高中英语 Unit1 Project1教案 译林牛津版必修4.docx
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高中英语Unit1Project1教案译林牛津版必修4
英语必修4译林牛津Unit1教案（7）Project
（1）
Teachinggoals
1.Enablethestudentstodevelopanadvertisementcampaigningroups.
2.Helpthestudentslearnhowtocooperatewithothersandworkoutanadcampaign.
Teachingimportantanddifficultpoints
Howtohelpthestudentsunderstandthehandouttogetsomebasicinformationonanadcampaign.
Teachingmethods
Fastreadingtogetthegeneralideaofthehandout.
Cooperationandgroupwork.
Teachingaids
Ataperecorderandamultimedia.
课前训练【阅读理解】
Ifyoudon’twantpeopletoknowtoomuchaboutyou,thenyouhadbetterkeepyourfridgecontentssecret,accordingtoaBritishmarketresearchdocumentreleasedlastweek.
Researcherspeered（凝视）intothefridgesof400peopleinBritainandcomparedthecontentswiththeowners’lifestyles.Theyclaimtobeabletoclassifythe
nation’speoplebyfridgecontents.
Theysaythosepeoplecanbeseparatedintofivecategories：
nutritionnerds（nosocialsense）,foodfaddiest（whatever’sinstyle）,martyrmums,fastfoodfanaticsandrestaurantregulars.
Nutritionnerdscaremuchaboutwhattheyputintotheirbodies.Theirfridgesarestockedwithfruit,vegetablesandhealthymeat.
Peopleinthiscategorytendtobehighlyorganizedandusuallyworkinlaworaccountancy.Thevastmajorityissingle,butiftheyhaveapartner,thatpersonwillbesimilar.
Afridgefullofvitamins—enrichedjuicesimpliesitsownerworksinmediaorfashion.Theytendnottoeatthefoodstheybuy.Knownasthefoodfaddiest,theyjustwanttobeseenaspurchasingthelatestimportantthings.
Afridgefilledwitheverythingfromsteaktofrozenfishsuggeststhemartyrmum.Herfridgetendstobestockedwitheverykindofproduct,exceptwhatsheherselfwouldwant.Thisfridgehintsatdifficultybalancingfamilyandworklife.
Fastfoodfanaticsalwaysbuymineralwaterorsodapop.Thenearesttheywillgettofreshfruitistomatosauce.Theirfridgeshintatsomeonewhoworkshardandplayshard,also,
someonewhoisnotintolongtermplanning.
Finally,afridgefilledwithnothingmorethanabottleofwhitewineandsomesparklingmineralwaterimpliesanownerwhoissingle,livesinabigcityandenjoysthefinerthingsinlife.Thefridgeisemptybecausethispersonregularlyeatsinrestaurants.
36.Whatcanweknowfromthefirsttwoparagraphs?
A.Someresearchersarefondofstaringatotherpeople’sfridges.
B.Peopledon’twantotherstoknowabouttheirsecrets.
C.Thefoodyouputinthefridgehassomethingtodowithyourpersonality.
D.TherearemainlyfivekindsoflifestylesamongBritishpeople.
【答案】C
【解析】细节理解题。
第一段讲英国一个市场调查发布说如果你不想让人对你了解过多，你最好保持你冰箱的秘密。
第二段讲，研究者在英国看了400多个人的冰箱并比较主人的生活方式，他们称能够通过冰箱里的东西把人们分类。
由此可见，冰箱里放的食物和人的性格有关。
故选C。
37.Accordingtothepassage,peoplewhobelongtofoodfaddiest_________.
A.don’tcaremuchaboutmoneywhenbuyingthings
B.willtrytheirbesttostayhealthy
C.oftenstayuplatetofinishtheirjob
D.
prefertoaskothersaboutwhat
todonext
【答案】A
【解析】细节理解题。
由“Knownasthefoodfaddiest,theyjustwanttobeseenaspurchasingthelatestimportantthings.”可知他们买东西只想让人看上去
他们购买了最新的重要的东西，而不在乎钱。
故选A。
38.Whichofthefollowingistrueaccordingtothepassage?
A.“Nutritionnerds”arealwaysorganizedandsuccessfulintheirjobs.
