国开中央电大专科《商务英语2》形考任务单元自测1至8试题及答案.docx

国开中央电大专科《商务英语2》形考任务单元自测1至8试题及答案.docx

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国开中央电大专科《商务英语2》形考任务单元自测1至8试题及答案

国开（中央电大）专科《商务英语2》形考任务（单元自测1至8）试题及答案

国开（中央电大）专科《商务英语2》形考任务（单元自测1至8）试题及答案（电大网上形考必备资料）说明：

课程代码：

04010。

适用专业及层次：

电子商务、物流管理专科。

平台考试网址：

http：

//。

单元自测1试题及答案题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索[题目]—Asyouknow,I’mnotquitefamiliarwithhowtoshoponline.—It’sapieceofcake!

I’llshowyouhowtodoit.[答案]Firstofall,youshouldfindagoode-commercesite.[题目]Consumerscan’tdigesttoomuchinformationonawebpage,resulting______lowratesofreturn.[答案]in[题目]—Great!

Maybefromnowon,Ishouldtrytobuygoodsonline.—________________.[答案]Whynot？

Goahead.Justgiveitatry. [题目]Iknowpersonalsellingisalsoaveryeffectivetoolforbuilding______buyers’confidence.[答案]up[题目]—Ithinkwecanusetwoormorekindsofmediatogetherinanadvertisingcampaign.—________________.[答案]That’squiteright.Wecanattractmorepeople.[题目]InChina,Taobaoisoneof_______e-commercesites.[答案]themostpopular[题目]Inmyopinion,thefirstthing_______iswhattoolsweshoulduse.（考点：

不定式结构的用法）[答案]tobediscussed[题目]Itcanbeaimed_______individualswithselectsurfingbehavior.[答案]at[题目]—Morning,Daniel.TodayI’dliketodiscussthepromotionaleventsofourproductswithyou.—________________.[答案]Ok.Ithinkweshoulddrawupathoroughplan,first.[题目]—Uh,Ithinkonlineshoppingisverytime-consuming.—________________.[答案]Isomewhatagreewithyou,butnotcompletely.二、翻译：

从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1.Actually,Ihavebeenthinkingaboutonlineshoppingforalongtime.{A；B；C}[答案]B.事实上，我一直考虑网上购物已有很长时间了。

2.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.{A；B；C}[答案]A.营销愈来愈不再只是一个选择。

它是一种必然。

3.Onlineshopsgiveustheopportunitytoshop24/7.{A；B；C}[答案]C.网上商店为我们提供了一周7天、一天24小时地全天候购物机会。

4.Therushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.{A；B；C}[答案]B.消费者的网购热潮说明越来越多的消费者接受营销。

5.Onlinemarketingsavestimeandcanbedeliveredanytime,anywhere.{A；B；C}[答案]C.在线营销节约时间，可以随时随地传输信息。

二、阅读理解：

阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。

DEVELOPMENTOFONLINEMARKETINGWiththeintroductionoftheInternet,therecamemanychangestothewayacompanymightcarryoutamarketingstrategy.Abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplaceusingcash.NowanewworldhasbeenopeneduptopeoplearoundtheglobethroughtheWorldWideWeb.Weareabletobrowsethefanciestshopsintheworldfromhome,virtuallythatis.ThetechnologyofsecuretransactionsontheWebhasgreatlyimprovedandtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.Onlinemarketingisanelectronically-basedindustry.Inshort,itreferstotheconductingofbusinessthroughtheInternet.Itisawayofbuyingandsellinggoodsandservices,andnegotiatingtradethroughdigitalcommunications.Onlinemarketingallowsbusinessestoreachawidermarketwhilecuttingcosts,savingtimeandeliminatingtonsofpaperwork.Mostonlineretailersaskthecustomerstopaywithacreditcard.Regularbuyersareissuedelectronicordigitalsignatureswhichareprotectedbypasswords,enablingthemtotransactbusinesssecurelyviaInternet.Onlinemarketingisstillinitsearlystages,asproblemssuchashowtodealwithcreditcardfraudontheInternetstillhavetobedealtwith.Butitsfuturelooksrosy.Withthedevelopmentofcomputertechnology,e-commercewillinevitablybecomeamustinoureverydaylives.Thereisnodoubte-commercehascomeofage.1.__________changedthewayacompanymightcarryoutamarketingstrategyoverthepast10years.{A；B；C}[答案]A.TheInternet2.WhatdoesvirtuallymeaninParagraphOne？

{A；B；C}[答案]B.Bymeansofacomputer.3.Whichofthefollowingadvantagesofonlinemarketingisnotmentioned？

{A；B；C}[答案]C.Increasingtrustbetweentradersandbuyers.4.Whatproblemsarestilloutstandinginonlineshopping？

{A；B；C}[答案]B.CreditcardfraudontheInternet.5.Whichistheauthor’sattitudetowardsonlineshopping？

