Report 范文 写手必读.docx

Report 范文 写手必读.docx

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Report范文写手必读

AReport:

Pinterestisarecent"upstart".Doyouagree?

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TableofContents

ExecutiveSummary2

1.0Introduction3

1.1Overviewofthetask3

1.2Reportpurposeandstructure3

2.0LiteratureReview3

2.1DefinitionofPinterest3

2.2AdvantagesofPinterest4

3.0Discussions4

3.1NewBusinessModels4

3.2Pinterestbusinessmodel4

3.3Cooperationwithothercompanies5

4.0Findings6

4.1DrivingforceoftherapiddevelopmentofPinterest.6

4.2UpsideandDownsideofPinterestmodel7

4.2.1UpsideofPinterestmodel7

4.2.2DownsidesofPinterestmodel8

5.0RecommendationandConclusion8

6.0References9

ExecutiveSummary

ThepurposeofthereportistoexploretheimplicationsofPinterestbusinessmodeunderthenewtechnologyaswellasitsadvantages.Inordertotakeadvantageoffromothercompanies,Pinterestbuildsuprelationshipsandmakescooperationwithothercompanies.Pinterestneedstofocusonsomeaspectsandmakefulluseofsocialtools.Thisreportwillfollowconceptsandnotionspresentedinthegivenarticle,titled‘Pinterest’.Thisreportwillexplorethebusinessmodelintermsoftheupside（gains）orthedownside（risks）.ItcanbeconcludedthatitwillbegoodtooptimizethebusinessmodelbymeansofPinterestbusinessmodel.

1.0Introduction

1.1Overviewofthetask

AccordingtoColao（2012）,learningfromechCrunchandtheWallStreetJournal,Pinterestwantstotakeadvantageoftheusethepartnershiptostrengthenitse-commercestrategyandaccelerateinternationalgrowthbyintegratingthebuyerIDsandpaymentinformationofRakuten's80millioncustomersintothewebsite（Colao2012）.Throughexplainingthebusinessmodelbasedontherisksandgains,itwillmakeafullunderstandingofPinterest.

1.2Reportpurposeandstructure

ThisreportwillfirstdiscusstheimplicationsofPinterestbusinessmodel（Laird2012）.Followingthis,itwillexplainthebusinessmodelintermsoftheupside（gains）orthedownside（risks）.Finally,itwillofferinformedrecommendationsforoptimizingthebusinessmodel.InordertobetterperceivehowPinterestbusinessmodel,atthebeginning,

2.0LiteratureReview

2.1DefinitionofPinterest

Pinterest,alsoknownas‘pinning’,isa“virtualpinboard”wherepeoplecancollect,organizeandsharethethingstheydiscoverontheWeb（Miller2012）.ThenameofPinterestisthecombinationofthewordpinandinterest.Themeaningofitisthatyoucanpinwhateveryouwantandwhatyouareinterestedinonthepinboard.Inaddition,ithasacreativefunctionthattheusersdonotneedtoturntoanewpageatthebottomofthewebpage.Thenewpictureswillcomeoutautomatically,ifusersgodownthewebpage.Pinterestuserscanuploadtheirimagesfromcomputersororganizetheirfindingsintoself-categorizedimageboardbyusingthePinterestbookmarklet,pinitbutton,orjustaURL（Melanie,2011）.ItisabrandnewsocialnetworkfoundedbyAmericain2011andgrewrapidlyoverthepastfewmonths.Inthecurrent,ithasalreadybecomethetoptenhottestsocialnetworkwebsiteallovertheworld.

2.2AdvantagesofPinterest

AccordingtoJessyandAlex（2012）,theusersofPinterestcancollectandshareimagesondigitalpinboards.InFebruary2012,PinteresthasalreadysurpasseditscompetitorslikethesocialnetworksGoogle+,LinkedIn,Twitter,andYouTubecombined.Pinterestisgrowinginpopularityasthehottestsocialnetworkinsuchashorttime.There’snodoubtthatPinterestisarecent"upstart".Ifyoufindanicepicturefromyourfriend,youcanrepintoyourownboard,whichissimilartothefunctionofretweetinTwitter.Italsohasthefunctionofsharing.Thesourceofpicturescanbefromothersocialnetworkwebsite,likeFaceBook.Itisalsoworthmentioning,ithasthefeatureofthephotoalbum.Youcanclassifythephotosbyyourpreferenceorthetype.AlthoughPinterestperformedverywellandattractanumberofbrands’attention,yetitisnotwithoutrisk.

3.0Discussions

3.1NewBusinessModels

Newbusinessmodelsdependon“digitaltechnologysuchaselectroniccommerce,interactiveWebapplicationsandcloudcomputing”（Mari2012）.Atthesametime,thenewbusinessmodelscansolvetheproblemsofgeneratingrevenueandcostcontrol.Thebusinessmodelsareanewkindofinnovationforthetime.TakeFacebookasthetypicalexample,itstartedoutonlyforthecollegestudentsattheverybeginning.Ifwithouttheinnovationoftechnologyandopeningituptoeveryoneaswellasthewonderfulidea,Facebookwouldneverbeafamoustradecompanyandgetsuchagreatsuccess.

