商务英语函可编辑.docx

商务英语函可编辑.docx

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商务英语函可编辑

商务英语函（可编辑）

AnIntroductiontotheCourseofBusinessCorrespondenceinEnglishChengQianForeignLanguagesDepartment目录课程定位课程要求课程特点教学目标课程学习方法参考学习资源学

好课程出路可参加职业证书考试课程定位商务英语函电是09务经

管类专业的专业必修课是在修完大学英语1234后的专业商务英语课程和毕业

后的实际工作契合度非常高2学分15个教学周课程特点商务函电词汇专业性

强多专业词缩略词外来语词和古词句型结构复杂多复合句格式要求严格4Cs

correctclearconciseandcourteous6wswhowhatwhywhenwherehow教

学目标词汇商务英语常用词汇及缩略语500个世界著名公司名称50个国际经

贸组织名称50个常用外贸词400个语法主谓therebe主从复合句虚拟条件句

真实条件句情态动词用法被动语态等写作电传电报电子邮件信件广告说明书标

书等学好课程出路出口营销管理外贸经理外贸业务员报关员国际货代业务

员涉外会展策划管理单证员报

检员涉外秘书涉外审计涉外公安海关商检可参加职业证书考试国际商

务单证员资格证书国际商务师资格证书报验员资格证书物流师资格证书涉

外秘书资格证书剑桥商务英语中级资格证书剑桥商务英语高级资格证书翻译

证书中级高级商务部商务英语考试证书课程要求考勤课堂表现作业平时测试

3次期中考试期末考试其中考勤10课堂表现10作业10平时测试3次15期中考

试15期末考试40考勤迟到15分钟内一次扣考勤分1分迟到15分钟以上含15

分钟视为旷课旷课3次取消考试资格因病事假缺课达全部学时13及以上取消考

试资格因公请假不计课堂表现不带课本扣1分上课说话扣1分上课期间外出扣

1分不积极参加课堂讨论扣1分上课睡觉扣1分不发言扣1分上课朗读表现优异

期末课堂成绩酌情加2分作业不按期交作业扣1分作业潦草扣1分作业不完整

扣1分抄袭作业扣1分作业一贯认真期末作业成绩酌情加分2分平时测试抄袭

舞弊不给分字迹潦草难以辨认扣该题全部分期中考试抄袭舞弊不给分字迹潦草

难以辨认扣该题全部分期末考试抄袭舞弊不给分字迹潦草难以辨认扣该题全部

分课程学习方法课前预习预习将学章节找出要点难点课堂学习认真听讲认真

做笔记积极参加讨论课后复习复习所学章节认真完成作业大声朗读增强语

感促进机械记忆认真思索促进理解记忆根据HermannEbbinghaus记忆曲线原

理进行记忆训练折纸分别写出不熟悉的词组和单词方便记忆组成学习对子相

互考查主动运用网络学习材料进行自主探索参考学习资源

OneToOneEnglishcoukBusinessbbccouk

nonstopenglishcomallexercisesbusiness_englishbusinessenglishpodcomebizmbacomarticlesonlybusinesscomOfficeHoursWaysforContactWednesday800–930andafternooninmyofficeatthefarthestendofthesecondrowoftheyellowbungalowofficecomplexareainthenorthernpartofthiscampusMobilePhone1XXXXXXXXXXEmailldtchengqian163comUnitOneBusinessLetter-WritingABriefIntroductionTaskOneEsentialsofBusinessLetter-WritingTaskTwoTheUsefulSentencesofBusiness

LettersTaskThreeMouthMuscleTrainingUnitOneBusiness

Letter-Writing第一周2课时

1教学目的与要求了解商务信函写作的要求与格式2教学内容1

EssentialsofBusinessLetter-WritingaClearnessbConcisenesscCourtesy2LayoutofBusinessLettersatheletterheadbthedate

cinsidenameandaddressdthesolutionethemessagefthecomplimentaryclosegthesignature3重点与难点重点商务信函写作原

则组成部分和格式要求难点格式要点Whatistheformatofbusiness

letter-writingABriefIntroductionBusinesslettersLimitThemToOnePageRelegateTechnicalDetailToAttachmentsKeepThemFormaland

