旅游文化在河南旅游产业中的作用.docx

旅游文化在河南旅游产业中的作用.docx

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旅游文化在河南旅游产业中的作用

河南商业高等专科学校

毕业论文

　　题　　目浅析旅游文化在河南旅游产业中的作用

　　学　　号班　　级

　　专　　业　系　　别　　

作者姓名　完成时间

　　指导教师　　职　　称　　　　

AnalysisontheRoleCulturePlaysinHenanTourism

LiHua

AthesissubmittedtoHenanBussinessCollegeinpartialfulfillmentofrequirementfortheTourismEnglishMajor

UnderthesupervisionofAssociateProfessor

ZhangLei

ForeignLangageDepartmentofHenanBusinessCollege

January1,2013

AnalysisontheRoleCulturePlaysinHenanTourism

Author:

LiHua

Tutor:

ZhangLei

Abstract

HenanisoneoftheearliestChinesenationbirthplaces,Chinesepeopleinthisancientland,withtheirsimplewayoflife,arecreatingakindofrich,diversetourismculture.

Inthispaper,thefirstpartintroducesthedefinitionoftourismculture.

ThesecondpartintroducesthecharacteristicsofHenantourismindustry.

Thethirdpartisthemainbodyofthethesis,citedanumberofexamplesandfactsanalysisontherolecultureplaysinHenanturism.

Thefourthpartistheconclusion.

Keywords:

Tourismculture,Profoundculture，Effect

浅析旅游文化在河南旅游产业中的作用

摘要

河南地处中原,是中华民族最早的发祥地之一,在中华民族几千年的历史发展中,先后有二十几个朝代在此建都或迁都,历史文化积淀极其丰厚。

千百年来,中原人在这块古老的土地上,以自己淳朴的方式生活着,创造着丰富、多元的旅游文化。

第一部分介绍了旅游文化的定义。

第二部分介绍了河南的旅游文化与旅游产业的特点。

第三部分是文章的主体部分，引用大量例子与事实论证了河南丰富而深厚的旅游文化在河南旅游产业中的作用。

第四部分是总结。

关键词:

旅游文化，深渊文化，作用

Contents

AbstractinEnglish……………….....................................…………I

AbstractinChinese………....................................…………..….…

1Introduction…........................................................…………..…1

2HenantourismcultureandthecharacteristicsofHenantourismindustry

2.1Henantourismculture.................................................……2

2.1.1Henantourismculture’sdiversity..................................3

2.1.2Henantourismculture’suniqueness............................4

2.1.3Henantourismculture’smodernity..............................5

2.2ThecharacteristicsandcurrentsituationofHenantourismindustry…………………………….....................................……….6

2.2.1Profoundculture………......................................…….7

2.2.2Bothopportunitiesandchallenges..............................7

3TheroleoftourismcultureplaysinHenantourismindustry.

3.1TopromoteHenan’seconomicdevelopment.....................12

3.2Toincreasethetourismmanagementlevel...................13

3.3TocarryforwardtheChinesetraditionalculture...............15

4Conclusion…………………..............................................……17

Bibliography....................................................................................18

AnalysisontheRoleCulturePlaysinHenanTourism

1Introduction

Withtheincreasingpopularityoftraveling,tourismhasbeengreatlydevelopingandflourishing.FromtheendofSecondWorldWartilltoday,thecontemporarytourismhasbecomeamainindustryandplaysaveryimportantroleinacountry’seconomicconstruction.

InthethousandsofyearsofChinesehistory,peopleinthisancientland,withtheirsimplewayoflife,arecreatingakindofrich,diversetourismcultural.Accordingtothebasicelementsoftourism,thetourismcultureisdividedintothreeparts,namelythetourismsubjectculture,tourismobjectcultureandtourismcopulaculture.

Tourististhemainoftourism,tourismsubjectculturehasthecorepositionintourismculture,includingthetourist'sidea,behaviormode,thoughtsandbeliefs,tourist’sculturalqualityandoccupationandtourist'spsychology,personality,hobbies,andtheirwayoflifeetc.

Tourismobjectculture,alsoknownasthelandscapeculture,isregardedasthetourismbeauofculturalobjectsandphenomena,includingtourismhistoricalcultural,tourismarchitecturalculture,tourismlandscapeculture,tourismreligiousculture,tourismfolkculture,tourismentertainmentculture,tourismliteratureandartcultureandothernaturallandscapetourismconsumption.Withtheextensionofconsumingcontent,ithasaveryrichcontent.

Inthetourismactivities,tourismcopulacultureplaysanintermediaryroleintourismsubjectandtourismobject,includingtourismfoodculture,tourismservicesculture,tourismmanagementculture,tourismcultureeducation,tourguideculture,tourismpolicyandregulationsetc,inwhichtourismservicescultureisthecentralpartoftourismcopulaculture.

2Henantourismcultureandthecharacteristicsoftourismindustry

2.1Henantourismculture

Henanhasarichnumberoftourismresources,numerousscenicspotsandhistoricalsites.HenanisoneofthemainbirthplacesofChinesenationalityandourancestorslivingandbusinessplace.Morethentwentydynastieshavebeenbuiltormovedcapitalhere.AsfarbackasfourthousandyearsagointheNeolithicage,theChinesepeoplehavecreatedthefamous"PeiLigangculture","Yangshaoculture"and"theLongshanculture".SomeofthefamoustouristattractionsinHenanincludetheLongmenGrottoes,ShaolinTemple,Thehometownofyellowemperor,theQingmingRiversideLandscapeGarden,BaiyunMountain,andYuntaiMountain,FuniuMountain,JigongMountain,WuhouTemple,DanjiangkouReservoir.

