BEC中级口试历年真题PART2和答案汇总.doc

1、. .BEC中级口试历年真题PART2及答案汇总真题二Whatis important when entertaining clients? types of activities CostFirstly,we must chooseappropriate types of activities to entertain different clients. Differentclients have different tastes interests and hobbies. In order to make them feelsatisfied and comfortable we mu

2、st choose the activities they prefer and areinterested in. For example if you find your client has a taste for art or musicthen take him or her to a concert. If he or she is a sports fan take him or herto the sports event.Secondly, Cost isnot always the essential thing. How much we spend is dependin

3、g on thenature/characteristics of the transaction or the size of the deal. Butsometimes we should consider the profit issue. If the company is expecting tomake big gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its clients. The ideal plan

4、wouldbe spending as little money as possible to get the deal done. But you must notoffend your clients. You should make them feel being welcomed.Whatis important when choosing retail premises to rent? Locationof site (transportation) Lengthof contract Demandfor products or services Laborcosts Compet

5、ition Localworkforce availableFirstly, locationof site is very important. You need to consider whether its convenient andeasy for raw material supply and transporting out the products, whether itseasy to get access to the electricity, water, gas and other supporting energy,whether its convenient for

6、 staff to go to work.Secondly, lengthof contract is also important. Longer contract would cover issues in moredetails. The contract should cover certain matter, which are likely to happen,such as, assignment, service charges.What isimportant when deciding on packaging for products？ Image production

7、processThe packaging ofour products is in fact a kind of advertisement for our products. So when wedecide on packaging for products we must first consider if the packaging canreflect the image of our products. It must best represent the quality of ourproducts through its design and layout which can

8、attract our customers to buyour products. The packaging should show the distinctive features of our productsso that every customer can have a better understanding of our products afterjust taking a look at our products. Andwe should make sure that the customers can identify our products immediatelyt

9、hrough the packaging.Besides, theproductionprocess decides the physical characters of your products. Forexample, what they are made of, metal glass or wood? Because of thesecharacters you have to select different kind of packaging. For example beingfragile your products made of glass should be packa

10、ged in a soft containerwhich can stand the impact of collision. Your wood products should be kept inthe anti-wet and anti-mold packaging. As for metal products anti-wet andanti-rust packaging is necessary. Appropriate packaging can ensure the quality ofyour products during the delivery.Whatis import

11、ant when packaging? image production process convenienceFirst of all, whenpackaging, its very important to choose the color, shape and design thatconvey the high-quality image to our customers. With special appearance, ithelps make the product distinct from others and attract consumers attention.Sec

12、ond, productionprocess is also important, the product will be handled for many times duringits production process, so the packaging material we use should be strongenough to resist any damage.(we should also consider the transit process sothat the package we design will protect the product against s

13、poilage.Apart from thistwo aspects, its also of great importance to offer consumers convenience. Packagingshould be designed in such as way to make it easier for customers to open thecontainer and use the product.What isimportant when selecting staff for promotion? Attitude to work Current performan

14、ce Personal qualitiesAttitude to work工作态度: The staff who hold a positive attitude toward work should bepromoted. If a person likes his job, he will devote his heart and soul into thejob and try every effort to accomplish the task. Moreover, his hard-workingmight well influence the other staff and se

15、t a good example for them. Thecompany needs such kind of spirit.Currentperformance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one whogets the chance should be the best one among all staff. Otherwise other staffwont be convinced. C

16、urrent performance can just tell all staff what he or shehas done and can also tell the staff the reason for promotion. Then everybodywill try his/her best to work hand and make some achievements.Personal qualities人品:Relevant personal qualities are important as well, such as loyalty to thecompany, r

17、esponsibility and so on, since these qualities can establishcredibility and integrity among colleagues. The selecting staff should be as acontributor to the company and as a person of high personal standing with acapacity for leadership.Communicationskills，Cooperation skillsWhat is importantwhen con

18、sidering a career change? Further study or training Opportunities for future promotion Salary Location Company reputationFirstly, furtherstudy or training cannot be neglected, since training can keep their skillscurrent and up-dated, thus making them more competitive throughout their lives.Secondly,

19、 future promotionnormally provides an increase in pay and status and brings you a sense ofcareer achievement.Thirdly, Salary isnot the most important thing in the world. I do think so. But without money, wellbe in difficulties. When we cant support our families, we will naturallyconsider career chan

20、ge.Location must betaken into account, especially for one who is married and has children. If thenew job means relocation, moving to a strange city, it can be a great threat toones family life, and various problems will arise, such as childrens education,etc. Besides, people have to consider whether

21、 the climate, food and the culturethere fit them or not.What is importantwhen planning an advertising campaign? Market research Selecting appropriate mediaMarket research:It enables you to know what is popular in the market and what prices customerscan accept. All the above are very crucial for you

22、to decide when, where andwhom you can give your advertisement.Selectingappropriate media: For example, if your new product aims to reach young people,it is a wise choice to put an advertisement on either TV or Internet, for theyoung are used to getting news there. Or it will be a waste of money.Pric

23、ing: Aftercarrying out market research, we can know what the most rational price of a newproduct is.What is importantwhen choosing transport for business trip? Convenience Cost-effectiveness ComfortFirstly,Convenience transport can help to make your trip easy, efficient and free fromfatigue.Secondly

24、, It isadvisable not to choose a transport whose cost is beyond your budget, sinceexpensive transport can even stop you from meeting your targets. You shouldnever allow this kind of cost to ruin your whole business.Finally, Comfortmeans being physically relaxed and contented, free from worries andun

25、happiness. With comfortable transport, you can arrive well rested and readyfor your work. This is vital for the success of your business.Whatis important when exporting goods or services for the first time? Cultural differences Professional adviceWhen exportinggoods or services for the first time ,i

26、t is very important to consider culturaldifferences. Cultural differs from country to country. People in differentcountries have different tastes and needs for goods or services. In order tocater to the tastes and needs of people in foreign countries, a company shouldtake cultural differences into c

27、onsideration when exporting goods or servicesfor the first time. Otherwise, the goods or services wont sell well.Professionaladvice is also important. Since the company has never done internationalbusiness before, it may lack experience of exporting goods or services. If thecompany seeks professiona

28、l advice, it may avoid marketing disasters which maylead to big losses. In addition, its also important for the company to locatea good exporting firm which can provide great assistance in selling goods orservices to foreign countries.Whatsimportant whendealingwith complaints from clients? Offering

29、an apology suggest a solution to the problemOffering anapology is the very basic level. When the clients think that they have receivedunfair treatments, the first thing that the company should do is to calm themdown and try to keep the client. An apology is the first step and a usefulmethod to maint

30、ain control of the situation. Offering an apology is animportant gesture to show that the hosting company is fully aware of thesituation and would like to take the potential responsibility for its mistakes.The complaining clients would feel that their complaints are being paidattention and may there

31、fore be happy to proceed to the transaction with thehosting company.It is necessary tosuggest a solution to the problem as well.The clients wantto enter into the transaction in a good mood and with a reliable andtrustworthy business partner. Apart from an apology, the client would want tohave the pr

32、oblems and misunderstanding solved before their communication movesto the next level. If the hosting company failed or refused to suggest asolution, its sincerity of entering into the transaction would be put intodoubt.What is importantwhen setting prices for new products? Production costs Competitors prices Demand QualityThe first thing wemust take into account is Production costs when setting prices for newproducts. Prices should cover the costs, such as insurance, raw