FactualCarefullyPlanYourLetterBeCustomerFriendlyUseNon-DiscriminatoryLanguageUnitTwoEstablishingBusinessRelations

第二周2课时

1教学目的与要求建立商务关系是外贸活动中的重要任务之一是企业开发市

场的第一步通过本单元的学习学生须了解获取相关信息的渠道以及建立商务关

系的表述方式2教学内容ThechannelsthroughwhichinformationcanbeobtainedbankchambersofcommerceinforeigncountriestradedirectoryChinesecommercialcounselorsofficeinforeigncountriesbusinesshouseofthesametradeandadvertisementsSpecimenlettersaboutestablishingbusinessrelations3重点与难点重点建立商务关系的目的对象和表述方式

难点建立商务关系的表述方式及信函写作方法Ihavetotakeitintoaccount

thatnowitisatimeofseasonalchangeanditisnowondersomanystudentsareillNeverrushforachangeinearlyspringandlateautumnBetterlatethanneverWhenitcomestostudythelibraryisagoodplaceWhen

itcomestopopulationChinaisthelargestcountryintheworldWemusttakemeasurestopreventourenvironmentfrombeingpollutedStudentsshouldmakeeffortstopreventthemselvesfromlaggingbehindintheirstudiesThedevelopmentofindustryhasexertedanegativeeffectonenvironmentHebroughtaraincoattomeHebroughtmearaincoatComplainaboutManystudentscomplainaboutthepoorenvironmentofthisschoolAtnoonthestudentcafeteriaisusuallycrowdedwithstudentsAddressoraddresseeInterviewerintervieweeTrainertraineeChemicalsandchemicalfertilizersTaskmissionundertakingWithyouinchargeIamateaseThereformandopeninguptotheoutsideworldWehavetoreformandopenuptotheoutsideworldBriefIntroductiontoEBRWhenasellergetsabuyersclearinformationhewillwritehisfirstlettertothebuyerforbusinessrelationshipWhenabuyergetsthesellerssupplyinformationhewillalsowritehisfirstlettertothesellerforbusinessrelationshipsIfonesidecannotgettheinformationquicklyhewillposttheirmessagesonlinewaitingforsomeresponseAlltheseslettersshouldbetakencarefulconsiderationforfirstimpressionLenditselftonThelibrarylendsitselftoconcentratedstudyThe

ImportanceofEBR

EstablishingbusinessrelationswithprospectivedealersisthefirststepofstartingandenlargingafirmsbusinessItisvitallyimportantforbothnewfirmsandtheoldonesWaysofEstablishingBusiness

Relations,TraditionalWays1WritingLettersFaxTelex2AdvertisingthroughRadioNewspapersTVandInternet3Friendssubsidiariesbranchesagentsabroadorotherbusinessclientsintroduction4EmbassyorConsulate5CommercialCounselorsoffice6ChamberofCommerce7

TradeFairorTradeDelegationorTradeDirectory8Themarketinvestigations9Thebanks10self-introductionsorinquiriesreceivedfrommerchantsabroadModernWays1OnlineAdvertising2SearchEngine

Database3B2BWebsitesPosting4ModernCommunicationToolsEmailTradeManagerSkypeMSN5E-worksE-banksE-CommerceStepsinthe

lettersforestablishingbusinessrelation

Step1thesourceofsendersinformationofreceiver,Step2the

sendersintentionofwritingtheletter,Step3thebusinessscopeof

sendersfirm,Step4thereferenceastosendersfinancialpositionandintegritySomeusefulexpressionsfortheabovestepsStep1thesourceofsendersinformationofreceiver,Wehaveobtainedyournameand

addressfrom,Yourfirmhasbeenrecommendedtousby,Throughthe

courtesyofwecometoknowyournameandaddress,Weownyourname

andaddressto,Weareindebtedtoforyournameandaddress,Yourname

andaddresshavebeengiventousby,Wearegiventounderstandthat

Ontherecommendationofwehavelearnedwithpleasurethenameand

addressofyourfirmSomeusefulexpressionsfortheabovesteps

Step2thesendersintentionofwritingtheletter,Wehavethe

pleasuretointroduceourselvestoyouwiththehopethatwemayhavetheopportunityofcooperatingwithyou,Wewritetoyoutodayinthehope

ofestablishingbusinessrelationswithyou,Wewouldliketoenter

intodirectbusinessrelationswithyouonthebasisofequalitymutualbenefitandexchangewhatonehasforwhatoneneeds我们希望在平等互

