Relationships between emotional labor job performance and turnover.docx
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Relationshipsbetweenemotionallaborjobperformanceandturnover
Relationshipsbetweenemotionallabor,jobperformance,andturnover
RobynE.Goodwin
a,
MarkusGroth1,a,
andStephenJ.Frenkel2,a,
aAustralianSchoolofBusiness,UniversityofNewSouthWales,Sydney,Australia
Received3December2010.
Availableonline4March2011.
Abstract
Thepresentstudyinvestigatestherelationshipbetweentheemotionallaborstrategiessurfaceactinganddeepactingandorganizationaloutcomes,specifically,employees'overall
jobperformanceandturnover.
Callcenteremployeesfromtwolargefinancialserviceorganizationscompletedanonlinesurveyabouttheiruseofsurfaceanddeepacting.Theirresponseswerematchedwithsupervisors'ratingsofoverall
jobperformance
andorganizational
turnover
recordsobtained9monthslater.Resultsindicatethatsurfaceactingisdirectlyrelatedtoemployee
turnover
andemotionalexhaustionandthattherelationshipbetweensurfaceactingand
jobperformance
isindirectviaemployeeaffectivedelivery.Deepactingwasnotlinkedtotheseoutcomes.Theoreticalandpracticalimplicationsarediscussedfromtheperspectiveofemotionallabortheories.
Keywords:
Emotionallabor;Customerservice;Employee
performance;Turnover
ArticleOutline
Grandey's(2000)modelofemotionallabor
Emotionallaborandemployeeperformance
Emotionallaborandemployeeturnover
Method
Participantsandprocedure
Measures
Results
Reliabilityandvalidityassessment
Structuralequationmodelingandmediationanalysis
Discussion
Theoreticalcontribution
Practicalimplications
Limitationsandrecommendationsforfutureresearch
Conclusion
AppendixA
References
Emotionallaborreferstoemployees'useofvariousstrategiestoregulatetheiremotionswheninteractingwithcustomersinordertomeetorganizationalemotionaldisplayrequirements([Grandey,2000]and[Hochschild,1983]),alsoknownasdisplayrules(Ekman,1973).Emotionallaborisperformedbyemployeesinresponsetotheirperceptionsofdisplayrules(Diefendorff&Richard,2003)andtheircommitmenttothesestandards(Gosserand&Diefendorff,2005).Understandingtheconsequencesofemotionallaborisimportantbecauseboththeoryandempiricalevidencesuggestthatemotionallaborisintegraltothedailyworkexperienceofmanyfrontlineserviceemployeesandiscloselylinkedtoindicatorsofemployeewell-being([Grandey,2000]and[Hochschild,1983]),customeroutcomessuchassatisfactionandloyalty([GiardiniandFrese,2008],[Grandey,2000],[Grandeyetal.,2005]and[Hennig-Thurauetal.,2006]),andultimately,organizational
performance
(Grandey,2000).
EmotionallaborcanbeviewedasanapplicationofGross's(1998b)processmodelofemotionregulationtotheworkplace(Côté,2005).Thus,whatisunderstoodasemotionallaborisasetofregulatorycognitionsandbehaviorsenactedbyemployeesatworkinresponsetoactualoranticipateddiscrepanciesbetweenfeltemotionsandperceptionsofexpectedemotionaldisplays.AccordingtoGross's(1998b)model,emotionregulationiseitherantecedent-focused(anticipatory)orresponse-focused(reactionary).Whenappliedtoemployee–customerinteractions,thesetypesofemotionregulationstrategiesmirrorwhatiscommonlyknownasdeepacting(i.e.,modifyingfeltemotions,usuallyinanticipationofaperceiveddiscrepancybetweenfeltandrequiredemotions)andsurfaceacting(i.e.,theexpressionofemotionsnotactuallyfeltbysuppressingfeltemotions,amplifyingtheexpressionofaweaklyfeltemotion,orfakingunfeltemotions)(Hochschild,1983).
Empiricalevidenceshowsthatsurfaceanddeepactingoftenyielddivergentoutcomesforemployees,particularlyregardingtheirwell-being([Grandey,2003]and[Judgeetal.,2009]).Surfaceactingtypicallyhasmoredetrimentaloutcomesthandeepacting.However,theimpactofemotionallaborstrategiesonorganizationaloutcomesremainsunder-researched,hencethesignificanceofthepresentstudy.Specifically,weinvestigatehowtheemotionallaborstrategiesofsurfaceanddeepactingcorrespondtotwocriticaloutcomes:
supervisor-ratedoverall
jobperformance
andemployee
turnover.
Insodoing,wemovebeyondpriorresearchthateitherusedbroadmeasuresofemotionallabor(Duke,Goodman,Treadway,&Breland,2009)orusedself-report(Totterdell&Holman,2003)orlaboratory-basedmeasuresof
performance
(Goldberg&Grandey,2007)toexaminethelinkbetweenspecificemotionallaborstrategiesandcore
jobperformance
inanappliedsetting.Themediatingrolesofemotionalexhaustionandaffectivedeliveryarealsoexplored.
