HND大综合1GU1答案.docx

HND大综合1GU1答案.docx

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HND大综合1GU1答案

Section1

Question1:

PartA

Giventhecompetitivenatureofthemobiletelecommunicationsmarketanalyse

thelikelyadvantagesanddisadvantagestoOpalofestablishingapartnership

agreementwithanothercompany.12

Advantages:

Firstly,thepartnershipagreementscanprovideOpalwithtechnologyassistance」tallowsOpalforthejointdevelopmentofnewproductsandthesharingoftechnology.Secondly,aChinesepartnershipnotonlygivesOpalaccesstolocalknowledgebutalsoprovidesanairofacceptabilitythatisimportantwhenconductingbusinessinChina.Thirdly,localfirms'ell-reputationandwealthofexperiencewillalsohelpOpaltoensurethatproductdevelopmentandcustomerserviceisspecificallytargetedatmeetingthelocalneedsanddemandsofthelocalmarket.Fourthly,companiesinpartnershipcansharethecostsandreducetherisk.

Disadvantages:

s

bei

Asforthedisadvantages,firstly,theowntechnologyofOpalmightbeleakedbecauseofthesharingoftechnologywhichmayresultinthelossofOpal'competitiveadvantages.Secondly,inapartnershipwithothers,thecontrolpowerofOpalcompanymightbedistributedbecauseoftheconsiderationofotherpartnersThirdly,firmsneedtosharetheprofitsandtheremightbeconflictssincethosecompaniesareprofitableorganizations.

PARTB

Identifyandjustifypossibleoptionstheseniormanagementmayhavewhichwill

enableOpaltomaintainitscurrentlevelsofsuccessandprofitability.8

Firstly,sinceChinesemarkethasenormouspotential.OpalneedscontinuetoinvestinChinesemarkettogainmoremarketsharesforitsexpansion.

Secondly,Opalcansignthepartnershipagreementswithmorecompanies,togainmorecomprehensivemarketinformationandsharethetechnologyanddevelopnewproducts.

Thirdly,inordertomaintainthecharacteristicsandgoodreputation.Opalneedstokeepthestrongstaneeinrelationtotheenvironment,usemoregreenandenvironmentalmaterialstoproduce‘environmen上&11卩血欣1祖蚁andservices,

andkeepofferingacomprehensivemobilephonerecyclingscheme.

Fourthly,itisnecessarytodeepentheagreementwithHuawei,sinceHuaweiisalongestablishedandwell-respectedplayerintheChinesetelecomsmarket.Bydoingso,Opalcanachievethefurtherexpansion.

Question2

PARTA

AssessthestrengthsandweaknessesofOpalastheyseektoexpandinginthe

comingyears.12

Strengths

Firstly,thefurtherderegulationofthetelecommunicationsmarketsenabledOpalto

capitalizeonanumberofopportunities.

Secondly,Opalhasitscoremarkets,andtherecent‘openin-up'oftheChinese

marketiscurrentlyprovidingOpalwithopportunitiesforfurtherexpansion.

Thirdly,themobiledevicesdivisionhasallowedOpaltoselltheirphonestocompetingnetworksallowingaccesstoamuchlargermarket.

Fourthly,astheircharacteristic,Opalhasadoptedastrongstanceinrelationtotheenvironment,andtheywereoneofthefirstphonemanufacturersintheworldtoofferacomprehensivemobilephonerecyclingschemeandoffersenvironmentallyfriendlyproductsandservices.

Weaknesses

Firstly,thefirsthand-heldphoneswerehighpricedbecauseofthehighresearchanddevelopmentcostsandtheneedforhighlyspecializedproductionfacilities.Andthismaycausetheneedsofalargeamountofinvestmentcapitalandthedecreaseinsales.

Secondly,Opalisamediumsizedproducerofhandsets,whichmeansitownslimitedproduceresourcesandinvestmentcapitalresources.Itmaynotbeabletomeettheneedsofcooperationwithothercompanies.

Thirdly,theregulatorycomplexitiesofoperatingwithintheChinesemarketmayhinderthedevelopmentandexpansionofOpal.

Lastly,theregulatorycomplexitiesofoperatingwithintheChinesemarketandthefiercecompetitionmayhindertheexpansionofOpalandincreaseacertainlevelofrisk.

PARTB

ChoosetwoKeyvalueshighlightedinAppendix3andforeach,explainhowit

hasimpacteduponthecompany'sactivities.8

Firstly,thecustomerdeservesserviceexcellence.

Opalisacustomer-focusedorganization.Enterprise'scorevalueistofocusoncustomerserviceanditsquality.Bydoingso,thecustomersatisfactionandloyaltycanbeestablishedandthenthegrowthofsalesandprofitscanbeachieved.

Accordingtothecase,inordertoenhancethequalityandsatisfactionofcustomerservices,theOpalhasestablishedtheServiceDevelopmentSectionandCustomerCareDepartment.Withtherapiddevelopmentoftechnology,theService

DevelopmentSectionistaskedtoenhancethecustomerexperieneeofthemobileandweb-basedservices.AndtheCustomerCaresectionistaskedtoensurethatcustomerexpectationsareconsistentlymet.Bothofthemareaimtoprovidecustomerswithexcellentservices.

