ManagementAssignment.docx

ManagementAssignment.docx

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ManagementAssignment

ClassAssignment

Mgmt192

Topic#2:

Ethicsshouldbeanimportantorganizationalvalue.Structureyourpapersuchthateachofthefollowingwillbeasectionheadinginyourpaper:

a）Section1:

Whatisthedefinitionofethics?

Elaboratetodemonstrateyourunderstandoftheconcept.Whataresomeglobalethicschallengesandissuesfacedbymulti-nationalorganizations?

b）Section2:

Scanthemediaandfindtwoexamplesofpoorethicsinthebusinessworldandoneexampleofgoodorganizationalethics.Describeandanalyzeeachsituation.

c）Section3:

Listanddiscussatleast5thingsthatanorganizationcandotocreateanethicalculture.

d）Section4:

WhatisCorporateSocialResponsibility（CSR）?

Whatis“TripleBottomLine”ofCSR?

Givethreerealexamplesofhoworganizationshavedemonstratedcorporatesocialresponsibility.

Submittedby:

Elaine

StudentID:

1323230145

ShanghaiLixinUniversityofCommerce

Course:

Management

Date:

May17th,2014

Instructor:

RonSitter

Assignmenttopic:

Topic#2Ethics

Totalwordcount:

1689

Section1

Thedefinitionofethics

Ethicsisdefinedastheprinciples,values,andbeliefsthatdefinerightandwrongdecisionsandbehavior（Robbins.S&Coulter.M,2011,p.99）.Ethicshavethreeviews:

UtilitarianView,RightsView,JusticeView.

BusinessEthicsisnotpersonality,butagoodpersonalityisanasset,itisnotadequate.Thatistheprimaryfactorofasuccessfulbusiness.Businessethicsiswhatpeoplecancounton,whatyouhavetodoandmustdo.Nowadays,moreandmoreattentionshavebeenfixedtothebusinessethics.

Thebusinessprinciples:

honestyisthefirststepinthedevelopment.Thesuccessfulbusinessrequiresthetrustofotherpeople.Goodcharacteristhekeytosuccess.Currently,theslipofethicsandthelackofsocialresponsibility,especiallyintegritycrisisinbusinessfieldseriouslyinfluencedthedevelopmentofsociety.Thephenomenonofthetrustimperfectionisseeneverywhere,givingthesocietyandthenationalotoflosesinmanyways,andyoucan’tcheatyourcustomersforeverandgetawaywithit,youcannotalwaysbeaprofit.So,nomatterwhatyoudo,aslongasyouareinbusiness,weshouldthinkofbusinessisamatterofintegrity,whichisveryimportant.

Manypeopleknowtheimportanceofbusinessethics,buttherearestillmanypeoplenottoabidebyit.Weoftenfindthemediareportsthecreditproblemsinbusiness,suchasaddsomeharmfulmaterialintotheproducts.Thesebehaviorscausemuchgreatdamagetoconsumers,theyspentmoneybutnotgetgoodcommodities,especiallythesecommoditiesharmtheirhealth.Thisisdifficultforpeopletoforgetthatsomechildreneatnotsafemilkpowder,theirhealthsufferedseriousdamage.Peoplecan'tstandthiskindofbehavior,whichharmspeople'sphysicalhealthandsocialdevelopmentforward.Also,thecompanymustfacecollapse,andtherelatedpersonnelwillbepunishedbythelaw.

Inaword,ethicsisthekeyfactortosuccessinfuturebusinessworld.

Someglobalethicschallengesandissuesfacedbymulti-nationalorganizations

Challenges/Issues:

Thesecurityofemployeeswhoraiseethicalissues（Robbins.S&Coulter.M,2011,p.109）.

Theinterestbarriersoffaircompetitionandtheoldpoliciesarebeingchallenged.

Thecorporatebusinessphilosophyisbeingchallenged.

Ignorethecorporateconstructionofethicsculture.

Paytoomuchattentiontoeconomicinterestsratherthanethicalimplications.

Lackthesocialresponsibility.

Misreportingamountofhoursthathavebeenworked.

Takingcreditforanotherpersonswork.

Stealingcashorinventoryandfalsifyingfinancialstatements.

Treatingemployees,customers,andsuppliersunfairly.

Acceptinggiftsandfavouringthatpersonwhenmakingdecisions.

Sexualharrassment.

Violatingcontractsbyreleasingsensitiveinformation.

Usingsensitivecompanyinformationforpersonalgain.

Misrepresentationofdataandfailingtoreportmisrepresentationbyotheremployees.

Failingtodiscloseinformationthepublichasarighttoknow,includingproductsafetyandfinancials.

Section2

Goodethicsinthebusiness

In1982,theUnitedStates,someonetookJohnson&Johnsonproduction“Tylenol”whichcontainedcyanide，thendied.Itmadecompany'simagesufferadisastrousdecline,andJohnson&Johnsonwasfacewithahugecrisis.Thecompanyquicklytookmeasurestowithdrawallproducts.Throughtheefforts,afteroneyear,Johnson&Johnsonproductsregainedthepublic’strust.SoJohnson&Johnsongotridofthedilemma.

Johnson&Johnsonchoseamethodthattheyundertookthehugelossesandprotectedpeoplefromharm.IfJohnson&Johnsondidsomethingunconscionable,theywouldstartgreattrouble.ThatJohnsongotridof"Tylenol"crisismainlyliedintheirfirstconsiderationofpublicandtheinterestsofconsumers,theirinsistenceofmoralityandawillingnesstoacceptresponsibility.

