物流供应链管理案例分析(英文).docx

物流供应链管理案例分析(英文).docx

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NgeeAnnPolytechnic

SchoolofBusiness&Accountancy

LogisticsManagementCourse

SUPPLYCHAINMANAGEMENT

Casestudy

TheBigChinaStore

N0000337F

ShenPengfei

T3L4

Management

10.AsaLottGlobalexecutive,whatriskswouldneedtobeevaluatedpriortodecidingwhethertoaccepttheproposedseven-yearcontract?

Theset-upandimplementationscheduleistightandwillprovidemanychallenges.Themostimmediateare:

ThescaleofchangemanagementrequiredinBCStotransitionfromstoreorderingtocentralordering.

ThestagedimplementationoftheWMSITapplicationthatmustbecapableofsupportingtherevisedretailprocess,whilebeingChinese-localized.

Thelimitedsiteoptions,asmostfacilitiesaretraditionalflatwarehousesbuiltfornon-system-aidedoperations.

ThelongertimeitwilltaketobuildanewDCratherthanacquiringanexistingbuilding.

ThefactthatBCSisveryprice-consciousandwishestobuyonpriceratherthananyothercriteria.

TheselectionofasuitableWMSapplicationhasalsobecomeachallenge.

11.ShouldanLSPacceptnewbusinessthatmaynotbeprofitable,butwhichenhancesitsreputationinthemarket?

Ifso,willitputcontractswithotherclientsatriskifthenewbusinessfails?

I think the LSP should accept this new business, though the business only can guarantee to enhance its reputation rather than make profit in the market. 

As a Logistics Service Provider （Lott）, the reputation of the logistics industry is one of the most important factors on influencing the customer’s decision on which 3PL will be selected. 

In addition, a good supply chain relationship with BCS is also an opportunity to extend business to other companies in China market.

If the new business fails, there is no doubt that it will be at risk on putting contracts with other clients. In capital cost aspect, the BSC will responsible for all of it, therefore, Lott won’t be affected by loss of capital. However, Lott’s reputation in logistics industry will be influenced by failure of the business, which will block their progress on entering China market. 

12.Discusstheculturalchallengesthatmayariseastheprojectisimplementedandhowtheymightaffectthelogisticalperformanceoftheproject.

Themainproblems

1 unbalanceddevelopment

Inreal practice, somekey works orgood projects,corporate culturehasbeen ahighdegree ofattention,thecompany activelyimplemented intheseareas ofenterpriseculture,developedandimplemented outline thecriteria specified culturalconstructionprojects,vigorousandresolute,andeffectivemeasures toregulate place, andforceful,effective,culturalconstruction didverywell,butin smallprojects, poor projects,corporateculturehas been ignored,slow, standardsarenot high,thereisno practicalresults.

2 solidenough work

Although embodiments haveagood approach,butsome projects didnot able to reflectthecorporateculture ofthe specificmanagement work, resultingin theculturalconstructionof theproject and theactualmanagementof theproject thereisaconsiderable degreeof mismatch phenomenon. Inaddition,someprojects just workarrangements made​​general requirements,thelackof assessment and evaluationsystem, implementationofwork ratherdifficult.

Affectthelogisticalperformanceoftheproject

Fromthelong-termdevelopment,logisticsandcorporatecultureforalogisticsenterprisetogrowandplayamoresignificantrole,althoughthiseffectoftenlooksnotverystraightforward,butinthesubtletobeeffective,thedevelopmentoflogisticsenterprisesisthemost persistentdeterminants. Becausethelogisticsenterprisecultureisthecoreoflogisticsenterprisesconcernedmembersideas,whichdeterminesthelogisticsenterprisemembersofthinkingandbehavior,sogoodcorporateculturelogisticsenterprisescanfullydiscoverthepotentialofeachmember,inspirethem morale. Meanwhile,thelogisticsenterprisecultureasaspiritualforce,isboundupwiththelogisticsenterprisesinvisiblepillars,whentheteamoflogisticsmanagementtrends,itisthelogisticsenterprisebondsofsolidarity,thecommunicationchannelswithinateamorbetweenteams mutualunderstandingofthe“commonlanguage.”Therefore,agoodlogisticscompanycultureinplace,itbringsthegroup'swisdom,thespiritofcollaboration,freshvitality,whichisequivalenttothedeepstructureofthelogisticsenterprisesinthe"loaded"onafullhorsepower engine,continuouslyavailabletothelogisticsbusinessinnovationandprogressivespiritualpower.

