Relationships between emotional labor job performance and turnover.docx

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Relationships between emotional labor job performance and turnover.docx

Relationshipsbetweenemotionallaborjobperformanceandturnover

Relationshipsbetweenemotionallabor,jobperformance,andturnover

RobynE.Goodwin

a,

MarkusGroth1,a,

andStephenJ.Frenkel2,a,

aAustralianSchoolofBusiness,UniversityofNewSouthWales,Sydney,Australia

Received3December2010. 

Availableonline4March2011.

Abstract

Thepresentstudyinvestigatestherelationshipbetweentheemotionallaborstrategiessurfaceactinganddeepactingandorganizationaloutcomes,specifically,employees'overall

jobperformanceandturnover.

Callcenteremployeesfromtwolargefinancialserviceorganizationscompletedanonlinesurveyabouttheiruseofsurfaceanddeepacting.Theirresponseswerematchedwithsupervisors'ratingsofoverall

jobperformance

andorganizational

turnover

recordsobtained9monthslater.Resultsindicatethatsurfaceactingisdirectlyrelatedtoemployee

turnover

andemotionalexhaustionandthattherelationshipbetweensurfaceactingand

jobperformance

isindirectviaemployeeaffectivedelivery.Deepactingwasnotlinkedtotheseoutcomes.Theoreticalandpracticalimplicationsarediscussedfromtheperspectiveofemotionallabortheories.

Keywords:

Emotionallabor;Customerservice;Employee

performance;Turnover

ArticleOutline

Grandey's(2000)modelofemotionallabor

Emotionallaborandemployeeperformance

Emotionallaborandemployeeturnover

Method

Participantsandprocedure

Measures

Results

Reliabilityandvalidityassessment

Structuralequationmodelingandmediationanalysis

Discussion

Theoreticalcontribution

Practicalimplications

Limitationsandrecommendationsforfutureresearch

Conclusion

AppendixA

References

Emotionallaborreferstoemployees'useofvariousstrategiestoregulatetheiremotionswheninteractingwithcustomersinordertomeetorganizationalemotionaldisplayrequirements([Grandey,2000]and[Hochschild,1983]),alsoknownasdisplayrules(Ekman,1973).Emotionallaborisperformedbyemployeesinresponsetotheirperceptionsofdisplayrules(Diefendorff&Richard,2003)andtheircommitmenttothesestandards(Gosserand&Diefendorff,2005).Understandingtheconsequencesofemotionallaborisimportantbecauseboththeoryandempiricalevidencesuggestthatemotionallaborisintegraltothedailyworkexperienceofmanyfrontlineserviceemployeesandiscloselylinkedtoindicatorsofemployeewell-being([Grandey,2000]and[Hochschild,1983]),customeroutcomessuchassatisfactionandloyalty([GiardiniandFrese,2008],[Grandey,2000],[Grandeyetal.,2005]and[Hennig-Thurauetal.,2006]),andultimately,organizational

performance

(Grandey,2000).

EmotionallaborcanbeviewedasanapplicationofGross's(1998b)processmodelofemotionregulationtotheworkplace(Côté,2005).Thus,whatisunderstoodasemotionallaborisasetofregulatorycognitionsandbehaviorsenactedbyemployeesatworkinresponsetoactualoranticipateddiscrepanciesbetweenfeltemotionsandperceptionsofexpectedemotionaldisplays.AccordingtoGross's(1998b)model,emotionregulationiseitherantecedent-focused(anticipatory)orresponse-focused(reactionary).Whenappliedtoemployee–customerinteractions,thesetypesofemotionregulationstrategiesmirrorwhatiscommonlyknownasdeepacting(i.e.,modifyingfeltemotions,usuallyinanticipationofaperceiveddiscrepancybetweenfeltandrequiredemotions)andsurfaceacting(i.e.,theexpressionofemotionsnotactuallyfeltbysuppressingfeltemotions,amplifyingtheexpressionofaweaklyfeltemotion,orfakingunfeltemotions)(Hochschild,1983).

Empiricalevidenceshowsthatsurfaceanddeepactingoftenyielddivergentoutcomesforemployees,particularlyregardingtheirwell-being([Grandey,2003]and[Judgeetal.,2009]).Surfaceactingtypicallyhasmoredetrimentaloutcomesthandeepacting.However,theimpactofemotionallaborstrategiesonorganizationaloutcomesremainsunder-researched,hencethesignificanceofthepresentstudy.Specifically,weinvestigatehowtheemotionallaborstrategiesofsurfaceanddeepactingcorrespondtotwocriticaloutcomes:

supervisor-ratedoverall

jobperformance

andemployee

turnover.

Insodoing,wemovebeyondpriorresearchthateitherusedbroadmeasuresofemotionallabor(Duke,Goodman,Treadway,&Breland,2009)orusedself-report(Totterdell&Holman,2003)orlaboratory-basedmeasuresof

performance

(Goldberg&Grandey,2007)toexaminethelinkbetweenspecificemotionallaborstrategiesandcore

jobperformance

inanappliedsetting.Themediatingrolesofemotionalexhaustionandaffectivedeliveryarealsoexplored.