Poorethicsinthebusiness

Since2007,theuserhasreflectedthepoorqualityofHPlaptoppurchased.In2008July,Nvidiaadmittedthatsometypesofgraphicscardshadqualityproblems.

In2008ChineseHPprovidedwarrantyservicesforsomemodels.However,inChina,therewasn’tanystatementorservice.Later,theyonlyreplacethecomputerfreelytotheuserwhosecomputerwasduringthewarrantyperiod,whichcausedtheconsumers’dissatisfaction,becausetheywantedtherecallofthelaptopswhichhadblackscreenproblem,thesplashscreenproblemandhightemperatureproblem.Consumersthoughtthat,qualityproblemsappearedarethedesigndefectsHPlaptopitself,evenifrepaired,thenthesamefaultwouldstillappear,andwhatconsumerslostistimeandpatience.

HPemphasizedtoomuchonenterpriseeconomicbenefitsandignoredtheenterpriseethics,whichledtodisastrousconsequences.Ethicsisanecessaryconditionforthenormaloperationofthemarket.Ifanenterpriseisnotmoral,thenthemarketmaynotnormal.Therearethreeprimarycausesoftheevent.Firstly,HP’sbusinessphilosophywentwrong.Secondly,HPdidnothavetherightattitudetowardstheenterpriseethicsandperformance.Thirdly,HPdidnotdaretotakecorporatesocialresponsibility.

WorldComCompany’sinflatedhugeprofitshavebeenbankrupt,becauseofitsfalseaccounting（Sidak,J.G.2003）.Thisalsoreflectsthepoorethicsthebusiness.Thecompanycookedthebook,anddeceivedpeople,justtomakeaprofitwhichisalsoagainstmorality.

Section3

Somethingthatanorganizationcandotocreateanethicalculture

（1）Selectthecorrectstandardofvalue

Theenterprisevalueisthecoreofenterpriseculture,sochoosethecorrectenterprisevaluesisthefirststrategicissuesofshapingenterpriseculture.Enterprisevalueaffectsindividualmorality,soguidethestafftobecomeamoralpersonwithoutstandingvalues.Andeachemployeemoralperformanceistheimageoftheenterpriseethicsculture.

（2）Buildenterprise’smoralspirit

Themoralspiritisthesupportofanenterprise.Andthemoralspiritandvaluestandardofenterprisearecomplementarytoeachother.Nowadays,peoplearewinpeoplebyvirtue,thatistosay,anenterprisewithoutmoralitywillfailtogainpeople’strust.Thereisnodenyingthatthisisthebasicprincipleofhowtobeamanandthebasicprinciplesofdoingthings.

（3）Strengthenthestaff'smoralconsciousness

Bycertainmethodmaketheenterprisevalueswinsupportamongpeople.Forinstance,propagandizethecontentsandrequirementsofthecorporateculture,strengthenmoraltrainingandeducation.Also,createacultureofmoralandgoodethicalbusinessistofundamentallyimprovethequalityandthecivilizationlevelofthestaffandthewholeenterprise.

（4）Usetheconsensuspropaganda

Usetheconsensuspropagandatomaketheenterprisevalueandenterprise’smoralspiritwinsupportamongthepeople.Similarly,spreadtheexcellentmoralculturetoletpeoplefeeltheimportanceofethics.

（5）Establishapeople-orientedmodelofmanagement

Enterprisesshouldbepeople-oriented,namely,acorporationshouldberesponsiblefornotonlythestaff,butalsothecustomer.Theconstructionofmoralcultureinenterprisesmuststrengthenthequalityconstructionofstaff,andstrengthentheireducationandtraining.Inadditiontothat,enterprisesmustnotobtaininterestbyhurtingthestaff,forthereasonthatthisisextremelyimmoralbehavior.Enterprisesareresponsibleforthecustomer.Foronething,bynomeanwillenterprisesproduceinferiorproducts,fakeproductstodeceivecustomers.Foranotherthing,enterprisesoughttofulfillthedueobligationsandservice.

（6）Sumuptheexperienceandreflect

TheCorporateethicalcultureisdevelopingcontinuously,updatingcontinuouslyandimprovingcontinuously,thenlearnlessonsfromfailureandsummarizeexperience.Beside,enterprisesshouldreflectwithoutpause

Section4

ThedefinitionofCSR

Uptonow,thereisnounifiedunderstandingoftheconnotationofsocialresponsibilityathomeandabroad.Carrollthoughtthatcorporatesocialresponsibilityincludesnotonlytheeconomicresponsibilityandlegalresponsibility,butalsomoralresponsibilityandcharitableresponsibility（Carroll1979）.

“However,CorporateSocialResponsibilityisthecontinuingcommitmentbybusinesstobehaveethicallyandcontributetoeconomicdevelopmentwhileimprovingthequalityoflifeoftheworkforceandtheirfamiliesaswellasofthelocalcommunityandsocietyatlarge（Holme,R.,&Watts,P.1999）.”

AndCSRcontainsClassicalViewandSocio-EconomicView.

TheTripleBottomLineofCSR

TheTriplebottomlineofCSRareeconomics,peopleandCommunity,environment.

Realexamplesofhoworganizationhasdemonst