电子商务信函写作技巧.docx

电子商务信函写作技巧.docx

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电子商务信函写作技巧

电子商务信函写作技巧

一．建立业务联系

主动跟新买家建立联系

DearMr.Jones:

WeunderstandfromyourinformationpostedonAthatyouareinthemarketfortextiles.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,withthehopethatwemayworkwithBrightIdeasImportsinthefuture.

Weareajointventurethatspecializinginmanufactureandexportoftextiles.Wehaveenclosedourcatalog,whichintroduceourcompanyindetailandcoversallthemainproductswesupplyatpresent.YoumayalsovisitouronlinecompanyintroductionatHttp:

//whichintroducesourlatestproductline.

Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.

Welookforwardtoreceivingyourenquiressoon.

Sincerely,

JohnRoberts

对新买家要求建立业务联系的回复

DearMr.Jones,

Wehavereceivedyourletterof9thAprilshowingyourinterestinourcompleteproductinformation.

Ourproductlinesmainlyincludehighqualitytextileproducts.Togiveyouageneralideaofthevariouskindsoftextilesnowavailableforexport,wehaveenclosedacatalogueandapricelist.YoumayalsovisitouronlinecompanyintroductionatHttp:

//whichincludesourlatestproductline.

Welookforwardtoyourspecificenquiresandhopetohavetheopportunitytoworktogetherwithyouinthefuture.

Sincerely,

向老客户介绍公司的最新产品信息

DearMr.Jones,

Wehaverefreshedouronlinecatalogat,andnowitcoversthelatestnewproducts,whicharenowavailablefromstock.

Webelievethatyouwillfindsomeattractiveadditionstoourproductline.Onceyouhavehadtimetostudythesupplement,pleaseletusknowifyouwouldliketotakethematterfurther.Wewouldbeveryhappytosendsamplestoyouforcloseinspection.

Wewillkeepyouinformedonourprogressandlookforwardtohearingformyou.

Sincerely,

二．回复查询及报价

回复对某个产品的查询

DearMr.Jones,

Thankyouforyourinquiryof16March.Wearepleasedtohearthatyouareinterestedinourproduct“toaster”.

We’veenclosedthephotoanddetailedinformationoftheproductforyourreference:

Product:

toaster

Specification:

xxxxxxxxxxxxx

Package:

1pcs/box

Price:

10USD/pcs

Payment:

L/C

Forpurchasequantitiesover1,000pcsofindividualitemswewouldallowyouadiscountof1%.PaymentistobemadebyirrevocableL/Catsight.

Welookforwardtoseeyourfirstorder.

Sincerely,

无法提供对方查询中所要求的产品时

DearMr.Jones,

Thankyouforyourenquiryof12Marchcate9cable.

Weappreciateyoureffortsinmarketingourproductsandregretverymuchthatweareunabletosupplythedesiredgoodsduetoexcessivedemand.

Wewould,however,liketotakethisopportunitytoofferthefollowingmaterialasaclosesubstitute:

Cate5,US$__permeterFOBShanghai,includingyourcommission2%.

Pleasevisitourcatalogatformoreinformationonthisitem.Ifyoufindtheproductacceptable,pleaseemailusassoonaspossible.

Sincerely,

查询对方公司的产品

DearSirorMadam:

Weknowthatyouareexporteroftextilefabrics.Wewouldlikeyoutosendusdetailsofyourvariousranges,includingcolorsandprices,andalsosamplesofthedifferentqualitiesofmaterialused.

Wearevolumedealersintextilesandbelievethereisapromisingmarketinourareaformoderatelypricedgoodsofthiskindmentioned.

Whenquoting,pleasestateyouritemsofpaymentanddiscountyouwouldallowonourpurchasesofquantitiesofnotlessthan1000metersofindividualitems.PricesquotedshouldincludeinsuranceandfreighttoSanFrancisco.

Sincerely,

几种报盘

a.

DearMr.Jones,

WethankyouforyouremailenquiryforbothgroundnutsandwalnutmeatCNFCopenhagen（哥本哈根-丹麦）dateFebruary,21.

Inreply,weofferfirm,subjecttoyourreplyreachingusonorbeforeFebruary26for250metrictonsofgroundnuts,handpicked,shelledandungradedatRMB2000netpermetriconCNFCopenhagenandanyotherEuropeanMainPorts.ShipmenttobemadewithintwomonthsafterreceiptofyourorderpaymentbyL/Cpayablebysightdraft.

Pleasenotethatwehavequotedourmostfavorablepriceandareunabletoentertainanycounteroffer.

Asyouareawarethattherehaslatelybeenalargedemandfortheabovecommodities.Suchgrowingdemandwilllikelyresultinincreasedprices.Howeveryoucansecurethesepricesifyousendusanimmediatereply.

Sincerely,

b.

DearMr.Jones,

WethankyouforyourletterdatedApril8inquiringaboutourleatherhandbags.Asrequested,wetakepleasureinofferingyou,subjecttoourfinalconfirmation,300dozendeerskinhandbagsstyleNo.MS190at$124.00perdozenCIFHamburg（汉堡-德国）.Shipmentwillbeeffectedwithin20daysafterreceiptoftherelevantL/CissuedbyyourfirstclassbankinourfavoruponsigningSalesContract.

Wearemanufacturingvariouskindsofleatherpursesandwaistbeltsforexportation,andenclosedabrochureofproductsforyourreference.Wehopesomeofthemmeetyourtasteandneeds.

