马云美国哥伦比亚大学商学院英语演讲稿（共9页）5600字.docx

马云美国哥伦比亚大学商学院英语演讲稿（共9页）5600字.docx

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马云美国哥伦比亚大学商学院英语演讲稿

　　AlibabaMakesInternetMagic

　　Topics:

　　Entrepreneurship

　　Leadership

　　MediaandTechnology

　　WorldBusiness

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　　YoumaynothaveheardoftheAlibabaGroup,butinvestors,competitorsandbusinessleadersaroundtheworldarepayingcloseattention.Formed11yearsagobyhighschoolteacherJackMa,AisChina'slargestB2BInternetmarketplaceforsmall-andmedium-sizedcompanies.OtherholdingsincludeAlipay,anonlinepaymentservicesimilartoPayPal;AlibabaCloudComputing;andTaobao,asocialnetworkingandshoppingsitethatMr.Madescribesasamash-upofAmazon,eBay.Butit'stheflagshipcompany,A,thathasbeentheincubatorforhissometimes-unorthodoxideasonmanagementandproductdevelopment.

　　"Wedon'tthinkaboutmakingmoney,"Mr.MasaidinSeptemberduringtheSirGordonWuDistinguishedSpeakersForumatColumbiaBusinessSchool,sponsoredbytheChazenInstituteforInternationalBusiness."Wethinkaboutcreatingvalueforsociety,forthepeople,andforthecustomer.Andbecausewedon'tthinkaboutmakingmoney,wemakemoney."

　　Thatmightsoundflippantcomingfromsomeonewhosewebsiteraised$1.5billioninXXXX年,makingitthesecondlargestInternetIPOinhistory（onlyGoogle's,at$1.67billion,waslarger）.Today,marketcapitalizationforAisnearly$10billion,andTaobaohasmushroomedintoChina'slargestretailerbysomemeasures.That'sallthemoreremarkableconsideringthatMr.MaoperatesinacountrywithsomeofthemostrestrictiveInternetcensorshippoliciesintheworld.Still,hehassucceededbyadheringtoonesimplesix-wordtenet:

customersfirst,employeessecond,shareholdersthird.

　　TheEarlyDays

　　Dressedcasuallyincanvasshoesandawhitewindbreaker,Mr.MarecountedfortheaudiencehischildhoodinHangzhou,amajorcityinChina'sYangtzeRiverdelta.Hewas,hesaid,afanofwuxia（martialarts）novels,andoftengotintofistfightsasayoungboy.HepickedupEnglishonhisownbyactingasatourguideforforeignvisitorsinexchangeforlanguagelessons,butbecausehehaddifficultywithmath,hetwicefailedhisgeneralcollegeentranceexams.Onthethirdtry,hewasadmittedtothelanguagesprogramatthelocaluniversity,afterwhichhebeganacareerteachinghighschoolEnglish.

　　Butalongtheway,theentrepreneurialbugbit.HelaunchedatranslationserviceandwashiredbyanAmericanbusinessman,whowasbankrollingconstructionofalocalhighway,totranslatenegotiationswithChinesemunicipalauthorities.Partofthedeal-makingcalledforhimtotraveltoLasVegastomeetsomeinvestors,anditwasthere,inXXXX年,thathefirstheardtheword"Internet."HethentravelledonhisowntoSeattletovisitVPN,asmallInternetserviceproviderwithfiveemployees.Therehegothisfirstlookatthetechnologythatwould,withinadecade,makehimoneofthemostinfluentialentrepreneursintheworld.

　　FeeorFree?

　　Akeytohissuccess,Mr.Masaid,washavingabusinessmodelsosimplethatanycustomercouldinstantlyunderstandit.UnlikeeBay,whichhasaslidingscaleoffees,pluscommissioniftheitemsells,Achargesnothingforupto50productlistings."ChineseSMEs[smallandmediumenterprises]wanttoselltheirproductsabroad,"hesaid."Wehelpthemcreaterevenue."ButwhataboutAlibaba'srevenue?

Thatcomeslargelyfromannualmembershipfeesthatsellerspaytoupgradeto"GoldSupplier"status,whichgivesthemaccesstomorebuyersandanonlinestorefront.

　　"AmembershipfeeissomethingallSMEsunderstand,"hesaid."Ifyoutalkabouttransaction[charges],ourP/E[pricetoearningsratio]wouldgoup,butcustomerswouldn'tunderstandus.Ourbusinessmodelshouldbesimpleandeasyenoughforcustomerstounderstand."Taobao,meanwhile,hasalsosteadfastlyadheredtothe"notransactionfee"philosophy,whichcausedittoleakmoneyforseveralyears.Recently,though,itbegansellingadspaceonthesite.RevenueshavebeenhighenoughtopushTaobaointotheblack,Mr.Masaid.

　　ForthefirstfiveyearsofA,Mr.Mawasthesite'schiefqualitycontrolofficer.Everyfeatureofthesitewasputtoonetest:

ifhecouldn'tfigureouthowtouseonhisown,withoutexplanationsormanuals,itdidn'tgetimplemented."I'mnotahigh-techguy,"hesaid."MywifeboughtmeaniPadandIstilldon'tknowhowtouseit."Thesite'sdesignisdeliberatelyno-frills:

Clickingonthe"categories"tab,forexample,pullsupaneasy-to-scanalphabeticallistofitemsforsale,everythingfromfreshgarlictopipefittings.Newrequestsfrombuyersareprominentlydisplayedandconstantlyupdated.Andforbuyerswhocringeatthethoughtofrackingupaphonebill,there'salistofChinesesupplierswithtoll-freenumbers.

　　What'saheadfortheAlibabaGroup?

Don'texpectaforayintoonlinegaminganytimesoon."Idon'tbelieveinonlinegaming,"hesaid,notingthathissonandhisfriendsspendhoursafterschoolgluedtoacomputerscreen."Wecouldmakealotofmoneyongaming,butIjustdon'twantmykidstobefocusedonline,"hesaid.Instead,hesaid,thenextbigthinginChinawillbeB2Ccommerce.

　　“Theworldischanging,”hesaid.“Withsomanyconsumers,theycansay‘Iwantmyproductstailor-made.’ThiswillfundamentallychangetheInternet.”