test 4.docx

test 4.docx

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test4

1Thisdevelopmentisinanareawherethepotentialforconsumerspendingisthe

highestinthecountry.

2Thepartnersconstructingthiscentrehavebeenresponsiblefornumerousother

developments.

3Thecentremaybecomeamodelforfutureurbandevelopmentplans.

4Thiscentreisbeingmarketedbythedevelopersasthebestplaceintheareatoshop.

5Othershoppingdestinationsarelocatedclosetotheagreedsiteforthiscentre.

6Plansforthisdevelopmenthavebeenpresentedtopeoplewholiveinthearea

forcommentandapproval.

7Thisdevelopmentisbeingbuiltinanareawhichhasexperiencedsustained

growthovertime.

AHowever,managersmusttakegreetcareinthisrespect.

BOnlyafterthatshouldmanagersputforwardtheirownpoints,whicharelikely

toincludecommentscollectedfromothersintheorganisation.

CTheyshouldnotbeforgottenassoonastheyareover.

DLikemanyotheraspectsoffreeenterprise,appraisalseraanexcellentexample

ofunderlyingself-interest.

ESometimsetheappraisergoestoofartheotherwayandfellstocommunicate

problemareasandscopeforimprovement.

FIftheyreliedonmemory,theyprobablygotthingswrong.

GEmployeeswerepaid,andtheyobeyed;iftheydidn'tlikeit,theycouldleave.

13Inthefirstparagraph,thewriterpointsoutthat

Athereisgeneralagreementonthebenefitsofpioneeringproducts.

Bcompaniesarestilluncertainabouthowtomarketnewproducts.

Cmostcompaniesprefertomarketnewproductsindependently.

Dtherearenowguidelinestohelpthosewhowishtopioneer.

14Accordingtotheinformationinthesecondparagraph,howdocustomers

approachnewproducts?

ATheytakesometimetodevelopalikingforthem.

BTheymakecomparisonswithothernewproducts.

CTheyneedsomepersuasiontopurchasethem.

DTheyconsidercostanimportantfeature.

l5ThewriterreferstoWalkmanandPolaroidbecausetheywere

Abetterthananyoftheirfollowers.

Bcopiedmanytimesbytheirfollowers.

Cquicklyacceptedbyconsumers.

Ddesignedforaparticularmarket.

16Whenpioneeringproductsarepromoted,thewriternotesthat

Aaheavyfinancialinvestmentisrequired.

Bawidevarietyofadvertisingmethodsmustbeused.

Caclearmessageislikelytobecommunicated.

Dalongcampaignisusuallynecessary.

ffInthekeyboardexample,the'costs'thewriterisreferringtoareconcernedwith

Athepriceoftheproducts.

Bthequalityoftheproducts.

Ctheneedforusertraining.

Dthelackofusefulinformation.

15Accordingtothefinalparagraph,thehightechnologymarketdiffersfromother

consumermarketsinthat

Aitisstillarelativelynewareaofconsumerism.

Bitisnotdependentonproductcharacteristicsalone.

Ctherearesomanydifferenttypesofproductonthemarket.

Dthereissuchagreatdemandforhightechnologyproducts.

19

Astructure

Bdirection

Corder

Darrangement

20

Apoint

Bworth

Cneed

Dreason

21

Abroughtin

Bdealtwith

Ccateredfor

Dtakenoff

22

Aappear

Bproduce

Carise

Dresult

23

Alose

Bfail

Cmiss

Ddrop

24

Aform

Bestablish

Cdesign

Dsettle

25

Acontain

Breserve

Ccheck

Drestrict

26

Aturn

Btime

Cmoment

Dsequence

27

Anoted

Bwritten

Cregarded

Dremarked

28

Adown

Bthrough

Caway

Dforward

29

Apath

Bcourse

Cprocess

Dmethod

30

Aensure

Bsecure

Callow

Dpermit

31

Agive

Bmake

Chave

Dput

32

Apart

Breality

Ccontrast

Dcase

33

Acustom

Broutine

Cpractice

Dhabit

23TheseniormanagementteamatSandfordsbelievestafftrainingisimportant

because

Athecompanyisperformingbadly.

Bitwillenhancethecompany'sreputation.

Cinvestingintrainingpromotesstaffloyalty.

24Whatdidtheseniormanagerssayaboutprevioustrainingprogrammes?

ATheybecametoodifficulttoorganise.

BThetrainerslackedsufficientexpertise.

CTherewasnegativefeedbackonthecontent.

25ChristinaShawbelievestheattitudeofmiddlemanagersisthattraining

Aisoflimitedvaluetothem.

Bisonlynecessaryfornewstaff.

Cislessnecessaryforjuniorstaffthanforthem.

26OnemanagerinterviewedbyChristinasaidthatmanyofhismanagement

colleaguesare

Acriticalofthenewprogramme.

Bdelightedbythenewprogramme.

Cdoubtfulaboutthenewprograrmme,

27Thetrainingprogrammewillincludesessionson

Apresentationtechniques.

Bcustomercare.

Cnegotiatingskills.

28DavidandChristinaagreethatthetrainingprogrammeshouldconsistof

Aearlymorningsessions,

Bone-dayevents.

Cresidentialweekends,

29AccordingtoSandfords,thebesttimetostartthetrainingprogrammeis

AMarch.

BApril.

CMay.

30WhatdoChristinaandDavidneedtodofirst?

Aprepareadrafttrainingschedule

Bsubmitanestimatefortheircharges

Cdesignaquestionnaireforparticipants