Unit 5 Inside advertising.docx

Unit 5 Inside advertising.docx

《Unit 5 Inside advertising.docx》由会员分享，可在线阅读，更多相关《Unit 5 Inside advertising.docx（13页珍藏版）》请在冰点文库上搜索。

Unit5Insideadvertising

Unit5InsideAdvertising

Teachingaimsanddemands

类别

课程标准要求掌握的项目

话题

Talkingaboutadvertisingandadvertisements;waystomakeeffectiveads;advertisingcontrols

词汇

Billboardcasualgarmentadvertiseradvertinformassociationtargetbasistechniquelanefeatureconscienceworthycorporationbudgetexpensebroadcastrelyvisualgenerateresponsestereorefreshpartlymurdersuitcasesheetactresstypistspokesmanfluenthostessinvitationappointchairmanraisedialoperatorlitrematurefashionmisleadingethicaldishonestalcoholictobaccobanpromoteimmoraldecentethicsoffendingbewareconsumertrustworthy

Turn…intofitin（to）relyonhavenousefor

功能

表达不同观点（Expressingdifferentviewsofanargument）

Youarequiteright.I’mafraidIcan’tacceptthat.

Iquiteagreewithyou.Iwouldn’tsaythat.

Ithinkso,too.Notreally.

Iseeyourpoint,but….That’snothowIseeit.

That’sridiculous.I’mafraidIhaveadifferentopinion.

Notatall.Noproblem.Noway.

语法

复习宾语补足语（TheObjectComplement）

Committeemembersrecentlyappointedmetheirchairman.（名词作宾补）

TheymadeRonaldo,thesoccerstar,thespokesmanoftheirproduct.（名词作宾补）

Ifinditverydifficulttoraisethemoney.（形容词作宾补）

Asmyneighbourisatroublemaker,Ihavetokeepmyselfawayfromhim.（副词作宾补）

Pleaseremembermetoyourparents.（介词短语作宾补）

Hisspeechleftthepresidentinaveryawkwardsituation.（介词短语作宾补）

Reallygoodadvertisingpersuadespeopletobehaveincertainways.（动词不定式作宾补）

Committeemembershaveaskedmetotellyouhowmuchweallappreciateyourdonation.（动词不定式作宾补）

Manypeopleconsideradvertisementsoffending.（-ing形式作宾补）

Throughthewindow,Icouldseetheraincomingdowninsheets.（-ing形式作宾补）

Sheisgoingtohavethenoveltranslated.（过去分词作宾补）

I’dliketohavethegoodsdelivereddirectlytomyoffice.（过去分词作宾补）

Period1

Warmingup&readingI

Teachinggoals教学目标

1.Targetlanguage目标语言：

重点词汇和短语

Advertiser,billboard,casual,garment,advert,inform

2.Abilitygoals能力目标

Enablethestudentstotalkaboutadvertisingandadvertisements.

3.Learningabilitygoals学能目标

Helpthestudentslearnhowtotalkabouttheiropinionsaboutadvertisements

Teachingimportant&difficultpoints教学重难点

howtotalkabouttheiropinionsaboutadvertisements

Teachingmethods教学方法

Discussion.

Teachingprocedures&ways教学过程与方法

Step1:

warmingup

1.LetSsenjoytwovideo

T:

DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?

2.Brainstorm

AsktheSstothinkaboutwheretheycanseeorhearadvertisements

Ss:

onTV,ontheradio,atthecinema,onbuses,intrainstations,inmagazines,onbillboards,attheairport

3.Comparethetwoadvertisements,whichoneiseasierforyoutoremember?

Why?

T:

Therearemanyadvertisementsaroundus,canyourememberthenamesofanyproductsthatwerebeingadvertised?

Or,whatkindsofadvertisementsareeasierforyoutoremember.

4.Pre-reading

T:

lookateachoftheadvertisementsonthenexttwopagesanddiscussthequestionswithapartner:

1Whatdosestheadvertisementwantyoutodo?

