学年第二学期商务英语学生讲义1 答案.docx
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学年第二学期商务英语学生讲义1答案
UnitOneCompanyProfiles
PartIWordsandExpressions
•外资企业foreignenterprise
•合资企业jointventure
•合作企业cooperativeenterprise
•龙头企业alocomotive
•国有企业state-ownedenterprise
•私营企业privately-ownedenterprise
•荣誉企业honorableenterprise
•优质企业qualifiedenterprise
•一级企业classAenterprise
•跨国公司multinationalcompany
•母公司parentcompany
•子公司subsidiarycompany
•总公司headoffice
•分公司branchoffice
•代表处representativeoffices
•上市公司listedcompany
•私人股份有限公司privatelimitedcompany
•拳头产品coreproduct
•环保型产品environment-friendlyproduct
•专业生产经营specializein,engagein,handlearangeofbusinessincluding…
•占地面积coveranareaof…
•年产量withanannualoutput
•具有自营进出口权beingentitledtoself-importandself-exportrights
•奉行坚持..原则;以..宗旨,在…方针指导下
abidebytheprinciplesof…,adheretotheaimsof…,basedonthemottoofthecompany
•产品销往productshavebeendistributedto
•获得奖项rankthetitles
•通过ISO9000质量认证
begrantedtheCertificateofISO9000InternationalQualitySystem
1)Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits
turnover.
2)Themoneyacompanymakesaftertakingawayitscostsisitsprofit.
3)Acompanywhichismorethan50%ownedbyaparentcompanycalledasubsidiary.
4)Theemployeesinaparticularcountryorbusinessarecalledtheworkforce.
5)Thepercentageofsalesacompanyhasinaparticularmarketisitsmarketshare.
6)Themainbuildingorlocationofalargeorganizationisitsheadoffice.
7)Thecostofacompany’ssharesisitsshareprice.
PartIISomethingyoumaytalkaboutwhendescribingacompany
1)Whenitwasstarted
2)thecompany’slineofbusiness
3)itsproducts
4)Itssalesfigures
5)thetotalnumberofemployees
6)itsheadquarters
7)Whetheritdoesbusinessoverseas.
8)Whereitsplantsarelocated(amanufacturingcompany).
9)Howmanybranchesorretailoutletsithas(aretailorganization).
10)Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.
Example:
A:
Couldyoutellussomethingaboutyourcompany?
B:
Ourcompany,establishedin1978,hasnowbecomeoneoftheleadingexportersofkitchen
appliancesinourcountry.
A.Whereareyourheadquarters/headoffice?
/Whereisthecompanybased?
B:
OurheadofficeisinHongKong.
A:
Whatareyourmainproducts?
/Whatlineofbusinessareyouin?
B:
Ourcompanymakes/manufactures/turnsoutkitchenappliances.
A:
Whataboutthesizeofyourcompany?
B:
Wehave10specialistsubsidiariesathomeand6permanentrepresentativeofficesabroad.
We’vealsosetupmorethan20jointventuresinthehomemarket.
A:
That’sunbelievable.Thenhowmanyemployeesworkinyourcompany?
B:
Thetotalnumberofemployeesisaround3,500.
A:
Whatarethecompany’sannualturnover?
B:
Totalsaleslastyearwerearound$600,500,000.
PartIIIMatchthesectorstotheexamplesofproductsorservicestheyoffer.
•1.chemicalsA.computerprogramming
•2.constructionB.supermarkets
•3.financeC.plastics
•4.ITD.cancerdrugs
•5.mediaE.bridges
•6.pharmaceuticalsF.creditcards
•7.retailingG.airservices
•8.telecommunicationsH.trucks
•9.transportI.women’smagazines
•10.vehiclemanufacturingJ.telephoneservices
Unit2ProductPresentation
PartI
1.Definition:
Whatisapresentation?
Referenceanswer:
Apresentation,inthebroadestsense,iseveryencounteryouhavewithevery
personyouevermeet.It'swhenyousitsquirminginaninterviewer'schairtryingtobeeloquent
whenyouareaskedwhyyouleftyourlastjob.Morespecifically,however,whenwetalkabout
thebusinesspresentation,itcouldmeanwheneveryouareaskedtoappearinfrontofoneormore
peopleforthepurposeofexplaining,educating,convincing,orotherwiseconveyinginformation
tothem,youhaveapresentation.
2.PresentationTips
PresentationTips
a)Knowyoursubjectmatterandyourobjectives
b)Knowyouraudience
c)Writeoutyourpresentationcompletelyoratleastadetailedoutline
d)Rehearsethepresentation
e)Usethepropervisualaids
f)Useeasy-to-understandlanguageapplicabletothegroupyouarepresentingto
g)Useyourpersonalexperiencestohelpillustrateyourpoints
h)Keepeyecontactwiththegroup
i)Gatherfeedbackfromyouraudience
j)EndyourpresentationwithaQuestionandAnswersession.
3BasicPresentationStructure
1)IntroductionTopicOutlinePart1Part2Part3/4etc.SummaryConclusionInvitingquestions
PartIILanguagefocusandvocabulary
a)Introduction:
Goodmorning.Myname’s…I’mthemarketingmanager
Goodafternoon.I’mPeterJohnson,IrepresenttheABCCorporation
LadiesandGentlemen,it’sanhonortohavetheopportunityto….