Grandey's(2000)modelofemotionallabor

BuildingonHochschild's(1983)work,Grandey(2000)developedacomprehensiveconceptualframeworkofemotionallaborthatdrawsonemotionregulationtheory(Gross,1999).Themodelsuggeststhatemployees'emotionallaborstrategieswillresultinseveralwell-beingoutcomesforindividuals(increased

job

satisfactionandreducedburnoutandstress)andorganizations(improvedemployee

performance

andreduced

turnover)

.

Althoughthereisconsiderableempiricalevidenceillustratingtheeffectsofemotionallaboronemployeewell-beingoutcomes,therelationshipbetweenemotionallaborandorganizationaloutcomeshasreceivedfarlessempiricalattention,despitestrongtheoreticalsupportforsuchalink([AshforthandHumphrey,1993],[Grandey,2000],[Hochschild,1983]and[TotterdellandHolman,2003]).Indeed,astrongassumptionunderlyingorganizations'requirementthatemployeesdisplaypositiveemotionsisthatsuchsincereemotionaldisplays(orgood‘affectivedelivery’)arebelievedtoresultinfavorableorganizationaloutcomesincludingincreasedemployeeandcustomerretention,higheremployee

performance,

andultimately,improvedorganizational

performance

([Grandey,2000]and[Hochschild,1983]).

Giventhistheoreticaljustification,thepresentresearchcontributestotheemotionallaborliteraturebyexaminingthelinksbetweentheemotionallaborstrategiesofsurfaceanddeepactingandtwocriticalorganizationaloutcomes:

employees'overall

jobperformanceandturnover

behavior.Inaddition,wegobeyondGrandey's(2000)predictionsandexamineaffectivedelivery(i.e.,theauthenticitywithwhichanemployeeexpressesrequiredemotions)andemotionalexhaustionastwokeymediatorsoftheserelationships.Furthermore,thisstudymakesanimportantmethodologicalcontributionbyusingactualratherthanself-reportedmeasuresof

turnoverandperformance.

Withfewexceptions(Chau,Dahling,Levy,&Diefendorff,2009),researchlinkingemotionallaborto

turnover,

employeewell-being(e.g.,stressandburnout)andto

performance

havereliedonemployeeself-reports(e.g.,[Abraham,1999],[BrotheridgeandGrandey,2002],[CôtéandMorgan,2002],[Pugliesi,1999]and[TotterdellandHolman,2003])orproxiessuchasthenumberoferrorscommittedinalaboratoryasasubstitutefor

jobperformance

(Sideman&Grandey,2007).Weutilizethreeindependentsourcesofdata—employeeself-reports,supervisorratingsof

jobperformance,

andorganizational

turnover

records—inordertoexaminetherelationshipbetweenemotionallaborandorganizationaloutcomes.Thisapproachreducesthepotentialeffectsofcommonmethodbiasontheresults,andimprovesonpreviousresearchbyconcentratingontworatherthanasingledependentvariable.TheoverallconceptualmodelguidingthepresentresearchisillustratedinFig. 1.

Full-sizeimage(34K)

Fig. 1. 

Theoreticalmodelandstudyhypotheses.

ViewWithinArticle

Emotionallaborandemployee

performance

Employee

performance

—theactionsandbehaviorsthatarecontrolledbytheindividualandcontributetothegoalsoftheorganization(Rotundo&Sackett,2002)—isanimportantconstructsinceitofteninformsrewardanddisciplinedecisions.Inaserviceworkcontextemployee

performance

referstobothtangibleservicedeliveryandintangibleaspectssuchasinterpersonalbehaviorandemotionaldisplay([Bitneretal.,1990]and[BowenandSchneider,1988]).Emotionallaborstrategiesareparticularlyimportantinthecontextofcustomerservice,becauseemployeebehaviorduringservicedelivery(e.g.,empathy,responsiveness)isoftenperceivedbycustomersasthemostcriticalaspectofservicequality(Bitneretal.,1990).Inparticular,employees'positiveemotionaldisplaysaretypicallycentraltothecustomerserviceexperience(Bailey,Gremler,&McCollough,2001)andareassociatedwithfavorablecustomerevaluations([MattilaandEnz,2002]and[TsaiandHuang,2002]).Giventhiscentrality,andthefrequentintentionofemployees'emotionallabortoevokepositivecustomerresponses,wesuggestthattheextenttowhichemployeesengageinemotionallaborispositivelyrelatedtotheirtask-related

performance.

Despitetheaboveproposition,thereareintrapersonalmechanismsthatsuggestanegativerelationshipbetweenemotionallaborand

performance.

AccordingtoEgodepletiontheory,self-regulatoryefforts,includingemotionregulation,drawon,anddeplete,acommonresource(Baumeister,2002).Thusemotionregulationcandiminishotherproximalself-regulatoryefforts(Tice&Bratslavsky,2000),suchastask

performance.

Giventhedemonstratedimportanceofadaptiveself-regulationindetermining

performance

intheworkplace(Tsui,Ashford,StClair,&Xin,1995),weexpectthatengaginginemotionallaborlimitsemployees'abilitytoperformtotheirfullpotentialandthusreducestheir

performance.

However,differentemotionallaborstrategiesmayvaryinthedemandsplacedonemployee

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