外贸英文邮件范文外贸英语函电.docx
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外贸英文邮件范文外贸英语函电
EstablishingBusinessRelations
建立贸易关系
1.Selfintroduction
DearSirs,
ThisisWaterfromSHVCompany.I’vebeenworkinginDVDfieldformorethanfiveyears.HopethatIcanserveyouwithmyprofessionalexperiencefromnowon.Pleasefeelfreetostudyourofferasbelow.
Firstofall,Iwouldliketointroduceyousomeinformationaboutourfactory.SHVCompanyisaprofessionalmanufacturerinproducingPortableDVDPlayer,covering7’,8.5’,9’,10.2’.AndSHVgotthesupportsasbelow.
StaffNumber:
over300
Productionlines:
fourlines
Monthlycapacity:
60,000pcs
Qualitycontrol:
FCC,CE,EMC,CCC,RoHS
Factorymanagement:
ISO9001InternationalQualityManagementSystemandISO14000InternationalEnvironmentManagementSystem
Markets:
xxxfromSpain,xxx,xxxfromItaly,xxxfromGermany,xxxfromUkraine,xxxfromBulgaria,xxxfromRussia,xxxfromIsrael,xxxfromIran,xxx,xxxfromIndia,xxxfromMiddleEast,xxxfromParaguay,xxxfromPanama,etc.
NowIwouldliketoofferyouthefastsaleitemwithbestpriceforyourreferencefirst.
Model:
ItemA701,7’swivelscreenwithTVtuner,USB&CardRender
Offer:
FOBShenzhenUS$50
MOQ:
1000pcs
Samplesandmoreinformationareavailableforyourstudyanytime.Weappreciateyourkindreplysoon.
Wearelookingforwardtoourcooperationinnearfuture.
Bestregards,
Water
Notes
1.第一次主动联系客户,介绍自己在行业内的经验和成绩。
让客户产生信心。
2.介绍公司的产品和实力,以增加客户信心。
3.根据客户所在国家目前销售产品的情况,向客户推荐适当的产品。
4.报价时要包含产品的重要信息。
比如产品的主要功能,报价条款,价格,订单起订量等。
5.最后,提出合作的愿望。
2.Contactcustomerafterthefair
Sample1
DearSirs,
Thankyouforyourkindvisitatourbooth3.2F18duringCantonFairs.ThisisWaterfromSHVCompany.IhopeyoucouldfeelfreetostudyourofferaboutPortableDVDPlayer.
SHVCompanyisaprofessionalmanufacturerinproducingPortableDVDPlayer.TheproductsarespreadingthecountriesandregionsincludingAsia,EuropeandAmerica,productscovering7’,8.5’,9’,10.2’.We’vebeeninvestingUS$38milliontosetupahigh-techindustryzonenamedSHVTechnologyCo.,LtdinZhejiangProvince,whichcovers82000squaremetersand200000squaremetersofbuilding.WithourstrongR&Dandworkmanship.Believewecanbecomeyourgoodpartnerandfriend.
AccordingtothememoduringCantonFair,wewouldliketolistthefollowingoffersforyourrecord.
Model:
ItemA903,9’swivelscreenwithTVtuner,USB&CardReader
Offer:
FOBShenzhenUS$50
MOQ:
1000pcs
Samplesandmoreinformationareavailableasrequested.Weappreciateyourkindideasaboutourcooperation..
Wearelookingforwardtoourinitialcooperationsoon.
Bestregards,
Water
Notes
1.参加展会是很多公司选择推广产品的一种很重要的方式。
在展会之前,通常都要向所有的老客户和潜在的客户发邀请函。
这也是向客户展示实力的一次机会。
通常邀请函都会做成图片的形式,方便发送给用户参考。
内容包括:
参展公司名称,参展日期,展位号,主展产品等重要信息。
2.展会之后,联系客户时提及展位号,客户更容易忆起自己。
3.开门见山地说明自己销售的产品,容易抓住日理万机的客户的注意力。
4.简短的公司和产品介绍可以让客户在短时间内熟知自己的实力和优势,以拉近合作的距离。
5.根据展会上的笔记,总结并正式向客户报价。
6.最后,提出合作的期望。
Sample2
DearClaus,
ItwasnicetomeetyouinHongKong,andhopeyouhadagoodtrip.
Thanksforyourkindvisittoourshowroom.It’salittlepitythatyourscheduleissotight.Ifpossible,we’dliketoinviteyoutoourofficenexttimeandshowyouaroundourthreefactories.
Thefollowsareourmeetingmemoforyourreference.
