McK 麦肯锡PPT培训和模版2016年新.pptx

1、WORKING DRAFTLast Modified 4/3/2018 7:54 PM China Standard Time Printed 2016/11/6 下午 04:07 Taipei Standard Time,McKinsey Style Page Collection,2016年,机密和专有未经许可，任何对此资料的使用严格禁止,For better charting,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,目录,TipsQ

2、uantitative chartsConceptual chartsText chartsFor MeetingFor Opening,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,1 注,3,布局要求示例,资料来源：,左 右结 构,一般而言，只需要制作如下布局的页面已经可以满足基本的演示文稿制作要求，这 些页面相对较T为it标le准化，容易把握，便于明确结构，突出主题Unit of measure,图 文结 构,表 格结 构 二,表 格结

3、构 一,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,4,MI新人需要牢记“五个一”来提升和完善自己的麦肯锡风格演示页1,资料来源：培训小组,五,1 此处仅针对提升演示页的视觉效果，并不涉及演示页的内容,对于MI的新人，除了牢记五 个一的“术”，更需要理解 三个“道”白纸一张：忘掉过往工作中 对画演示页的习惯，从零开 始学习，新技能GET内容关注：画好演示页只是 基本要求，高效的Charting 可以让我们有更多精力关注 给客户传达的内容百页练

4、习：熟能生巧，勤于 练习，多看好的演示页，画 到一百页刚入门，画过一千 页才能出山,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,Title,Unit of measure,View format:Normal view:Ctrl+3,Sort view:Ctrl+4,Start from beginning/current slide:F5/Shift+F5,Go to slide number:number+EnterDisplay/ret

5、urn a blank black/white slide:B/WSwitch between different PPT Files with/without mini window:Alt+Tab,View and slide show options,Undo&Redo:Ctrl+Z/YFind:Ctrl+F,Save:Ctrl+S,Copy&Paste:Slide show options:,Copy/Cut/Past:Ctrl+C/X/VPaste special:Ctrl+Alt+V,热键列表 必背General editing,Insert&edit textbox:Insert

6、:Alt+QSplit/join:Ctrl+Alt+JText2Autoshape:Alt+Shift+ZBold/Underline/Italics:Ctrl+B/U/IBullet points level down/up:Tab/Shift+Tab,Text editing,Element alignment&distributionAdjustment：Same size:Alt+Z,Group:Ctrl+G Ungroup:Ctrl+Shift+G,Align center:Ctrl+Alt+C Align middle:Ctrl+Alt+M,1 注,S资O料U来RC源E：:M;Mc

7、Kinsey plug-in quick keys list,5,Distribution：Horizontally:Alt+Shift+HVertically:Alt+Shift+VGrouping：,Alignment：Align and grouping:Alt+GAlign bottom/top/left/right:Ctrl+Alt+Arrow,Insert elementsInsert new slide:Ctrl+MDuplicate a slide:Ctrl+D,Insert slide elements:Sticker:Ctrl+Alt+S,Legend:Ctrl+Alt+L

8、,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,Title,热键列表 完整,View format:Normal view:Ctrl+3Sort view:Ctrl+4Fit to window:Ctrl+5,Slide show options:Start from beginning/current slide:F5/Shift+F5,Go to slide number:number+EnterDisplay/return a blank

9、 black/white slide:B/WSwitch between different PPT Files with/without mini window:Alt/Ctrl+Tab,View and slide show options,Ctrl+Alt+Q,Undo&Redo:CUtrnl+itZo/Yf measure,Find:Ctrl+FSave:Ctrl+S,Copy&Paste:Copy/Cut/Past:Ctrl+C/X/V,Paste options(slides):Target format:Ctrl,H Original format:Ctrl,K Picture:

10、Ctrl,GCopy formatting:Ctrl+Shift+CPaste formatting:Ctrl+Shift+V,General editingHide/show toolbar:Ctrl+F1Quick key references：,Insert&edit textbox:Insert:Alt+QSplit/join:Ctrl+Alt+JText2Autoshape:Alt+Shift+ZText selection to:1 character/line:Shift+ArrowEnd:Ctrl+Shift+ArrowFont size+/-:Ctrl+Shift+Bold/

11、Underline/Italics:Ctrl+B/U/IText alignment to left/right/justify/center:Ctrl+L/R/J/EBullet points level down/up:Tab/Shift+Tab,Text editing,Element alignment&distributionAdjustment：Same width:Ctrl+Alt+ESame height:Ctrl+Shift+ESame size:Alt+Z,Group:Ctrl+G Ungroup:Ctrl+Shift+G,Align center:Ctrl+Alt+C A

12、lign middle:Ctrl+Alt+M,1 注,S资O料U来RC源E：:M;McKinsey plug-in quick keys list,6,Distribution：Horizontally:Alt+Shift+HVertically:Alt+Shift+VGrouping：,Alignment：Align and grouping:Alt+GAlign bottom/top/left/right:Ctrl+Alt+Arrow,Insert elementsInsert new slide:Ctrl+MDuplicate a slide:Ctrl+D,Insert slide el

13、ements:Sticker:Ctrl+Alt+S,Legend:Ctrl+Alt+L,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,目录,TipsQuantitative chartsConceptual chartsText chartsFor MeetingFor Opening,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Ta

14、ipei Standard Time,1 注,ComponentTitlSehows the size of each partcomparisonUniat sofampeearcseunretage of the total,Quantitative charts show relationships among data points,Item comparison,Time series,Correlation,Frequency distribution,Shows how like items rank,8 7,资料来源：,Shows how relationships chang

