历年四级考试真题打印版已排好版.docx

历年四级考试真题打印版已排好版.docx

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历年四级考试真题打印版已排好版

20XX年6月四级考试试题PartⅠWriting30minutes

DirectionsForthispartyouareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelowYoushouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese

1娱乐活动多种多样

2娱乐活动可能使人们受益也可能有危害性

3作为大学生我的看法PartIIReadingComprehensionSkimmingandScanning15minutes

MediaSelectionforAdvertisements

AfterdeterminingthetargetaudienceforaproductorserviceadvertisingagenciesmustselecttheappropriatemediafortheadvertisementWediscussherethemajortypesofmediausedinadvertisingWefocusourattentiononseventypesofadvertisingtelevisionnewspapersratiomagazinesout-of-homeinternetanddirectmail

Television

TelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisersWhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaireYoucanunderstandthepoweroftelevisiontocommunicatewithalargeaudienceWhenadvertiserscreateabrandforexampletheywanttoimpressconsumerswiththebrandanditsimageTelevisionprovidesanidealvehicleforthistypeofcommunicationButtelevisionisanexpensivemediumandnotalladvertiserscanaffordtouseit

TelevisionsinfluenceonadvertisingisfourfoldFirstnarrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudienceTheGolfChannelforinstanceiswatchedbypeoplewhoplaygolfHomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojectsthusaudiencesaresmallerandmorehomogeneousthantheyhavebeeninthepastSecondthereisanincreaseinthenumberoftelevisionchannelsavailabletoviewersandthusadvertisersThishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposedThirddigitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatchFourthcontroloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers

Newspapers

AftertelevisionthemediumattractingthenextlargestannualadrevenueisnewspapersTheNewYorkTimeswhichreachesanationalaudienceaccountsfor1billioninadrevenueannuallyithasincreaseditsnationalcirculationby40andisnowavailableforhomedeliveryin168citiesLocallynewspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealongermoredetailedmessagetotheiraudiencethantheycanthroughtelevisiongivennewproductiontechniquesadvertisementscanbeprintedinnewspapersinabout48hoursmeaningnewspapersarealsoaquickwayofgettingthemessageoutNewspapersareoftenthemostimportantformofnewsforalocalcommunityandtheydevelopahighdegreeofloyaltyfromlocalreaders

Radio

AdvertisingonradiocontinuestogrowRadioisoftenusedinconjunctionwithoutdoorbillboardsandtheinternettoreachevenmorecustomersthantelevisionAdvertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevisionWhichmeansadvertiserscanaffordtorepeattheiradsoftenInternetcompaniesarealsoturningtoradioadvertisingRadioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesofthedayConsumerslistentoradioontheirwaytoschoolorworkatworkonthewayhomeandintheeveninghours

Twomajorchanges-satelliteandInternetradio-willforceradioadvertiserstoadapttheirmethodsBothoftheseradioformsallowlistenerstoruneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepastAsaresultradiowillincreasinglyattracttargetaudienceswholivemanymilesapart

Magazines

Newsweeklieswomenstitlesandbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarketMagazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliverAbroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembersbutmagazineaudiencesaremorehomogeneousIfyoureadSportsIllustratedforexampleyouhavemuchincommonwiththemagazinesotherreadersAdvertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers

Advertisersusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomainchangesFirsttheInternetwillbringlargeraudiencestolocalnewspaperTheseaudienceswillbemorediverseandgeographicallydispersed分散thaninthepastSecondadvertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiencesAlthoughsomemagazineswillmaintainnationalaudiencesalargenumberofmagazineswillentertainnarroweraudiences

Out-of-homeadvertising

Out-of-homeadvertisingalsocalledplace-basedadvertisinghasbecomeanincreasinglyeffectivewayofreachingconsumerswhoaremoreactivethaneverbeforeManyconsumerstodaydonotsitathomeandwatchtelevisionUsingbillboardsnewsstandsandbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumersMoreconsumerstravellongerdistancestoandfromworkwhichalsomakesout-of-homeadvertisingeffectiveTechnologyhaschangedthenatureofthebillboardbusinessmakingitamoreeffectivemediumthaninthepastUsingdigitalprintingbillboardcompaniescanprintabillboardin2hourscomparedwith6dayspreviouslyThisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausetheycanchangetheirmessagesmorequickly

