餐饮管理系统英文文献Word文档下载推荐.docx

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Cateringindustryinourcountryisdevelopingveryquickly,thenationalfoodindustryturnoverfor18consecutiveyearstoachievetwodigitgrowth,inrecentyearsthecateringindustrygrowthratehigherthanotherindustriesoutofmorethantenpercentagepoints,industrydevelopmentprospectsformanyenterprisesandgoodinvestmentinstitutions,cansayourcountryiswelcomingacateringindustrydevelopmentthegoldperiod,butthemarketiscomplexandchangeable,willchangewiththesocialenvironment.Thecateringenterprisesshouldaccordingtotheirownconditionsandenvironmentalrequirements,seethecateringindustry'

sdevelopmenttrend,selecttheappropriatemarketingmethod,canbeinthefiercecompetitioninthemarketsuccess.Therefore,thediningindustrydevelopmenttrendofthefuture,opportunitiesandchallengestoundertakebriefanalysis.

China'

seconomyinrecentyearsofrapiddevelopment,GDPincreasedrapidly,iscontinuouslydrivenhometoconsumedemandgrowthfactor.Historicaldataanalysisindicatesthat,thecateringindustryretailsalesgrowthinGDPandthereisastrongpositivecorrelationbetween,fromthe5yearsdevelopment,cateringindustrygrowthamplitudeishigherthanthecountry'

sGDPgrowthrate,farhigherthanthesocialconsumabletotalvolumeofretailsalesgrowthrate,withthecateringindustrydimensionsexpandsceaselessly,tonationaleconomypresentsincreasinglysignificantroleindriving.

On2004,theimplementationofthecateringindustryretailsalesofsevenhundredandforty-eightbillionsixhundredmillionyuan,thangoingupyearincreaseonehundredandthirty-threebillionyuan,grow21.6%comparedtothesameperiod,for14consecutiveyearstoachievethefastgrowthoftwodigit,thanthesameperiodofsocialconsumabletotalvolumeofretailsalesgrowthrateis8.3percentagepointshigher,accountingfor13.9%ofthetotalretailsalesofsocialconsumergoods,thetotalretailsalesofsocialconsumergoodsgrowthcontributionrateof21%,pullingthesocialconsumabletotalvolumeofretailsalesgrowthof2.79percentagepoints.

On2005,Chinesecateringindustryretailsalesofeighthundredandeighty-eightbillionsixhundredmillionyuan,ayear-on-yearincreaseof17.7%,thangoingupyearaddonehundredandthirty-threebillionsixhundredmillionyuan,higherthanthetotalretailsalesofconsumergoodsincreased4.8percentagepoints,accountedforthetotalretailsalesofsocialconsumergoodsproportiontoachieve13.2%,thetotalretailsalesofsocialconsumergoodsgrowthcontributionrateandpullingrateisrespectively17.4%and2.3%.Achieveannualbusinesstaxforty-eightbillioneighthundredmillionyuan,grow17.8%comparedtothesameperiod.

On2006,Chinesefoodandbeverageconsumptionannualretailsalesexceededtrillionyuantoclosegreatly,achieveonetrillionandthirty-fourbillionfivehundredmillionyuan,ayear-on-yearincreaseof16.4%,thangoingupyearaddonehundredandforty-fivebillioneighthundredmillionyuan.

In2007thenationalcateringbusinessretailsalestotaledonetrillionandtwohundredandthirty-fivebilliontwohundredmillionyuan,ayear-on-yearincreaseof19.4%,accountingfor13.9%ofthetotalretailsalesofconsumergoods,totalretailsalesofconsumergoodsledtoanincreaseof2.6percentagepoints,socialconsumabletotalvolumeofretailsalesgrowthcontributionrateof15.7%.

2008NationalFoodCompanyretailamountstoonetrillionandfivehundredandfivebillionfourhundredmillionyuan,grow24.7%than2007,for18consecutiveyearstomaintainthespeedoftwodigit.WithChina'

spercapitagrossdomesticproduct（GDP）ofmorethan$2000,residents'

consumptionability,consumptionlevel,theChinesehigh-endconsumptionproportionwillincreasecontinuously.Inoverseas,Chinesecontinuetoattackcitiesandcaptureterritories,inthefirst08yearsofChineseOlympicrecipes,furthermovestowardstheinternationalization,thecateringindustryhasbeenbecomepullmoveconsumption,growth,expandingemploymentisoneoftheimportantfactors.

4、Consumeranalysis

WithChina'

spercapitaGDPrisesquickly,percapitagrossdomesticproduct（GDP）ofmorethan$2000,residents'

consumptionability,consumptionlevelandimprovethelevelofChinesedinner,high-endconsumptionproportionwillincreasecontinuously.Butthefooddemandiscomplicatedandchangeable,theconsumertastesandconsumptionpsychology,willchangewiththesocialenvironment.Thecateringenterprisesshouldaccordingtotheirownconditionsandenvironmentalrequirements,seethecateringmarkettrendofdevelopment,chooseappropriatemarketingmethod,canbeinthefiercecompetitioninthemarketsuccess.

