About a hundred years Anniversary activities to promote the use of culturethe hospital network毕文档格式.docx

1、Paper to write net: Abstract hospital culture in general, it should be in the hospital this special group of the material culture and spiritual culture of the sum of long-term medical practice in hospitals created, and widespread in the hospital an industry culture of the hospital culture to promote

2、 the comprehensive development of the hospital of great practical significance for a hospital, the hospital culture, high and low level of hospital quality is an important symbol, the hospital determines the rise and fall of this paper focuses on the hospital the practice of centuries of practice An

3、niversary activities, as well as to promote the importance of hospital culture. Keywords Anniversary activities, the hospital culture; construction Hospital culture in general, it should be in the hospital this special group of material culture and spiritual culture of the sum of long-term medical p

4、ractice in hospitals created, and in the hospital industry in a widespread culture of its meaning should include the hospital culture, institutional culture and spiritual culture from the focus, in the present, the hospital culture mainly refers to the spiritual culture of a hospital by hospital sta

5、ff to improve the quality of cultural development, stimulate the staffs initiative, enthusiasm, creativity, and thus promote the comprehensive development of the hospital this year coincides with the hospital a hundred years Anniversary, hospitals take advantage of this opportunity, through a series

6、 of activities to consolidate the system of hospital culture, concise mental hospital. 1 Founders goals and activities subject Hospital Anniversary activities is significant not only to commemorate and share the joy, celebration and related activities is only a formality, it carries should be the ho

7、spitals broad cultural and historical heritage content, so Founders must be linked with a specific goal, there must be subject activities as planned throughout the whole process of the main line 2 through extensive discussion and repeated scrutiny, and ultimately determine the Founders clear goals a

8、nd themes, namely: Centennial simple and grand, saving funds focus on the technology used to reward hospitals hero, in celebration Conference of 2008 to more than 2010 research project received provincial level, Provincial Science and Technology Progress Award, the Provincial Medical Technology Awar

9、d, provincial and municipal science and technology progress award and the first official award in recognition of scientists, while enjoyable and peaceful atmosphere, display and promotion of the hospitals development achievements and good blueprint to express higher levels of support, a sister unit

10、of the hospital staff to help and hard work of sincere thanks. In short, the hope of years Anniversary as an opportunity to Ningxinjuli, the hospital celebration as the hospital scientific development, harmonious development, the cornerstone of sustainable development and power. 2 Founders The main

11、content Full use of the hospital a hundred years Anniversary of this important historical time, focusing on six activities: blog written hospital last year, the hospital has set up a hospital blog editorial board, writing a century homes Chi Hospital. Anniversary promo shoot. To hospital development

12、 process of a century the main line, shooting videos, a hundred years doctors said, brilliant century>&. write Anniversary album by hospitals century an important event in the development of the picture once again demonstrated the importance of the hospital made a hundred years the development of

13、 fruit, making Anniversary album < hundred years of pride, today the impression&. writing competition. to praise the hospital Hundred Years as the theme, by staff working in hospitals, learning, growing feelings, to express the joy of achievement of the hospital a hundred years, reflecting the Bi

14、g Medicine sincere to the macro charity, the spirit of the hospital and all patient-centered service concept. held photography exhibition. the main theme reflects the medical staff to work, study, living and hospital capacity, the hospital appearance, the hospital scene of tremendous change and hist

15、orical transformation. At the same time in the hospital-wide collection of old photographs, photographic exhibition by the staff, patients and their families, and display the great achievements of hospital development. the 100th anniversary of establishment of the hospital at the rally. 3 Anniversar

16、y activities, organization and implementation To ensure that the 100th anniversary of the hospital being built a series of activities carried out smoothly, the hospital set up a president, secretary for the head, deputy head of the other House leaders for the preparatory work leading group to the re