{A；B；C}[答案]C.Undoubtedlytheeraofe-commercehasarrived.单元自测2试题及答案题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索[题目]Asitisknownthattheaimofeverybusinessistomake________ profitaspossible.[答案]asmuch[题目]—Butwhyisitsomuchhigherinthismarket？

—__________________________.[答案]Therearemanyrichpeopleinthisarea.[题目]—IwonderifyouareabletooffermarketexclusivityforallofChina？

—__________________________.[答案]Thankyouforyourinterestinrepresentingourproduct. [题目]—Itseemsthatthesalesvolumehasnotreachedourobjective.—__________________________.[答案]It’strue.I’msorryaboutthat.[题目]—Ok,whatareyourinitialthoughtsonourcomputersinChina？

Isthereamarket？

—__________________________.[答案]IamveryoptimisticaboutthemarketopportunitiesinChina.[题目]Sometimesit________overhalfthetotaltimespentonaresearchproblem.[答案]takesup[题目]Thisisoneofthemainways________abusinesslearnswhatcustomerswant.[答案]that[题目]Wearefullofconfidence________theChinesemarket.[答案]in[题目]—WearenowlookingforagentstocoversouthernChina.—Excellent.__________________________.[答案]I’mveryfamiliarwiththemarketthere.[题目]Whendata ________ ,ithastobeanalyzedtodecidewhatitallmeans.[答案]hasbeencollected二、翻译：

从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1.HavingbeenaplayerinthecomputerindustryinChinaforthelastdecade,ourcompanyhaswitnessedfirsthandtheindustry’sphenomenalgrowth.{A；B；C}[答案]B.在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。

2.Butpricingisbasedontheneedsoftargetcustomersanditdiffersfromplacetoplaceandovertime.{A；B；C}[答案]C.但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。

3.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.{A；B；C}[答案]B.企业若想取得成功，必须牢记以下原则。

4.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.{A；B；C}[答案]A.能否吸引顾客，是成功还是失败的区别。

5.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.{A；B；C}[答案]C.如果满足了客户，就有机会长期保留他们，成为永久客户。

二、阅读理解：

阅读下面的短文，根据文章内容进行判断，正确选T错误选F。

PRINCIPLESOFMARKETINGMarketingisthepartofyourbusinesswheremoneyismade.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.First,customersarethemainstayofanybusiness.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.Therefore,thebusinessneedstodirectallactivitiestowardssatisfyingthecustomers’needs.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.Anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportantthanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthatactuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimplyreferstothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alargevolumeofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocusontheirprofitablesalesvolume.DECIDEIFEACHOFTHEFOLLOWINGSTATEMENTISTRUE（T）ORFALSE（F）.1.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.{[答案]F}2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuytheproductsorservices.{[答案]T}3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.{[答案]T}4.Themaximumsalesvolumereferstothebiggestsumofretailsales.{[答案]T}5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.{[答案]F}单元自测3试题及答案题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索[题目]—__________________________.—Itwilltakeatleastthreeweeks.[答案]HowsoonwillyoufinishourTVcommercial？

[题目]—__________________________.—I’mplanningtogotoCanadaforfurtherstudy.[答案]Whatisyourintentionafterresigningyourcurrentjob？

[题目]—__________________________.—Onceaweek.[答案]Howoftendoesyourdepartmentholdameeting？

[题目]—__________________________.—Wewouldliketogetinwiththefallpublication,ifpossible.[答案]Whicheditionwouldyoulikeyouradvertisementtoappearin？

[题目]Itwilltakeatleasttwoweeksjusttogetthestoryboard______.[答案]writtenup[题目]Ouradvertisingratesare________sizeandlocation.[答案]basedon[题目]Rememberwewanttocreateaforward-lookingimage______increasetheawarenessofourbrand.[答案]aswellas[题目]TheDigitalImageProcessingofthiscopierisaprimereasonyoucan______onit.[答案]count[题目]TheSmartColorLaserCopieriscomparable________professionalediting.[答案]to[题目]—Thisis_FocusAdvertisingAgency.HowmayIhelpyou？

—__________________________.[答案]Ineedsomeinformationontheadvertisingratesofyourmagazines.二、翻译：

从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1.Ouradvertisingagencywilljusthavetocomeupwithathemefortheadvertisementbytomorrow.{A；B；C}[答案]C.明天之前我们广告公司将会拿出广告的主题。

2.Productadvertisingaimsatincreasingsalesbymakingaproductknowntoawideraudience.{A；B；C}[答案]A.产品广告旨在通过广泛宣传其产品来提高销售。

3.Agoodadvertisingprogramtellspotentialcustomersthebenefitsderivedfromtheuseofproducts.{A；B；C}[答案]A.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。

4.Youcanuseeitheryourowndesignersorateamofdesignersinouragency.{A；B；C}[答案]B.您可以采用您自己的设计师，或者采用我们公司的设计团队。

5.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany