2023年中国商业十大热点展望（英）-2023-52页.pdf

2023年中国商业十大热点展望（英）-2023-52页.pdf

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WhattheexpertssayJanuary2023TenHighlightsofChinasCommercialSector202301Preface02AbouttheOrganizations03ExpertPanelMembers04ImplicationsforBusinessesandTipsforForeignEnterprises08TenHighlightsfor2023Contents1PrefaceFungBusinessIntelligenceandtheExpertCommitteeoftheChinaGeneralChamberofCommercearepleasedtopresentthe20theditionofourannualTenHighlightsofChinasCommercialSectorreport.2022hasproventobeatoughandchallengingyearformanyChineseenterprises.ThevolatileCOVID-19pandemicandtheassociatedmobilityrestrictionshaveweighedonconsumersentimentanddraggeddownconsumerspending.Inresponse,theChinesegovernmenthaslaunchedaraftofsupportingpoliciesandreliefmeasures,includingmeasuresencouragingspendingonnew-energyvehiclesaswellasgreenandsmarthomeappliancestoboostdomesticconsumption,andfinancialsupportforbusinesses.Asthesestimulusmeasuresgraduallytakeeffect,togetherwiththerelaxationofCOVID-19restrictions,Chinaissetforarobusteconomicrecoveryinthemonthstocome.TheCentralEconomicWorkConferenceheldinmid-December2022alsosignalsthatChinawillstepuppolicysupporttoboostconsumptionandeconomicgrowthin2023.2022alsomarkedtheholdingofthe20thNationalCongressoftheCommunistPartyofChinathemostimportantpoliticaleventinChinaheldeveryfiveyears,duringwhichChinesePresidentXiJinpinghassetforthalong-termstrategicblueprintforhigh-qualitydevelopment.Moreeffortswillbedirectedtowardsmodernizationofthecirculationnetworkinsupportoftheconstructionofaunifiednationalmarket.Planstoadvanceruralrevitalizationwillalsohelpincreasefarmersincome,providingnewimpetusforconsumptiongrowth.Withinputfrommorethan160top-tiermainlandexperts,TenHighlightsonceagainidentifiestoptrendsofthepast12monthsandanticipateswhatwillshapeChinascommerciallandscapeintheyearahead.In2023,threeimportanttrendsarereshapingChinasconsumermarket,includingthegrowinggreenliving,risingruralconsumption,andaccelerateddigitalization.Greenconsumptionisbecomingthenorm,fuelledbytheacceleratinggreentransformationinthecommercialsectoraswellasconsumersincreasedsustainabilityconsciousness.TheChinesegovernmentisalsocommittedtobolsterrurale-commerceandimproverurallogisticsandinfrastructure,whichwillhelpunleashtheconsumptionpotentialoftheruralareas.Besides,digitaltransformationistakingshape,withanincreaseindigitaladoptioninthecommercialsectortooptimizesupplychainsandcreateseamlessomni-channelretailexperienceforcustomers.Thesedevelopmentswillopenupnewopportunitiesforlocalandforeignbusinessesalike.TenHighlightsisavaluableresourceforglobalbrandsandretailers,andfirmsandindividualsseekingtobetterunderstandthelatestcommercialtrends,issues,andopportunitiesinChina.WewishtothankallpanelmembersontheExpertCommitteeforsharingtheirimportantinsights,andourFungBusinessIntelligencecolleaguesfortheirmanycontributions.HelenChinFungBusinessIntelligence12AbouttheOrganizationsTheExpertCommitteeoftheChinaGeneralChamberofCommerceTheExpertCommitteeoftheChinaGeneralChamberofCommerce（ECCGCC）,asub-divisionoftheCGCC,comprisesover160prominentexpertsfromvariousgovernmentdepartments,researchinstitutesanduniversities,leadingcorporations,professionalassociations,consultancyfirmsandnewspaperoffices,whichincludetheMinistryofCommerce,theChineseAcademyofSocialSciences,ChinaChainStoreandFranchiseAssociationandtheRenminUniversity,etc.TheECCGCCservesasaplatformfortheexpertstoexchangeideasonthedevelopmentofcommercialenterprisesandthedistributionsector.TheChinaGeneralChamberofCommerceFoundedin1994,theChinaGeneralChamberofCommerce（CGCC）isaquasigovernmentassociationendorsedbytheStateCouncil.TheCGCChasaround80,000members,encompassingenterprisesfromretail,distribution,servicesandtourismsectors,localcommercialchambers,nationalprofessionalassociations,intermediaryorganizationsandindividuals.CommissionedbytheChineseGovernment,theCGCCconsistsof14businesscommittees.Italsosupervises40nationalassociationsand33newspapersandmagazinespublishedbothinsideandoutsideChina.FungBusinessIntelligenceFungBusinessIntelligencecollects,analysesandinterpretsmarketdataonglobalsourcing,supplychains,distribution,retailandtechnology.HeadquarteredinHongKong,itleveragesuniquerelationshipsandinformationnetworkstotrackandreportontheseissueswithaparticularfocusonbusinesstrendsanddevelopmentsinChinaandotherAsiancountries.FungBusinessIntelligencemakesitsdata,impartialanalysisandspecialistknowledgeavailabletobusinesses,scholarsandgovernmentsaroundtheworldthroughregularresearchreportsandbusinesspublications.AstheknowledgebankandthinktankfortheFungGroup,aHongKong-basedmultinationalcorporation,FungBusinessIntelligencealsoprovidesexpertise,adviceandconsultancyservicestotheGroupanditsbusinesspartnersonissuesrelatedtodoingbusinessinChina,rangingfrommarketentryandcompanystructure,totax,licensingandotherregulatorymatters.FungBusinessIntelligencewasestablishedintheyear2000.TheFungGroupFungHoldings（1937）Limited,aprivately-heldbusinessentityheadquarteredinHongKong,isthemajorshareholderoftheFungGroupofcompanies,whosecorebusinessesoperateacrosstheentireglobalsupplychainforconsumergoodsincludingsourcing,logistics,distributionandretail.TheFungGroupcomprisesover26,000peopleworkinginmorethan40economiesworldwide.Wehavearichhistoryandheritageinexporttradingandglobalsupplychainmanagementthatdatesbackto1906andtracesthestoryofhowHongKongandthePearlRiverDeltaemergedasoneoftheworldsforemostmanufacturingandtradingregions.WearefocusedonbothcreatingtheSupplyChainoftheFuturetohelpbrandsandretailersnavigatethedigitaleconomyaswellascreatingnewopportunities,productcategoriesandmarketexpansionforbrandsonaglobalscale.ListedentitiesoftheGroupincludeRetailAsiaLimited（SEHK:

