数字出版六大问题.docx

数字出版六大问题.docx

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数字出版六大问题

数字出版六大问题

Inthispaper,by19631693

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Thedigitalpublishingindustry'sannualreportreleasedthebigseventrends

The2010-07-21secondrank

ReleasedonJuly20th,theChineseinstituteofpublishingscience"2010annualreportonChina'sdigitalpublishingindustry,accordingtothereport,alongwiththehigh-speeddevelopmentofeconomy,aswellastheimprovementofInternettechnologyandmobilecommunicationtechnologyandtheapplicationpopularization,thesignificantnationalreadingacquisitionspoilandenvironmentalchanges,outputofthedigitalpublishingindustryinChinainashortspanofafewyearsbyleapsandbounds,toachievetheleapdevelopmentofthepresentintheoutputvaluereachednewhighs,mobilepublishingthemeteoricriseofe-readersareflawed,thedevelopmentofdigitalpublishingprofitmodelinnovation,etc.HighlightthecharacteristicsofdigitalpublishingindustrydevelopmentStrongstrongmomentumofdevelopment,development,productionvaluereachedrecordhighAccordingtostatistics,in2009China'sdigitalpublishingindustryoutputvalueof79.94billionyuan,up50.6%from2008,theindustrygrowthratemaintainahighgrowthrate.Digitalperiodicalrevenuewas600millionyuan,ebookincomeof1.4billionyuan,digitalnewspaper（online）incomeof310millionyuan,networkgamerevenueof25.62billionyuan,$20.61billioninonlineadvertising,andhandmachinepublishing（includingcellphonemusic,mobilephonegames,mobilephonesanime,reading）is31.4billionyuan.Onlinegames,onlineadvertisingandmobilephoneshavebecomethebigthreeinthedigitalpublishingindustry.Inrecentyears,thedigitalpublishingindustryhasdevelopedahighsong.Accordingtostatistics,thedigitalpublishingindustryin2006reached21.3billionyuan,reaching36242millionyuanin2007and530.64billionyuanin2008.Theoutputvalueof2009was3.75timesthatof2006annualaverageannualgrowthrateofmorethan55%,muchhigherthanotherindustrygrowthrate,madeasignificantcontributiontothegrowthofthenationaleconomy,thedigitalpublishingindustryrapiddevelopmentandrealizethegreat-leap-forwarddevelopment.MobilephonepublishingindustryofoutputclosehalfHalf"mobilephonepublishingindustry,productioniscloseto"halfWiththeadventoftheeraof3g,mobilephonesfromsimplecommunicationtools,tothedevelopmentofmobilemedia,hasbeenthetrendofTheTimes.Digitalpublishinghasaccelerateddramaticallywithwirelessmobile,personalizedon-demandandcross-mediapublishing.Intheworld,mobilepublishingisaninevitabletrend.AlthoughthemobilephonepublishingChinastartsrelativelylate,butduetothemobilecommunicationhasalreadyformedthematurephaseofchargemode,makesmobilephonepublishingprofitlevel,hasbecomethelargestdigitalpublishingclasstype.Mobilereadinghasbecomethemainmodeofonlinereading,accordingtoChinaInternetnetworkinformationcenter（CNNIC）issuedatthebeginningofthe25timesChinaInternetnetworkdevelopmentstatestatisticreportshowsthatbytheendof2009,Chinamobilereadingusersaccountedfortheproportionofthetotal75.4%ofmobileInternetusers.WiththeChinamobilehad540millionmobilephoneusersbasis,futuregrowthpotentialistremendous,mobilereadingusersunlimitedprospects,whichwillundoubtedlyplayahugeroleinpromotingcellphoneshavepublished.Currently,Chinamobilehassetupamobilereadingbase,whichgreatlyspeedsupthedevelopmentofmobilepublishing,themaintable

Herearethreethings:

first,therehavebeensomepublicationsthathavechosentopublishonthephone,oreveninthefirstplace.Lessthanamonthafterthelaunchofthenewbook,"tinytimes2.0:

thecopperage,"bythelate1980swriterguojingming,thereweresixmillionhits.Second,ithascreatedanewmodelforbookdistribution.Newbooksonmobilereadingplatformfirststart,pressmachinestructurereactsaccordingtouserstosubscribetomarket,timelyadjustthephysicalbookdistributionstrategy,itcansolvetheproblemofhighinventory.Third,themobilereadingbasehasalsoincreasedthecooperationbetweenthepublishingindustry,