·ForstandardDVDplayer,US$21
·DivXversion,addUS$1perset
·Nerofunction,addUS$perset
ForDVD-TandnewprojectMD-2720,itisstillunderconsummating.Whenitiscompleted,we’llinformyouimmediately.Alsowe’llarrangeDVD-591/DivX-592sampleforyourtest.
Eventhoughwemetalotofproblemsbyfirstcooperation,nowit’sOKandthesecondcontainerwillbedispatchednextweek.Ithinkwecanrunmoresmoothlybythefollowingdays.Bothsidesknoweachotherbetter.Andalsowelearnalotfromyourprofessional,cautiousandseriousworkingstyle.
Idohopeyoucouldsharesomeofyourproposalsofournextstepcooperation.Yourideasforourwholeyearplanwillbehelpful.Pleasetrytooffermesomeminds,we’dhopewecouldexpandourbusiness,workmorestrategically,andsupportyoubyourbestservice.
Bestregards,
Aaron
Notes
1.客户通常都会参加展会,一方面是考察现有的供应商,面谈为了订单的计划,落实新订单的价格或者跟进进行中的订单情况;另一方面获取更多的产品信息,包括市场新价格,同类产品新的供应商等。
2.展会后,对与客户面谈的内容进行总结,主动给客户发会议记录。
3.再次提及洽谈的内容,更为详细地说明这些内容的具体情况。
特别死关于样品或者订单进行的时间等方面的确定。
4.进一步充实内容。
包括对彼此之间合作的评价以及对未来的展望,还有对客户的操作方式的了解等。
对问题点到即可,重点是展望合作和服务质量的改进。
5.提出自己的希望,同时也提醒客户,随着合作的深入,将来可以为客户提供更优质的服务,以增强客户的信心,这样可以加深合作。
3.Enquiryfromcustomer
Sample1
DearJulia,
Ihopeyouaredoingwell.
MynameisMarcelo.IrepresentR&SCorp.,fromBuenosAires,Argentina.WemeteachotherattheLasVegas’CES,lastJanuary.Atthattimewetalkedaboutyourproducts.ActuallyweareWalMart’sArgentinatraders,relatingtoDVD,DivX,DVDRecorder,PortableDVDandLCDTV.Irememberedthatduringourmeetingyouinformedmeaboutsomepricesthatweresuitableforus.So,asthismoment,I’dliketoknowyourquotationofprices-FOBChina-ofthefollowingarticles,forWalMart’sArgentina.
DVDfullsize
DVD1/2sizewithdisplay
DivXfullsize
DivXfullsizewithUSB
ThisrequestisforWalMart’sorder,whichwillbearound20000pcsofeacharticle.Please,I’llappreciateyouwillsendmeyourproductspicturesandprice.IfthosearedifferentfromthecatalogueyougavemeattheCES,orjustletmeknowwhichcatalogue’sarticlesyouarequoting.Pleaseanswermeassoonaspossible.Thanksalot.
Hopetohearfromyousoon.
Bestregards,
Marcelo
Replytotheabove
DearMarcelo,
Thankyouverymuchforyourkindenquirytous.Yourdetailedcompanyandmarketinformationimpressedusdeeply.GladtoseethatthereisachanceforbothR&SandMizidainenteringintosomeprojectscooperationinnearfuture.
Furthertotheenquiry,wewouldliketomakeyoutheofferasbelow.Photosareasattached.
DVDfullsize,DVD-592,US$21,ifwithDivX,US$
DVD1/2sizewithdisplay,DVD-558B,US$20
DVDfullsizewithUSB,DVD-602/561,US$23
ThewholeofferisuponFOBShenzhenprice.
Andbaseonyourpotentialquantity20000pcsperitem.
Wishtheycouldmeetyourrequest.
Wearereadytoprovidemoreinformationandsamplesasrequested.Weappreciateyourcommentsandlookingforwardtoworkingtogetherwithyousoon.
