Advertising教案1.docx

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Advertising教案1.docx

Advertising教案1

Advertising教案

  高一牛津英语4模块第二学期期末复习学案

  

  4模块Unit1Advertising

  重点短语

  .beawareof知道,明白,意识到

  2.playtrickson欺骗,捉弄

  3.believein

  信任,相信

  4.beboredwith对……感到厌倦

  5.appealto迎合,对……有吸引力

  6.tricksbintodoingsth诱使某人做某事

  7.besatisfiedwith对……感到满意

  8.beusedto对……习以为常,习惯于

  9.fallfor上……的当,受……骗

  0.dealwith处理,对付

  mitsuicide/acrime自杀/犯罪

  2.beintendedfor为……而打算

  3.beconcernedwith对……关心

  4.getsthacross传达

  5.beparticularabout对……挑剔

  6.softdrink软饮料

  eupwith提出,拿出

  8.accordingto根据

  9.agreewithsb.onsth.同意某人的意见

  20.holdone’sbreath屏住呼吸

  21.inpublic在公共场所

  22.atone’sservice听候某人吩咐,为某人服务

  23.curesb.ofadisease治愈某人的病

  24.beproudof以……感到自豪

  25.evenif即使

  26.atalowprice以低价格

  27.bepopularwith受某人欢迎

  28.seniorhigh高中

  29.beofgood/highquality高质量

  30.beonsale在销售中

  31.makeanannouncement宣布

  32.keepawayfrom远离

  33.Nocomments不加评论,无可奉告

  34.badbreath口臭

  35.besimilarto和……相似

  36.upto(数量,程度等)达到

  37.inparticular尤其,特别

  38.introduce……to……向……作介绍

  39.recommendsth.tosb.向某人介绍某物

  40.protect…from…保护…免于……

  41.standfor代表,表示

  42.beresponsiblefor对……负责

  43.inone’sopinion依某人看

  44.warnsb.against

  45.attract/catch/drawone’sattention吸引..注意力

  46.taketurnstodosth.依次做某事,轮流做某事

  47.persuadesbintodoing/todosth说服某人做某事

  48.have/keep/holdsth.inmind把……记住

  重点句型

  .

  wearesousedtothemthatwedonotevenrealizehowmanyweseeandhearinaday.

  2.

  Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.

  3.

  PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.

  4.

  chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.

  5.

  However,westillmustbeawareofthemethodsusedinadvertisementstotryandsellusthings.

  6.

  Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.

  7.

  Alloftheseadsaremeanttobehelpful,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.

  8.

  Thebosscanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithconsumers.

  9.

  Alsoimportantarethesalestargets.

  0.

  Iftheywanttobecomethemarketleader,thecompanymustensurethattheirproductisofhighquality.

  1.

  Thatiswhyweareconsideringrepackagingourchocolatebaraswell.

  2.

  Notalladsplaytricksonusthough.

  3.

  Theseadsdealwithlargesocialissues.

  4.

  Inmyopinion,thismayhaveharmfuleffects.

  5.

  whattheydon’tmentionishowbadthesethingscanbeforourteeth.

  6.

  Haveyoueverregrettednothavingsnappedthoseunforgettablemoments?

  7.

  Unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.

  8.

  whenyoustartasuccessfuladcampaign,youmusthaveacleargoalandtargetaudienceinmind.

  9.

  Inordertodetermineyouraudience,youwillneedtodoalittleresearch.

  20.

  Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.

  21.

  whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?

  22.

  Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.

  重点语法:

直接引语和间接引语

  4模块Unit2Sportingevents

  重点短语

  .sharewith与…分享

  2.everyfouryears每四年,每隔三年

  3.takepartin参加

  4.inhonourof纪念,向……表示敬意

  5.sidebyside一起,共同,肩并肩

  etopublicattention引起公众关注

  7.attheopeningceremony在开幕式上

  8.knowof了解

  9.berecognizedas被认为是

  0.playarole/partin在…起作用

  1.breakarecord打破纪录

  2.makecontributionsto作贡献

  3.setanexampleto树立榜样

  4.lookforwardto

  eupwith想出

  6.plentyof许多,大量

  7.touristattractions旅游景点,旅游胜地

  8.payattentionto注意

  9.besimilarto与……相似

  20.playleadingrolesin起主导作用

  21.meetone’srequirements满足需求

  22.dailyroutine日常工作,日常安排

  23.makewayfor给…让路

  24.hopefor希望,期待

  25.maintainabalance保持平衡

  26.beinvolvedin涉及

  27.addto增加

  28.keep…undercontrol使…处于控制之下

  重点句型

  .IamdelightedtohavebeeninvitedtoyourschooltotalktoyouaboutthehistoryandsignificanceoftheolympicGames.

  2.Today,athletesfromaroundtheworldcantakepart,nomatterwhatlanguagestheyspeak.

  3.HisdreamwasthattheolympicGameswouldmakeitpossibleforcountriesandpeopletolivepeacefullysidebyside.

  4.IamsurethewholeofchinamusthavefeltproudwhenXuHaifengwonthefirstgoldmedalforhiscountry.