3.2Pinterestbusinessmodel

SocialcommercesuchasPinterestwillsurelygiverisetoanewkindofbusinessmodels:

multiplebusinessmodels.Pinterestbusinessmodelhasthecharacteristicsofhybrid,multiplerevenuestreamsandoperatinginmultiplechannels（HemptandKonrad,2012）.CompaniescantaketheadvantageofPinterestmodelfortheirbusinessinthreeways:

gatheringideas,pushingoutcontentandprovidingsupplementalresourcesthecreatorofPinterest,BenSilbermannpointedoutthatwhenpeoplethinkabouttheirholiday,theyhavetoredecoratetheirhouse,tidyupthewardrobes（Mackrell2012）.Whentheyconductsuchimportantprojectintheirlife,theywillcometoPinterestforinspirations.Thebusinessmodelcanpresenthowacompanymakesmoneybyspecifyingwhereitispositionedinthevaluechain.Tomostpeople,theseprojectsneedtopay.Smith（2012）arguedthattheprofitmodelofPinterestwebsitecanbesummarizedasfollow.Atfirst,directionalproductdeliveryisthefirststep.TheearlystrategyofthegrowthofPinterestisthattheymandatedthattheregistrationshouldbepassedthroughtwitterorFacebook.Bythismeans,Pinterestcometopeople’slifeonthespecificnetworks.ItisverypowerfultoconnectwithFacebook,becausethefriendsinFacebookcanbeautomaticallyfollowedwiththosewhowerealsoonPinterest.

3.3Cooperationwithothercompanies

Allissaidabove,Pinterestplanstomakeeveryeffortintakingadvantageoftheusethepartnershiptostrengthenandimproveitse-commercestrategyandaccelerateinternationalgrowththroughintegratingthebuyerIDsandpaymentinformationofRakuten's80millioncustomersintothewebsite（Colao2012）.Therefore,thebusinessmodelcanapplytonumerouscompaniesandbuildupagoodrelationshipwithcustomers.ManycompaniesbegantojoininPinterest,setupenterpriseaccounttopromoteaproductandacquirealotofcustomers.Second,cooperatewiththeGridbusiness.Atthemoment,PinteresthasdeliveredalargeamountofcustomersandtradeforETSY.Combinedwithonlinestoresunionlinks,Pinterestgetsprofits.Third,advertisements.Pinterestgathersthepeoplewhohavethesameinterestinordertopromoteadvertisements.Inaddition,Pinteresthasencounteredaseriouschallengetosomesocialmediachannelsandhasacompetitiveadvantagetobusinessandthenitmustbegintoleverageitspotentialassoonaspossible.

4.0Findings

4.1DrivingforceoftherapiddevelopmentofPinterest.

ThebusinessmodelofPinteresthavebeenapplytomanyothercompaniesanddevelopedmanypartnership.So,what’sthedrivingforceoftherapiddevelopmentofPinterest?

TherapiddevelopmentofPinterestcancontributetotenpoints:

●Forcedtosimplifytheinteraction:

theuserscanclipandcollectthecontentstheyareinterestedineffectivelyandmakethefrequentpictureinformationprocessingbecomesimple.

●Theoutstandingproductteam:

theteamknowshowtocreateopportunitiesinacompetitiveenvironmentandprovidehighqualitywebsiteuserexperience.

●LayoutofMobilClient:

thelayoutofMobilClientisinstantandtheclientproductexperiencereceivedgreatacclaim.

●Thewaterfallflowdistributioninstitution:

moreintuitiveuserexperienceinterfaceanduniquecontentdisplay.

●Highqualityusergroups:

attractvariousoriginalartistsandstyliststojoinin,andallowuserstopromoteart,commodity（Kristin,2012）.

●Ahothitonvisualexperience:

websitelookslikeawallwhichcanprovidetheusersboundlessinspiration.Forthepersonwhohasaninherentloveofbeauty,sheorhehasnoresistancetotheweb.

●PortShareMode:

useFacebookortwitteraccounttologinandspreadrapidlyintheusersocialgroup.

●Redefiningtheuserbehavior:

whenusersfollowsometag,board,category,thesystemgivestacitconsenttofollowit.

●High-qualitypicture:

attractgirlsfromthecolorandcompositionangel.Itiseasytocausethesamefeelingamongfemales.“Themajority（68.2%）ofpeopleonPinterestarefemale.Thesite'sfemaleusersaredrivingtraffictopublicationssuchasCountryLiving,HouseofBeautifulandElleDecorinrecordnumbers”（Laird2012）.

●Theusers'huntingcoolpsychology:

makeupfortheoriginaldemandfromthepointofviewoftheusers'behavior,meettheusers'needof"collectaddiction"andcreateacomfortableexperience.

4.2UpsideandDownsideofPinterestmodel

Inthefollowingpassage,itwillexplainthePinterestmodelintermsoftheupside（gains）orthedownside（risks）.Fortheupside,asthehottestwebsiteofAmericaatthepresent,thecapitalmarketassessedPinterest,thecompanywhofoundedlessthanayear,at200milliondollarsinthelatestroundoffinancingwhichisupto27milliondollars.Pinterestisprofitableandcreative.WhileFacebookandTwitterareexcellentplatformsforpromotionalcontent,Pinterestisaplacetoshowoffyourbrandʼspersonality,philosophyandstyle.

4.2.1UpsideofPinterestmodel

Firstly,Pinterestsimplifiesthespreadofpictures.Thewholecommunitywill