Bestregards,
Julia
Notes
1.展会之后或者是从互联网推广联系得到的客户,在一段时间内没有订单,一方面说明由于市场销售和客户的推广计划等原因,在当时确实没有订单需求;另一方面说明客户当时已经有较为稳定的合作伙伴。
但往往客户也会将同等的供应商列为参考对象,当有合适的产品或者新项目的时候,客户将会主动联系。
所以需要不间断地跟进,比如价格更新,产品更新或者是信息交流。
2.分析客户的邮件。
邮件中客户陈述说明相识于何处,客户的公司和产品介绍以及销售的场所,还有关于产品的规格等较为详细的要求。
这类有实质性内容的邮件,说明合作计划往往较大。
3.回复邮件要根据客户的市场特征,订单数量,价格要求等,推荐最合适的产品,报最有竞争力的价格。
客户也喜欢和实力相当的公司合作,但需要产品质量过关以及有竞争力的价格。
4.报价的内容要清晰。
比如价格条款,起订量和相关的单价,产品的主要规格或者功能说明等。
这些内容一定要清晰,不能模糊,以免引起误解。
并附上精美的图片,让客户可以更直观地选择。
5.期望合作,表现诚意和热心。
Sample2
DearSirs,
Thankyouverymuchforyourkindenquirytous.ThisisAlice.Fromnowon,Iwillhelptofollowupyourordersandhopemy5yearsexperienceandhardworkcanserveyoubetter.
Regardingyourenquiry,pleasefindourreplyasbelow.
1)OurproductsarefastsalesinEUcountriesandAmerica.Especiallywealreadyhadsteadypartnersinthoseplaces.Andthecooperationhasbeenlastingmorethan5years.
2)RegardingAmericanmarket,ourcustomerspreferhealthysleeping,sotheywouldliketobuythemattresstoprotecttheirbackbones.Forexample,memorymattress,independentspringmattress,surelythereelmattressyoumentionedisalsofastsale.Pleaserefertotheattachments,Iwouldliketointroducesomesuitableitemsforyourmarket
3)CurrentlyourcompanyisapplyingfortheAmericanprevailingrulesCFR1633whichisstandardfireprotectionandbecomingeffectiveinJuly1st,2007.AsweknowthatinLosAngelestheywouldapplyforthestandardfireprotectionruleTB603.ButnowtheyupgradetoCFR1633.Wethinkyoumightrequireforit,too.PleaserefertotheCERTIFICATIONasattached.
4)Paymentterm:
A)30%depositT/Tinadvance,70%balanceT/Tbeforeshipment.
B)50%depositT/Tinadvance,50%balancebyirrevocableL/Catsight.
5)Leadingtime:
15daysupondepositreceived
6)MOQ:
1*20GP,FOBShenzhen
Ifyouhaveanyenquiryandneedourhelp,pleasedon’thesitatetocontactme.
Bestregards,
Water
Notes
1.行业内的客户一般会比较关心产品的质量,工厂产品的市场销售情况,质量认证书灯重要方面。
所以这些条件都直接影响客户对工厂产品的认识。
因为不同的市场,质量要求是有区别的。
欧美国家比中东等国家地区的要求会严格一些。
2.文中第一段体现个性化的服务。
3.第二段回复客户的问题,着重突出优势和实力。
·有稳定的客源,和客户有超过5年的合作,充分体现公司实力和产品质量的保证。
·分析最终消费者的实际要求和特点,体现个人的知识丰富,够专业水准。
·分析客户市场对质量的要求,展现公司的实力与时俱进。
·内容环环相扣,回复围绕客户问题的同时,也向客户说明了公司其他方面的操作程序,方便客户更深入的了解。
Samples3
DearSirs,
IamthepurchasemanagerofSoundMasterCompanyinSouthAfrica.Weareplanningtoimportmattress.Thequantitymaybearound200setsatthefirsttime.AndourbossMikeandIwillvisitChinanextmonth.Wewouldliketotalktoyouinyourfactory.InordertogetthevisafromChineseEmbassy,canyousendaninvitationlettertous?
Wearelookingforwardtohearingfromyousoon.
Bestregards,
Anson
Replytotheabove
DearAnson,
Thankyouverymuchforyourkindenquirytous.MynameisJohn.Fromnowon,Iwillfollowupyourordersandofferbestsalesservicewithmyprofessionalexperience.
Becausewedon’thaveyourideasabouttargetitem,IwouldliketoofferyousomefastsaleitemsinSouthAfricaforyoureasyreferencefirst.Thedetailsareasattached.Wearealsoinvitingyoutovisitourwebsiteattoknowmoredetailsaboutus.
Regardingtheinvitationletter,wewouldliketosharesomeinformationwithyou.Normallywehavetosubmitapplicationformandrelativenecessaryinformationtoourgovernmentforapprovalfirst.Aswedidn’tstartcooperationbefore,theapplicationperiodmaybelonger.Inordernottoaffectyourschedule,Iwouldliketoadvisethatifyouhaveotherbusinesspartnershere,you’dbetteraskthemtohelpyou.Soyoumaygetthevisawithinoneweek