浙江工业大学MBA研究生课程教学大纲.docx

浙江工业大学MBA研究生课程教学大纲.docx

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浙江工业大学MBA研究生课程教学大纲

2012年全国高考模拟参考部分

基础英语

BasicEnglish

课程编号：

404001开课时间：

第一、第二学期

学分数：

2课程总学时：

64

开课单位：

经贸管理学院

任课教师姓名及职称：

唐锋讲师

适用对象：

工商管理硕士（MBA）

教学要求及目的

Whilethetendencyoftheeconomicalglobalizationhasimpactsontheenterprisesdevelopmentandmanagement,wehavetofacemanynewproblemswhichwenevermetbeforewiththeeconomicdevelopmentandmanagementtechnologydevelopmentintheenterprises.Themanagersshouldstudyandsearchthenewapproachesintheirenterprisesdevelopmenttomeetthedemandoftheeconomicglobalization.

Thiscurriculumisdesignedtoimprovethestudents’skillsintheoralandwrittenexplanationandcommunicationinEnglish.Ibelievewiththeeffortsmadebyeverybody,wecouldreachtothegoal.

教学方式

Basedontheteachingbooks‘ProgressiveWritingandTranslation’and‘ProgressiveListening’,themainpointsofbasicEnglishexpressionsandgrammarwillbeexplainedintheclasses.Thediscussionfocusedongiventopicswillbeheldcombinedwithteachingintheclass.Thepreparationofthetextbookisalwaysnecessary.

考试方式

ExamRegulation

Thestudentsshouldindependentlyfulfillthetestsincludingtranslation,reading,understanding,answerquestionsandstatementjudgmentwithoutreferencematerialsandteachingbookavailableintheclassroom.

教材与课件

TeachingTextbook

‘ProgressiveWritingandTranslation’and‘ProgressiveListening’byYuanXixingandYangRuodong,China’sRenmingUniversity

References

Materialspreparedbytheteacher

RelevantReadingMaterials

ChinaDaily

OriginalversionoffilmsinEnglish

课程主要内容

1GeneralIntroduction

TheBasicEnglishisoneofthemostimportantcurriculaforMBA.TheBasicEnglishwillconcludeseveralunitsincludinglistening,speaking,readingandwriting.

2GeneralGoal

Tohelpthestudents

-ExpressthemselvesinEnglish;

-Writethenecessaryreportsorletterwiththerightprofessionalterms;

-Correctlymaketheoralandwrittencommunicationinthebusinessactivities.

-ReadtheoriginalworksinEnglishversiononeconomicsandbusinessmanagementinthefuture

3DetailedObjectives

TheMBAstudentsmaysomebasicknowledgeofEnglishbuttheymayhavenoorlittlechangetouseEnglishespeciallyoralEnglishintheirdailywork.Asaresult,theteachershouldtrytomakeasmanyaspossibleopportunitiesforthemtospeakandlisten.Atthesametime,theteachershouldhelpthestudentstoovercomeshynesstoopentheirmouthstospeakEnglishandencouragethemtotakepartinthein-classoralEnglishpracticessuchasroleplay.Thewritingandreadingskillswillalsobeemphasizedinthiscourse.Thestudentswillbeassignedafter-classhomeworksuchascompositionwriting.

工商管理英语

BusinessEnglish

课程编号：

404002开课时间：

第一、二学期

学分数：

3课程总学时：

64

开课单位：

经贸管理学院

任课教师姓名及职称：

马驰教授等

适用对象：

工商管理硕士（MBA）

教学要求及目的

本课程分为理论方法与实践案例两大部分。

其中理论方法部分主要以概念、定义、方法为主。

实践部分主要是上机与案例为主，要求学员具有一定的计算机基础知识和管理学、会计学等基础知识。

通过对《管理信息系统》课程的学习，使学员了解和掌握建立与开发管理信息系统理论和方法与应用。

综合所学的管理学知识，计算机科学的知识，培养其参与开发和使用计算机管理信息系统的能力。

主要包括：

1．掌握信息系统与管理信息系统的基本概念和知识。

2．较熟练掌握数据库技术及其应用。

3．较熟练掌握管理信息系统战略规划和应用领域。

4．掌握从系统分析、系统设计到系统实施整个开发过程的方法与特点。

5．能够将管理信息系统课程的基本知识与基本技能运用到具体的工作实践中去。

教学方式

以教师讲解和组织学生进行专题讨论相结合的教学方式，在教学过程中将引用国内外应时的研究开发与应用的案例，包括英文的专题报道和财经新闻作为补充资料，使学员能够充分了解和掌握商务英语的基本技能和专业表达方式。

考试方式

以笔试为主要考试方式，笔试主要测试学生对本门课程的总体掌握程度及学生运用所学知识的综合能力。

教材与课件

教材选用的是由高等教育出版社出版的“工商管理英语”。

课程主要内容

IntroductionofCurriculum

1GeneralIntroduction

TheBusinessEnglishisoneofthemostimportantcurriculaforMBA.TheBusinessEnglishwillconclude15aspects:

-IntroductiontoBusiness

-Macroeconomics

-LegalEnvironmentofBusiness

-StrategicManagement

-HumanResourceManagement

-Marketing

-ConsumerBehavior

-E-commerce

-FinancialManagement

-ManagementinformationSystem

-OrganizationalBehavior

-ProductionManagement

-Entrepreneurship

-Innovation

-EconomicDevelopment

2.2GeneralGoal

Tohelpthestudents

-ReadtheoriginalworksinEnglishversiononeconomicsandbusinessmanagement;

-ExpressthemselvesinEnglishinthebusinessmeetingandnegotiation;

-Writethenecessaryreportsorletterwiththerightprofessionalterms;

-Correctlymaketheoralandwrittencommunicationinthebusinessactivities.

2.3DetailedObjectives

2.3.1IntroductiontoBusiness

ExplainthenatureofBusinesswiththeillustrationofstakeholders,fivekeyfunctionsofbusinessandformofbusiness.

Focus:

natureofbusiness

Difficulty:

importanceofbusiness

2.3.2Macroeconomics

Explainthemacroeconomicswiththeillustrationsoftheessentialsofrationalpolicymaking,measuringnationaleconomicperformanceandinstrumentsofmacroeconomicpolicy,etc.

Focus:

overviewofmacroeconomics

Difficulty:

economicofglobalcompetition

2.3.3LegalEnvironmentofBusiness

Explainthelegalenvironmentofbusinesswiththeillustrationsofprevalenceoflawandbusinessstructureinthemodernenvironment,etc.

Focus:

legalenvironment

Difficulty:

resolvingbusinessdisputes

2.3.4StrategicManagement

Explainthestrategicmanagementwiththeillustrationsofdefinitionofstrategicmanagement,influenceonstrategicmanagementstrategicdecision,etc.

Focus:

strategicmanagementcontents

Difficulty:

acompetitivestrategyframework

2.3.5HumanResourceManagement

Explainthehumanresourcemanagementwiththeillustrationsofjobanalysis,humanresourceplanning,employmentselectionandplacement,etc.

Focus:

performanceappraisalorjobevaluation

Difficulty:

internationalhumanresourcemanagement

2.3.6Marketing

Explainthemarketingwiththeillustrationsofmarketingdefined,four“Ps”ofmarketing,personalselling,advertisingandsalespromotionetc.

Focus:

marketingcomponents

Difficulty:

marketingresearch

2.3.7ConsumerBehavior

Explaintheconsumerbehaviorwiththeillustrationsofdefinitionoftheconsumerbehavior,consumerdecisionmakingandfactorsaffectingconsumerdecision-making,etc.

Focus：

factorsaffectingconsumerdecisionmaking

Difficulty:

emergingtrends

2.3.8E-commerce

ExplaintheE-commercewiththeillustrationsofWWW（theWorldWideWeb）,definitionofE-commerce,internetasanadvertisingmediaandconsumerbuyingbehaviorine-retailing,etc.

Focus:

E-commercecomponents

Difficulty:

problemsinE-commerce

2.3.9FinancialManagement

Explainthefinancialmanagementwiththeillustrationsofforecastingandplanning,investmentdecisions,acquiringcapitalandriskmanagement,etc.

Focus:

definitionofthefinancialmanagement

Difficulty:

financialmarketsandsecurities

2.3.10ManagementInformationSystem

Explainthemanagementinformationsystemwiththeillustrationsofitsdefinition,applicationsinbusinessandroleoftheinternet,etc.

Focus:

structuremanagementinformationsystem

Difficulty:

trendsinmanagementinformationsystem

2.3.11OrganizationBehavior

Explaintheorganizationbehaviorwiththeillustrationsofmotivationaltheory,decisionmaking,powerandleadership,etc.

Focus:

motivationaltheory

Difficulty:

harnessingthegoalhierarchy

2.3.12ProductionManagement

Explaintheproductionmanagementwiththeillustrationsofproductionquality,researchanddevelopment,purchasingandseveralkeytermsofproductionmanagement,etc.

Focus:

productionmanagementcomponents

Difficulty:

strategiccontrolandbenchmarking

2.3.13Entrepreneurship

Explaintheentrepreneurshipwiththeillustrationsofcharacteristicsofentrepreneurs,thereasonpeoplewanttobeentrepreneurs,pitfallsofentrepreneurship,etc.

Focus:

characteristicsofentrepreneurs

Difficulty:

internationalentrepreneurship

2.3.14Innovation

Explaintheinnovationwiththeillustrationsofitsdefinition,types,sourcesandopportunity,innovationprocessandpromotinginnovation,etc.

Focus:

whatisinnovation

Difficulty:

organizationalchange

2.3.15EconomicDevelopment

Explaintheeconomicdevelopmentwiththeillustrationsofeconomicgrowth,productionpossibilities,capitalintensiveproductionfunctions,etc.

Focus:

productioncurve

Difficulty:

productionfunctions

2.4AbstractofEachUnit

Subject

Mainissues

1.IntroductionofBusiness

-process,system,organization,

-owners,creditors,employees,suppliers,customers

-management,marketing,accounting,finance,information

2.Macroeconomics

-essentialsofrationalpolicymaking

-relativepricestability

-howtousetheinstrumentstoachievetheobjectives

3.LegalEnvironmentBusiness

-protectofindividualrights

-equalprotectionclause

-dueprocess

-righttoajury

-businessstructure

4.StrategicManagement

-strategyanditsmanagement

-industrialorganization

-strategicdecision

-influenceoftheinternetonstrategicmanagement

5.HumanResourceManagement

-jobanalysisandcompensation

-recruitment

-employeeselectionandplacement

-traininganddevelopment

6.Marketing

-lineandstafffunctionsofbusiness

-marketingdefined

-personalselling

-advertisingandpublicity

7.ConsumerBehavior

-consumption

-consumerbehavior,marketing,andstrategyformulation

8.E-commerce

-E-commerceandinternetmarketing

-asanadvertisingmedia

-roleofinternetserviceproviders

-consumerbuyingbehaviorine-retailing

-consumersaroundtheworld

-brandingontheinternet

9.FinancialManagement

-goalformostbusiness

-forecastingandplanning

-investmentdecision

-riskmanagement

10.ManagementInformation

System

-systemandcomponents

-applications

-internet

11.OrganizationBehavior

motivationtheory

decisionmadding

powerandleadership

12.ProductionManagement

-definitionofProductionManagement

-productionquality

-R&D

-purchasingandkeyterms

13.Entrepreneurship

-itscharacteristics

-motivationanalysis

-pitfallsofentrep