00831）.Privately-heldentitiesincludeLi&FungLimited,LHPegasus,BrandedLifestyleHoldingsLimited,FungKids（Holdings）Limited,Toys“R”Us（Asia）andSuhyangNetworks.Formoreinformation,pleasevisit.23ExpertPanelMembersLaiYangDirector,ProfessorInstituteofCommerceandEconomics,BeijingCollegeofFinanceandCommerceLiTaoDeputyDirector;GroupChiefRepresentativeNorthernChinaExpertCommitteeoftheChinaGeneralChamberofCommerce;FungBusinessIntelligenceLiuDechengDirectorDepartmentofCirculationIndustryDevelopment,MinistryofCommerceLiuHaifeiFormerDirector,ResearchFellowChinaCommercialGroupCommercialEconomicResearchCenterMaZengjunPresidentChinaAgricultureWholesaleMarketAssociationPeiLiangPresidentChinaChain-Store&FranchiseAssociationRenXingzhouFormerPresident,ResearchFellowMarketEconomyInstitute,DevelopmentResearchCenteroftheStateCouncilShenShiDeputySecretaryGeneral,DirectorofGeneralOfficeChinaGeneralChamberofCommerceSongYuanyuanAssistantDirectorofGeneralOffice,ResearchDirectorChinaGeneralChamberofcommerceSongZeResearchFellowNationalAcademyofEconomicStrategy,ChineseAcademyofSocialSciencesTangShaojuanPresidentIBMGCommercialThinkTankWangDongtangDirectorDepartmentofTradeinServicesandBusinessServices,MinistryofCommerceCaoLishengViceChairman;Secretary,DeputyDirectorChinaGeneralChamberofCommerceChinaNationalCommercialInformationCenterChanSoChingVicePresidentFungBusinessIntelligenceChangKaMunManagingDirectorFungBusinessIntelligenceChenLipingProfessorCapitalUniversityofEconomicsandBusinessDingJunfaFormerExecutiveViceChairman,ResearchFellowChinaFederationofLogistics&PurchasingFuLongchengViceChairman;Director,SeniorEconomistChinaGeneralChamberofCommerce;ExpertCommitteeoftheChinaGeneralChamberofCommerceGanWeiPresidentChinaGeneralChamberofCommerceCommercialLogisticsandSupplyChainBranchGuoXinmeiProfessorFacultyofEconomics,BeijingTechnologyandBusinessUniversityHongYongAssistantResearchFellowChineseAcademyofInternationalTradeandEconomicCooperation,MinistryofCommerceHuBinVicePresident,DeputyEditorChinaBusinessHeraldHuangHaiAssistantMinister,ResearcherMinistryofCommerceJingLinboPresident,ResearcherChineseAcademyofSocialSciencesEvaluationStudiesWangWeiDirector,ResearchFellowInstituteforMarketEconomy,DevelopmentResearchCentreoftheStateCouncilWangXiaodongDepartmentHead,ProfessorDepartmentofTradeEconomics,BusinessSchool,RenminUniversityofChinaWuYingViceChairmanChinaCuisineAssociationXieLijuanProfessorBusinessSchool,RenminUniversityofChinaXuXingfengDirectorDepartmentofMarketOperationandConsumptionPromotion,MinistryofCommerceYangJinlongDeputySecretaryGeneralExpertCommitteeoftheChinaGeneralChamberofCommerceYangQingsongSecretaryGeneralChinaCommerceAssociationforGeneralMerchandiseYaoLimingDirector,ResearchFellowChinaCommercialGroupCommercialEconomicResearchCenterYiShaohuaDirector,ResearchFellowInstituteofDistributionandConsumption,NationalAcademyofEconomicStrategy,ChineseAcademyofSocialSciencesYuDiDeputyDirector,SecretaryGeneralExpertCommitteeoftheChinaGeneralChamberofCommerceZhangHaoAssistantResearchFellowInstituteofDistributionandConsumption,NationalAcademyofEconomicStrategy,ChineseAcademyofSocialSciencesZhouQiangDirectorDepartmentofMarketSystemDevelopment,MinistryofCommerce4ImplicationsforBusinessesandTipsforForeignEnterprisesDespitethattheglobalCOVID-19pandemici