B.“Foodfaddists”liketostocktheirfridgeswithallkindsofvitamins.
C.“Martyr
mums”carethemselvesmorethanothers.
D.“Fastfoodfanatics”usuallydonotstocktheirfridgeswithfreshfruit.
【答案】D
【解析】细节理解题。
“Fastfoodfanaticsalwaysbuymineralwaterorsodapop.Thenearesttheywillgettofreshfruitistomatosauce.”说明速食狂热者通常不在冰箱里储存新鲜水果。
故选D。
39.Whatwillthosewhooftendineoutputinthefridge?
A.Allkindsoffoodtheylike.
B.Onlysomethingtodrink.
C.Fruit,vegetablesandmeat.
D.Foodrichinvitamins.
【答案】B
【解析】细节理解题。
由最后一段可知经常外出就餐的人冰箱里只放一些喝的。
故选B。
40.Whatisthispassagemainlyabout?
A.Whatpeoplestoreintheirfridges.
B.Fridgecontentsanditsowner’ssecret.
C.Whatweshouldstoreinourfridges.
D.Howtokeepourfridgecontentssecret.
【答案】B
【解析】主旨大意题。
第一段说明文章主要讲冰箱里的内容和主人的秘密。
故选B。
Teachingproceduresandways
StepIGreetingsandRevision,
T:
Hello,everyone!
Yesterdaywelearnedhowtowriteanadvertisement,andyouwereaskedtowriteadiaryentryaboutyourexperienceofbuyingacamera.Now,I’dlikeyoutoshowmeyourwork.
（Showastudent’swritingonthescreen,andaskthewholeclasstogiven
ecessarychanges.）
Sampleversion:
Mostpeoplecan’tescapefromthetemptationofadvertisements,ofcourse,includingme.Theotherday,1wasstrollinginthestreetwhenanadvertisementofcameracaughtmyeyes.Itsaidthatthepriceofacertaintypeofcamerawasonly20yuan,comparedwithitsoriginalprice,itgaveaspecialdiscountof180yuan.ItsohappenedthatIwasjustingreatneedofacamerathen,soIboughtonewithouthesitation.Ihadagoodtimetakingphotoswithit,invitingmyfriends.However,tomysurprise,when1wenttogetmydevelopedphotos,theshopassistanttoldmethatnoneofmyphotoscameout,becausemycameradoesnottakegoodpictures.Whatdisappointingnews!
Thisexperiencetaughtmealesson:
Neverbetooeasytobelievewhatanadvertisementsays!
T:
Fromthediaryentryweknowthewriterboughtthecameraafterseeingtheattractivepriceofthecamera.Butthecameradoesnottakegoodpictures.Ithinkthislessonisnotonlyalessontothewriter,buttoallofus.Weshouldbesmartaboutadvertisements!
It’sclearthattheadvertisementdoesn'ttellthecompletetruth.Soifyouareaskedtoadvertiseforproductsorservices,donotcheat.
Step2Reading
T:
Nowadayspeopleallovertheworlduseallkindsofmediatoadvertiseforthebenefitofthepublicorpublicwelfare.Haveyoueverthoughtof1aunchinganadvertisementcampaignaboutsocialconcerns?
Ifso,doyouknowhowyoubuildanadvertisementcampaign?
Now,let’sreadthefollowinghandoutandthiswillgiveyousome
basicinformationonanadvertisementcampaign.Whileyouarereadingthepassage,pleasefindanswerstothefollowingquestions.
Showthequestionsonthescreen,andgivethestudentsfiveminutestoread.
1.Whatisanadvertisementcampaign?
2.Howmanykindsofmediaarereferredtointhispassage?
Whatarethey?
3.Whoisthetargetaudienceforyouradvertisementcampaign?
Suggestedanswers,
1.AnAdvertisementcampaignisanorganizedprogramofadvertisementsusingvariouskindsofadvertisementstoreachaparticularaudience.
2.Fivekindsofmediaarereferredtointhispassage.Theyareposters,magazines,newspapers,radiosandtelevision.
3.Thepeoplewewanttoreachareourtargetaudience.
