商业计划书英语作文优秀word范文 18页.docx

商业计划书英语作文优秀word范文 18页.docx

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商业计划书英语作文优秀word范文18页

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商业计划书英语作文

篇一：

商业计划书提纲写作（中英文）

BusinessPlanOutline-23PointChecklistForSuccess

DaveLavinsky,Contributor

Ifyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yourbusinessplangiveslendersandinvestorstheinformationtheyneedtodeterminewhetherornottheyshouldconsideryourcompany.

Yourbusinessplanoutlineisthefirststepinorganizingyour

thoughts.And,whenyoufollowtheoutlinebelow,youensureyourbusinessplanisintheformatthatpromptsinvestorsandlenderstotakeaction.

Inthebusinessplanoutlinebelow,youwillseetheten（10）sectionscommontobusinessplans,andthetwenty-three（23）sub-sectionsyoumustcomplete.

SectionI–ExecutiveSummary

1–ExecutiveSummary

TheExecutiveSummaryisthemostimportantpartofyourbusinessplan.Becauseifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan.

StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyourcompanydoes.Next,explainwhyyourcompanyis

uniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?

Doyouhaveanypatents?

Areyouthefirstmoverinyourmarket?

Doesahuge,unmetmarketopportunityexist?

Etc.

Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSummary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeachofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthesefunds.

SectionII–CompanyOverview

2–CompanyOverview

TheCompanyOverviewsectionprovidesabriefhistoryofyourcompany.

Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasformed,whattypeoflegalentityyouare,andaccomplishmentstodate.

Importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotentialfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompanyhasachievedtodate.SectionIII–IndustryAnalysis

YourIndustryAnalysissectionhastwosub-sectionsasfollows:

3–MarketOverview

TheMarketOverviewsectiondiscussesthesizeandcharacteristicsofyourmarket.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestaurantmarket,abriefdiscussionofsectors（e.g.,fastfoodversusfinedining）andmarkettrends.

4–RelevantMarketSize

Therelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.Itistheannualrevenueyourcompanycouldattainifitattained100%marketshare.Yourrelevantmarketsizeiscalculatedbymultiplying1）thenumberofcustomerswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyearand2）theamountthesecustomersmightbewillingtospend,onanannualbasis,onyourproductsand/orservices.

SectionIV–CustomerAnalysis

YourCustomerAnalysissectionhastwosub-sectionsasfollows:

5–TargetCustomers

YourTargetCustomerssectionpreciselyidentifiesyourcurrentand/orintendedcustomers.Includeasmuchdemographicdataonyourtargetcustomersaspossible,suchastheirgender,age,salary,geography,maritalstatusandeducation.

6–CustomerNeeds

Inthissectionofyourbusinessplan,specifywhycustomerswantorneedyourproductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality,location,reliability,comfort,price,value,etc.?

SectionV–CompetitiveAnalysis

YourCompetitiveAnalysissectionhasthreesub-sectionsasfollows:

7–DirectCompetitors

Directcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththesamesolution.Forexample,ifyouoperateanItalianrestaurant,otherItalianrestaurantswouldbedirectcompetitors.Inthissectionofyourbusinessplan,outlinewhoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.

8–IndirectCompetitors

Indirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwithadifferentsolution.Forexample,ifyouoperateanItalianrestaurant,aFrenchrestaurantwouldbeanindirectcompetitor.

Inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,andtheirstrengthsandweaknesses.

9–CompetitiveAdvantages

Importantly,identifyyourCompetitiveAdvantagesinthissection.Specifically,statewhatisitaboutyourcompanythatwillallowyoutoeffectivelycompete（andwin）againstbothdirectandindirectcompetitors.

SectionVI–MarketingPlan

YourMarketingPlansectionhasfoursub-sectionsasfollows:

10–Products&Services

Hereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyoffers.

11–Pricing

Detailyourpricinghere.Inparticular,discusshowyourpricing

relatestocompetition.Forexample,areyouthepremiumbrand?

Thelowcostbrand?

Discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–PromotionsPlan

Yourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.Forexample,youmightchooseradioadvertising,or

onlinepay-per-clickads,orpressreleases,andsoon.Inthissection,detaileachformofpromotionsyouwilluse.

13–DistributionPlan

YourDistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.Inmanycases,theycanonlybuydirectlyfromyou,

perhapsatyourphysicallocationorwebaddress.Inothercases,youmighthavedistributorsorpartnerswhosellyourproductsorservices.Insuchacase,detailthisstructure.

SectionVII–OperationsPlan

YourOperationsPlansectionhastwosub-sectionsasfollows:

14–KeyOperationalProcesses

YourKeyOperationalProcessesarethedailyfunctionsyourbusinessmustconduct.Inthissection,youwilldetailthesefunctions.Forexample,willyoumaintainaCustomerServicedepartment?

Ifso,whatspecificrolewillitfill?

Bycompletingthissection,you’llgetgreatclarityontheorganizationyouhopetobuild.

15–Milestones

Inthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveinthefutureandthetargetdatesforachievingthem.

Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartnerships,etc.

SectionVIII–ManagementTeam

YourManagementTeamsectionhasthreesub-sectionsasfollows:

16–ManagementTeamMembers

Thissectiondetailsthecurrentmembersofyourmanagementteamandtheirbackgrounds.

17–ManagementTeamGaps

Particularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilllater.Identifysuchroleshere,andthequalificationsofthepeopleyouwillseeklatertofillthem.18–BoardMembers

IfyoumaintainaBoardofAdvisorsorBoardofDirectors,detailyourBoardmembersandtheirbiosinthissection.

SectionIX–FinancialPlan

YourFinancialPlansectionhasfoursub-sectionsasfollows:

19–RevenueModel

Assimpleasitseems,thissectionofyourbusinessplangivesclarityonhowyougeneraterevenues.Doyousellproducts?

Doyouselladvertisingspace?

Doyousellby-products,likedata?

Doyousellalloftheabove?

20-FinancialHighlights

Yourfullfinancialmodel（incomestatement,balancesheetandcashflowstatement）belonginyourAppendix,butinthissectionyou’llincludethehighlights.Forinstance,includeyourrevenues,keyexpenses,andprojectednetincomeforthenextfiveyears.21–FundingRequirements/UseofFunds

Ifyouareseekingfundingforyourcompany,detailtheamounthere,andimportantlyforwhatyouwillusethefunds.

篇二：

商业计划书中英文

目录Contents

第一章摘要……………………………………………………………………………………….1ChapterIDescription1

第二章公司介绍...............................................................................................................2ChapterIIBriefIntroductiontotheCompany2

第三章商业发展计划........................................................................................................7ChapterIIIBusinessDevelopmentProgram4

一、南非投资环境......................................................................................................7

1.InvestmentEnvironmentofSouthAfrica4

二、投资计划.............................................................................................................9

2.InvestmentProgram4

三、人员培训计划....................................................................................................14

3.PersonnelTrainingProgram6

四、企业的发展趋势.................................................................................................18

4.DevelopmentTrendoftheEnterprise8

第四章公司管理.............................................................................................................23ChapterIVManagement11

一、组织管理结构图.................................................................................................23

1.SchetchofOrganizingandManagementStructure11

二、人力资源...........................................................................................................23

2.HumanResources11

三、管理体系...........................................................................................................35

3.ManagementSystem16

第五章市场分析.............................................................................................................40ChapterVMarketAnalysis19

一、市场需求情况....................................................................................................40

1.MarketDemand19

二、市场的确定........................................................................................................43

2.TargetMarket20

三、市场营销计划....................................................................................................45

3.MarketingProgram21

四、竞争者情况和市场占有额............