KFC英语演讲稿.ppt

KFC英语演讲稿.ppt

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KFCInChina,BriefintroductionTimelineProductsSummary,KFC,alsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.ItbelongstoYum（百胜餐饮集团）.ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952。

INTRODUCTION,In1987,itopeneditsfirststoreinQianmenBeijing,thecapitalofChina.In2007,ithasover1800restaurantsin402citiesinallMainlandChinasprovincesotherthanTibet.From2000to2005,itwasselectedastheBestchainstorebrand.,INTRODUCTION,Everyday,nearlyeightmillioncustomersareservedaroundtheworld.KFCsmenuincludesOriginalRecipechicken-madewiththesamegreattasteColonelHarlandSanderscreatedmorethanahalf-centuryago.,INTRODUCTION,1952Sandersbeginsactivelyfranchisinghischickenbusinessbytravelingfromtowntotownandcookingbatchesofchickenforrestaurantownersandemployees.ThefirsttotakehimupontheofferwasPeteHarmaninSouthSaltLake.Together,theyopenedthefirst“KentuckyFriedChicken”outlet.,TIMELINE,1960TheColonelshardworkontheroadbeginstopayoffandthereare400franchiseintheUSandCanada.1969TheKentuckyFriedChickenCorporationislistedontheNewYorkStockExchange.1979KFCcooksup2.7billionpiecesofchicken.Thereareapproximately6,000KFCrestaurantsworldwidewithsalesofmorethan$2billion.,TIMELINE,1980ColonelHarlandSanders,whocametosymbolizequalityinthefoodindustry,diesafterbeingstrickenwithleukemia.FlagsonallKentuckystatebuildingsflyathalf-staffforfourdays.1987openeditsfirststoreinQianmenBeijing,thecapitalofChina.,TIMELINE,1991KFCreleaseditsnewlogowhichiscolored.1997PepsiCoannouncesthespin-offofitsquickservicerestaurants-KFC,TacoBellandPizzaHut-intoTriconGlobalRestaurants（Yum!

Brands）.2007KFCproudlyintroducesanewrecipecontainsZeroGramsofTransFatperserving.,TIMELINE,TIMELINE,2007ChinaKFCcateringhealthfundwasfounded.2008YumpublishedChinasfoodsafetypolicywhitepaper2010Ithasover3000restaurantsinover500citiesinallMainlandChinasprovincesotherthanTibet,KFCprimarilysellschickeninformofpieces,wraps,saladsandsandwiches.Whileitsprimaryfocusisfriedchicken,KFCalsooffersalineofroastedchickenproducts,sidedishesanddesserts.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.,PRODUCTS,Meal,Snack副食,Dessert,Drink,SUMMARY,MainreasonsofKFCssuccess:

Localizationstrategy本土化战略Innovation创新,Wedothechickenright!

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