Step3Languagepoints：
1.Unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofad
vertisementsusingvariouskindsofadstoreachacertainaudience.（Page18,Line1-2）
句法分析：
organized为过去分词作定语，修饰programme；using…为现在分词短语作后置定语。
▲compaign:
大型、有组织的战役，还可以表示运动、活动、竞选活动等。
battle:
指两支强大的军队在某一地点进行的长时间的、大规模的战役。
war:
指国与国之间或国内的公开的大规模战争，包含有多次的battle.
conflict:
常指精神方面的冲突和斗争。
fight:
指两个人或两个组织之间的争斗。
e.g.Hefoughtbravelyinmanybattlesandgainedtheirrespect.
apublichealthcamaign卫生运动
theFirstWorldWar
aconflictbetweentwocultures
Mylittlebrothersarealwaysfighting.
▲variousadj.各种各样的；好几个,很多
There’revariouswaysofcookingfish.鱼有各种各样的做法。
Variouspeoplehaveseenthefilm.许多人都看过这部电影。
（派）varietyn.种类,多样性variationn.变化varyu.改变
avarietyof（=varietiesof）多种多样的:
allkinds／types／sortsof各种各样的
varyinsize／weight大小／重量不同varywith随……而变化
▲certainadj.表示“某一”、“某些”，通常用作定语。
AcertainMrSmithscalledthisafternoon.有个叫史密斯先生的人今天下午来过电话。
Hewasabsentforcertainreasons.由于种种原因他没有出席。
2.have……inmind:
心中想着（Page18,Line3-4）
Icouldseehewasnottellingme
allhehadinmind.
have……onone’smind:
有心事
Don’tbotheryourdad.Hehasgotalotonhismind.
keep/carry……inmind:
记住
keepone’smindon/upon:
专心注意，聚精会神干某事
3.figureout（Page18,Line4）弄懂，弄清楚，计算出
It’simportanttofigureoutexactlywhatyouwanttotellth
eaudience.
4.Inordertodetermineyouraudience,youwillneedtodoalittleresearch.（Page18,Line10）
▲determinevt.决心，决定
determine+名词决心……,确定……determinetodosth.决心干某事
determinesb.todosth.使某人下决心于某事
（2）vi.determineon／upon+（doing）sth.决定,决心……
（3）determinedadj.决意的；已决定的；坚决的
bedeterminedtodosth.下决心去干某事,果断／断然／决然干某事
注意：
determinetodosth.是一个短暂性的动作,不能与时间段连用。
bedeterminedtodosth.是延续性的状态,可与时间段连用。
Hedeterminedtodoitforalongtime.（×）
Hewasdeterminedtodoitforalongtime.（√）
经典回放：
（1）Helefttheplace,______nevertocomeback.
A.determinedB.todetermineC.beingdeterminedD.havingdetermined
（2）We’redetermined______theproblem______ourown.
A.solving；onB.tosolve；ofC.tosolve：
onD.solving；of
（3）一Whatabouttheperson?
一Seldominallmylife______sucha______person.
A.Imet;determiningB.I
havemet;determining
C.haveImet;determinedD.didImeet;determined
答案：
ACC
5.It’simportanttoalwaystrytoappealtothewaytheaudiencewillreact.（Page18,Line18）
▲
appealvi.迎合；有吸引力；要求,恳求；诉诸
（1）appeal（tosb.）forsth.恳求（某人）某物;为某事向某人呼吁
Weappealedtohimforhelp.我们向他求援。
（2）appealtosb.todosth.呼吁某人做某事,恳求某人做某事
Sheappealedtoustogowithher.
（3）appealtosth.诉诸（法律、舆论、武力等）。
appealtothelaw诉诸法律
Theoldwomanhadtoappealtothepublicopinion.这位老太太只好诉诸公共舆论。
（4）appealtosb.（某物）引起某人的兴趣／吸引某人,迎合（某人）
Doesthefilmappealtoyou?
你对这部电影感兴趣吗?
6.Youcangatherthisinformationforyourresearch.（Page18,Line19）
▲gathervt.＆vi.聚集；采集,收集；揣测
Hetravelsabouttheworldgatheringfactsabo
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