BEC高级口语真题答案.docx

BEC高级口语真题答案.docx

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BEC高级口语真题答案

【剑桥BEC真题集第二辑】TEST1

A.客户关系：

让客户感到受到重视的重要性

B.公司发展：

控制公司扩张的重要性

C.营销：

如何确保公司的代理商始终保持高效率

PART2

A.Customerrelations:

theimportanceofmakingcustomersfeelvalued.

Inmyopinion,maintaininggoodcustomerrelationsisofvitalimportancetoabusiness.Ifnot,youmayhavenowaytosellyourproductsorservicestocustomers.Then,thereisnochanceforyoutomakemoney.Inordertoestablishgoodrelationswithyourcustomers,youshouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstly,youshouldhaveafriendlyattitudetowardthemandshowrespectforthem.Fromtimetotime,askthemfortheiropinionsandsuggestionsforimprovementofyourproductsorservices.Secondly,providethemwithgoodafter-saleservice.Whentheyrunintosomeproblemsordifficulties,offerthemwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchased,sendyourtechniciansassoonaspossible.

B.Companygrowth:

theimportancetoacompanyofcontrollingexpansion

Asweknow,everycompanynowadaysseeksforgrowthanddevelopmentinordertosurviveinthehighlycompetitiveworld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmanner,because,ifnot,seriousproblemswillbebroughtabout,orevenworse,agreatthreatwillbecausedtothesurvivalofthecompany.Forinstance,adepartmentstoreinourcityusedtobeveryprosperousbeforeitsoughtforexpansion.Afewyearsago,itbeganestablishingbranchstoresinothercitiesthroughouttheprovince.Withinaperiodoftwoyears,scoresofbrancheshadbeensepupinandoutsidetheprovince.Atfirst,businesswasokayandeverythingwentwell.Then,someproblemsbegantooccurduetolackoffundsandskilledmanagerialstaff.Acoupleofyearslater,thedepartmentstoresimplywentbankrupt.Thisisalessonforustolearn.

C.Marketing:

howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany.

Asweallknow,signinganagencyagreementwithafirmisacustomarypracticeinmarketing.Inordertoensuretheymaintainsahighlevelofeffectiveness,Ithink,firstlymakeanattractiveencouragementprogram,thatis,tosetupcleartargetfortheagent.Iftheagentreachesthesettarget,adecentrearedwillbeoffered.Ifhefailstodoso,hewillnotgetthecommission.Second,checkandsupervisetheprocessorprogressofthemarketingcampaignlaunchedbyyouragent.Ifsomethinghasgonewrong,immediatelycorrectit.Ifyouragentrunsintodifficulties,youshouldofferahandwithoutanydelay.Inotherwords,letyouragentknowthatheistrustedandheisnotworkingalone.

PART3

A.Ourcompanyisplanningtointroduceasuggestionschemesoastoencouragestaffmembersatalllevelstocontributeideasandsuggestions.Doyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributions?

B.Ihaveheardofthat.Ithinkthisisquitegoodforthefuturedevelopmentofourcompany.Asforwaysofsettingupsuchascheme,thefirststepcometomymindistogetagroupofpeopletogethertoorganizeacommittee.Themajortaskforthemistodrawupsomestaffmembers.

A.That’ssoundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecommittee?

Theheadofeachdepartment,orsomeprofessionalpeoplefromoutside?

B.Somedepartmentleaderscanbeincluded,butnoteveryoneofthem.Wemayselectacoupleofseniorconsultantsofourcompanytobeputonthecommittee.Andordinarystaffmembersshouldalsoberepresentedinthecommittee,sothatvoicesfromshopfloorscanheard.

A.Yeah.Ithinkeachdepartmentmayprepareaboxforcollectingideasandtheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany’swebsiteforideacollectionsinceinternetisalmostavailableforallstaffmembers.

B.Asfortheevaluationofsuggestions,ofcourseitisthecommitteethatwillhavethefinalsay.Thecommitteeissupposedtodrawupspecificstandardsforthesakeofevaluating,quantitativeandfinancialstandards,forinstance.

A.Youareright.Andspecificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoencouragethemtooffervaluablesuggestions….

【剑桥BEC真题集第二辑】TEST2

A.沟通技能：

给录用的员工培训外语的重要性

B.广告：

如何选择合适的机构处理公司公告

C.财政：

如何决定公司是否上市

PART2

A.Communicationskills:

theimportanceofforeignlanguagetrainingforselectedemployees.

Inmyopinion,itisveryimportanttoprovideselectedemployeeswithforeignlanguagetraining.Asweallknow,globalizationbringsmanychancesofinternationalbusinesscooperation.Employeesarelikelytodealwithforeigncustomersorclients,ortravelabroadonbusiness,soagoodcommandofforeignlanguagesisimportant.Therefore,inordertohelpemployeestoaccomplishtheirtask,foreignlanguagetrainingshouldbeoffered,especiallytothoseselectedoneswhoinvolveintheinternationalmarket,sothattheycanshoulderuptheresponsibilitysoon.

