Inventory Mop director of operations related to the product of the ten new media operations sentimeWord格式.docx

1、 Mop also made nonsense of qq space, 34 million a year to do the clicking, made a Renren page, add another page, on these foundations, in 2011 established a third-party platform operator （now called new media operations） group, by all accounts a special operations personnel to take care of, this sec

2、tor also report to me most of the time. Then do a Mop micro letter public number. After 2011, I was promoted responsible Mop up the core operations, but the official micro Mop every day Ive been hanging on, I think its easier for me to understand this specific work, until 2014 I left Mop. Now feel t

3、here are numerous companies are doing new media operations, it seems like not to keep up with the trend. Here, I write some of my microblogging, public opinion and the views of some number of operations, hoping to be useful. Sentiment 1: Establish position, give their account to play tag Before doin

4、g accounts, you must establish the location of this account, which you in the end is to meet the needs of users, you used to solve any problems. For example, Classes have something to say, this account, my position is that domestic Internet operations staff, I wish to convey my understanding and ide

5、as for operators to help them improve their operational capacity and level. Tagging understand it even simpler, you can use the 10 words most brief summary attributes and characteristics you this account? For example, Classes have something to say, labels are: originality, Classes of operating exper

6、ience to share. For example, We love talking joke, the label is: Figure joke or text form. Another example is to stay a few hands, the label is: poison tongue comments. Want to be explosive materials, you have to be unique. If you can not summarize your own unique account, let us mention that you ca

7、n associate with the words of the most concise language. Or we talk about a label, the market has a lot of monster, then you do now, no doubt you will become cannon fodder, at least people have preconceptions, you have to pay more of the cost. Sentiment 2: operators need to talk with God-shaped one

8、account 2011 Mop official microblogging not made by then I immediately have an account with the user feedback before saying how how this is not the same. Why is this so? Each persons character and temperament are not the same, for the account of understanding inevitably vary, these will inevitably r

9、ooted in your account, but users will perceive from this account to your various qualities. This is the God-shaped one. Think about it, a young artists and a Cock wire maintenance or public microblogging number issued to each piece of content may be the same? So you this account substitutions, or ar

10、e they that several people in the maintenance of an account, users can see Barbara. So if you want the best, operations personnel operate these accounts have this choice of the good relations, was in line with the qualities you want, otherwise we go the wrong. Sentiment 3: Ask yourself, take heart i

11、t enough? I asked a few questions to see how many questions you can answer yes? 1, if you operate a microblogging platform, all the features you will use microblogging it? Micro-channel empathy. 2, when you work every day, be able to say to myself what a clear conscience? 3, each of you will conside

12、r carefully what a word? 4, you will carefully select each one with pictures it? 5. Now that you know the difference with maps and graphs unworthy, poor times, you come with it? 6, I was every day from about 9:00 am, has been updated to nearly 1:00 am on day three or four ten update manually a secti

13、on of hair, every day, I will find someone something temporary top, Ill tell you? 7, you will exercise your ability to identify the content of it? 8, you have not had time, when on the Internet a major event occurs, you spend a night or day, all related articles carefully read it again? 9, you can d

14、istinguish a fan account brush it? 10, you look at it through your statistics? Own （not leaders） goals it had set for myself? Sentiment 4: microblogging operators, to bring up the star data Before I do vote entertainment category, we found just bring Li Yi Feng, Li Yuchun, Bibi, Kris Wu and so some

15、entertainment stars, their fans will come to vote, the data will go up, even then the less you this microblogging fans. Do microblogging activity, the use of # feature, as well. The reason, I do not know when it tentatively. Anyway, the fact is the case. Sentiment 5: Sharing is the key point to do a

16、ccount Share means a more effective communication, means that your content will be seen by more people. So you do every piece of content, you must always consider its transmissibility. You must accumulate user resources, consider carefully the title carefully consider every detail of the content. Yo

17、u have to analyze why do better than those accounts you do. You must understand and know more people do the same thing, and they Huzhuan . If you just finished content, we thought surely someone would see, nothing else to do, I can only say to you: are compared with, you still only at the stage of t

18、he new media operations white. Sentiment 6: Note timeliness, use hot nowadays Everyone knows that a popular news first broke of some of the most benefit to the industry term called grab news, grab a hot spot. Made from the media is also true. I remember that when 3q war, there is a very well-known f

19、igure, I was the first one made, that a microblogging brought 10,000 fans to grow. In fact, just to see someone in the QQ group discussion, I secretly brought straight hair, grab everyones best ahead. While many incidents broke out when you have to combine these events to help enhance the influence

20、of your account with fans? Or do you and your friends just laugh it up? Sentiment 7: learn to enjoy the thrill of playing microblogging, letter Everything really fear. A lot of work, and only when you really sink into it, you can play the greatest potential. What sink into it? That you find a thrill

21、 to find the G-spot. This time, your job is no longer do it, but to play it and enjoy it. This is a two-level, two realms. Then play microblogging, nobody forced me, it is not me kpi, I can even do it, anyway, the company will not say about me. This number is now engaged in public during the day and

22、 can not delay the work, in the evening, at least two hours to write an article, Im not tired of it? I have a principle: I think it is worth, I will do it. Then do microblogging, the understanding of the cold rabbit （we love talking joke）, we engage in Cat Rabbit interactive each other with a lot of

23、 fans, play the whole day. I do microblogging, when this work was still very young, millet two years after doing microblogging. My genius panda, embarrassments Encyclopedia, Sister Lotus, etc. accounts are good friends. I do micro-channel public number, know that thing aunt, brother bird notes, ever

24、yone is a product manager, bread business school, college, and so the socket. These are harvested. Sentiment 8: bogey alone Then can joke together, there is a basic logic, he believes each forwarding multiple accounts with each other, this dish can be bigger and bigger. Later, the account also learn

25、ed a lot from each other forwards, each occasion, mutual benefit, the result grew and grew. In fact, the reason you will understand what analogy: I have a lot of experience, every one I have and others brought the exchange, the last of whom is the biggest benefit? Me. The Internet has an open era, c

26、omplacent, behind closed doors already could not handle individual heroism will entrap you, sharing, cooperation and common prosperity is the trend. Sentiment 9: New Media Operations department to be handed over to the most appropriate This, I say, do not hit me ah. I found that a lot of companies,

27、is obviously known for the content, such as community, yet new media operations this work into the hands of the marketing department. Significantly to the content of the Ministry / Operations ah! See you this account is based on what the purpose and location, must be handed over to the most appropri

28、ate department. Professional people to do the professional thing, do not think anyone can Almighty okay? Either you set up a special new media operations, the eight children to do it, like millet, as the line does not come to the point of courage? Sentiment 10: good data filing Many companies are pl

29、aying account matrix, Mop sub microblogging as many as there are dozens. Before we Diuguo more than one account, operations personnel to go, simply changed the name brought himself directly with the （ethical ah ah ah）. So do the filing of information, you can prevent the loss of the account, after succeeding piece people can continue on. In addition, the re