2Howdoesittrytopersuadeyoutodothis?

3Whichadvertisementsdoyouthinkarethemosteffective?

Why?

HowAdvertisingWorks

Step2Scanthetext.

AsktheSstoscantheheadingsofeachsectionandgetageneralunderstandingofthetext.

Step3Readagain

Readthepassagecarefullyandsumupthemainideaofeachsection.

SectionI

（para.1）

Introduction

SectionII

（para.2）

Whatisanadvertisement?

SectionIII

（para.3-7）

Howdoadvertisersmakeeffectiveadvertisements?

SectionIV

（para.8-9）

Howeffectiveareadvertisements?

Step4Detailreading

AsktheSstoreadthetextcarefullyandtrytoanswerthefollowingquestions:

1.Whoadvertises?

2.Whydotheyadvertise?

3.Wheredotheyadvertise?

4.Howdotheydecidewheretoadvertise?

5.Doesadvertisingwork?

Suggestiveanswers:

1.Whoadvertises?

◆Businesses,individuals,organizationsandassociations.

2.Whydotheyadvertise?

◆Theywanttosellsomethingortoinformoreducatethepublic.

3.Wheredotheyadvertise?

◆OnTVandradio,inmagazinesandnewspapers（alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces）.

4.Howdotheydecidewheretoadvertise?

◆Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.

5.Doesadvertisingwork?

◆Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.

Step5Homework

1.Inpairs,discussthequestionsinEx2onP44.

2.FinishEx3onP45inpairs.

Period2-3

LanguagestudyforReading1

Step1Wordsrevision

Usethewordsinthetexttotaketheplaceofthewordsinred.

1.Thisshopsellsclothesofallkinds.

2.Advertisementsareeverywhereinourdailylives.

3.Theteachertoldusthattheschoolwouldbeclosedforonedaynextweek.

4.Wehaveadesiretobecomerespectablecitizens.

5.Onlybigcompaniescanaffordtelevisionads.

6.WhatisthecostofputtinganadontheInternet?

7.Mostshampooproductsdependonanadwithgoodvisualeffects.

8.AdvertisingcigarettesisnotallowedinChina.

9.Notalladvertisersarehonest.

10.I’veknownBenformanyyears.Heisworthyoftrust.

Suggestiveanswer:

1.garments2.adverts/ads3.informed4.worthy5.corporations

6.expense7.rely8.banned9.decent10.trustworthy

Step2languagestudy

1.comeacross=meetwith偶然遇见;偶然发现。

1我无意中在一本书的封面上看到他的名字。

Icameacrosshisnameonthecoverofabook.

2我刚才偶然碰到你的一个老同学。

I’vejustcomeacrossoneofyourformerclassmates.

★morephrasessharingthesamemeaningwithcomeacross:

runinto

bumpinto

notice

discover

encounter

2.Analyzethesentence:

◆Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.

◆walking:

移动的；活动的

1姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。

YaoMingandWangZhizhi,thetwobasketballplayers,havebeendescribedasthe“WalkingGreatWall”bysomeWesternsportswriters.

2他是我们班的“活词典”。

Heisthe“walkingdictionary”inourclass.

3要是你穿这么艳的衣服，很容易成为“活靶子”。

Youwouldbecomea“walkingtarget”ifyoudressedinsuchabrightcolor.

3.inform=tell通知

informsb.（of/aboutsth.）

1她通知他们他已经到达。

Sheinformedthemofhisarrival.

inform（thatclause）

2他们得到了儿子阵亡的通知。

Theywereinformedthattheirsonwaskilledinbattle.

bewellinformedaboutsth.

精通某事；对某事消息灵通

4.appealtosb.

有吸引力，有感染力，引起兴趣

1想到要在雨中久等使人扫兴。

Theprospectofalongwaitintheraindidnotappeal.