2.1.1Henantourismcultural`sdiversity

TalkingaboutthefolkcultureofHenan,peoplefirstthinkofShaolinTemple.ShaolinTempleislocatedatthefootoftheSongshanMountainofHenan.It'stheChinesemartialartsresort.ShaolinKongfuisthetypicalrepresentativeofChineseKungfu.AndpeoplehavetomentionistheritualinmemoryofthebirthdayofChineseancestorEmperorHungdi,athisbirthplaceinXinzhengHenan.HenanisoneofthemainbirthplacesofChinesecivilizationandanimportantsurnamebirthplace.Itretainsalargenumberofprogenitorculturesites.TheannualritualinmemoryofthebirthdayofChineseancestorEmperorHungdiattractedthechildrenoftheYellowEmperorfromallovertheworldcometoworship.

Henanhasvariousandprecioushistoricalvaluearchitecturalculture,suchasstonecarvingandarchitecturalart,worldculturalheritage,theLongmenGrottoes;Yashubuildings（akindofadministrativebuildingforgovernment）isansignificanttypearchitectureinancientChina,suchasNanyangFuyaandNeixiangXianya;Militaryarchitecturearebuildingslikefacilitiesorthefamouspass,whichwerebuiltformilitarypurpose,suchastheGreatWallscatteredthroughouttheprovince,WushengGate,HanguGateandsoon.

Inshort,thehistoricalandculturalHenanhasmanyvariouscultures,suchastourismarchitecturalculture,tourismlandscapeculture,tourismreligiousculture,tourismfolkculture,tourismentertainmentculture,tourismliteratureandartisticculturalandotherrichandcolorfulnaturallandscapetourismcultures.

2.1.2Henantourismcultural`suniqueness

HenanProvinceissituated,inthecenterofchina,themiddlelowerreachesoftheYellowRiver.BecausethemostpartsarelocatedinthesouthoftheHuangheRiver,soitiscalledHeNan.It’sthelargerprovinceinChina.Henan’sclimatehasamarkedcontinentalnature,characterizedbyagreatvarietyorextremelydiverse.Thefourseasonsarequitedistinct.Therearecleartemperaturedifferencesinwinterandsummerduetoitsclimatebeingdominatedbyseasonandwetmonsoons.Ithasawarmsummer,whileabitterlycoldandlongwinter.Intermsoftemperature,Henancanbesectoredtowarm-temperate,temperate;whileintermsofmoisture,itcanbelongtosemi-humidandsemi-arid.Thereisabundantrainfallandplentifulproducts.Here,fortunatelyearthquakeandtyphoonneverhappensinhishistorictimes.

HenanProvinceisthesourceofChinesenation.InNeolithictimes,tenthousandyearstofourthousandyearsago,Chinesepeoplecreated“PeiligangCulture””YangshaoCulture”,and“LongshanCulture”.Asthecentralpartsofthebeginning,developing,maturingChinesecivilization,HenanProvincealsoistheplacewantedtogetbyeachdynasty.Uptonow,thereare20dynastieswhoseemperorbuiltormovedtheircapitaltoHenanProvince.ThreeofthesevenChineseancientcapitallieinHenanProvince,whichareLuoyang、KaifengandAnyang.ThereisanoldsayingthatHeNanistheplacegatheringalltheintellectuals.ThegreathistorianinSongdynasty,SiMaguangsaid“Ifyouwanttoknowthevicissitudeofthecountry,pleaseseeitfromLuoyangcity.”ItismorethanLuoyangcity;wecansaythewholeofHenanProvince.Henanisaprovincewithalonghistory.ItisaminiatureofChinawithprosperousculture.ItistheoriginofChinesecivilization.Intheolddays,peopleoftensaidthatpeopleknowingthecentralpartofChinawillknowtheworld,andifyoudonotcometocentralpartofChina,wewouldnotcometoChina.

Therefore,Henanhasformedauniquetourismculture.AndthenitplaysanimportantroleinthedevelopmentofHenantourismindustry.

2.1.3Henantourismcultural`smodernity

Asahistoricaltraditionalculture,tourismculturehasarichculturalheritage;asamodernculturewithtimeevolution,tourismculturehasitsdistinctivenatureofthetimes,toattracttourists.Inthe"eleventhfive"period,Henanrelysonresourceadvantage,throughpromotingthequalitytourismengineeringandmarketing,ithasproducedanumberofwell-knowntourismbrandsindomesticandforeign.Thefirststepistodotheregionaltourismbrand.The"CulturalHenan,GrandCentral"tourismimageisadvertisedbythedomesticmainstreammedia,brandeffectexpandsceaselessly.Thesecondstepistodonumbersofstrongtourismbrands,suchasYuntaiMountain,ShaolinTemple,LongmenGrottoesscenicspot,Songculturetourismpark,ShangcultureTourismDistrictetc.Theyhavebecomewell-knowntourismbrandsindomesticandforeign.Thethirdstepistolight