英语专业本科论文.docx

英语专业本科论文.docx

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英语专业本科论文

摘要

在我国，在应试教育阶段里，有这样的顺口溜，考考考，老师的法宝；分分分学生的命根。

分决定着很多学生的未来，应试教育仍占据着很重要的地位。

尽管，在国家“减负”的口号下，学校减少印刷学生的学习资料，课堂变得简单，但考试的形式依旧没有改变。

这样课外辅导渐成新的教育投资热点，同时也是市场经济的必然选择。

所以，只要应试教育存在，课外辅导机构就会存在，其发展前景则无限,顺应市场发展的需求，本文决定详细策划如何成功办理一家英语培训机构。

[关键词]：

分数;应试教育;学生压力;课外辅导;投资;英语培训机构

Abstract

InChina,examinationisanimportanttooltoevaluatestudents’academicperformanceandgradesareofimportancetothemforgradesmaydecidetheirlearningenvironmentinthenextfewyears,butexam-orientededucationisstillamajorformofeducationinChina.Toreducestudents’studyload,manyschoolshavedecreasedthenumberofprintingcoursematerialsforstudentsandpartofcoursecontentshasbeenimproved.However,testalsoholdsitsstablepositioninChinesetraditionaleducationsystem.Inordertogethighgradesinexams,studentshavenochoicebuttotakeextra-curricularclasseswhichcansatisfyboththeneedsofstudentsandtheirparents,andgraduallytheextra-curricularclassesbecomepopularamongstudentsandincreasetheirparents’investmentineducation,whichisaninevitabletrendintoday’smarketeconomy.Therefore,extra-curricularclassesmaydevelopintandemwiththeexam-orientededucation.Accordingtothepresenteducationalsituation,theseclasseswillhaveagoodprospective.ThisthesisdeterminetoshowthathowtosuccessfullyhandledanEnglishtrainingclass.

Keywords:

grades;exam-orientededucation;student’sstudyload;extracurricularclasses;investment;Englishtrainingclass

ChapterOne:

Introduction

1.1CompanyProfile

Companyname:

HappyStudyDepartmentCo.Ltd

Registrationtime:

July8,2013

Registeredcapital:

1million

Registeredlocation:

No.100Jiansheroad,Hezhou,GuangxiZhuangAutonomousRegion

Mainbusiness:

ExtracurricularTrainingClassforEnglish

HappystudydepartmentCo.LtdisaprivatecompanyandtheonlyshareholderofthecompanyisYinShan

TheCompany’sOrganizationandFunctionoftheSectorsareasshowninthefollowingchart:

Themanagerpresidesoverthecomprehensiveworkandformulatesthecompanystrategies,forthemore,supervisetheimplementation.

Marketingdepartmentisadepartmentthattriestoprobeintomakingsurveysonthepossibilityofgettingmorestudents,andcarryoutadvertisingevents,salespromotionactivitiesandPReventsaccordingtotraininginstitution’stargetandthedevelopmenttrendofmarket.

Financedepartmentisadepartmentcarryingoutthecompany’sfinancialmanagementandarrangingteachingexpenses,aswellastheemployee’scompensation,etc.

Teachingdepartmentisadepartmentdesigningspecifictrainingprojectaccordingtothestudents’head,takingchargeofteachingandtrainingnewemployees.

1.2CompanySurvey

HappystudydepartmentCo.LtdisaprivateenterpriseofextracurricularEnglishtrainingforprimaryandsecondarystudents.Itwillbeasmallandmedium-sizedenterpriseof20-50employees.Withtheinfluenceofexam-orientedtest,thecompany,mainlyaimedatprimaryandsecondarystudentsextracurricularEnglishtraininginHezhouandcommittedtothetestfortheexam-orientedtestserviceindustry,offereachcustomerskilloflearningEnglish.Accordingtotheplan,thecompanywillhaveprofessionalteamsoftheteachingaswellasteamsofmarketingandmanaging,whichenablesthecompanynotonlytoformulatethecustomersmostfavorabletrainingprograms,butalsotoindependentlyperformmarketdevelopmentandimplementmarketingstrategy.

ChapterTwo:

IntroductionoftheExtracurricularEnglishTrainingIndustry

2.1PresentExtracurricularTrainingClassesatHome

2.1.2GeneralBackgroundInformation

SinceChina’sreformandopeningup,alongwiththedevelopmentofeconomy,theeducationsystemhasbeenimprovedanddeveloped.Especiallyoverthepastdecade,Englishlearninghasbecomemoreandmorepopular.In2001,inthenewbasiccurriculumreform,Englishhasbeenincludedintheprimarycompulsorycourse.Fromthethirdgrade,Englishhasbeenaregularcourse,butthereisashortageofprofessionalEnglishteachers,especiallyinsecondorthird-tiercities.SothenecessityofprofessionalEnglishteacherisingreatdemand.Sointhesecities,LearningEnglishisjustanicewish，ifthereisnoprofessionalEnglishteacher.ThestudentshavetoattendtheEnglishtrainingsservedbyinstitutionsinordertoimproveEnglishbecauseEnglishisamajorcourse.Therefore,the market of English training is very promising

DuetothestudentslearntheEnglishintheschool,theresourceislimited,sotheywilllookoutside,andparentstoseekoff-campuseducationresources.Educationtraininginstitutionsisanimportantpartintheimplementationofpersonalizededucation,anditisgoodforstudentslearningEnglish,andprovidingessentialstudystrategysuchasstudyskills,improvingEnglishlearninginterestandthedevelopmentofstudents'learningEnglishinterests,thebalancedevelopmentofthesubject.Itisgoodforstudentcultivatingtheirlearninginterest.Asweknow,goodresultinEnglishisaneffectivewayforstudentstomasterlearningstrategies,andtobeablestudentslaidagoodfoundationofEnglishlearning.Butcurrently,therearetwoformsofafter-schooltutoringonthemarketaccordingtothesurvey:

oneistutor,anotherisatraininginstitution.ButlargeprofessionalEnglishtraininginstitutionshaven'toccupiedtheentiremarketshare;mainlyexistintheformofsmallworkshops.

自从2001年中国加入WTO以后，国内就掀起一股疯狂的英语学习热潮。

众多英语培训机构拔地而起，然后随着进入这一行业的企业越来越多，竞争也开始加大，现在已经呈现出白热化状态。

我们在大街小巷随处可见各类英语培训广告，在互联网，在报纸，杂志上也屡见不鲜。

市场告诉我们，竞争力度的加大将会导致企业利润的降低和市场份额的缩水。

因此如何有效地提升英语培训机构自身的经营管理效益，如何有效地提高其自身的品牌形象和市场信誉度则是关键！

只要做到了这两点，企业就可以在激烈的市场竞争中脱颖而出。

2.2Perspective

Accordingtosurvey：

Englishlanguagetraininginstitutionstostrengthenthesenseofresponsibility.Englishlanguagetraininginstitutionsresponsibilityistoeffectivelyachieveitstrainingpurposes,andisresponsibleforeachstudent.TotheattitudeofperseveranceguidetohelpstudentsimprovetheirEnglish.ResponsibilityrequirescompliancewithindustrystandardsofEnglishtraininginstitutionstothemaximumextent;consciouslyresistsocialtrainingindustryinthenegativephenomena.EffortstoprovideafullrangeofEnglishskillstraining,sothatstudentschangethestatusquo,improvethemselves,ratherthanpurelyfinancialgain.Traininginstitutionstoenhancethesenseofresponsibility,inordertorationalizeEnglishtrainingindustry,large-scale,long-termoriented.

Fornearly10years，China'seducationpolicywillnotchangebyexam-orientededucation.Educationisanultimategoal.Thus,wewillalwaysbeaccompaniedwithChina'seducationtakinganexamtheeducationtofurther.Thereisnodatacanbesuggested.Deepsideregionalculturewillrestricttheupdateofthenewculturalidea.Especiallythetraditionalculturehasrootedinpeople’sheart.Sointheshorttime,educationpatternwouldn’tchange.Tothisdayandtheinthefuture,aslongasexamorient-educationisexist,theextracurriculartrainingclassesisaninevitableoutcomeoftheeducationreform.

Therefore,duringthenexttenyears,theextracurricularwillhaveagoodprospect.Thatistosay,aslongastheexamorienteducationisnotbanned,theclasseshaveanabroadmarketspace.

2.3TheSurveyofExtracurricularTrainingClasses’SituationinHezhou

2.3.1Introduction—theaimoftheresearch

WeusedtobearelevantinvestigationaboutExtracurriculartrainingclasses’situationinHezhou.

Accordingtosurvey,thefindingsmadeussurprised.Thereare185investigatorsintotalandmorethan150ofthemhaveattendedafter-schooltutoring,amountingtoeighty-fourpercenttotally,whichrevealsthatextracurriculartrainingclassispopularamongstudents.

2.3.1ResearchofEnglishClassesinHezhou

ExtracurricularclassesindustryisinsunriseinHezhou.Englishtutoringclasses,suchasprivatetutoringandtrainingclassect,canbefoundeverywherebecauseoftheirlowstandardforestablishment.Theyofferdifferenttrainingsforstudents.However,thetrainingqualitiesaredifferent.

TherearefourkindsoftrainingclassesexistinginHezhou,schooleducationinstitution,privateeducationinstitution,NewOrientalEnglishandpersonaltutoring.Theformeroneisbasedonschooleducation,inwhichstudentshaveadvantagesthanprivateeducationinstitutionsduetoitsbetterhardwareandteachers.Undoubtedly,parentswouldchoosethiskindofeducationinstitution.Second,itistheprivatetraininginstitution,whichmadeup90%extracurriculartrainingclassesmarket.However,problemsexistsuchasunsteadyteachinggroup,shortageofstudentsinsomeclasses,increasingcompetition,outdatedequipment,singleandrepetitiveformofrecruitment,andsoon.Thethirdtype,newOrientalEnglisheducationgainsitsreputeinGuangxi.Thelattertype,personaltutoringattractsstudentsandparentsforitstutoringstyleinaccordancewithstudents’interests.

2.3.2QuestionnaireandAnalysis

Duringthequestionnaireresearch,wefindthatmostofthemareeffective.Mostofthemissingquestionsandinformationcanbereplenishedbylogicallyinferred.Onconditionofgoodinformationcollection,wedoanalysisonstudents’mentaldispositionofchoosingEnglisheducationinstitutionsandtheirrequirementoftheteachers’degree,whichalsoprovidesrationalbasisfortrainingpolicy.

Accordingtothesurvey:

Questionone:

WillyouchooseEnglishtraininginstitution?

Answer:

A.Yes（130people）B.No（20people）

Questiontwo:

What’syourrequirementonteachers’degree？

Answer:

A.highschool（10people）B.bachelordegree（80people）C.master’sdegree（30peo