英语高二英语阅读理解时文广告解题技巧超强及练习题含答案.docx

英语高二英语阅读理解时文广告解题技巧超强及练习题含答案.docx

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英语高二英语阅读理解时文广告解题技巧超强及练习题含答案

【英语】高二英语阅读理解（时文广告）解题技巧（超强）及练习题（含答案）

一、高中英语阅读理解时文广告类

1．阅读理解

⒈AdmissionandSchoolPolicies

Theenrollment（注册）ofapupiltotheSchoolissubjecttotheSchool'sAdmissionandEntrypoliciesandotherpoliciesandproceduresrevisedbytheSchoolfromtimetotime.

⒋Fees

SchoolFeesarelistedontheFeeScheduleandvaryfromtimetotime.Afullterm'stuitionmustbepaidforanytermduringwhichthepupilisinattendanceregardlessofthenumberofdaysattended.Iftuitionfeeshavenotbeenpaid,theRefundableDepositshallbeusedtopaythetuitionfeesandtheparents/guardiansremainresponsiblefortherest.TheSchoolreservestherighttoexclude（开除）apupiliftuitionorotherfeesarenotpaidinfullbytheduedate.

⒉WithdrawalbyParent/Guardian

Ifaparent/guardiandesirestowithdrawachildforanyreasonfromtheschool,thatparent/guardianshallgiveaminimumofsixweekswrittenwithdrawalnoticetotheSchool.Noticereceivedduringaschoolholidaywillbeconsideredtohavebeenreceivedonthefirstdayofthefollowingterm.

⒊RefundableDeposit（押金）

Whenapupilisofferedaplacetheparent/guardianshallimmediatelypaytherequiredRefundableDeposit.ThisistosecureenrollmentattheSchooluntilthetermlyorannualfeeshavebeenpaid.TheRefundableDepositisrefundable,andshallbewithoutinterestandwithouttakingintoaccountchangesinexchangerates.

⒌Terminationbytheschool

Theschoolmayterminate（终止）thisagreementwhenpermanentexclusionorremovalisrequired.TheSchoolshallnottakesuchactionwithoutgoodcauseandfullconsultationwithparents/guardiansandthepupil.Parents/guardianshavetherighttoappealonadecisiontopermanentlyexcludeapupil.

（1）Howlonginadvanceshouldawrittenwithdrawalnoticebegiven?

A.Awholeholiday.

B.Atleastsixweeks.

C.Awholeterm.

D.Atleastoneday.

（2）Whatdoweknowabouttuitionfees?

A.Theymustbefullypaid.

B.Theystaythesameeveryyear.

C.Theyvarywiththenumberofdaysattended.

D.Theycan'tbepaidwiththerefundabledeposit.

（3）Inwhichsectionofaschool'sbrochuremightthetextappear?

A.StudyTips.

B.ApplicationProcedures.

C.TermsandConditions.

D.FrequentlyAskedQuestions.

【答案】

（1）B

（2）A

（3）C

【解析】【分析】本文是一篇应用文，介绍了一所学校的入学及学校政策、退学、押金和学费等细则条款。

（1）考查细节理解。

根据2.WithdrawalbyParent/Guardian部分中的“Ifaparent/guardiandesirestowithdrawachildforanyreasonfromtheschool,thatparent/guardianshallgiveaminimumofsixweekswrittenwithdrawalnoticetotheSchool.”如家长/监护人因任何原因欲将子女退学，须最少提前六星期向学校发出书面退学通知，可知退学通知书应至少提前六周发出。

故选B。

（2）考查细节理解。

根据4.Fees部分中的“Afullterm'stuitionmustbepaidforanytermduringwhichthepupilisinattendanceregardlessofthenumberofdaysattended.”无论学生上课的天数多少，在任何学期，都必须支付一个学期的学费，可知学费必须全额支付。

故选A。

（3）考查推理判断。

纵观全文可知，本文介绍了一所学校的入学及学校政策、退学、押金和学费等细则条款。

可知文章最有可能出现在学校宣传册的条款及细则部分。

故选C。

【点评】本题考点涉及细节理解和推理判断两个题型的考查，是一篇介绍类阅读，考生需要准确捕捉细节信息。

并根据上下文进行逻辑推理，从而选出正确答案。

2．阅读理解

   YellowstoneNationalParkistheflagshipoftheNationalParkServiceandafavoritetomillionsofvisitorseachyear.Theparkisamajordestinationforallmembersofthefamily.Bydrivingthegrandlooproad,visitorscanviewtheparkfromthecomfortoftheirvehicleandalsotakearestatoneofthemanyroadsidepicnicareas.

   Howmuchistheentrancefee?

   $25-Private,noncommercialvehicle;

   $20-Motorcycleorsnowmobile（winter）;

   $12-Visitors16andolderenteringbyfoot,bike,ski,etc.

   Thisfeeprovidesthevisitorwitha7-dayentrancepermitforbothYellowstoneandGrandTetonNationalParks.

   A$50parkannualpassprovidesentranceforasingleprivatenon-commercialvehicleatYellowstoneandGrandTetonNationalParks.The$10InteragencySeniorPass（62andolder）isalifetimepassavailabletoU.S.citizensorpermanentresidents.