13.DiscusstheimpactofthedecisionbyBCStoselectaless-than-optimumdistributionfacilityandbuyequipmentonthebasisoflowestprice.FromtheperspectiveofLottGlobal,howwouldyouseektoinfluenceBCStomakefuturebuyingdecisionsbasedonothercriteria?

Lottneedstoactfastanddevelopcreativesolutionstoovercomethesepressures.

Afteranextensivesearch,fewsuitablewarehousesarefoundandthecostisnotacceptableforeithertheexistingrackedDCoranewfacility.Thefinalselectionisthereforeawarehousethathasbeenusedtostorebaggedgrain.Thefacilityconsistsofarowof5x2000m2buildings,eachdividedintotwohalvesbyafirewall,creatingtenspacesof1000m2each.Thedearheightis5m.Ithasbeendecidedtotakeonlythreewarehousesforthefirststage,whichtotal6000m2.Theremainingtwowarehousescanberentedatalaterstage.

14.Whatmetricswouldyouusetomeasuresuccessofthetrainingprogramforstaffatthedistributionfacility?

1.Determineneedsofpersonnel

Demandfortalentismainlybasedontwoaspectsofthesituationtodetermine. First,thecompany'snewstoreopeningprogram. Accordingopeningplan,thecompanyneedstodeterminetheappropriatepersonnel;Second,dynamictalentneeds. Companypersonnelmayresultofstaffturnover,talentpromotion,redeployment,corporatedevelopmentdepartmentsetc.addendumvacanciesarise. Accordingtotheabovetwocases,HRstatisticsentirecompanyneedstalent.

2.Determinethesourceoftalent

Sourceoftalentintwoways;oneistheinternalcompetition,selection. Throughthecompany'sexistinghumanresourcesintheselectionofpersonnelneedstoachieve,canstimulatethepotentialofemployees,improveemployeemotivation,andselectionoftalentbutalsoabetterunderstandingofthecompany'ssituation,whichiseasiertointegrateintotheentireteam. Anotherwayisexternalrecruitment. Needsthroughtherecruitmentandselectionofpersonnelforthecompany,intimetomeetthecompany'stalentneeds,andenablesthecompanytoobtainmorefreshconceptsandmethods.

3.Waysoftraining

Trainingofpersonnelinthefollowingways,oneforjobtraining,onthejobtraininginhigherlevelmanagersworkguidance,whichisoneofthemostdirectandrapidincreasesintheirjobskills,andaccumulatedexperienceintheindustryapproachtotraining;First indifferentpositions,differentareasofpractice,throughthisway,cultivatinghigh-levelmanagers;First,inaccordancewiththerequirementsofitsprofessionalqualitytrainingtoimprovetheirprofessionalquality,managementskills.

15.DevelopthechangemanagementapproachfortransitioningtheDCstafftothinkandbehaveasoperationalstaffofagrowingandsuccessfulcommercialenterprise.

1.serviceprogram

Weusuallywork,youfeelthereiscumbersomeworkflow,toknowthatinourcomplexprocessesatthesametime,thecustomerwillfeelourworkisnotefficient,canweworktoensurethecorrectnessofthepremise,slightlystreamlineworkflow, orisnotcontinuousactionsaredividedintostepssimultaneouslytoensuretheshortestpossibletime,tothebestqualityservicetocompletethework.

2.customerpsychology

Whenwebuysomethingatthemall,whenyoufeelservicethantheservicetowaitbeforethewaitmuchlonger,anxiousandeagertomakethewaitbecomesunbearable,donotwaitmorethanascertaintheknowledge,limitedtowaitlong,alone waituncomfortablethancollective,also,inourdeliveryservicecarriedoutwhenourcustomerstherewillstillbetheissueofthisseries,whenweempathyforeachother'spointofviewtodealwiththeproblemandtheywillget understandingandrespectforthecustomer,sothatcustomerswillhavesuchanidea:

thehigherthevaluethemoreworththewaitservice.

3.TechnologyApplications

Adoptmorehigh-techmeansofmodernlogistics,arelativelyhighdegreeofinformationtechnology,communicationsconvenient,fast,soyoucanimproveserviceefficiency,provideconsistentservice,increasingserviceoptions,providingpersonalizedservice,extendedstandbytime. Whenweconductedtheservice,youcantakeadvantageofthisfeature,forexample:

inthefaceofpoorroadconditions,trafficjams,whenitsnows,wecanmakeaphonecalltothecustomer,informeachotherofcurrentstatus,whichmayresultinthedelaytime apologizeandaskthecustomerlessimpatient,waitingpatiently.Thiswouldnotexistbecausecustomersanxiouslyawaitingtheresultofcomplaints,thesame,customerswillfeelgoodaboutourdedication,tofacilitatefuturecommunicationandwork.