  5.Today,playersfromchina,SouthkoreaandGermanyamongothersplayleadingrolesintheinternationaltabletenniscompetition.

  6.joinmeinwishingtheolympicmovementasuccessfulfuturetomatchitsbeautifulgloriouspast.

  7.Ihopethisinformationwillbeofusetoyou.

  8.IadvisethatyouwatchlessTVatnight.

  9.myadvicetoyouisthatyoushoulddrinkmorewater.

  0.IfIwereyou,Iwouldcertainlygotothefootballmatchinsteadofdoingworkathome.

  1.willThursdaymorningdo?

Ihappentobeintownthen.

  2.what/Howaboutthehighjumpthen?

  3.Inorderforanewsporttobeadded,acurrentsportmustbedropped.

  4.SupportersofwushuwouldliketoseeitenteredasabranchinthemartialArtscategory.

  5.TheIocislookingatrevisingthenumberandtypeofsportsinvolvedintheolympicsinthefuture,sowushufansmayfinallygetwhattheyarehopingfor.

  重点语法:

情态动词

  4模块Unit3Tomorrow’sworld

  重点短语

  .besetin以…为背景

  2.passon传递

  3.beconnectedto与……相连接

  4.giveout发出;用完,耗光;筋疲力尽

  5.putforward提出(观点、议案等)

  6.lastbutnotleast最后但同

  样重要的

  7.beaccusedof被控告犯有……罪

  8.setup建立,竖立

  9.atouristdestination旅游目的地

  0.leavesbwith…给….留下

  1.makeaprofit赚取利润

  2.goonavirtualtripto虚拟旅行

  3.belongto属于

  4.beresponsiblefor对….负责

  7.moveround四处移动

  8.beworthdoing/n.

  9.addto增加

  20.deliverinto送进

  21.haveanarea/populationof面积或人口是….

  22.playarolein在……中角色

  23.inone’sopinion在..看来

  24.signone’snamefor给……签名

  25.sendsb.onatripto送某人旅行

  26.inreality实际上

  27.bringhistoryalive历史再现

  28.leavesb.with给某人留下….

  29.taketheriskof…冒……危险

  30.investin投资于

  31.makeaprofit/money获取利润/赚

  32.endinfailure以失败告终

  33.wintheadmirationof赢得……的敬

  34.drawaconclusion得出结论

  35.ondisplay展览

  36.thelatestwaveofnewtechnology

  37.tell…..from….把…和…区分

  38.concentrateon专注于

  39.gobankrupt破产

  40.voiceone’sopinions表达某人的看法

  41.atonetime/atatime/atanytime

  42.havelettersmissing使得字母丢失

  43.falloff从…上掉下来;脱落

  eacross遇到,遭遇,偶遇

  45.tellof讲述

  46.keep/getintouchwith和…保持联系

  47.takesb.onthejourneyto带某人一起去旅行48.betrappedin被困在……

  49.ataspeedof以……..的速度

  50.withthehelpof..由于..的帮助

  重点句型

  .whatwouldyouliketoseehappeninthefuture.

  2.NotonlyiseverystepofclimbingmountQomolangmafeltbyviewer,butalsothecold,thetiredness,thefood,thesmells,thesightsandthesoundsofthemountaincanallbeexperience.

  3.Uponreachingthetopofthemountain,afeelingofhappinessandasenseofachievementwillbeexperienced.

  4.Realcineworksbymakingtheviewersfeelthattheyareactuallyinthefilm.

  5.Themovementsoftheheadsetindicatethedirectioninwhichtheviewwantstogo.

  6.InscientificstudiesithasbeenshownthatVRcanprovideteenagerswithanotherwaytoexperiencetheworldandmakethemworkhardertomaketheirdreamscometrue.

  7.Theteenagerwasmadetothinkthathehadscoredthewinninggoal.

  8.AnargumenthasbeenputforwardthatsomeviewerswillbedisappointedbyRealcine.

  9.FirefighterscouldbetrainedusingRealcinewithouttheriskofsendingthemintoaburiningbuilding.

  0.Ithasbeensuggestedthattravelsicknessshould/canbereducedbyusingvirtualreality.

  1.Thiscouldbeofgreatbenefittopeopleandwillberesearchedfurther.

  2.Also,weneedtobuynewkeyboardsandmoussebecausemanyofthekeyboardshavelettersmissing….

  3.IfthePcIwasusinghadhadagoodkeyboard,Iwouldnothavemadesomanymistakes.

  4.Heleftuniversityinordertoconcentrateonthewriting.

  5.Theteacherwontmindyouusingthecomputer.

  6.TheTimeTravellerjourneysthroughmillionsofyears,seeingevenmorealiencreaturesthanbefore.

  7.Hefinallystopsthirtymillionyearsintothefutureandexperiencesafuturetimewherethesunnolongershinebrightly.

  8.Scaredandcold,theTimeTravellerstartsbacktowardsthepresent.

  9.Insteadofwaitingtoberescued,thethreeyoungpeopleteachthemselvesastrophysics.

  20.withthehelpofforcefromablackhole,theareabletoguidethelostspaceshipsafelybacktotheEarth.

  重点语法

  被动语态

  

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