旅行社优秀创业计划书范文.docx

旅行社优秀创业计划书范文.docx

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旅行社优秀创业计划书范文

旅行社优秀创业计划书

篇一：

大学生户外旅行社创业计划书

创业计划书

项目名称大学生户外旅行社

团队名称时代先锋

院校重庆三峡学院

第一章执行总结..................................................................................................................................4

1.1项目背景......................................................................................................................................4

1.2项目简介......................................................................................................................................5

1.3项目服务......................................................................................................................................5

1.4营销策略......................................................................................................................................6

1.5管理策略......................................................................................................................................6

1.6财务分析......................................................................................................................................6

1.6.1财务投入..............................................................................................................................6

1.6.2财务预算..............................................................................................................................7

1.7风险分析与管理..........................................................................................................................8

1.8法律风险......................................................................................................................................8

第二章服务打造..................................................................................................................................9

2.1项目计划简介..............................................................................................................................9

2.2服务内容与模式........................................................................................................................10

2.2.1服务内容............................................................................................................................10

2.2.2服务模式............................................................................................................................10

2.3技术介绍....................................................................................................................................11

2.4服务优势....................................................................................................................................11

2.5附加产品....................................................................................................................................12

第三章市场分析预测..........................................................................................................................12

3.1需求分析....................................................................................................................................12

3.2市场调查结果............................................................................................................................12

3.3市场预测....................................................................................................................................12

3.4竞争分析....................................................................................................................................15

第四章营销策略................................................................................................................................15

4.1营销目标....................................................................................................................................15

4.2销售渠道....................................................................................................................................16

4.3项目产品服务............................................................................................................................17

4.4营销策略....................................................................................................................................17

4.5客户关系管理............................................................................................................................19

第五章公司战略与管理....................................................................................................................19

5.1公司文化....................................................................................................................................19

5.2公司战略....................................................................................................................................21

5.2.1发展初期（1~3年）.........................................................................................................21

5.2.2拓展中期（4~6年）.........................................................................................................22

5.2.3成熟后期............................................................................................................................23

5.3组织结构....................................................................................................................................24

5.4人员配置....................................................................................................................................24

5.5人员培训....................................................................................................................................25

5.6人员绩效考核方法....................................................................................................................26

5.7薪酬奖惩制度............................................................................................................................26

5.8媒介计划....................................................................................................................................27

第六章财务预测与分析......................................................................................................................27

6.1初始投资成本............................................................................................................................27

6.2财务预算....................................................................................................................................28

6.3资产负债的预测........................................................................................................................29

6.4利润的预测................................................................................................................................29

6.5现金流量的预测........................................................................................................................30

6.6财务指标评价............................................................................................................................31

第七章风险分析................................................................................................................................32

7.1合作伙伴风险............................................................................................................................33

7.2政策风险....................................................................................................................................33

7.3财务风险....................................................................................................................................33

7.4管理风险....................................................................................................................................33

7.5竞争风险....................................................................................................................................34

7.6成本回收及利润的风险............................................................................................................34

7.7退出机制....................................................................................................................................35

第八章法律分析................................................................................................................................35

8.1法律环境分析............................................................................................................................35

8.2法律责任分析............................................................................................................................35

8.3公司办理流程............................................................................................................................37

8.3.1工商....................................................................................................................................37

8.3.2国税....................................................................................................................................37

8.3.3地税....................................................................................................................................37

8.3.4注意....................................................................................................................................37

8.4税务分析....................................................................................................................................38

8.5法律分析与应对问题................................................................................................................39

8.6员工雇佣问题..........................................................................................