Secondly,weacceptthatwhilewearedrivenbytechnologywewillalwaysaspiretodrivetechnology.

ThedevelopmentoftechnologycanprovideOpalwithhighertech-competitiveness,andhelpittodevelopnewproductsandexpandtolargermarket.AsforOpal,theycontinueinvestinotherinnovativeproductsandmarketresearch,andhasbeenverysuccessfulinidentifyingmarkettrendsandthenusingthelatesttechnologicaldevelopmentstosatisfycustomerneeds.And,thereisaSpecialprojectssectioninOpalwhichrequiressignificantinvestmentandprovidestheleading-edgetechnologyrequiredformobileandothers.

Section2

Question1

PARTA

EvaluatepossiblesourcesoffinancethatGoldcouldaccessasitseekstoexpand

itsbusinessoperations.

Firstly,issuingsharesareafinancingwaythatOpalcanaccess.ItcanmeetapartoftheOpal'scapitalneedsduringitsexpansion,eventhoughtheamountofsharecapitalissuedwillbelimitedtotheauthorizedsharecapitalamount.

Secondly,issuingdebenturesareausefulwaytoo.Debenturesareloansmadetocompaniesthatcarryafixedrateofinterest.However,thedebentureholdersneedtorepaytheprinciplesontimeandtheydonotparticipateintherunningofthecompanylikeshareholdersdo.

Thirdly,eventhoughbothissuingsharesanddividendsareappropriateforOpal,therestillsomedifferencesbetweenthem.Theshareholdershavethecontrolrightofthecompany,butthedividendholdersdonot.And,thedividendsholdersneedtorepaytheprincipleontime,whileitwon'tbenecessaryforshareholders.Lastly,theshareholderscangetbenefitsfromthedividendswhilethedebentureholderscangetthemfromtheinterests.

PARTB

找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企

业效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。

IdentifyONEitemofinformationwhichbothashareholderandanyofthe

organisationsGoldworkswithwithintheChinesemarket,coulduseasameasuretomonitortheeffectivenessoftheorganisation.

Theturnover,profit,costs,dividendandearningspersharecouldreflecttheeffectivenessofacompany.AsforOpal,ithasinvestedalotinthehighresearchanddevelopmentandtheneedforhighlyspecializedproductionfacilitiescostsalottoo.Meanwhile,thedownwardpressureonpriceshasledtolowerprofitmarginsandareducedrateofgrowthinturnover.Exceptforthat,thedividendsdirectlyaffectontheshareholdersb6nefits,itdeterminestherepaymentsofinvestmentandwhethertheinvestorsarewillingcontinuetoinvestornot.ThedividendandearningspershareofOpalisincreasingwhichmeansitisattractingmorepotentialshareholderstoinvestinOpalandtheexistingshareholderstoinvestmore,anditisessentialforthefinanceandtheexpansionofOpal.

PARTC

ExplainthepossibleeffectsthattheexpansionintotheChinesemarketcouldhaveupontheprofitabilityofthebusiness.

spopulation

Firstly,inthelongrun,theprofitabilityofDiamondwouldincrease.BecauseChinaispotentiallythelargestglobaltelecommunicationsmarket,anditprovidesDiamondwithanunrivalledopportunitytogenerategrowth.ThesizeofChinahuge,andthereareroomremainsformassiveexpansion.

Secondly,intheshort-term,theprofitabilityofDiamondwouldnotgrowrapidly.Chinaisanemergingmarket,thecompetitionislikelytobeseverewith43foreignnationalmanufacturersandnetworkprovidersalreadyhavingapreseneeinChinaandafurther25mediumtolargefirmssettoenterthemarketoverthecoming3years.Diamondneedstoinvestanumberofmoneyintothenewmarket,andthecostscannotbetakenbackintheshort-term.

Thirdly,theprofitabilityofDiamondwouldnotgrowrapidlyintheshort-termbecauseinordertoenterthenewmarket,Diamondmayfacingthebigfundinggap,anditwouldcostalottofinancetheneededcapital.

Fourthly,theprofitabilitywouldnotgrowrapidlyintheshort-termbecauseofthelow-pricecompetition.Inordertogainalargermarketshareandcoverage,andsurviveintheintensecompetition,DiamondmaychoosetolowerthepriceatthebeginningofenteringtheChinesemarket.

Question2

PARTA

Explainanychangestothepoliciesofgovernmentsthatmaysupportthemarket

progressionandexpansionofOpal.8

Asthe‘nighWatchmanthegovernmentshouldnotdirectlyintervenethemarketoperation,soitshouldprovidefurtherderegulationforcompanies.

Exceptforthis,governmentshouldsupervisethemarketandregulatetheeconomicactivitiestoprovidecompanieslikeOpalwithastableandpeacefulenvironment.Besides,governmentcanprovideOpalwithmorefinancialsourcesorsupportandimplementsomerewardinvestmenttofacilitatetheexpansionofOpal.And