外贸函电中的询盘.docx

外贸函电中的询盘.docx

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外贸函电中的询盘

ChapterThree

Enquiry

LearningObjective:

ØTomasterthewritingmethodsofanenquiry;

ØToidentifythetypesofenquiries;

ØTograspthedefinitionofenquiryandusefulexpressions.

SectionOneBriefIntroduction

Inforeigntrade,enquiriesareusuallymadebybuyerswithoutengagementtogetinformationaboutthegoodstobeordered,suchasprice,catalogue,deliverydateandotherterms.

Enquiriesmaybeeitherdispatchedbymail,cable,telexandfaxorhandedtothesuppliesthroughpersonalcontact.

Whenmakinganenquiry,abuyerusuallybeginswithaquestionorquestionshewantstoask.Thereaderthenknowsatoncewhattheenquiryisabout.

Generallyspeaking,weshouldkeepourenquiryshortandtothepoint;saywhatneedstobesaidandthenstop.Forinstance,ifyouareanenquirer,youshouldstateclearlyinyourenquiriestoforeignsuppliersyourexactrequirements,inclusiveofprices,discounts,termsofpaymentandthelengthoftimerequiredfordelivery.Thereisnoneedforlong,over-politephrasesandstilllessforhumbleness.Nowadays,manyfirmsevenuseaprintedenquiryforminsteadofaletter.

Anenquirymustbeacknowledgedintermsthatestablishgoodwillifanimmediatesaleisnotpossible.Ifitisfromanoldcustomer,sayhowmuchyouappreciateit;ifitisfromanewcustomer,sayyouaregladtoreceiveitanexpressthehopeofkeepingupfriendlybusinessrelationship.

Furthermore,enquiriesshouldbeaddressedtothecompanybecause,inthisway,yourletterwillreceivequickattention.Ifyouaddresstheenquiriestoanindividual,yourlettermayhavetowaitwhileheisaway.Oryoumaymakeamistakeandaddressittothewrongindividual,andthiswillalsomeandelay.

Tosumup,enquiriesshouldbebrief,specific,courteousandreasonable.Inreturn,theanswerstoenquiriesshouldbeprompt,courteousandhelpful.Incasethegoodsenquiredforarecurrentlyoutofstock,thesuppliershouldinformtheenquirerwhentheywillbeavailableand,bytakingthisopportunity,introducesomeotherproductsassubstitutessoastocreateagoodimpression,whichhopefullywillresultinmorebusiness.

SectionTwoWritingSteps

Opening:

Ifthisisthefirsttimetheenquirerasksforproductdetailsfromthereader,theformershouldstateclearlywhereheobtainedtherelevantinformationofthelatter.Afterthat,hecanmovefurthertomakeabriefintroductionabouthimself.Bydoingso,theenquirercanhelpthereceiverobtainasmuchinformationaspossibleabouttheformersoastoeliminatethelatter’sworryinestablishingbusinessrelationshipwiththeenquirer.

Ifthisisnotthefirsttime,theenquirerwouldprobablyexpresshiscurrentsituationandinterestintheverybeginning.Sincetheenquirerandthereceiverhaveknowneachotherwell,thiskindofenquirylettercanbemorecasualthanthesituationmentionabove.

Body:

Inthispart,theenquirershouldgetdowntothepointandstateclearlywhat

detailsoftheproducthewouldliketoknow.

Closing:

toexpresshopeofearlyreply

SectionThreeSpecimenLetters

SpecimenLetter1Ageneralenquiry

Dear Sirs,

WelearnfromBrown&ClarkCo.Ltd.,NewYorkthatyouarealeadingcompanyinexportingcottonpiecegoods.

Atpresent,weareinterestedinPrintedshirtingandshallbepleasedtoreceivefromyoubyairmailcatalogues,samplebooksandallnecessaryinformationregardingthesegoodssoastoacquaintuswiththequalityandworkmanshipofyoursupplies.MeanwhilepleasequoteusyourlowestpriceCIFPusan,includingour5%commission,statingtheearliestdateofshipment.

Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplacealargeorderwithyou.

Wetrustyouwillgiveusanearlyreply.

Yours faithfully,

Notes

learnfrom从……获知

leadingcompany大公司，主要的公司

cottonpiecegoods棉制品

atpresent目前

receivefrom收到……的来信

regarding跟……有关的

acquaint……with使……熟悉，了解

workmanship工艺

placealargeorderwith向……下一笔大数额的订单

SpecimenLetter2Aspecificenquiryforironnails

DearSirs,

WeintendtobuylargequantitiesofIronWireNailsofallsizesandshouldbeobligedifyouwouldgiveusaquotationpermetrictonCFR.Lagos,Nigeria.

Itwouldalsobeappreciatedifsamplesand/orbrochurecouldbeforwardedtous.

Weusedtopurchasethisarticlefromothersources,butnowprefertobuyfromyourcorporationbecausewearegiventounderstandyouareabletosupplylargequantitiesatmoreattractiveprices.Besides,wehaveconfidenceinthequalityofChineseproducts.

Welookforwardtohearingfromyoubyreturn.

Yoursfaithfully,

Notes

beobliged不胜感激

metricton公吨

beappreciated不胜感激

brochure产品说明书

forward寄送

begiventounderstand获悉，听说

hearfrom收到来信

byreturn立即，收信后立即

SpecimenLetter3Anenquiryforporcelainwares

DearSirs,

ThroughthecourtesyoftheChamberofCommerceinyourcountrywelearnthatyouareoneoftheleadingexportersofporcelainwaresofavarietyoftypes.Weavailourselvesofthisopportunitytoapproachyouinthehopeofestablishingbusinessrelationswithyou.

Wehavebeenexportersofporcelainwaresformanyyears.Nowweareinterestedinyourporcelainteaandcoffeecupsandsaucersofdifferentshapes.

Pleaseinformusofyourtradetermsandforwardsamplesandproductbrochures.Ifyourpricesareinline,wetrustimportantbusinesscanmaterialize.

Wearelookingforwardtoyourearlyreply.

Yoursfaithfully,

Notes

Throughthecourtesyof承蒙……的帮助或介绍

ChamberofCommerce商务部

porcelainwares陶瓷器皿

avarietyof各种各样的

availoneselfofthisopportunityto借此机会去……

approach靠近，接近

inthehopeof寄希望于

informsbof告知，通知某人

beinline合适

materialize得以实施，实现

SpecimenLetter4Enquiryaboutabilitytoproduceaccordingtospecifications

DearSirs,

Canyouscreen-printT-shirttoourspecification?

Wearenowexpandingourbusinesstoincludeitemsforcollections.WearelookingformanufacturerswhocanmakeandprintT-shirtsaccordingtoourpatternsanddesigns.SincetheT-shirtsareintendedforthenichemarketofcollection,thequalityisofutmostimportance.Thoughthenumberofprintsforeachdesignmaynotbeverylarge,wearepreparedtoacceptpricesalittlehigherthanordinaryitems.Itisunderstoodthatthedesignsareandremaintobeourintellectualpropertyrights.Youarenotsupposedtoduplicateorsellanyofourdesignstoanyothercustomerswithoutourwrittenapproval.

Inordertosafeguardthecollectionvalue,defectivepieces,ifany,shallbedestroyed.Theyshallnotbedisposedofinanyothermarketsincludingyourowndomesticmarket.

Pleaseletusknowifyouareinterestedinsuchcooperation.Ifyouare,pleasequoteuslowestFOBprice,statingyournormallead-time.

Ifyourpriceiscompetitiveanddeliverytimeacceptable,wearereadytosignlong-termcontractwithyou.

Yourearlyreplywillbehighlyappreciated.