Chinesetastehasapparentdistrictsex,Chinesecuisinecookinginmanyschools.Oneofthemostinfluentialandrepresentativeforthesocietyrecognized:

Lu,Guangdong,Fujian,Sichuan,Su,Zhe,Xiang,Huicuisine,namely"

eightbigcuisines"

.Thecuisineoftheformationanditslonghistoryanduniquecookingcharacteristicsinseparable.Butalsobytheregion'

snaturalgeography,climateconditions,resourcespecialty,diethabithasdifferenteffect,itispreciselybecauseofthesedifferences,themajorcuisineproductswithastrongregional,occupythemajorshareofthelocal.Regionaldifferences,andcauseconsumersstronglydifferentpsychology,willingtotryadifferentflavor.Therefore,cross-boundaryoperationisthenexthot,itcanmaketheuniqueflavordietbetweeneachother,learnfromeachother.Atpresent,eightbigcuisinesappearcross-boundaryoperation,integrationtrend.

Cateringenterprisesindifferentexpansion,butwiththestandardofincomeorotherstandard,differentiatethewholenationforseveraleconomiczones,ineacheconomyareaatthecenterofthecitysetupflagshipstore;

tostandfirm,againwiththeflagshipstoreforthebase,tothesurroundingmediumandsmallcityexpansionstrategy.First,marketpositioning,namelytheregionalconsumergroupswillbeyourtargetcustomers;

followedbythetaste,whethertheyagreewithyourdishflavors;

thirdisthevalueofthebrand,whethertheywillbeyourloyalsupporter.Theyhadtwocommoncharacteristics:

first,productssingle;

secondly,regionalcharacteristics,afterleavingBeijingisverydifficulttofindtherightpeopletasteidentification.Since2008,Chinahas46cityGDPofaveragepercapitaisinaboveof3000dollar,thecity'

spercapitaconsumptionlevelisrelativelyhigh,becomemealsindustryregionaldevelopmentgrowthpoints.ChinesehaveaherdmentalityandskepticalMentality--conformity,moreandmorelocalpeoplehavemoresenseofsecurity;

doubt,istobelieveyourownsurfacejudgment,listentoothersexplanation.

Inordertofiredthefirstshot,foodandbeveragebrandsindifferentplacestoopenflagshipstore,largearea,theseats,investmentishigh,thedailyoperationofthepressureisalsobigstore.Butallthecateringenterpriseshaveanimportperiod.Intheintroductionperiod,bothtobusinessconfidence,butalsotogivecustomersconfidence.Oncetheintroductionperiodtodogood,attendancedoesnotfollowtogoup,Chineseherdmentalitycameup:

fewerpeoplehedoesnotgo;

moretopeoplewithoutalittleless;

heevendoubt:

Thisisitright?

Straightcampshop?

Tasteandoldwhethersame?

Isitright?

What'

stheproblem?

Cantonesecuisinesinceintheearly80centuryinthepopulardate,20yearsforalleternity,themainreasonisthePearlRiverDeltaregionaleconomicrapiddevelopment,pullthecateringindustryprosperityandrevitalization;

atthesametimeCantonesebroadoddmiscellaneousmaterials.Toadapttothedifferentneedsofcustomersinnovation,continuousinnovation;

promotethesustainabledevelopmentofCantonesecuisine.Withthedevelopmentofeconomyofourcountry,theCantonesecuisineinthebeginningof80'

sinlastcenturytotheendof90'

sintheformofclimate,graduallyembarkedonamajorcuisineoverlordposition,becomethemetropolitandishesfaucet,leadingtheconsumertrend,sharegrowth.Foodconsumptionbehavioranalysis.

Inrecentyears,theincomelevelofChinesedwellerincreases,therhythmoflifespeedsup,renewtheconceptofconsumption,promotingtherapiddevelopmentofChinesecateringindustrycateringconsumershasthreemajordevelopmenttrends.Firstisbusinessconsumptionincrease.Promotingtheeconomicdevelopmentofincreasedbusinessactivities,businessentertainmentactivitiespromotethehigh-gradefooddevelopment.Secondisthereplacementofconsumptionincrease.Withthedevelopmentofeconomy,increaseofresidentincome,moreandmorepeoplechoosetogotothehotelconsumptioninsteadoftheirowncooking,whichismanifestedinrecentyear'

shot.Thethirdareforcedtoconsumptionincrease.Moreandmorewhite-collarworkersandmigrantworkersmigrantworkers,timeisclose,andnottheircooked,theyarehelpless,unabletobeforcedtoatarestaurant,itpromotesthefastfoodindustrydevelopment.

Diningchoicenotonlypayattentiontotaste,therestaurantenvironment,atmosphere,sentimenthasbecomeacustomer'

sselectionofdiningvenuenecessaryconditions,consumerspayattentiontoenjoy,focusonfoodandbeverageproductsandculturalintegration,theChinesefoodcultureandcuisineculturebroadandprofound,longhistory,differentregionsshowcateringculturaldifferencesalsomakefoodproductswithdistinctiveculturalcharacteristics.Consumersseeking"

color,flavorandtaste,shape,texture,temperature,sound,nutrition,health,"

atthesametime,advocatecultureandfood,diet,eatingh