2设计得要雅俗共赏，老幼皆宜。

Thedesignhastoappealtoallagesandsocialgroups.

5.fitin/into找到时间（见某人、做某事）；有足够空间（放）；合得来；适应。

1我尽量午饭后抽时间见你。

I’lltryandfityouinafterlunch.

2我得在一个上午安排十次约见。

Ihadtofittenappointmentsintoonemorning.

3我们没有地方再摆更多的椅子了。

Wecan’tfitinanymorechairs.

4他过去从未干过这种工作，很难说他是否会与他人配合得好。

He’sneverdonethistypeofworkbefore;I’mnotsurehowhe’llfitinwiththeotherpeople.

6.beappropriateforsth./todosth.

1正式的聚会上穿牛仔裤不合适。

Jeansarenotappropriateforaformalparty.

2现在发表演讲是不是时候？

Isnowanappropriatetimetomakeaspeech?

7.relyon=dependon依靠,指望

1他们现在依靠自己了，这比以前要好得多。

Theyrelyonthemselvesnow,whichismuchbetter.

2你不能指望他的帮助。

Youcan’trelyonhimforassistance.

8.havenouseforsb.讨厌…人

1我讨厌那些不努力的人。

Ihavenouseforpeoplewhodon’tmakeaneffort.

◆havenouseforsth.不需要;用不着

9.overtime随着时间的推移

1随着时间的推移,失败的伤痛也会逐渐消失。

Thepainofthisfailurewilldisappearovertime.

2起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生变化。

Atfirsthisparentsdidn’tlikehisgirlfriend,buttheiropinionhasbeenchangedovertime.

overtime（副词）,规定时间之外地;超时地

1他最近老是加班。

He’sbeenworkingovertimerecently.

Step3Exercisesdealing

Answers:

P45.Learningaboutlanguage

1.Completethesummaryofthereadingpassageusingwordsfromthetext.

educate;appeal;target;budget;media;expense.

2.Completethesentencesusingwordsfromtheboxintheirproperforms.

1）casual2）basis

3）attach4）worthy

5）association6）corporation

7）refresh8）conscience

9）garment10）inform

3.Completethesentenceswiththecorrectpreposition.

1）to2）of3）into4）to5）on6）into7）to

Step4Homework

FinishEx1,2&3onP85.

Period4

Grammar:

ObjectComplement

一.T:

Finishexercise1onP46.Tellwhatcanbeusedasobjectcomplement.

1．Throughthewindow,Icouldseetherain____________insheets.

2.MothermadeCharles___hisbedroombeforehewentout.

3.Canyousmellsomething________?

Itmustbecomingfromthekitchen.

4.Whenthepolicearrived,theyfoundtheactress_________inthebathroom.

5.Thebossorderedthetypist______allthedocumentsready.

6.Therobbersforcedtheman___________thesuitcase.

7.Alotofpracticehelpedthespokesman__________amorefluentspeaker.

8.Thehostesshadtheinvitations________aweekbeforetheparty.

二、可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。

能带宾语补足语结构的动词一定是及物动词。

1、感觉动词feel,hear,listento,notice,observe,see,watch,lookat

所接的宾补可以是v-ing形式,也可以是动词原形。

但变为被动语态时,不定式要带to。

2、含使动意义的动词,所接的宾补多为动词原形或过去分词。

let,have,get,make,wouldlike,want等。

3、含命名意义的动词,所接的宾补一般是名词。

call,name,appoint,elect,make,consider等

4、v+sb.+todosth.结构中的动词,所接的宾补一般是不定式。

advise,allow,ask,beg,cause,expect,force,get,help,inspire,invite,order,permit,persuade,remind,request,require,teach,tell,train,urge,want,warn,wish等

三、FinishEx.2onpage46

DearMrFoster,

Iamreplyingtoyourkindletterbecauseourpresidentistravellingabroad.Committeemembersrecentlyappointedmetheirchairmanandhaveaskedmetote