非常棒的国外品牌策划PPT模板.ppt

非常棒的国外品牌策划PPT模板.ppt

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3,Brandsarecriticalassetstoacompany,BrandValueinBillions,Coca-Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple5Amazon3,Brandsinmanycasescanrepresentonaverage35%ofacompanysmarketcapitalization,50%+OfMkt.Cap,IsyourDigitalBrandProtected?

4,DoestheGovernmentCare?

5,Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservices,x,192Registries,Restricted106countries,Unrestricted86countries,3C,.net,.org,4Restricted.edu,.gov,.mil,int.,2Unrestricted.info,.biz,5Restrictedname,pro,aero,museum,coop,DomainNames243CountryCodetopleveldomains+ExistinggTLDs+NewgTLDs+Multilingual,Brands+Services+Products+Divisions,CorporateDigitalAssets,RegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDates,MultiLingualgTLD130Languages,MultilingualccTLD130Languages,DomainNamesManagementChallenges,6,VeriSignDigitalBrandManagementServices,BRANDS,ProtectandPromote,IntheDigitalWorld,7,BreathofdigitalassetmanagementservicesIndustryexpertise,enterprisecustomersupportFinancialstrengthandstabilityMarketleaderandRegistryoperator-VeriSignmanagesmorethan80%ofFortune,.netand.orgnames-DBMShas200clientsoftheGlobal500GlobalReachSeriousaboutSecurity-Morethan5billionDNSlookupsperday,DigitalBrandManagementServices,Highlights.,8,BestPractice.,DigitalBrandManagementServices,9,BestPracticeStrategy.,Risktolerance?

CorporateSecurity?

CopyrightPiracyProtection?

IntellectualPropertyProtection?

E-CommerceStrategy?

BrandProtection?

On-linePartnerCompliance?

UnauthorizedDistribution?

RenewalManagement?

DigitalBrandManagementServices,10,BestPracticeResearch.,GlobalSearchonDomainsgTLDs/cCTLDs?

TradeMarks,ServiceMarks,Brands,Domains,Slogans?

RegistrantSearch?

BrandPresence?

HomePageContent?

DigitalBrandManagementServices,11,OnlineBrandAnalysisReport:

DiscoverHongKong,SearchMechanism:

Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory（i.e.porn,hate,gambling,.）.Thesearehighlyrelevantinformation.,.May22,2003,12,OnlineBrandAnalysisReport:

HongKongTour,SearchMechanism:

Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory（i.e.porn,hate,gambling,.）.Thesearehighlyrelevantinformation.,.May22,2003,13,BestPracticeManage.,DomainRenewalManagementLockDownDomainsandStandardizeManageDNS,DigitalBrandManagementServices,14,BestPracticeBuild.,GlobalRegistrationLocalPresenceServicesDomainRecovery/Acquisition,DigitalBrandManagementServices,15,Netherlands（.nl）Colombia（.co）Paraguay（.py）CzechRepublic（.cz）Norway（.no）ElSavador（.sv）Portugal（.pt）Finland（.fi）SaudiArabia（.sa）France（.fr）,Morethan100countrieshavearestricteddomainregistrationprocess,including7ofthetop10markets（asmeasuredbyGDP）VRSNLocalPresencecanhelpyoutosatisfythisrequirements.,SouthKorea（.kr）Germany（.de）Singapore（.sg）HongKong（.hk）Spain（.es）Hungary（.hu）Sweden（.se）Iceland（.is）Taiwan（.tw）India（.in）Vietnam（.vn）,Australia（.au）Ireland（.ie）Boliva（.bo）Italy（.it）Brazil（.br）Japan（.jp）Canada（.ca）Jordan（.jo）Chile（.cl）Malaysia（.my）China（.cn）,GlobalRegistration-LocalPresenceQualification,16,BestPracticeMonitoring.,GlobalDomainandWebWatchInstallSurveillancetoContinuouslyMonitorBrands,DigitalBrandManagementServices,17,DigitalBrandManagementServices,DomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100%coverageofallTLDs,patentedwebcrawlingtechnology,andacasemanagementsystemWebWatchforOnlineBrandAbuse（includesDomains）Atrulyuniquebrandprotectionsolutioncombining100%coverageofhomepagesandregistereddomains,patentedwebcrawlingtechnology,andacasemanagementsystem.PremiumBrandProtection（Comprehensive）Acomprehensiveprotectionsolutioncovering40,000,000+domainsand5,000,000,000+webpages,andmanymore.,Introducinguniquelyaffordablebrandprotectionservices.,18,WatchProducts,MasterListofover40,000,000RegisteredDomains,+MonthlySearchesofEveryHomePage,+DetailedAttributesaboutOffendingSiteforContext,+ExcludeCriteriatoEliminateIrrelevantInformation,+ActionCenter,Unique,aggressivelypricedonlinebrandprotectionproducts,Theselow-costservicesleverageindustry-proventechnology.,DigitalBrandManagementServices,19,TechnologyofIntelligenceCenter,DigitalBrandManagementServices,20,ProductDetails,DigitalBrandManagementServices,21,ProductDetailsContinued,DigitalBrandManagementServices,22,ProductDetailsContinued,DigitalBrandManagementServices,23,BrandMonitoringServicesComparison,AsimplifiedcomparisonofBrandMonitoringServices:

DigitalBrandManagementServices,24,NewChinaccTLD,DBMPortalHomePage.,DigitalBrandManagementServices,25,Domainsreporting.,DigitalBrandManagementServices,26,DomainManageHomePage.,DigitalBrandManagementServices,27,TaskOrderAuditTrail.,DigitalBrandManagementServices,28,CustomerBenefits.,DigitalBrandManagementServices,29,b,MasterServicesAgreement:

NoP.O.ormoneyneededtoexecute2yearterm,automatic2yearrenewalsDesignateupto5individualstoplacetaskordersAutomaticdiscountonpremiumservicessuchasinternationalregistrationsDedicatedaccountteamfromVeriSignDigitalBrandManagementServicesService-levelguaranteeTaskOrderOnlinePortalManagement,Implementationiseasy.,DigitalBrandManagementServices,30,DigitalBrandManagementServices,PortfolioofglobaldigitalbrandassetsEnterpriselevelofserviceAuthoritativeindustryknowledge,ProtectandPromote,DrivingBrandValueintheDigitalWorld,