文化差异对国际商务谈判的影响论文.docx

1、文化差异对国际商务谈判的影响论文中国某某信息学校学生毕业设计(论文)题 目： 文化差异对国际商务谈判的影响 姓 名 ： 00 班级、学号 ： 0000班、00号 系 (部) ： 经济管理系 专 业 ： 商务英语 指导教师 ： 00000 开题时间 ： 2009-4-10 完成时间 ： 2009-11-1 2009 年 11 月 1 日目 录毕业设计任务书1毕业设计成绩评定表2答辩申请书3-5正文6-25答辩委员会表决意见26答辩过程记录表27课 题 文化差异对国际商务谈判的影响 一、 课题(论文)提纲0.引言1.文化差异产生的原因1.1地域差异1.2民族差异1.3政治差异1.4经济差异1.5宗

2、教差异1.6观念差异2.文化差异与国际商务谈判的联系3.文化差异对国际商务谈判的影响3.1谈判风格3.2语言沟通3.3面子问题3.4时间观念4.如何对待国际商务谈判中的文化差异4.1做好谈判前的准备工作4.2谈判中正确处理文化差异4.3谈判后因文化差异搞好后续交流结论二、内容摘要国际商务谈判是对外经贸活动中普遍存在的经济活动，是调整和解决不同国家和地区政府及商业机构间经济利益冲突的必要手段。随着我国市场经济的推进和对外开放的进一步扩大，国际商务谈判已越来越频繁地出现在经济活动中。成功的国际商务谈判，除了谈判者的个人气质、谈判心理因素外，了解各国间的文化差异也显得异常重要。若不加以重视将会引起不

3、必要的误会，甚至可能直接影响商务交往的实际效果。本文从剖析文化差异产生的原因入手，接着分析了文化差异对商务谈判的影响，最后总结了对待文化差异影响国际商务谈判的技巧。在经济全球化的趋势下，越来越多的商务谈判已超越了国家的疆界，在跨文化的土壤里播种收获。因此，作为国际商务谈判的参与者，不仅要对谈判内容本身做深层次的了解，同时还应对谈判所触及的跨文化范畴有清醒的认识。三、 参考文献1曹菱.商务英语谈判M.北京：外语教学与研究出版社,20042谢晓莺.商务英语谈判M北京：中国商务出版社，20053邱革加，杨国俊.双赢现代商务英语谈判M. 北京：中国国际广播出版社，20064翁凤翔.国际商务导论M .北

4、京：清华大学出版社，北京交通大学出版社，20065王晓朝.沟通中西文化M.南宁：广西师范大学出版社 , 2006Cultural Differences on the Impact of International Business NegotiationHuangJunAbstract: International Business Negotiation is an economic activity in foreign trade and also the necessary means to adjust and resolve the conflict of economic in

5、terests between the different country, regional government and commercial organization. With the advance of Chinas market economy and opening up the further expansion, the international business negotiations have become frequent in economic activities. A Successful international business negotiation

6、 needs some factors, except of the individual temperament of the negotiators and the negotiation psychological. It is also important factor that understanding the cultural differences between countries. If we do not pay attention to it, it would be arouse the unnecessary misunderstandings, and even

7、it may affect the results of business directly. In this paper, we started to analysis of the reasons of cultural differences, and followed to analysis of cultural differences impact on business negotiations, and concluded the skills in dealing with cultural differences that affect international busi

8、ness negotiation.Keywords: cultural differences; commercial negotiations; influenceIntroduction: As the world economic globalization and Chinas accession to the World Trade Organization, the International Business Negotiation has become Chinas commercial activities, it plays an important role in the

9、 import and export trade and international co-operation. In the cross-cultural negotiations, the different geographical, ethnic and cultural will inevitably affect the thinking of the negotiators, negotiation style and behavior.Thus affect the entire negotiating process. Therefore, engaging in busin

10、ess activities, especially cross-border business activities need to understand and grasp the link between different cultures and differences.1.the reasons of producing cultural differencesThere are some reasons can cause the worlds cultural diversity, in all, the main source of cultural differences

11、are in the following aspects:1.1 Regional differencesRegional differences are that in different geographical, people tend to have different languages, lifestyles and hobbies due to the different of geographical environment, level of economic development and traditional practices. These will affect t

12、heir behavior. For example, some countries of Western and American people are very care about the Christmas, and it do not have snow year round near the equator such as Africa, people in some countries may not have the concept of Christmas, because Christmas, the best decorate is the snow, so in the