Welcometoourcompany.IknowI’vemetsomeofyou,butjustforthebenefitofthoseIhaven’t,myname’s…
b)Topic
I’dliketotalktoyouabout…
I’mgoingtopresenttherecentdevelopmentof…
Thesubjectofmytalkis…
Thefocusofmypresentationis…
c)Outline/mainparts
I’vedividedmypresentationintofourparts.Theyare…
I’llbedealingwiththreeareas.
Thesubjectcanbelookedatunderthefollowingheadings…
Wecanbreakthisareadownintothefollowingfields:
firstly…secondly…thirdly…finally...
d)Summary
I’llbrieflysummarizethemainissues.
Tosumup…
Inbrief….
e)Conclusion
Asyoucansee,therearesomeverygoodreasons…
I’dliketoleaveyouwiththefollowingidea.
Inconclusion…
f)Invitingquestions
I’dbegladtotryandansweranyquestions.
Andnow,ifthereareanyquestions,I’llbehappytoanswerthem.
IfyouhaveanyquestionsI’lltrytoanswerthem.
Thestructureoftheoralpresentationiscrucialforonemainreason:
onceyouhavearticulatedastatement,theaudiencecannot"rehear"whatyouhavesaid.Inreading,whenyoudonotunderstandasentenceorparagraph,youcanstopandrereadthepassageasmanytimesasnecessary.Whenyouarespeaking,however,theaudiencemustbeabletofollowyourmeaningandunderstanditwithouthavingtostopandconsideraparticularpointyouhavemade,therebymissinglaterstatementsthatyoumakeasyoumovethroughyourpresentation.Tohelpyouraudiencefollowwhatyousayeasily,youmustdesignyourpresentationwithyouraudience,particularlytheirlisteninglimitations,inmind.
维持升幅tosustainanincrease到达最高点toreachapeak
保持不变toremainconstant/stable降到最低点tobottomout/levelout
正值…之际ontheoccasionof代表onthebehalfof
承蒙盛情邀请atthegraciousinvitationof年会annualmeeting
商界的朋友们friendsfromthebusinesscommunity
营销报告会marketingpresentation
销售代表salesrepresentative销售记录salesrecord
顾客满意度customers’satisfaction生产商manufacturer
零售商retailer批发商merchantwholesaler
佣金商commissionagent服务代理商facilitatingagent
经销渠道distributionchannel营销目标marketingobjective
战略营销strategicmarketing目标市场targetmarket
潜在的风险和机遇potentialthreatsandopportunities可控因素controllablecomponents
销售业绩salesperformance
Presentationsarecommunicatingwithanaudienceinaformatinwhichoneormoresenderspresentasetofinformationtooneormorereceivers.Thissoundslikeaverybroaddefinitionandalittleconfusing,butpresentationshaveevolvedtobeverycomplicatedintoday’sworld.Youmaybecalledontopresentusingnoequipment,oryoumayhaveawhiteboard,slideprojector,overheadprojector,orbeamprojectavailable.ItisbecomingmorecommonnowtohaveavirtualpresentationovertheInternetusingsomesoftwarethatallowsdisplayofyourpresentationthroughapresentationormeetingclientorstandardbrowserwindow.Inalmostallcases,though,formalpresentationsfollowtheIntro,MessageandSummaryformat.Ineachofthecasesabove,yourpresentationofthepresentationmaterialswilltakeadifferentamountoftimeandrequiredifferentskills.Ifyouaremakingalivepresentationtoalargecrowd,youshouldpreparewellorganizedmaterialswithstronggraphicsandsharpenyourpublicspeakingskills.
ManypeoplesaythefutureofpresentationtechnologywillinvolvebeamprojectorsandtheInternet.Beamprojectorsusedtobeextremelyexpensive,butpriceshavecomedownsharplyinrecentyearstothepointthattheyarenowaffordableforevensmallcompanies.TheInternetisbecomingamoreandmorepopularplaceforpeopletopresentideasinastructuredformat.ThedevelopmentoftechnologiesforhigherqualitytransmissionofaudioandvideowillmakethefutureofInternetpresentationsaricherexperience.
PartIIIFollow-uppractice
1TrytoexplainthefollowingwordsandphrasesinEnglishandmakesentences
2Fillintheblankswiththewordsandphrases.
marketsharebreakdownretaildistribute
runthroughatyourleisurecommissioninstock
atlonglasttargetsynchronizesector
intermsofmarketpenetrationmarketdemand
1)Thecomputercompanywasforcedtoreducepricestokeepits_____________.
2)The______________foraproductisaffectedbyitsprice.
3)Pleasegivemea___________ofthoseincometaxtotalsbyagegroups.
4)Wewill______ourcampaignatyounghome-buyers.
5)AsIwasinhastetoleaveforameetingyesterday,Ijust___________thislistoffiguresanddidn’tnoticeit.
6)____________wefoundoutwhatreallyhappenedtoourlastdelivery.
7)ThelaunchdateforthisnewproductisthefirstofMay2006andwillthen______________toourmainretailoutlets.
8)MrBrown___________________tosetupabranchinLondon.
9)Pleasefillintheform______________andpostittous.