全球近场通信功能手机行业研究报告near field communication.docx

全球近场通信功能手机行业研究报告near field communication.docx

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全球近场通信功能手机行业研究报告nearfieldcommunication

2011-2018年全球近场通信功能手机行业研究报告

NearFieldCommunicationEnabledHandsets

Countriescovered:

 Global

NearFieldCommunicationEnabledHandsets

ThisreportanalyzestheworldwidemarketsforNearFieldCommunication（NFC）EnabledHandsetsinThousandUnits.ThereportprovidesseparatecomprehensiveanalyticsfortheUS,Canada,Japan,Europe,Asia-Pacific,MiddleEast&Africa,andLatinAmerica.Annualestimatesandforecastsareprovidedfortheperiod2011through2018.Marketdataandanalyticsarederivedfromprimaryandsecondaryresearch.CompanyprofilesareprimarilybasedonpublicdomaininformationincludingcompanyURLs.Thereportprofiles68companiesincludingmanykeyandnicheplayerssuchas- 

BlackberryLimited

HTCCorporation

HuaweiTechnologiesCo.Ltd.

LenovoGroupLimited

LGElectronics

MotorolaMobility,Inc. 

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I.INTRODUCTION,METHODOLOGY&PRODUCTDEFINITIONS

StudyReliabilityandReportingLimitations

Disclaimers

DataInterpretation&ReportingLevel

QuantitativeTechniques&Analytics

ProductDefinitionsandScopeofStudy

NFC-EnabledHandsets

II.EXECUTIVESUMMARY

1.INDUSTRYOVERVIEW

Prelude

KeyIssuesthatHaveHeldBackWidespreadImplementationofNFCUntilNow....

LackofEfficientCoordinationAmongValueChainParticipants

LackofSufficientNFCEnabledDevicesintheMarket

TimeRipeforNFCtoTakeoff

NFC-EnabledMobilePhones–TheGameChangerforNFCTechnology

Existing&PotentialUsageCasesofNFCDrivingBusinessCaseforitsIntegrationinMobilePhones

ServiceInitiation

Peer-to-PeerDataSharing

DevicePairing

Payments&TicketingFunctions

Security&AccessControl

GrowthinMobilePhoneUsageSetsPerfectPlatformforRapidAdoptionofNFCinMobileDevices

KeyOpportunityindicators

Table1:

WorldMarketforMobileHandsets:

BreakdownofVolumeSalesinMillionUnitsforYears2011,2013E&2015P（includescorrespondingGraph/Chart）

ContinuedRiseinDemand&ProductionofSmartphonesSecuresNFCFutureinMobileDevicesMarket

OpportunityIndicators

Table2:

WorldMarketforMobileHandsetsbyTechnology-PercentageBreakdownofAnnualSalesVolumefor2G,2.5G,3G,3.5G,and3.9GEnabledHandsetsforYears2013&2015（includescorrespondingGraph/Chart）

Table3:

GlobalMarketforSmartphones（2011,2013,2015&2018）:

BreakdownofVolumeSalesinMillionUnitsbyGeographicRegion（includescorrespondingGraph/Chart）

AndroidBasedSmartphonesLeadsTechnologyAdoption

Table4:

GlobalSmartphonesMarket:

PercentageShareBreakdownofAnnualSalesbyOperatingSystemsforYears2009,2013&2018（includescorrespondingGraph/Chart）

AndroidBasedSmartphoneManufacturersBankonNFCasaKeyDifferentiatingFactor

Table5:

LeadingSmartphoneCompaniesWorldwide:

PercentageGrowthinShipmentsin2013Q2over2012Q2（includescorrespondingGraph/Chart）

WillAppleEmbraceNFCinFutureModels?

ReplacementSmartphoneSalesWillbeKey

LowEndSmartphones:

AnEmergingMarketOpportunity

AListofSelectNFCMobilePhonesIntroducedintoMarketOvertheYears

Outlook

2.NOTEWORTHYTRENDS&GROWTHDRIVERS

Trends&GrowthDrivers

ChangingConsumerMobileUsageHabitsEncourageNFCIntegrationinMobilePhones

Bluetooth&NFCtoCo-ExistonMobileDevices

DecliningPricesofNFC-ChipsDrivesOEMInclinationTowardsNFCIntegration

AMeasureofCompetitioninNFC-ChipsMarket

Table6:

GlobalNFCControllerChipsMarket（2012）:

PercentageShareBreakdownofVolumeSalesbyLeadingPlayers（includescorrespondingGraph/Chart）

Table7:

GlobalNFCSecureElementChipsMarket（2012）:

PercentageShareBreakdownofVolumeSalesbyLeadingPlayers（includescorrespondingGraph/Chart）

IncreasingDigitalDataBeingStoredonMobilePhonesandNeedtoExchangetheSamewithOtherDevicesCreatesNeedforNFCinHandsets

GrowingNeedtoEnhanceSocialMediaInteractionsonMobilePhones–ABusinessCaseforNFCIntegrationinMobilePhones

Table8:

WorldSocialMediaPenetrationRates（%）byRegion（includescorrespondingGraph/Chart）

GrowingCrazeforMulti-PlayerGamingonMobilePhonesCreatesNeedforNFCinMobilePhones

Table9:

AverageTimeSpent（InMinutes）OnMobileAppsOnSmartphones&TabletsWorldwidePerUserPerDay:

BreakdownbyCategory（includescorrespondingGraph/Chart）

Table10:

GlobalMobileAppsMarket（2012）:

