浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略.docx

浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略.docx

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浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略

中文摘要

本文主要浅析了在金融危机下，东莞服装贸易受到一系列重大影响的内在原因及应对策略。

作为全国，特别是广东省重要的制造以及服装业出口加工集中基地东莞来说，在国际贸易中起着举足轻重的作用，因此这次经济危机所造成的影响和经济损失是不可忽视的。

本文通过对东莞一家进出口服装厂的调查，进一步了解服装业在经济危机中的贸易业绩所产生的变化，就我国经济如何防范风险，降低损失、并提出了应对策略。

关键词：

金融危机;内在原因;服装业;策略

TableofContents

Abstracti

中文摘要ii

1.Introduction1

2.TheImpactofGlobalFinancialCrisis2

2.1Significantimpactonimportsandexports2

2.2EconomiclossesofforeigntradeinDongguangarmentindustry2

3.TheInternalCausesofDongguanGarmentIndustryinFinancialCrisis3

3.1Comparisonofforeigntradebeforeandafterthefinancialcrisis3

3.1.1ExportsinDongguangarmentindustrybeforethecrisis3

3.1.2Post-crisischangesinDongguangarmentindustry4

3.2Analysisoftheinternalcausesofthesituationtochange5

3.2.1Theweakbrandconsciousness5

3.2.2Thepoorcapacityofindependentinnovation6

3.2.3Theinefficientmanagement6

3.2.4Thelagginginformationenvironment7

4.CaseInvestigationandAnalysis8

4.1ComparisonofagarmentfactoryinDongguanbeforeandafterthefinancialcrisis8

4.2Analysisoftheinternalcausesthataffectthedevelopmentintrade9

4.3Solutions10

4.3.1Encouragingthetraininganddevelopment10

4.3.2Cultivatingtalentsoffashiondesign10

4.3.3Makinggooduseoffairs11

4.3.4Enhancingbrandequity11

4.3.5MakingabreakthroughtobuildE-commercialplatform13

5.Conclusion14

Bibliography15

Acknowledgements16

1.Introduction

Astheexpansionofglobalization,thiscrisiswillnotonlycometoAmericanortheEuropean,butalsoChinese.Manypeoplethinkthatthefinancialcrisisisfarawayfromus,butinfact,thefinancialcrisishasvirtuallyinfluencedmuchonourdailylife.Thefinancialcrisis,whichisalsoknownasthefinancialturmoil,referstoallormostofthefinancialindicatorsofacountryorseveralcountriesandregions,asharp,short-termandasuper-cycledeterioration.Thecurrentworldisgoingthroughaonce-in-a-hundred-yearfinancialcrisis.Towithstandthefinancialcrisis,weshouldactivelystabilizetheimportsandexportsofforeigntrade.

TheglobalfinancialcrisismetstructuraladjustmentofDongguan,posingsevereimpactongarmentindustryinDongguanandmakingitfalltothebottomfrom2009JanuarytoFebruary.Dongguanisfamousforinternationaltradeasa“worldfactory”.Inaddition,onlytheDongguancitizencanperceivethesufferfromthisfinancialcrisis.Forthegovernment,theyshouldencourageenterprisesandhelpthemgothroughthedifficulttime.Forenterprisesandordinarycitizens,theylearntotightentheirbeltsforquitealongtimeinfuture.ThisyearmaybecomethehardestoneforDongguaneconomy.Ontheonehand,theeconomymaynotachieveacompleteupturninthecomingtwoorthreeyears.Ontheotherhand,thereisnoeasytaskintransformingandupgrading.Ittakestimeforenterprises’expansionbothondomesticsaleandDongguan’stransferofinner-driveneconomy.Inaddition,aninvestigationofagarmentfactoryinDongguanmayhelpustoanalyzetheproblem.Whygarmentindustryhassuchbigchangesafterthefinancialcrisis?

WhyDongguangarmentindustrystillremainsanindustrywithoutitsownbrandandislackofmarketstrategy,talentsoffashiondesignandsalesplatform?

Inordertosolvealltheseproblems,weneedtofindouttheinternalcausesandmapoutpracticalmeasurestohelpthegarmentindustryrecover.

Thethesisconsistsoffourparts.Partoneisanintroductiontotheimpactoftheglobalfinancialcrisisandthebackgroundofthecrisis.ParttwoisadetailedanalysisoftheinternalcausesinDongguangarmentindustryunderthecrisis.Partthreeiscaseinvestigationandanalysis,andthestrategiestotheproblemwillalsobesuggested.Partfourisaconclusionofthethesis.

2.TheImpactofGlobalFinancialCrisis

America'ssecondlargestsubprimemortgagecompanyfiledforbankruptcyprotectioninMarch,2007,whichmarkstheoutbreaksofU.S.subprimemortgagecrisis.Astheglobalizationofeconomy,China'seconomyhasbeenintegratedintotheglobaleconomy.ThefinancialcrisisintheU.S.hascausedgreatimpactsontheinternationalforeigntradeandarousedstrongconcernbetweenusandmostofpeoplearoundtheworld.

2.1Significantimpactonimportsandexports

Withthefinancialcrisisandaccelerationoftheexpansionoftheeconomy,China'seconomyhasalsobeenseriouslyaffected.Entityeconomyhasslowdowned,China'sexporthasdeclinedandChina'sexternaleconomicenvironmenthasdeterioratedmarkedly,particularlyineconomicgrowthofindustrialandfinancialsincethedecreasingoffinancialincomeforthefirsttimeofnegativegrowth.