Ifwecanbeofanyfurtherhelp,pleasefeelfreetoletusknow.Customer’sinquiresarealwaysmeetwithourcarefulattention.

c.

Re:

SWCSugar

DearSirs,

WeareinreceiptofyourletterofJuly17,2002askingustooffer10,000metrictonsofthesubjectsugarforshipmenttoJapanandappreciateverymuchyourinterestinourproduct.

Tocomplywithyourrequest,weareofferingyouthefollowing:

1.Commodity：

QingdaoSuperiorWhiteCrystalSugar.

2.Packing:

Tobepackedinnewgunnybagof100kgs.Each.

3.Quantity:

Tehnthousand（10000）metrictons.

4.Price:

USdallorsonehundredandfive（US$105.00）permetricton,FOBQindao.

5.Payment:

100%byirrevocableandconfirmedletterofcredittobeopenedinourfavorthroughA1bankinQingdaoandtobedrawnatsight.

6.Shipment:

ThreeorfourweeksafterreceiptofletterofcreditbythefirstavailableboatsailingtoYokohama（横滨-日本）direct.

Pleasenotethatwedonothavemuchreadystockonhand.Therefore,itisimportantthat,inordertoenableustoeffectearlyshipment,yourletterofcreditshouldbeopenedintimeifourpricemeetswithyouapproval.

Weareawaitingyourreply.

Sincerely,

三．还盘

作为供应商，当对方压价太低

DearMr.Jones,

WeconfirmhavingreceivedyourtelexNo.LT/531ofMay17,askingustomakea10%reductioninourpriceforMen’sShirts.Muchtoourregret,weareunabletocomplywithyourrequestbecausewehavegivenyouthelowestpossibleprice.Wecanassureyouthatthepricequotedreflectsthehighqualityoftheproducts.

Westillhopetohavetheopportunitytoworkwithyouandanyfurtherenquirywillreceiveourpromptattention.

Sincerely,

作为买家，认为对方报价太高

DearMr.Jones,

WeacknowledgereceiptofbothyourofferofMay6andthesamplesofMen’sShirts,andthankyouforthese.

Whileappreciatingthegoodqualityofyourshirts,wefindyourpriceisrathertoohighforthemarketwewishtosupply.

WehavealsotopointoutthattheMen’sShirtsareavailableinourmarketfromseveralEuropeanmanufactures,allofthemareatpricesfrom10%to15%belowthepriceyouquoted.

Suchbeingthecase,wehavetoaskyoutoconsiderifyoucanmakereductioninyourprice,say10%.AsourorderwouldbewortharoundUS$50,000,youmaythinkitworthwhiletomakeaconcession.

Wearelookingforwardtoyourreply,

Sincerely,

关于信用证

要求对方开立信用证

DearMr.Jones,

Withreferencetothe4,000dozenshirtsunderourSalesConfirmationNo.SX260,wewishtodrawyourattentiontothefactthatthedateofdeliveryisapproachingbutuptothepresentwehavenotreceivedthecoveringL/C.Pleasedoyourutmosttoexpediteitsestablishmentsothatwemayexecutetheorderwithintheprescribedtime.

Inordertoavoidsubsequentamendments,pleaseseetoitthattheL/Cstipulationsareinexactaccordancewiththetermsofthecontract.

Welookforwardtoreceivingyourfavorableresponseatanearlydate.

Sincerely,

因对方未能如期开立信用证而交涉

DearMr.Jones,

WithreferencetoourSalesConfirmationNo.825datedAugust10,2002,weregrettosaythatyourletterofcredithasnotyetreachedusuptothetimeofwriting.ThishascausedusmuchinconvenienceaswehavealreadymadepreparationsforshipmentaccordingtothestipulationsofthesaidSalesConfirmation.

Youmustbeawarethatthetermsandconditionsofacontractoncesignedshouldbestrictlyobserved,failuretoabidebythemwillmeanviolationofcontract.IfyourefertoourSalesConfirmation,youwillseetheclausereading:

“TheBuyershallestablishthecoveringLetterofCreditbefore30thAugust,2002,failingwhichtheSellerreservestherighttorescindthecontractwithoutfurthernotice.”

Thegoodsyouorderedhavebeenreadyforquitesometimeandthedemandoflatehasbeensogreatthatwefindithardtokeepthemforyouanylonger.However,inconsiderationofourfrriendlybusinessrelations,wearepreparedtowaitforyourL/C,whichmustreachusnotlaterthanOctober5,2002.IfweagainfailtoreceiveyourL/Cintime,weshallcancelourSalesConfirmationandaskyoutorefundtousthestoragechargeswehavepaidonyourbehalf.

Yourcooperationinthisrespectwillbeappreciated.

Sincerely,

修改信用证

DearMr.Jones,

WehavereceivedyourL/CNo.121/99issuedbytheYemenBankforReconstruction&Developmentfortheamountof$19,720covering1,600dozenMen’sShirts.AfterreviewingtheL/C,wefindthattransshipmentandpartialshipmentarenotallowed.

Asdirectsteamerstoyourportaredifficulttofind,wehavetoshipviaHongKongmoreoftenthannot.Astopartialshipment,itwouldbeourmutualbenefitbecausewecouldshipimmediatelywhateverwehaveonhandinsteadwaitingforthewholelottobecompleted.

We,