往届学生课程设计样稿 基于信息技术的创意设计0506Word文档下载推荐.docx

往届学生课程设计样稿 基于信息技术的创意设计0506Word文档下载推荐.docx

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1.3Productsandservices2

1.4Marketdemands2

1.5Cuttingedgeadvantages3

2.Marketanalysis4

2.1EconomydevelopmentinChinaandChongqing4

2.2Potentialsizeof3Gmarket4

3.Serviceandoperationpattern7

4.Thetacticandlayoutofcompany8

5.Organizationandmanagement8

6.Competitiveanalysis10

6.1Analysisofexistingandpotentialcompetitors10

6.2SWOTAnalysis11

7.Marketingplan11

7.1Targetmarket11

7.2Strategy12

7.3Theinitialmarketingstrategy12

8.Financialanalysis13

8.1Generalspecification13

8.2Financialdataprediction13

8.3Financialprediction14

8.4Financialanalysis15

1.Company

1.1Companyintroduction

Transcendingisahigh-techcorporationheadquarteredinChongqingwheretheThirdGenerationofTelecommunicationsTechnologyfirstinitiated.Basedon3Gtechnology,weprovideourcustomersexcellentexperiencesofsurfingtheinternetwithoutboundary,watchmoviewithoutintervals,andenjoyallonlineconveniences.Reliableaccesstothestable3Gnetworkensuresouradventurersmostvogueandluxuriouslifestylepenny-freely.

Whatyouconceive,weachieve.

TranscendingTechnologyCorporationiscommittedtoprovideourcustomerstranscendingexperiences.Whattheyareconceiving,wehelpthemtoachieve.Webelieveinsensemakessimplicityandsinceritywherelifestyleembodies.Basedthe3Gtechnology,ourcustomershavemoreopportunitiestoenjoyvariouslivessimultaneouslyandparticipateactively.

1.3Productsandservices

3G（3rdGeneration）——theThirdGenerationofTelecommunicationstechnologyistheresultofdevelopmentoftelecommunicationsandcomputerscience.The3Gmobilephoneisverymuchdifferentfromthepreviousmodels;

asaresult,moreandmorepeoplecallontheapplicationofthisrevolutionarytechnology.Presently,therearefourtypesofcriteriaavailable:

WCDMA、CDMA2000、GSM/2G、TD-SCDMA.

The3Gmobilephonepossessedvariousattributes.Oneishighdatatransmittingspeedreachingat2M.Tolinkmobilephoneplatformandcomputerplatform,datapackingisofessentialimportance.Currently,thetransmittingspeedof384KhasalreadybeentwiceoverD-ISDN.

Thehighdatatransmittingspeedguaranteestherealizationofmultimediaservicesandtelecommunications.Aftertheofficiallaunchof3G,theresultantincreasingofbandwidthopenourcorporationanewefficientmodel,whichisacombinationofcontent,operationandnetwork.Wehaveachievedbreakthroughsinapplicationaswellasintegration,coordinationandinteractivesharing.Wemainlyconcentrateonthefallowingthreeaspects:

✧InaccordancetoagreementswithTVstations,thepreferentialrightsensurecustomersenjoylivetelevisionprogramsandfilms.

✧Directupdateandsharevideosbymobilephones.Thisgamechangingproductwillpre-installsystemtoaccesstoYOUTUBElikevideoshareplatformanywhere.

✧Theopensourcedevicesenableouruserstomakeanypersonalizedalternativesastheywant.

1.4Marketdemands

Chinahaswitnessedthefastesttelecommunicationstechnologydevelopmentoverthepastyearsyetithashugepotential.Duetocomplexsituations,wemissedtheopportunitytoforgearealtelecommunicationsindustryduringthe1Gand2Gtimes.Thehigh-speeddevelopmentofthistechnologywillenormouslyenhancetelecommunicationsindustryandrelatedindustries.ThediagrambellowisastudyontheanticipatingscaleofChinese3Gusersin5yearsspanningfrom2008to2012.

AnalysisonthescaleofChinese3Gusersfrom2008to2012

year

2008

2009

2010

2011

2012

users（million）

6.2

28

73.5

128

200

percentage（%）

351.6

162.5

74.1

56.3

Source:

ShuimuqinghuaInstitute

Cooperatedwiththestudyof3Gmarketsharestructure,TD-SCDAMAcouldbeofferedearlierthanplanned,eventoestablishanewnetworkingseparately.GroundonanotherstudyontheanticipatingscaleofChineseTD-SCDAMAusers,thenumberoftheuserscouldsuppress400millionin2011.

AnalysisonthescaleofChineseTD-SCDAMAusersfrom2008to2012

Year

2008

2009

2010

2011

2012

TD-SCDMAusers（million）

15

80

180

400

600

Nowadays,thedevelopmentoftelecommunicationsindustryissubstantiallyco-determinedbythedirectusersandpotentialusers,insteadoftechnologyitself.Usersareofincreasingimportance,eventhecoreofthewholeindustrialchain.Theconsumptionpowercanbedemonstratedbythesuperiorservicesweareoffering.Allovertheworld,telephoneisextendingitsinfluencetopeople’sdailylife.IntheUS,Eurozone,KoreaandJapan,telephoneisgraduallybecomeasignificantcomponentofvalue-addingbusiness.