Internet

AsconsumersbecomemorecomfortablewithonlineshoppingadvertiserswillseektoreachthismarketAsconsumersgetmoreoftheirnewsandinformationfromtheInternettheabilityoftelevisionandradiotogetthewordouttoconsumerswilldecreaseThechallengetoInternetadvertisersistocreateadsthataudiencemembersremember

InternetadvertisingwillplayamoreprominentroleinorganizationsadvertisinginthenearfutureInternetaudiencestendtobequitehomogeneousbutsmallAdvertiserstillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell

Directmail

AfinaladvertisingmediumisdirectmailwhichusesmailingstoconsumerstocommunicateaclientsmessageDirectmailincludesnewsletterspostcardsandspecialpromotionsDirectmail

IsaneffectivewaytobuildrelationshipwithconsumersFormanybusinessesdirectmailisthemosteffectiveformofadvertising

1Televisionisattractiveadvertisingmediuminthat________

Aithaslargeaudiences

Bitappealstohousewives

Cithelpsbuildupacompanysreputation

Ditisaffordabletomostadvertisers

2WiththeincreaseinthenumberofTVchannels________

AthecostofTVadvertisinghasdecreased

BthenumberofTVviewershasincreased

Cadvertisersinterestinothermediahasdecreased

DthenumberofTVadspeoplecanhasincreased

3Comparedwithtelevisionnewspaperasanadvertisingmedium________

Aearnalargerannualadrevenue

Bconveymoredetailedmessages

Cusemoreproductiontechniques

Dgetmessagesoutmoreeffectively

4Advertisingonradiocontinuestogrowbecause________

Amorelocalradiostationshavebeensetup

Bmoderntechnologymakeitmoreentertaining

Citprovideseasyaccesstoconsumers

DithasbeenrevolutionizedbyInternetradio

5Magazinesareseenbyadvertisersasanefficientwayto________

Areachtargetaudiences

Bappealtoeducatedpeople

Cattractdiverseaudiences

Dconveyallkindsofmessages

6Out-of-homeadvertisinghasbecomemoreeffectivebecause________

Abillboardcanbereplacedwithintwohours

Bconsumerstravelmorenowthaneverbefore

Csuchadshavebeenmademuchmoreattractive

Dthepaceofurbanlifeismuchfasternowadays

7ThechallengetoInternetadvertisersistocreateadsthatare________

Aquicktoupdate

Bpleasanttolookat

Ceasytoremember

Dconvenienttoaccess

8Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_________________

9Directmailisaneffectivefromofadvertisingforbusinessestodevelop_____________________

10Thispassagediscusseshowadvertisersselect________foradvertisements

Questions47to56arebasedonthefollowingpassage

SomeyearsagoIwasofferedawritingassignmentthatwouldrequirethreemonthoftravelthoughEuropeshadbeenaboardacoupleoftimesbutIcouldhardly_____toknowmywayaroundthecontinentMoreovermyknowledgeofforeignlanguageswas______toalittlecollegeFrench

IhesitatedHowwouldIunabletospeakthelanguage______unfamiliarwithlocalgeographyortransportationsystemssetup_______anddoresearchItseemedimpossibleandwithconsiderable______IsatdowntowritealetterbeggingoffHalfwaythroughthoughtranthroughmymindyoucantlearnifyoudonttrySoIacceptedtheassignment

Thereweresomebad_______ButbythetimeIhadfinishedthetripIwasanexperiencedtravelerAndeversinceIhaveneverhesitatedtoheadforeventhemostremoteofplaceswithoutguidesoreven_______bookingsconfidentthatsomehowIwillmanage

Thepointisthatthenewthedifferentisalmostbydefinition_____Butachtimeyoutrysomethingyoulearnandasthelearningpilesuptheworldopenstoyou

Ivelearnedtoskiat40andflownuptheRhineRiverina______AndIknowIllgoondoingsuchthingsItsnotbecauseImbraverormoredaringthanothersImnotbutIllacceptanxietyasanothernameforchallengeandIbelieveIcan_______wonders

注意此部分试题请在答题卡2上作答

AaccomplishImanufacture

BadvancedJmoments

CballoonKnews

DclaimLreduced

EconstantlyMregret

FdeclareNscary

GinterviewsOtotally

Hlimited

Passa