and dual-socket servers based on IBMs xSeries technology.An additional feature of the server design was a support package

31、aimed at small businesses.The focus of this support package was to provide small businesses with software tools to ease the process of server management and reduce dependence on IT support. ThinkVision displaysHigh-end computer displays are marketed under the ThinkVision name. ThinkVision displays s

32、hare a common design language with other THINK devices such as theThinkPadline of notebook computers andThinkCentredesktops.IdeaPadThe IdeaPad line of consumer-orientedlaptop computerswas introduced in January 2008. The IdeaPad is the result of Lenovos own research and development; Unlike the ThinkPad line of notebooks, its design and branding were not inherited from IBM. The IdeaPad lines design language differs markedly from th