15、e over time,Shows how many items fall into a series of numerical ranges,Shows whether the relationship between 2 variables follows an expected pattern,Pie,Stacked column,Bar,Scatter,Paired bar,Column,Column,Line,Line,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipe

16、i Standard Time,1 注,Title,Component comparison,Shows the size of each part as a percentage of the total(100%),Unit of mTriegagesruwreords:accounts for,breakdown,component,part,percentage,piece,segment,share,whole,PieShows the size of each part as a percentage of the total,represented by a circle.Use

17、 the pie to compare a few components of a single whole(6 slices)Typically position the largest or most important segment starting at 12 oclock and sequence slices clockwise Use color or shading to emphasize the most important segment,if appropriate to your message,Company 2 24,Company 319,57 Company

18、 1,Stacked columnsShows components,usually of more than one whole.The chart stacks parts of the total in a vertical column.Use the column chart with only a few components(5).For 5 components,use an item comparison,100,Company 1,Forecast,Current,Company 2,100%=100Company 3,57,9 8,资料来源：,Last Modified

19、4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,Shows the size of each part as a percentage of the total(100%)TitleUnit oTfrimggeear swuorrdes:accounts for,breakdown,component,part,percentage,piece,segment,share,wholeCombination pie-columnShows the parts of a who

20、le,with emphasis on the components of a single slice of the pie.To avoid confusion,explode a slice of the pie into a stacked column chart,rather than another pie.Both pie and column must equal 100%,Component comparison(variations),Company 2,24,57 Company 1,Company 319,45,1 注,109,资料来源：,35,Component 3

21、,Component 2,Component 1,100%=10020,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,2,Company 3,Company 2,Company 1,Item comparison,BarShows how comparable items rank.Use color or shading to emphasize the most important item,if appropriate to your m

22、essage,Waterfall(variation)Shows how items add to or subtract from a whole.Note:The waterfall is a hybrid chart.It is also used as a time series comparison,showing how items contribute to increasing or decreasing the whole over time,and as a component comparison,showing how the pieces add to the tot

23、al,Shows how like items rank,typically arranged high to low or low to highTitle,1 注,111,资料来源：,UniTtriogfgmer ewaosrdusr:ebetter/worse,equal to,fluctuating,larger than,rank,same,size,smaller than,win/loss,worse,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Stand

24、ard Time,Factor 3,Factor 2,Factor 1,Item comparison(variations),Deviation barDistinguishes winners from losers,Subdivided barRanks multiple items and shows the components of each item,Factor 2,22,431,Factor 1,13522,746,Factor 3,35,Low,MediumHigh,Shows how like items rank,typically arranged high to l

25、ow or low to highTitle,1 注,121,资料来源：,UniTtriogfgmer ewaosrdusr:ebetter/worse,equal to,fluctuating,larger than,rank,same,size,smaller than,win/loss,worse,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,Shows how relationships change over time whether

26、 the trend over weeks,months,Titlequarters,or years is increasing,decreasing,fluctuating,or remaining constantUniTtroigfgmerewaosrdusr:echange,decline,decrease,fluctuate,grow,increase,progression,recession,rise,stagnant,timeline,May,Apr,Mar,Feb,Jan,Company 1Company 3Company 2,Time series,ColumnShows

27、 change over time,with emphasis on specific time periods and magnitude of change.Use the column chart to compare a few points in time(6).Use color or shading to emphasize the most important column,if appropriate to your message,LineShows change over time,with emphasis on pattern of movement.Use the

28、line chart to show a trend established by many data points(6).Limit the number of lines to 4 or 5,and use bold or color to emphasize the most important line.Vary patterns to make multiple lines easy to distinguish,1 注,131,资料来源：,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午

29、04:07 Taipei Standard Time,Shows how relationships change over time whether the trend over weeks,months,Titlequarters,or years is increasing,decreasing,fluctuating,or remaining constantUniTtroigfgmerewaosrdusr:echange,decline,decrease,fluctuate,grow,increase,progression,recession,rise,stagnant,timel

30、ine,Time series(variations),Grouped columnCompares multiple items at different points in time and shows how relationships change over time,Combination line columnShows change over time,with emphasis on both the general pattern of movement and specific points in time,2009,2008,2007,18,13,2009,2008,35

31、22,253,2007,A B,Factor AB427,1 注,141,资料来源：,Last Modified 4/3/2018 7:54 PM China Standard Time,Printed 2016/11/6 下午 04:07 Taipei Standard Time,87654321,Two,One Three,Frequency distribution,ColumnShows emphasis on specific ranges and magnitude of change.Use the column chart to compare a few points(6).

32、Use color or shading to emphasize the most important column,if appropriate to your message,LineShows change in the pattern of movement.Use the line chart to show a trend established many data points(6).Limit the number of lines(to 4-5),and use bold or color to emphasize the most important line.Vary

33、patterns to make multiple lines easy to distinguish,Shows how many items(frequency)fall into a series of numerical ranges(distribution).Vertical axis shows number of items or occurrences;horizontal axis shows ranges(generally 5-10).If your analysis results in more ranges,group themTitle,0,1-12,13-24,25-36,37-40,1-2,3-4,5-6,7-8,9-10,1 注,151,资料来源：,UTrnigitgeorfwmoredas:subarend,concentration,distrib