Yoursfaithfully,

Notes

screen-print丝网印刷

intend打算

nichemarket缝隙市场，瞄准机会的市场

ofutmostimportance非常重要

intellectualpropertyrights知识产权

duplicate复制

writtenapproval书面同意

FOB离岸价

SectionFourUsefulExpressionsandSentences

UsefulExpressions

1.learn/obtainfrom从……获知

2.Throughthecourtesyof承蒙……的帮助或介绍

3.leadingcompany大公司，主要的公司

4.atpresent目前

5.beobliged/grateful不胜感激

6.appreciateitif如果……我（们）将不胜感激

7.placeanorderwith向……下订单

8.brochore/leaflet/pamphlet产品说明书

9.availoneselfofthisopportunityto借此机会去……

10.inthehopeof寄希望于

11.informsbof告知，通知某人

12.beinline合适

13.intendto打算

14.beofutmostimportance非常重要

15.byreturn立即，收信后立即

16.prospectivecustomers潜在的客户

17.forward寄送

UsefulSentences

Opening

1.Welearnfrom…thatyouareexporting…

我方从…获悉贵方出口…

2.Weknowyourcompanythroughthecourtesyof…

承蒙…公司好意，介绍贵公司给我方。

3.Wearekeenlyinterestedinimporting…fromyourcompany.

我方很希望从贵公司进口…

4.Wehaveseenyouradvertisementin…andareparticularlyinterestedinyour…

我们在…见到你们的广告，我们对你们的…尤感兴趣。

We

Body

1.Itwillbeappreciatedifyoucanquoteusafirmofferfor…

如果你方能报…的实价的话，我方将不胜感激。

2.Pleasequoteyourlowestpricesfor…

请报…的最低价格。

3.Pleasequoteusyourbestpriceandshippingdate.

请报以最低价格及装运日期。

4.Wewouldappreciateasampleofeachoftheitemslistedabove.

请寄来以上物品的样品。

5.Pleasesubmitspecifications,perfectlywithillustrations.

请说明产品规格，最好附上图示。

6.PleasesendusyourlatestcataloguewithyourbestCIFTianjinprices.

请寄来你方最新的产品目录并报以最低的天津到岸价。

7.Ifyoudonotdealinthisline,pleasehandonourenquirytotheappropriatecompany.

如果你方不经营此业务，请将我们的询盘转交给有关公司。

8.Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplacealargeorderwithyou.

如果你方报价有竞争性且交货期可以接受，我们将会向你们下一笔大订单。

Closing

1.Welookforwardtohearingfromyou.

期盼你方早日回复。

2.Wehopethiswillbeagoodstartforlongandprofitablebusinessrelations.

希望这是我们双方长期互利关系的开始。

.

3.Iamlookingforwardtoafavorablereplyatyourearliestconvenience.

急盼佳音。

4.Wetrustyouwillgiveusanearlyreply.

相信你方将尽早回复。

SectionFiveProjects

Project1

Situation:

假设你是吉隆坡菲新雅贸易有限公司的业务员，从事各种自行车的进出口，你的一些潜在客户对飞鸽牌自行车感兴趣，打算从你这购买1000辆该品牌自行车，向你寻求报价。

你现在写信给中国的一家自行车出口商咨询自行车单价及供应1000辆自行车的条件，并要求对方报1000辆飞鸽牌自行车吉隆坡到岸价及交货时间。

Requirements:

Writeanenquiryletteraccordingtotheabovesituation.

Project2

把下列询盘翻译成英文：

我公司从纽约ABC公司获悉，你公司专门出口尼龙床单和枕套，我们是中国一家有着40多年历史的大型纺织品进出口公司，，现欲从贵公司进口优质床单及枕套，如能将贵公司最新的产品目录及价格单发给我方，将不胜感激。

SectionSixExercises

ⅠFillthemissingwordsintheblanketswiththegivenletters.

DearSirs，

ThankyouforyourletterofMarch6eforourtaperecordersandyourdesiretoenterintodbusinessrelationswithus.

Asrequested,wearesendingyouourqsheetcoveringthetypesinwhichyouareinterested.Unlessostated,allth