13、 area of no snow for many years, to American States, the people have not a strong feeling on Christmas.1.2 National differencesNational differences are that in different ethnic groups, people formed their own language, customs and habits in a long-term development process. They have their own charac

14、teristics on food, clothing, accommodation, festivals, rituals, material and cultural life. Take the history of our country and our Hun Han, the Huns have sturdy temperament and a typical nomadic characteristics. Our Han have gentle character and a typical farming national identity. So leading to th

15、e Huns have big different with Han peple in the diet, clothing, accommodation, festivals, rituals and cultural life.1.3 Political differencesDue to the political system and regulations of different countries, the political differences have unified and standardized effects on peoples behaviors. conse

16、quently, different people have different views on the political ideal aspects. For example, the United States and France, the U.S. Presidents power under the Constitution strictly limits and other authority Congress and the Supreme Court, the two powerful constraints. The French people still have to

17、 readying to set the year royalist restoration of the constitutional monarchy of the Third Republic, slightly modified to expand the powers of the president scale.1.4 economic differencesEconomic disparity is a embodiment beacusing the economic factors cause to the reflection of cultural differences

18、. For example, the Western developed countries, people have a rich life and accept a high levels of education, people pay more attention to the quality of life, the safety means are generally stronger. But the economic backwardness of the Third World, people are more care about food and clothing.1.5

19、 Religion differencesReligion is the development of society to a certain stage of the historical phenomenon, The scale of Muslim areas is popular with Western Europe and South American countries; the Middle East and North Africa, Buddhism is more prevalent in Asian countries. The world has three gre

20、at religions: Christianity, Buddhism and Islam. Christianity (Protestant) is most popular in Northern Europe, North America and Australia; However many Asian people in the region is Buddhist. Different religions have different cultural tendencies and precepts, thus affecting the way peoples understa

21、nding of things, behavioral norms and values.1.6 Concept differencesValues refer to evaluation criteria that people evaluate objective things. It includes the concept of time, wealth, ideas, life attitudes, risk attitudes. Face to the same things and problems, different people would get a different

22、or even opposite conclusions.Regional differences, national differences, political differences, economic differences and concept differences are impact on peoples all aspect such as food, clothing, accommodation, festivals, rituals, material and cultural life. And then they affect peoples habits, va

23、lues, religious beliefs and the ways of thinking. Eventually they formed the cultural differences between various countries and regions.2.The contacts of Cultural differences and Business negotiationUnder the trend of economic globalization, more and more business negotiations have transcended natio

24、nal boundaries and seed harvest in cross-cultural soil. Therefore, as participants in international business negotiations, not only they must have to understand the content of the negotiations in-depth, but also have to know the areas of cross-culture negotiation in clear.For the concept of business

25、 negotiation, according to people generally understood, in order to the needs of oneself for the negotiating parties in their respective business activities. Because the resources already exist objectively, The negotiation looked like a division proces of the constant resources in the both sides. Bu

26、t in fact, the negotiation is not a simple division, the negotiating parties also can create value. For the seemingly established resources, the two sides can be through negotiations, and then get some of their value, in order to reach integration agreement, let the profiles maximize. However, cultu

27、ral factors have led to the negotiators in many ways, Comparing with the same kinds of cultural negotiation, the success of cross-cultural negotiations are more difficult. But then, on the other hand, this difference has also created an opportunity for the negotiators and can improve the chances of

28、an agreement reached by integration. In business negotiations, cultural differences and adaptions is a gradual upgrade by the language, non-verbal behavior, values, thinking and decision-making process. As a software knowledge, it usually play a catalytic role on international business negotiations.

29、3.cultural differences impact on international business negotiations3.1 Negotiating styleCompared with Westerners, Chinese people pay more attention to the outcome of negotiations, followed by the negotiation process, and finally the bargaining purposes. Chinese businessmen affected by the impact of

30、 five thousand years of rich history and cultural, in which the average land rights doctrine, ethics, pictographic language, as well as the psychological care of foreigners. Those keep watch five sides by the Chinese people in the negotiations: social class, the overall concept, and interpersonal re

31、lationship and intermediaries and face. In practice, they are compatible with each other. Westerners with Chinese businessmen are establish to business relations, they are great attention to research on oriental culture, and describe the Confucian culture of Eastern by using “high-context culture”.

32、They believe that the main features of the Chinese people talking are uncertainty at first, which the contain of the unspoken implication, because of this lack of clarity and indirect communication style, it must be establish a trust relationship and promote internal communication in the first. Second, the negotiation trend to unanimity and imitation, if the