利互通有无的基础上与贵方建立直接的贸易关系,Weareoneofthe

largestimportersofinandshallbepleasedtoestablishbusinessrelationswithyou,Atpresentweareinterestedinyourandshallbegladtoreceiveyourlowestquotationassoonaspossible,Weareone

oftheleadingimportersThereisasteadydemandhereforthem,Wehave

obtainedyouraddressfromandnowhopetoestablishbusinessrelationswithyouUnitThreeStatusEnquiry第三周2课时1教学目的与要求了

解如何进行财务状况咨询2教学内容Statusenquiryprivateand

confidentialFavorableunfavorablereplyPrivateandconfidential3重点与难点重点如何撰写财务状况咨询以及回复的信函难点掌握此类信函

的写作4本单元思考题Whatarethecourteousphrasesinletter-writingWewriteaninquirywhenwewanttoaskformoreinformationconcerningaproductserviceorotherinformationaboutaproductorservicethat

interestsusTheselettersareoftenwritteninresponsetoanadvertisementthatwehaveseeninthepaperamagazineacommercialontelevisionwhenweareinterestedinpurchasingaproductbutwouldlike

moreinformationbeforemakingadecision

RemembertoplaceyouroryourcompanysaddressatthetopoftheletteroruseyourcompanysletterheadfollowedbytheaddressofthecompanyyouarewritingtoThedatecaneitherbeplaceddoublespaceddownortotherightImportantLanguagepointstoRememberTheStartDearSir

orMadam

ToWhomItMayConcern-veryformalasyoudonotknowthepersonto

whomyouarewritingGivingReferenceWithreferencetoyour

advertisementadin

RegardingyouradvertisementadinRequestingaCatalogueBrochureEtcAfterthereferenceaddacommaandcontinue-wouldCouldyoupleasesendmeRequestingFurtherInformationIwouldalsoliketoknow

CouldyoutellmewhetherAnexampleletterKennethBeare

2520VisitaAvenue

OlympiaWA98501JacksonBrothers

348723rdStreet

NewYorkNY12009September122000ToWhomItMayConcernWithreferencetoyouradvertisementinyesterdaysNewYorkTimescouldyoupleasesendmeacopyofyourlatestcatalogueIwouldalsoliketoknowifitispossibletomakepurchasesonlineYoursfaithfullySignature

KennethBeare

AdministrativeDirector

EnglishLearnersCompanyUnitFourEnquiriesandReplies第四周2

课时1教学目的与要求了解如何撰写询价以及回复信函enquiryandreply

2教学内容TheaimofmakingenquiriesdetailsinenquiresRepliestoenquiries3重点与难点重点Letter-writingguide难点掌握此类信函的写

作方法4本单元思考题HowcanyouwriteenquiriesandrepliesPlacingOrdersUsefulKeyPhrasesWouldyoupleasesendAccordingtoyourwebsitemagazineleafletCODcashondeliveryNOTETheinitialsatthebottomoftheletterindicatewhotheletterisfromfollowedbywhotypedtheletter-forexamplefromKenBearetypedbyRonEaston

KBreExampleLettersMay231999MrJackBrown

Director

UsedBooksOnline

SeattleWA98795DearMrBrownWouldyoupleasesendmethefollowingusedbooksviaCODAccordingtoyourWebsiteordersneedtoincludethe

titleauthorandpublisherTitle"DrivingHome"

AuthorPeterLawford

PublisherJacksonandCoTitle"LandscapingforFun"

AuthorJanetPatterson

PublisherNatureLtdFredFinkleham

ProfessorOUSFRtoIfbusinessletterwritingisimportanttoyourcareerIdconsiderpurchasing3001BusinessandSaleslettersThisreasonablypricedpackageprovidestemplatesofEnglishbusinesslettersforjustaboutanybusinesssituationimaginableFormoredetailedhelp

withstandardbusinesswritingskillsIhighly