17、levant functional departments as members of the working group, and specific division of the working group include: conduct of business, organization, secretary, media coverage, logistical security of the five groups, each group of clear responsibilities, and team leader responsible for the implement

18、ation of the system, regular preparatory meeting held in Founders activities, the progress of activities and the difficulties encountered in the work discussion. Successfully held for the Anniversary activities to provide protection from the organization. 4 Founders experience of practice activities

19、 4.1 Founders activities is to create a brand image of the important means of hospital Hospital is a hospital brand awareness, reputation of the reflection, but also community hospitals in the medical quality and service quality and other aspects of comprehensive evaluation, is the embodiment of the

20、 core competitiveness of the hospital 3 to implement and promote the hospitals brand strategy does not depend on the management of short-term spot , not rely on temporary promotion and packaging of cosmetic, but by the hospital medical staff in the process of evolving long-term service and developme

21、nt together, becoming more stable, unique values ?and the spirit of 4 hospitals through careful planning and layout of the Founders videos, pictures, a hundred years the hospital showcasing the fruits of development, including the hospitals clinic features, technical level, service concept, the cons

22、truction of the results, academic status, technological innovation, concentration of the hospitals brand value, introduced by the master of masters, and major historical events of the play, and strengthen the brand awareness of medical staff, improve staff awareness of branding, the focus by the med

23、ia at all levels to enhance the hospital brand. Anniversary activities seize Hospital centenary of social concern opportunity to form a hospital and the community, staff, patients value the brand recognition of the hospital, thus enhancing the core competitiveness of the hospital 5. 4.2 Founders act

24、ivity is an effective way to hospital culture heritage Anniversary events held not only the significance of the commemoration of historical and future prospects, more importantly, the hospital culture, heritage, promote and innovation 6 Anniversary series of activities, all departments and staff par

25、ticipation, the whole party and government work group into the heart, the hospital blog edited form, the hospital documentary, pictures and essay competitions, photography exhibitions, so that a comprehensive understanding of the hospital staff development process, more in-depth understanding of the

26、 hospital culture, cultural heritage to deepen the hospital, the hospitals rich intangible assets. 4.3 Founders activity is an important carrier of the spirit of the hospital concise 100 years ago, our hospital was founded by the late Qing Dynasty scholar Zhang Jian in the early days of running the

27、hospitals, Mr. Zhang Jian was handwritten admonition, pray through the West, to the macro charity, For centuries, this has become my hospitals philosophy of running the hospitals, as hospitals continue to develop The cultural source 7 in the new historical period, Mr. Zhang Jian hospital uphold the

28、purpose of running the hospitals, following the famous Tang Dynasty physician Sun Ssu-way for doctors, concluded extract Big Medicine sincere to macro charity, the new hospital training 8 This, Anniversary LOGO design cleverly hospital training, hospital blue emblem embedded in the blue and white po

29、rcelain, the originality, Anniversary souvenir engraved with hospital training, hospital emblem, people never forget, also invited Nantong Ji-known painter who Anniversary Fan wrote hospital training, and the hospitals ups and downs of a century is to tell you the interpretation of hospital beds fro

30、m the original development of dozens of open bed 1861 to today, more than 130 million annual outpatient secrets , Anniversary celebration for 60 years on behalf of the old professors and young workers with their own personal feelings to you about the spirit of the hospital and the hospital to unders

31、tand the deep feelings of celebration in recognition of science and technology sincere side to turn the talent of a large health Road and the hospital people-oriented concept of running the hospitals close integration of the entire staff received the baptism of a noble culture, while the spirit of t

32、he hospital be further refined in the activities and sublimation. References 1 Zhou Fengming, high gold sound. Hospital Management Hospital culture volumes M.1, Beijing: Peoples Health Publishing House, 2003:23. 2 wide field long, Tang Hengqing. M. creation and planning of New Beijing: Beijing University Press ,2008:9-16. 3 strong characters only. Hospital cultural management and construction M. Shanghai