HasthewriterwithChinapublishinggroup,zhejiangpublishinggroup,citicpublishinghouse,shanda,founder,suchasmorethan30excellentcooperationbetweencontentproviders.Digitaltechnologyacceleratesinnovation,digitaltechnologyacceleratesinnovation,andreadingterminalsconstantlyupgradescientificandtechnologicalinnovationandapplicationisthefundamentalforceofdigitalpublishingdevelopment.Inthepasttwoyears,inordertosearchengines,mobileterminal,electricreaderandotherdigitalpublishingtechnologyinnovationchangeswitheachpassingday,digitalreadingterminalproductsgrows,newtypereadingparty.InthemobileterminaltoSymbian（class）andWindowsMobile（WM）isthelatestversionofthemobilesmartphoneoperatingsystemsupport,aswellasthecompanybasedonthenewmobileoperatingsystem,suchasiPhone3Gor3gs,notonlymobilephonemanufacturersandmobileoperatorswatches,alsoprovidesuserswithmorecompleteexperience.Ofthefirstyearof2009iscalled"thee-books",inforeigncountries,theamazonintheUnitedStateslaunchede-readerssoldabout500000,acceleratingdrivetheironlinebookstoresalesofdigitalbooks.Athome,asthemarketfore-readersgetsmoreandmorepopular,moreandmorecompaniesarebeginningtodevotethemselvestothee-readerindustry.Thishasfinallytransformede-readersinto"hotspots"from"brightspots"inthemarket.Notonlyhanwangscienceandtechnologyisrollingout"e-paperbook",fangzhenggroupislaunchingthe"wenfang"reader,tianjinjinkeisthe"academician"reader.Buttherearealsothereleaseofe-readerproductsfromthelikesofDrYi,bolongandidiou.Atthesametime,suchaslenovo,Newman,huaqirepresentedbyanumberofITcompaniesarefloodingthemarket,eventhemanagementmainbusinessforthecommunicationofChina'sthreebigoperatorsalsohaveorplantoe-readersareas.ChinamobilelaunchedtheG3e-bookreaderinMay2009withfourdomestice-readermanufacturers,includinghanwangtechnologyandhuawei.Policyguide,guidethestrengthening,strengtheningregulationofthedevelopmentofdigitalpublishingindustryisdependentonthepolicysupportandguidance,accordingtothecharacteristicsofthepublishingindustry,thegovernmenthasalwaysbeenthedominantforceinthedigitalpublishingindustrydevelopmentofourcountryandthemaindrivingforce.In2009,thegovernmenthadastrongregulatoryresponsetothedigitalpublishingindustry.First,inviewoftheInternetandmobilemediapornographicandvulgarinformation,generaladministrationofpressandpublicationatthecentralnineministriesdepartmentspecialclean-up,effectivelypurifytheInternetenvironment,toensurethedigitalpublishingindustrytowardsthepositivecontentproduction

Direction.Second,strengthenthepre-approvalofonlinegameandimportedonlinegamestotheapprovalofmanagement,realizethegoodbeginningofnetworkgameinaccordancewiththemethodofexaminationandapproval,helpstosolveforalongtimeinthenetworkgamemanagementexist"setsuptheexaminationandapproval,repeatedexaminationquestions".Third,fromthepointofview,ShanghaipublishestheopinionontheissueofdigitalpublishingbusinessregistrationinShanghai.Theindustrythinksthatthisideaishelpfulforthegovernmenttoregulatethebusinessregistrationofdigitalpublishingbusinessfromtheperspectiveofindustrymanagement.MarketingstrategyandtheprofitpatternbreakthroughInthepasttwoyears,whethertraditionalpress,Internetcompanies,andtechnologyprovidersfordigitalmarketingandprofitpatterntocarryontheexploration.Therearenewhighlights.First,theonlinegameoperationmodetogetpromotionJointoperationreferstothedeveloperswillgivemanyhavetheabilitytopromoteproductspartners,andsetupasingleserver,gameoperations,developersandoperationalpartnerssharerevenues.Thismodeofoperationwaspioneeredbycompaniessuchaslianheandchengdumengfactory.In2009,bigcompaniessuchasshanda,thegiantandtencent,whicharemorepowerful,steppedinandpushedthismodeltoanewlevel.Second,advertisingandmarketingstrengthenedcapitalinvestmentin2009,hanwangbothspent48milliontobuyCCTVgoldadvertisingtimesell,orabigpushThefamousfilmstarxuimagespokesperson,

Itisachangeintheadvertisingstrategyofreadingterminalproductsinthepast,formingadefiniteinfluence.Onlinegaminggiantgiantnetworkandtencentcompanysuccessivelyin2008and2008andtotheCCTVgoldPeriodofadvertising,"chip"topromoteonlinegamesandrelatedproducts.Third,the"doublenetworkoperationmode"tothesurfaceDespitetherapidgrowthofwirelessInternetmarketinChina,butasaresultisstillnotfullymature,comparedwiththewiredInternetmarket,thegapbetweenthesize.Takethegamemarketasanexample,theInternetgamemarketreachednearly20billionyuanin2008,butthemarketforwirelessInternetgamesisonly1.3billionyuan.InDecember2009,thenetpurchaseairbearingnetwork,testingthewaters'mobilephonegame+Internetcombinationofdualnetworkgamebusinessmodel,toconsolidatethestabilityoftheairnetincometoseeknewways.Fourth,blogsitestryavarietyofoperations.Bloggersarefacingatoughmarketenvironmentbecauseoftheirownlackofblood.In