计划书英文Word文档下载推荐.doc

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geographicpositionandlocationadvantages

四、开发计划

developmentplan

五、投资概算、收益预测

investmentandprofit

六、项目业主和项目运营公司

一、背景介绍

i.backgroundinformation

“中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占地面积1139亩（约187.94英亩），是四川省最大的综合商业地产开发项目之一。

其主要建设项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等，总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。

中国西部美国城的建设宗旨是：

建立一套没有中间商的直接行销通路，让美国产品能够大量进入中国市场，增加美国出口额，增加美国公民就业机会，减少中美贸易逆差。

在中国境内设立的美展中心，其作用在维护中国消费者的权益，让中国消费者可以使用物美价廉的美国产品之外，并可享有美国式的产品售后服务。

theobjectiveofcwatistobuildadirectmarketingplatformwithoutmiddlemen，whichwillhelpalargenumberofamericanproductsenterinto

chinesemarket，increaseamericanexportvolume，increaseemploymentopportunityforamericancitizensandnarrowsino-ustradedeficit.theapeecsetupinchinaistoprotecttherightsandinterestsofchineseconsumers，allowchineseconsumerstopurchasequalityamericanproductsatareasonableprice.besides,chineseconsumerscanenjoyamericanhigh-qualityafter-salesservices.

中国西部美国城将引进美国政府的州办事处及州展馆，促使中美双方人民在商贸、投资、观光、教育、文化及公共关系方面的深度交流。

引进美国金融融资服务；

引进美国科技发明专利，在中国寻求合作、投资以及进一步的研发、生产；

引进美国法律会计机构；

引进美国文化及艺术表演及展示等?

?

stateofficesandstateexhibitionhallsoftheu.swillbesetupincwat，whichwillsignificantlypromotebilateralexchangeofbusinessandtrade,investment,sightseeing,education,cultureandpublicrelations.cwatwillbringinamericanfinanceservice;

introduceamericanscienceandtechnologypatentsofinventiontoseekcooperation,investmentandfuturer&

amp;

d,productioninchina;

bringinamericanlawandaccountinginstitutions;

andbringinperformanceandexhibitionsofamericancultureandarts,etc.

“美国产品展示交易中心”的建立为美国产品在中国市场提供一个直接的展示、销售平台。

该平台的建立缩短了美国产品在中国销售中间环节，节约产品流通成本，利用中国保税区的售前免关税政策，提供短、中、长期定点展览及连接中国百余个大城市的商贸服务代理。

apeecistoprovideadirectexhibitionandsaleplatformforamericanproductsinchinamarket,whichwillcutdownmiddleagentsofamericanproductsinchina,andreducethecirculationcost.bymakingfulluseoftariffexemptionpolicyinthefreetradezone,itprovidesshort,medium,andlong-termfixedsitedisplaysandconnectsbusinessandtradeagentsinoverhundredchinesebigcities.

“美国产品展示交易中心”是由美国联邦商务部及五十个州政府协助并参与所组成的美国产品在亚洲的行销中心。

它的建立为直接缩小中美贸易逆差、引进美国金融融资服务，两国民间的商业贸易和文化交流起到极大的作用。

businessplantemplate

windowsversion

123mainstreet

anytown,usa10000

123-4567

[yourname]

[date]

tableofcontents

executivesummary................................................................................................................................1

management..........................................................................................................................................2

[product/service]description...................................................................................................................7

objectives..............................................................................................................................................9

innovation............................................................................................................................................14

pricing.................................................................................................................................................16

specificmarkets...................................................................................................................................17

growthstrategy....................................................................................................................................18

marketsizeandshare..........................................................................................................................19

targetingnewmarkets.........................................................................................................................20

location...............................................................................................................................................21

manufacturingplan...............................................................................................................................21

research&

development......................................................................................................................22

historicalfinancialdata........................................................................................................................23

proformafinancialdata........................................................................................................................24

proformabalancesheet.......................................................................................................................27

costcontrol.........................................................................................................................................28

effectsofloanorinvestment................................................................................................................30

attachments.........................................................................................................................................30

[johndoe]inresponsetothefollowingmarketconditions:

[startup,growth]opportunitiesexistin[product/service].

theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.

[i/we]haveseveralcustomerswhoarewillingtoplacelarge[orders,contracts]withinthenextthreemonths.severalotherprospective[customers/clients]haveexpressedseriousinterestindoingbusinesswithinsixmonths.

&

lt;

product&

gt;

2.expandthemarkets

3.increasedadvertising

4.lowerourunitcosts,

5.therebyachievinghigherprofits.

service&

1.signcontracts

2.increasedadvertising

3.increaseofficestaff

financialgoals

sales

earningsper

share

year1$1,000,000$25,000.01year2$1,400,000$250,000.12year3$1,600,000$375,000.14

management?

[name]

[title]?

[experience]?

salesgrowthfromzeroto$1,000,000infiveyears.?

ledmarketinmarketshare-30%.

ledmarketinmarketshare-30%.salesgrowthfromzeroto$1,000,000infiveyears.?

formulatedadvertisingbudgets&

campaigns.

pioneerednewdistributionchannels.

establishednationalsalesforce.

establishednationalrepair&

servicecenters.

broughtnewandinnovativeproductstothemarket.

designedpoint-of-purchasematerials.

[education}

universityofboston

boston,ma

shortbiographies?

president?

johnq.doe,chiefexecutiveofficer,anddirectorsincefebruary1988andpresidentsincejanuary1990.mr.doewasthefounderandchiefexecutiveofficeroftheoriginal

president

vicepresident

目录contents

第一章摘要……………………………………………………………………………………….1chapteridescription1

第三章商业发展计划........................................................................................................7chapteriiibusinessdevelopmentprogram4

一、南非投资环境......................................................................................................7

1.investmentenvironmentofsouthafrica4

二、投资计划.............................................................................................................9

2.investmentprogram4

三、人员培训计划....................................................................................................14

3.personneltrainingprogram6

四、企业的发展趋势.................................................................................................18

4.developmenttrendoftheenterprise8

第四章公司管理.............................................................................................................23chapterivmanagement11

一、组织管理结构图.................................................................................................23

1.schetchoforganizingandmanagementstructure11

二、人力资源...........................................................................................................23

2.humanresources11

三、管理体系...........................................................................................................35

3.managementsystem16

第五章市场分析.............................................................................................................40chaptervmarketanalysis19

一、市场需求情况....................................................................................................40

1.marketdemand19

二、市场的确定........................................................................................................43

2.targetmarket20

三、市场营销计划....................................................................................................45

3.marketingprogram21

四、竞争者情况和市场占有额...............................