Atfirst,sincetheoutbreakoffinancialcrisis,China'sexportgrowthmomentumhasrapidlyweakenedandthefinancialcrisishasledthetensofthousandsofforeignexportprocessingenterprisesinthesoutheastcoasttostopproductionorshutdown.Inparticular,theprocessingenterprises,whichdirectlyledalargenumberofworkerstobeunemployed.Intheworldeconomicrecession,asharpdeclineininternationaltradeexisted,andthesituationofmarkethasbeingmoreandmorecompetitive.Tradeprotectionismaroundtheworldhasbeenfurtherevenfurthernowadays.Asthecontinuouslyincreasingtrendoftradebarriersagainstourexportsandtheformofdiversification,lotsofmeasureshasbeenproposed.AccordingtoChina'sMinistryofCommercestatistics,morethan100millionU.S.dollarswasinvolvedin2008.

What’smore,thebusinessfailureswaspartlyduetolowerexporttaxrebates,environmentalcostsandlaborcosts,RMBappreciationandthecreditcrunchandsoon.Therecentreasonofcollapseisthatcompaniesdonothaveorders.Withoutmarket,Dongguangarmentindustrywillbemorebrutal.SmallcompanieswillnotsurvivetothefaceofU.S.dollardepreciationsituation.Thesefirmswereintheprocessoftransition,butitisdifficultsincethefinancialcrisishithardlyonChina'sexportsandimports.

2.2EconomiclossesofforeigntradeinDongguangarmentindustry

Dongguanisoneoftheregionswithmostsignificantgrowthwhichhavebeenidentifiedbyhightechnologyinthepastyears.Butthefinancialcrisisturnmanyaenterprisetoanegativesituation,evenclosedown.

Dongguan'sgarmentsindustrywhichisreelingfromtheglobalrecessionisturningtothedomesticmarketbutwithlittlehopeoffullycompensatingforthedeclineinexports.Datashowthatprocessingtradeexportsstilldominatedbygeneraltradeexportsincreasedsignificantly.TheeffectofthefalloutfromtheglobaleconomiccrisiswasalsoaggravatedbythestateofChina'sowneconomy.ApparentlysomeoftheAsiancompetitorshavebenefitedfromthisdisadvantageofDongguantosomeextent.TherecessionstartedhurtingDongguan,butsomeofitsAsiantextilerivalshavecontinuedtogainexportgrowth.

Ontheonehand,Dongguangarmententerprisesfacetheglobaleconomicslowdowncausedbymarketdemand.OtherAsiancountriesdealwithcompetitionamongthegarmentindustryandaretoupgrade.Ontheotherhand,garmententerprisesindevelopedcountriesalsofacethegreenenvironmentalprotectionandqualitystandardsfornewtechnologieswhichlimitintermofthetechnicalbarriers.TheeconomyinDongguangarmentindustryhasyetcometothebottom,andisstillhopefultocomeover.Fortheincreasingpressureonthedomesticmarket,someenterprisesdidnotopenthedomesticmarket,anddomesticsaleschannelshavenotbeenestablishednow.Theuncertainresultsofdevelopmentprospectsintheforeignmarketandthedomesticmarketarenotsoclear.

3.TheInternalCausesofDongguanGarmentIndustryinFinancialCrisis

3.1Comparisonofforeigntradebeforeandafterthefinancialcrisis

3.1.1ExportsinDongguangarmentindustrybeforethecrisis

Asarenownedglobalmanufacturingbase,Dongguanishighlydevelopedingarmentindustrywhichtakesup90percentoftheoutputvalue.Withatotalofover20000manufacturingenterprisescoveringover30sectorsandmaking60000typesofproducts,Dongguanboastsitsmanufacturingindustrialsystemcharacterizedwithcompleteindustrialcoverage,well-positionedinfrastructureandadvancedtechnology.Withthemanufacturingindustriesincludinggarmentindustryisplayingasignificantrole,theoveralleconomiccapacityinDongguanhasbeengreatlyexpanded.Dongguaniswell-positionedregardingthesupportingindustrialsystembetweenupstreamanddownstreamproductsandamongvariousindustries.

Customsdatashowed,atthebeginningof2008,theimportandexportvalueofDongguanforeigntradetotaled113.3billionUSD,a6.1%increasethanin2007.InGuangdongprovinceandcities,theexportvalueandimportvalueofDongguanrankedthesecond.Since2008,Dongguan’seconomyhasundergoneanunprecedentedtest.（ColinRead,2009）

3.1.2Post-crisischangesinDongguangarmentindustry

Dongguanisnotsuchastrongcityingarmentindustryaswethoughtbefore.Dongguanhasbecometheprocessingbaseforalotofforeignbrandswithnoindependentbrands.Garmentindustrywashitfirstlyamongallforeign-tradeindustriesbyfinancialcrisis.ItwastoughestforDongguangarmentindustrytocomeoverthedifficultiesundertheglobalfinancialcrisis.

Forgarmentindustry,someonesaidtheyearof2008wasgoodforitsdevelopmentasitbroughtagoodopportunity,butotherssaiditwasnotverygoodbecausethegarmentindustrywashitbyfinancialcrisisseriously.However,themostimportantthingiswhatkindofviewyouholdtothisfinancialcrisis.Dongguan’sgarmentindustrywillintegrateresourceandgrowupfurther,anditstridesagreatersteptowardsthegoalofbec