PercentageShareBreakdownofRevenuesbyCategory（includescorrespondingGraph/Chart）

RisingPenetrationofNFCinConsumerDevicesBoostsAdoptionofNFC-EnabledHandsets

NeedtoMakeWellInformedPurchaseDecisionstoEncourageConsumerstoOptforNFC-EnabledSmartphones

Table11:

GlobalMobileInternetMarket（2012）:

PercentageofMobileSubscribersAccessingMobileWebonaMonthlyBasisinSelectCountries（includescorrespondingGraph/Chart）

Table12:

MostPerformedActivityUsingSmartphones（2012）（includescorrespondingGraph/Chart）

NeedforConvenienceinPayment&TicketingtoDriveUseofNFC-EnabledSmartphones

ConsumerDesireforConvenienceinPOSPaymentstoDriveAdoptionofNFC-EnabledMobileHandsets

OpportunityIndicator

Table13:

GlobalBreakdownoftheNumberofNon-CashTransactions（InBillions）byGeographicRegionfortheYear2011（includescorrespondingGraph/Chart）

UseofNFC-EnabledSmartphonesforTicketingApplicationstoIncreaseintheComingYears

IncreasingDeploymentsofNFC-CapablePayment&TicketingTerminalsDrivesConsumerInterestonNFCCapableHandsets

Table14:

GlobalMarketforCustomerFacingStoreTechnologies（2011）:

PercentageShareBreakdownofRevenuesbyTypeofPaymentSystem（includescorrespondingGraph/Chart）

BarriersforMainstreamAdoptionofMobilePOSPayments

GrowingSecurityConcernsDrivesDemandforNFC-EnabledSecurity/AccessControl

TransportServicestobeOneoftheMostAccessedServicesforNFC-EnabledMobileHandsets

ConceptofBring-Your-Own-DeviceGainsPopularityDrivesAdoptionofNFC-EnabledHandsetsAmongCorporateEmployees

High-TechEvents–IncredibleRangeofPracticalApplicationsforNFC-EnabledHandsets

ChipLevelTechnologyDevelopmentsAugursWellfortheFutureofNFC

DevelopingMarketstoDriveGrowth

Table15:

WorldMarketforMobilePhonesbyGeographicRegion（2012）:

PercentageShareBreakdownofVolumeSalesbyRegion/Country（includescorrespondingGraph/Chart）

Table16:

GlobalPercentageShareBreakdownofNumberofMobileSubscriptionsbyRegionfortheyear2012（includescorrespondingGraph/Chart）

Table17:

GlobalSmartphonesMarket-PercentageBreakdownofUnitSalesforUS,Canada,Japan,France,Germany,Italy,UK,Russia,China,India,BrazilandOthersforYears2009,2013&2018（includescorrespondingGraph/Chart）

Table18:

GlobalMarketforMobilePhones（2012）:

PercentageShareBreakdownofSmartphonesandFeaturePhonesbyGeographicRegion（includescorrespondingGraph/Chart）

Table19:

WorldSmartphonePenetrationforSelectCountries（asaPercentageofMobilePhoneUsers）:

2013（includescorrespondingGraph/Chart）

Table20:

GlobalSmartphonesMarket-LeadingCountriesinTermsofVolumeSalesRankedby%CAGRfor2013-2018（includescorrespondingGraph/Chart）

Challenges

HighPriceofNFCPhonesForcingConsumerstoOptforAlternativeNFCEquipment

CompetitionfrommicroSDCardsProvidingNFCCapabilities

NFCtooSuffersfromInherentSecurityChallenges

ConsumerIgnorancePosesThreattoNFCMarket

AddressingSecurityConcerns–KeytoSuccess

3.PRODUCTOVERVIEW

Definition

NFC-EnabledDevices

NFC-EnabledHandsets

CharacteristicsofNFCTechnology

ModesofOperation

Reader/WriterMode

Peer-to-PeerMode

CardEmulationMode

NFCTechnologyStandards

ExistingUsageScenario

PracticalApplications

SeamlessDataSharing

CustomizedAdvertisementsandPromotions

MobilePayments

FunctioningofNFC-EnabledDevicesinMobilePayments

Ticketing

ElectronicKeys

SocialNetworking

UtilitiesforBusinesses

4.RECENTINDUSTRYACTIVITY

GemaltoandUnionPayCollaboratetoDevelopMobileNFCEcosystem

IdentiveGroupandAvnetElectronicsMarketingAmericasInkAgreement

SoftBankMobileChoosesGemaltotoExpandMobileNFCServices

MobileTeleSystemsSelectsUpTeqNFCAdvancedSIMCardsofGemalto

TELUSSelectsUpTeqNFCSIMCardsofGemaltoforMobilePayments

ChinaUnicomChoosesUpTeqNFCSIMCardofGemalto

GemaltoOffersAllynisTrustedServicesManagementPlatformandUpTeqNFCSIMforMobileNFCPaymentProgram

StoreElectronicSystemsSelectsNearFieldCommunicationTagsofIdentiveGroup

TelefónicaDigitalUnveilsMobileApp

IdentiveEnhancesCapabilitiesofTagtrailNFCWirelessServicesPlatform

INSIDESecureDevelopsM/Chip™AdvanceEMVProductsJointlywithCPICardGroup

INSIDESecure’sMicroRead®NFCChipNowSupportedinLinuxKernel3.9

NXPTeamsUpwithMobileWorldCapitalBarcelonatoExpandNFCOfferings

NXPandSESCollaboratetoFacilitateMassAdoptionofNFC

STProvidesNFCControllertoNECCASIO’sG’zOne

LSmartphone

DaiNipponPrintingCollaborateswithIdentiv