房地产论文外文原文及译文文档格式.docx

1、一、外文原文Survey on the Applications of Big Data in Chinese Real Estate EnterpriseAbstract:This paper focuses on the present applications of big data in Chinese real estate development and marketing from the perspective of real estate enterprises. The problems in this practice for big datas application

2、are analyzed by now. Whats more, the possible solutions to solve the above problems are proposed in this paper. It benefits the real estate enterprises to strength their competition with big data technology.Keywords: Big data,Chinese real estate enterprises,application status1 IntroductionThe explos

3、ion of data volume fueled bystunning and exciting advances in the computer technology and Internet techniques made the big data the focus of widespread attention. As early as 2000, in the first few weeks of Sloan Digital Sky Survey the data size observed by telescope in New Mexico is bigger than tha

4、t has been collected in the entire history of astronomy. Big data almost derives its origin from astronomy. In addition to natural science such as astronomy, biomedicine, geoinformatics and other fields easily accompanied by enormous data volume, big data is widely known in social life. Especially i

5、n recent years, the appearance of cloud computing and the IOT speed up the arrival of“the era of big data”.It says that Google and Baidu have to deal with dozens of petabytes every day; there is a video length of over one hour released on the YouTube per second; there are more than one billion Faceb

6、ook accounts uploading almost ten million photos every day with “like” and comment up to billions; Taobao generates about 20TB data every day with over 35 billion transactions on November 11th. This size of data is far away from the perception we had in pre- information-era society. In addition, the

7、re are more and more personal information controlled by banking andfinancial industry or some telecommunications industry; industrial data collected by pervasive sensors also rises sharply. As the CBC Capital chairman Tian Suning puts it, “Now, an age of mass production, sharing and application in b

8、ig data is approaching.”There is no doubt that data resources are crucial in the age of big data. A number of enterprises have gained excellent decision making capabilities and immeasurable economicbenefits through valuable information produced by data mining.In order to keep Chinese economic develo

9、pment in a sustainable, sound and rapid manner, it isvery important for real estate enterprises to take full advantage of big data because of the status of real estate industry as a pillar industry of the national economy. Especially when property prices continue upward or property bubble inflation

10、involves the national economy and peoples livelihood, those real estate enterprises should make effective use of big data to tap the potentials.Solving the problems in applications on Big data, improving the abilities of investment and marketing, the estate will be able to keep playing a fundamental

11、 guiding role in national economy.2 LiteratureTo understand thoroughly the big data phenomenon is late in last several years relative to the recognition of usual data. So is the related academic research. Actually, it received high attention from academic and industrial sector at once presented, fol

12、lowed by the big data boom both in theory research and practical application. Chinese property enterprises seize opportunities in time making successful practices, though the systematic research about the applications in big data in academia is not sufficient so far.It is McKinsey that first puts fo

13、rward the concept of big data. Big data has become an important factor of production permeating into different industries and functional areas for now. The mining and applications of large data means a new wave of productivity growth and consumer surplus. Viktor Mayer-Sch nberger stared the research

14、 on big data. He is also known as the prophet of the era of big data. He made a point that prediction is the core of big data. The transformation from samples to the overall data, the change from the pursuit of exactness to acceptance uncertainty and the correlativity instead of causality are indisp

15、ensable to prepare for the age of big data. He also studied how to make a choice from complicated data volume and then how to build the positive healthy future. The Nature made big data special issue as early as 2008,describing the potential value of big data and the challenge from data handling tec

16、hniques in Internet technologies, biomedical and environmental sciences, cloud technologies and other fields. Likewise, the Science, one of the top international academic journals, published a special issue to convey the ideas of the time of big data. In 2012, the European academy of informatics and

17、 mathematics studied big data systematically including the management of big data, the direction and results of academic research. In the area of applications of big data in realty, LohrS. holds the view that the property sales forecasts for the next quarter depended on big data is much more precise

18、 than that made by economists. Brown B and Chui M et al. believe that the reaching of big data provides potential for both realty enterprises and realty buyers with direct data sharing, bypassing the estate agents. And this can be a shock to the sense of data property right.The MIIT stressed four in

19、novative projects on key techniques including information processing technology in the twelfth five- year plan in December 2012, though “big data” was not official definition then. The information processing technology such as mass data storage technique and video image intelligentanalysis is closel

20、y related to big data. With the time of cloud, big data is not only the IT hot word but also the focus of academic study. Studying a lot, Wang Shan at RenMin University of China illustrates the performance objectives of big data analytics platform. She reviews the framework of big data warehouse des

21、igned for analysis, supplying theory base for the structure of big data. Li Guojie and Cheng Xueqi at the Institute of Computing Technology in the Chinese Academy of Sciences make a systematic exposition on the academic development of big data and the challenge in applications from a scientific rese

22、arch perspective, coming up with the implications of big data study.The present domestic researches center on fields with large amounts of data easily available, such as library information management system and the building of digital library, the influence of big data to culture and media, the bus

23、iness marketing and accounting context with big data, the micro-miniature credit management based on big data, diseases control and prevention depended on big data, and so on. In spite of some achievements, the applications of big data in a few certain fields are more advanced. For example, there ar

24、e quite a few portal sites support big data sharing and communication, while the academic research on big data resources or how to value these resources is deficient. And the studies on the range of issues of data sharing or transaction are less. Similarly, the academic research on big data of real

25、estate is also behind the realty entrepreneurs practice. Chen Dachuan and Zhang Baoshan studied the application of big data in housing information system to propose the building of big housing database in 2012. Yan Juan studied the realty enterprises precision marketing based on big data in 201. By

26、now, the research is not in-depth or complete enough compared with the practical applications.3. The Present Applications of Big data in Chinese Real Estate EnterprisesRegarding big data as the “future petroleum resource”, White House stared the Big data Research and Development Program. It is appar

27、ently to us to get the point. At the industrial level, the age of big data likely offer an even greater space for growth for those enterprises with a huge number of data and advanced data handling techniques. It seems that the property bubble is not endless and the housing price will back suitable s

28、ooner or later. Then its the key to realty development and marketing for Chinese real estate enterprises to use big data effectively.Those huge numbers of data with variety and complexity brings new revenue model and vast space for development. In current applications of big data, the realty enterpr

29、ises including developers, agency and property management companies all expand multiple comprehensive business domains. The realty development operation, intermediary services and propertymanagement are bound together inextricably. Mainly, this paper centers on realty development and marketing to il

30、lustrate the current applications of big data in Chinese real estate enterprises.3.1. The Applications of Big data in Realty DevelopmentBig data provide strong support for a more rational way to develop. It benefits realty enterprises to implement diversified investment through data remining for pot

31、ential value. The digital personal information and the revolutionary changes in the way of thinking make innovative investments the new revenue growth opportunities for realty enterprises in the age of big data.3.1.1. Rational Investment and Diversified DevelopmentThere are more than 660 cities in o

32、ur country with different housing price and different appetite for investment as well as diverse natural environment and situation on economic development in different regions.The real estate market is still rising steadily overall, but the phenomenon of ghost towns of empty houses seriously deviates from developers expectation. Fortunately, the history of real estate is long enough for these enterprises to possess large numbers of data, such as geographic location, situation on economic development, urban planning and policy orientation, investment under con