Grandey's(2000)modelofemotionallabor
BuildingonHochschild's(1983)work,Grandey(2000)developedacomprehensiveconceptualframeworkofemotionallaborthatdrawsonemotionregulationtheory(Gross,1999).Themodelsuggeststhatemployees'emotionallaborstrategieswillresultinseveralwell-beingoutcomesforindividuals(increased
job
satisfactionandreducedburnoutandstress)andorganizations(improvedemployee
performance
andreduced
turnover)
.
Althoughthereisconsiderableempiricalevidenceillustratingtheeffectsofemotionallaboronemployeewell-beingoutcomes,therelationshipbetweenemotionallaborandorganizationaloutcomeshasreceivedfarlessempiricalattention,despitestrongtheoreticalsupportforsuchalink([AshforthandHumphrey,1993],[Grandey,2000],[Hochschild,1983]and[TotterdellandHolman,2003]).Indeed,astrongassumptionunderlyingorganizations'requirementthatemployeesdisplaypositiveemotionsisthatsuchsincereemotionaldisplays(orgood‘affectivedelivery’)arebelievedtoresultinfavorableorganizationaloutcomesincludingincreasedemployeeandcustomerretention,higheremployee
performance,
andultimately,improvedorganizational
performance
([Grandey,2000]and[Hochschild,1983]).
Giventhistheoreticaljustification,thepresentresearchcontributestotheemotionallaborliteraturebyexaminingthelinksbetweentheemotionallaborstrategiesofsurfaceanddeepactingandtwocriticalorganizationaloutcomes:
employees'overall
jobperformanceandturnover
behavior.Inaddition,wegobeyondGrandey's(2000)predictionsandexamineaffectivedelivery(i.e.,theauthenticitywithwhichanemployeeexpressesrequiredemotions)andemotionalexhaustionastwokeymediatorsoftheserelationships.Furthermore,thisstudymakesanimportantmethodologicalcontributionbyusingactualratherthanself-reportedmeasuresof
turnoverandperformance.
Withfewexceptions(Chau,Dahling,Levy,&Diefendorff,2009),researchlinkingemotionallaborto
turnover,
employeewell-being(e.g.,stressandburnout)andto
performance
havereliedonemployeeself-reports(e.g.,[Abraham,1999],[BrotheridgeandGrandey,2002],[CôtéandMorgan,2002],[Pugliesi,1999]and[TotterdellandHolman,2003])orproxiessuchasthenumberoferrorscommittedinalaboratoryasasubstitutefor
jobperformance
(Sideman&Grandey,2007).Weutilizethreeindependentsourcesofdata—employeeself-reports,supervisorratingsof
jobperformance,
andorganizational
turnover
records—inordertoexaminetherelationshipbetweenemotionallaborandorganizationaloutcomes.Thisapproachreducesthepotentialeffectsofcommonmethodbiasontheresults,andimprovesonpreviousresearchbyconcentratingontworatherthanasingledependentvariable.TheoverallconceptualmodelguidingthepresentresearchisillustratedinFig. 1.
Full-sizeimage(34K)
Fig. 1.
Theoreticalmodelandstudyhypotheses.
ViewWithinArticle
Emotionallaborandemployee
performance
Employee
performance
—theactionsandbehaviorsthatarecontrolledbytheindividualandcontributetothegoalsoftheorganization(Rotundo&Sackett,2002)—isanimportantconstructsinceitofteninformsrewardanddisciplinedecisions.Inaserviceworkcontextemployee
performance
referstobothtangibleservicedeliveryandintangibleaspectssuchasinterpersonalbehaviorandemotionaldisplay([Bitneretal.,1990]and[BowenandSchneider,1988]).Emotionallaborstrategiesareparticularlyimportantinthecontextofcustomerservice,becauseemployeebehaviorduringservicedelivery(e.g.,empathy,responsiveness)isoftenperceivedbycustomersasthemostcriticalaspectofservicequality(Bitneretal.,1990).Inparticular,employees'positiveemotionaldisplaysaretypicallycentraltothecustomerserviceexperience(Bailey,Gremler,&McCollough,2001)andareassociatedwithfavorablecustomerevaluations([MattilaandEnz,2002]and[TsaiandHuang,2002]).Giventhiscentrality,andthefrequentintentionofemployees'emotionallabortoevokepositivecustomerresponses,wesuggestthattheextenttowhichemployeesengageinemotionallaborispositivelyrelatedtotheirtask-related
performance.
Despitetheaboveproposition,thereareintrapersonalmechanismsthatsuggestanegativerelationshipbetweenemotionallaborand
performance.
AccordingtoEgodepletiontheory,self-regulatoryefforts,includingemotionregulation,drawon,anddeplete,acommonresource(Baumeister,2002).Thusemotionregulationcandiminishotherproximalself-regulatoryefforts(Tice&Bratslavsky,2000),suchastask
performance.
Giventhedemonstratedimportanceofadaptiveself-regulationindetermining
performance
intheworkplace(Tsui,Ashford,StClair,&Xin,1995),weexpectthatengaginginemotionallaborlimitsemployees'abilitytoperformtotheirfullpotentialandthusreducestheir
performance.
However,differentemotionallaborstrategiesmayvaryinthedemandsplacedonemployee