B.Advertising:

howtoselectasuitableagencytohandleacompany’sadvertising

Inordertoselectasuitableagencytohandleacompany’sadvertising,Ithinkthefollowingthreepointsshouldbeconsidered.First,theselectedagencyshouldhaveagoodtrackrecordandagoodreputation,whichmayensureprofoundknowledgeindesigning,producingandpublishingadvertising.Second,thesizeoftheagencyshouldbetakenintoconsideration.Thelargerthesize,themorepowerfulitmaybe.Third,face-to-facecommunicationisnecessarytoknowwhethertheagencyisfamiliarwiththefeaturesofthecompanyanditsproducts.

C.Finance:

howtodecidewhethertofloatacompanyonthestockmarket

Severalaspectsshouldbeconsideredbeforeyoudecidewhethertofloatacompanyonthestockmarketornot.First,theadvantagesbroughtbythisshouldbetakenintofullview.Second,thepolicyconcerninglistingacompanyontothestockmarketshouldbecheckedtoseewhetheracompanymeetstherequirements.Third,theresponsibilitiesthatalistingcompanyhasbebearshouldbefullyunderstood,suchasdisclosureofdirector’sduty,allkindsofexpenses,taxandsoon.

PART3

A.Ourcompanywillopenanewbranchinanotherpartofthecountry.Therefore,somemembersofstaffneedtobesenttheretodobusiness.Thisisgoodnewsforusbecauseitmeansourcompanyisgrowing.

B.Yes,itcertainlyis.Butitisaproblemtomakerelocationattractiveforstaff,sinceitisfarfromhereandnotmanypeoplewanttoworkthere.Awayfromtheirfamiliesandoldco-workers,theymayfeellonelyandless-motivated.

A.That’saproblem.ButIthinkthecompanycanoffersomefinancialincentivestothosewhoaretobeassignedthere,forexample,relocationallowance.

B.Goodidea.Besides,thecompanycanaddressthestaff’shousingneedbyrelocatingorestablishingtemporarypermanenthousingarrangementforthem.

A.Iagree.Thecompanyshouldprovidestaffwithsufficientinformationaboutthenewlocation.

B.Yes,theinformationaboutthelocalpeoplecancultureisveryusefulandimportant.Thatcanhelpthemgetpreparedbeforetheyaresentthere.

A.Andsoistheinformationaboutthesurroundingenvironment,includingclimate,localcustoms,people’slivinghabits,etc.

B.Icouldn’tagreewithyouanymore.Alltheinformationyoumentionedwillmakethemadjusttothenewworkplace.

【剑桥BEC真题集第二辑】TEST3

PART2

A.Personnelmanagement:

theimportancetoacompanyofhavingwell-motivatedstaff

Firstofall,havingwell-motivatedstaffensuresbetterproductivity.Whenanemployeeishighlymotivated,thereshouldbenothingtopreventhimfromdevotinghimselftothejob.Hewillbeveryproactivetohisresponsibilities.Thiswillsignificantlyreducewastedtimeandeffort,whichinturncanenhanceproductivityandoverallperformance.Second,Ithinkawell-motivatedstaffwillshowgreaterloyaltyandcommitmenttothecompanysinceahighlevelofmotivationusuallyisaresultofsatisfactionwiththejobandthefirm.Companyloyaltyinturnwillgreatlyreduceturnoverlevelandhelpretainthebestbrainneededbythefirm.Finally,ifeveryoneisverymotivatedatwork,staffmoraleinthefirmwillalsobeboosted.Justimagineifeveryonearoundyouissodrivenandenthusiastic,howcanyoupossiblybeimmunetothatatmosphere?

Wearemostlikelytomakethemostofourtalentsandachieveourpersonalbestinsuchanenvironment.That’sall.Thankyou.

B.Strategicplanning:

howtodecidewhethertopurchaseorrentcompanypremises

Firstofall,weshouldmakesurethatwecheckthefinancialsituationofourcompanybeforewedecidewhethertopurchaseortorentcompanyremises.Asweallknowwewillhavetospendmuchmoremoneyinpurchasingpremisesthanrentingthem.Therefore,weshouldcheckourcompany’sfinancialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.Anyignoranceofcurrentfinancialsituationwillbreakcompany’scashfloworevenunderminethecompany’snormalproduction.Secondly,weshouldaskourselvestheaimthatmakesuspurchaseorrentpremises.Dowewanttosetupourheadquartersforalong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?

Afterallthesecarefulstudieswecanfinallymakeourdecision.

C.Sales:

howtoensurethatpricelevelsfornewproductsaresetappropriately

First,weshouldconsiderthecostofournewproductsbeforeweputthemintothemarket.Thepricelevelweshouldsetatleastincludesallthecostandinvestmentandmakesusgainsomemargins.Second,weshouldcarryoutan