   Wherecanyoustay?

   InsideYellowstone,youcanchoosetostayinmodernorhistorichotelsandcabinsinsidetheparkliketheOldFaithfulInn,theworld'slargestlogstructure.Forthosewhowanttobealittleclosertonature,thereare12campgroundswitharangeofservicesfromprimitivepittoiletstoshowerandlaundryfacilities.There'salsoRVcampingwithandwithoutdumpingstations.

   StayingoutsidetheparkgivesyouuniqueOldWestexperiencesbutstillkeepsyouclosetoparkattractions.

   Ifyou'retakingaroadtriptoYellowstone,you'llwanttocheckoutourHotelsandCabinsOnTheRoadsection.

（1）Theentrancefeeslistedonthewebpagedon'tapplyto_______.

A. temporaryresidentsintheUSA                      

B. vehiclesinvolvingbusinessactivities

C. visitorsoutofacertainagerange                  

D. privatemotorcyclesandsnowmobiles

（2）WhatareyoulikelytoacquireintheOldFaithfulInn?

A. Uniqueoldwestexperiences.                          B. Primitivepittoiletsandshower.

C. Knowledgeoforiginofthepark.                   

D. RVcampingwithdumpingsites.

（3）Wheredoesthepassageprobablycomefrom?

A. Amagazine.                    B. Atextbook.                    C. Anotice.                    D. Atravelguide.

【答案】

（1）B

（2）C

（3）D

【解析】【分析】本文是一篇应用文，介绍了黄石公园的门票以及可以选择的住宿及游玩的地方。

（1）考查细节理解。

根据小标题“Howmuchistheentrancefee?

”下分别列出了私家非商务车入园的价格，摩托车或雪地车（冬季）入园的价格以及16岁以上的人步行、骑自行车或带滑雪板入园的价格，没有涉及到商务车入园的价格。

故选B。

（2）考查推理判断。

根据 Wherecanyoustay?

部分中的“InsideYellowstone,youcanchoosetostayinmodernorhistorichotelsandcabinsinsidetheparkliketheOldFaithfulInn,theworld'slargestlogstructure.”在黄石公园里边，你可以呆在像theOldFaithfulInn这样的旅馆里，有现代的、历史的旅馆和小棚屋。

，由其中的historic及morden可知，我们有可能从这些建筑中了解公园的起源。

故选C。

（3）考查推理判断。

纵观全文可知，本文介绍了黄石公园的门票及游玩住宿的地方，并且主要是提供给大家一些信息，所以应出自于与旅游指南。

故选D。

【点评】本题考点涉及细节理解和推理判断两个题型的考查，是一篇介绍类阅读，考生需要准确捕捉细节信息，并根据上下文进行逻辑推理，从而选出正确答案。

3．阅读理解

   Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional,"paid"media,suchastelevisioncommercialsandprintadvertisements,stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate"earned"mediabywillinglypromotingittofriends,andacompanymayleverage"owned"mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersapproachtheprocessofmakingpurchasedecisionsmeansthatmarketing'simpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.

   Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers'responses.Butinsomecases,onemarketer'sownedmediabecomeanothermarketer'spaidmedia--forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandreavelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astand-alongmediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompaniesmarketing,andmayhelpexpandusertrafficforallcompaniesconcerned.

   Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmoreandmorediversecommunicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:

anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessthatoriginallycreatedthem.

   Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandFacebook.

（1）Consumersmaycreate"earned"mediawhentheyare________.

A. obsessedwithonlineshoppingatcertainWebsites

B. inspiredbyproduct-promotinge-mailsenttothem

C. eagertohelptheirfriendspromotequalityproducts

D. enthusiasticaboutrecommendingtheirfavoriteproducts.

（2）TheauthorindicatesinPara.3thatearnedmedia________.

A. inviteconstantconflictswithpassionateconsumers

B. canbeusedtoproducenegativeeffectsinmarketing

C. mayberesponsibleforfiercercompetition

D. deserveallthenegativecommentsaboutthem

（3）ToyotaMotor'sexperienceiscitedasanexampleof________.

A. respondingeffectivelytohijackedmedia

B. persuadingcustomersintoboycottingproduct

C. cooperatingwithsupportiveconsumers

D. takingadvantageofhijackedmedia

【答案】

（1）D

（2）B

（3）A

【解析】【分析】本文是一篇应用文，介绍了有关earnedmedia（口碑媒体）、HijackedMedia（劫持媒体）、paidmedia（自有媒体）的概念和特点。

（1）考查细节理解。

根据第一段中的“Consumerspassionateaboutaproductmaycreate“earned”mediabywillinglypromotingittofriends”可知，对产品充满热情的消费者可能会通过主动向朋友推销产品来创造“口碑”媒体。

故选D。

（2）考查推理判断。

根据第三段可知，剧烈的技术变革为营销人员提供了越来越多的交流选择，但同时也增加了这样一种风险，即热情的消费者会以更快、更明显、更具破坏性的方式表达自己的观点。

这种被劫持的媒体是口碑媒体的对立面：

一项资