1.5Cuttingedgeadvantages

Atpresent,thenewsupplierofferingcontentandserviceisactuallyacombinationofSPandCP.Comparedwiththosetraditionalsuppliers;

wearemorecompetitiveinreferringtothefallowingparts.

✧Comprehensiveanddiversifiedservices:

Ourcorporationisdedicatedtomeetourcustomers’needstransformingfrommerelyprovidingaccessibilitytocomprehensiveinformationflowing.Astooperationandmarket,value-addingserviceswiththeestablishmentofvoice,videoandbandwidthwouldbeimproved,meanwhile,boundmarketingmechanismareencouraged.

✧Stablenetworkingsystemandhighcommunicationquality:

TD-SCDMAissteppingintoanewstagewherereliableandapplicableterminalcommercialphonesarepilotingintomarket.Withthestrengthenedcapabilityoftelecommunicationsinfrastructure,highcommunicationqualitygranted.

✧Preferentialpolicies:

WeemploytheTD-SCDMAcriteriaisamotiontoboostthenationalinnovationspiritandincreaseR&

Dcorecompetitiveness.Theimprovementofcorecompetitivenesswillreducethedependenceonforeigntechnology.ThegovernmentisendeavoringtoacceleratethespreadofsuchindependentinnovatedtechnologyandmorefundandpreferentialpoliciespromiseTD-SCDMAamoreconcretedevelopment.

2.Marketanalysis

2.1EconomydevelopmentinChinaandChongqing

2.1.1China

Withthefinancialtsunamitookplacein2008,theworldeconomysteppedintoabigrecession.Evenallofthecountrydefinedtherelevantpoliciestocurbthedeterioration,theresultisweak.Incontrast,Chinaisthefirstonetorecoverandlastyeartheeconomyhadgotariseof8.7%,exceedingtheexpectation.Whilefor2010,canitincreaseinahighratesustainably?

“In2010,China’sGDPexpectstoincreaseby9.6%,while9.1%in2011asthepolicyofeconomyincentiveschemewillgenerallywithdraw.Therewillbeariseof3.6%and3.2%inCPIin2010and2011,respectively.”RobertWihtol,thechiefrepresentativeofAsianDevelopmentBankRepresentativeinChina,madeaforecastintheconference“MacroeconomicCoordinationofthePost-crisisera”heldin13April2010.

2.1.2Chongqing

RecentyearstheGDPincreasesbyabout10%peryear.Lastyearithasgotariseof14.9%,andinthefirstquarterof2010itgotagrowthof19.3%,whichisamazing.Basedonthisrate,Chongqing’sGDPwillrocketto1000billionRMB,andtheGDPperpersonwillreach5000dollars.Inaddition,inthenexttenyears,urbanizationrate 

expectstobe70%.

Peoplepaymoreandmoreattentiontothequalityoflife,andthenewtechnologycanfulfilltheirrequirementsandexpectations.Furtherobservationoftheeconomydevelopment,analysisofthepoliciesofthegovernment,webelievethatChongqingisasuitablepremiseforustosetupourcompany.

2.2Potentialsizeof3Gmarket

2.2.1Forecastforthenumberofsubscribersof3Ginthefollowing3years

Fromtheconsiderablenumberwecangetthat3Gwilldeveloptobeahugemarketinwhichthepotentialvalueisenormous.Hereisaanotherstatussayingthat,inthewholemobilesubscribers,theshareof3Gwillrisefrom1%in2007to30%in2012.Asyoucansee,itispromising.

2.2.2Aresearchofpeople‘sattitudeto3GinthemaincitiesinChina

2.2.3Forecastofthemarketvalueof3G

Since2005,themarketvalueof3Ghasbecomebiggerandbigger.Thebusinessincomeof3Gwillmountaintobe300billionRMB.Followingisaforecastforthebusinessincomeof3G.

Year

BusinessincomeofTelecom

855.1

945.2

1039.7

BusinessincomeofMobile

448.9

506.6

571.9

Businessincomeof3G

207.6

272.8

337.0

（unit:

billion）

Source:

CART

Accordingtothisstatuswecansafelydrawaconclusiontheprospectivefuturemarketof3Gisimmeasurable.NomatterinChongqingorinthewholeChina,ourcompanyprovestobearightchoice.Withthesupportofthepolicyandthedevelopingeconomy,itispossiblethatourcompanywilltakeoff.

2.3Factorseffectingmarketdemand

2.3.1Constraintbyeconomy

Asapopularvalue-addedservice,3Gisnotanecessaryneedinthedailylife.Onlycanitbeusedinthehigh-endmarket.Consequently,theleveloftheeconomydevelopmentandpeople’slifedecidesthebrandofthisservice.

2.3.2Thenetworkqualityof3G

Thereexistsanoccasionwherepeoplearenotintheserviceof3G,becauseitislimited.Itispossiblethatthecallwillbecutas3Gand2Gcan’tswifteachother.Thisisfrustrating.Definitelyitwilltakeabadimpactonthemarketdemand.

2.3.3MobileTerminal

Mobile,astheterminalof3G,ispricyaswellaslesschoices.Ithasbeenthebottleneckof3Gdevelopmentforalongtime.Toourpleasant,Chinahasgotgreatprogressinthisaspect.Mobile,Telecom,Unicomareallcapabletosubmittherelevanthardware