全国电子商务挑战赛-广东工业大学随新索欲之广州校园网基于SEO与云计算的网络营销Word文档格式.doc

全国电子商务挑战赛-广东工业大学随新索欲之广州校园网基于SEO与云计算的网络营销Word文档格式.doc

《全国电子商务挑战赛-广东工业大学随新索欲之广州校园网基于SEO与云计算的网络营销Word文档格式.doc》由会员分享，可在线阅读，更多相关《全国电子商务挑战赛-广东工业大学随新索欲之广州校园网基于SEO与云计算的网络营销Word文档格式.doc（69页珍藏版）》请在冰点文库上搜索。

团队成员蔡晓斌黎莉娜

彭浩郑少娜

周月娇

目录

一、前言.....................................................................................5

1.1行业分析................................................................................................................................5

1.2电子商务背景........................................................................................................................6

二、需求分析.............................................................................7

2.1市场需求分析........................................................................................................................7

2.2目标客户群分析....................................................................................................................8

2.2.1调查问卷.....................................................................................................................8

2.2.2宣讲会.......................................................................................................................10

2.2.3实地调研...................................................................................................................10

2.3SWOT分析..........................................................................................................................10

2.3.1优势（Strength）.......................................................................................................11

2.3.2劣势（Weakness）..................................................................................................11

2.3.3机会（Opportunity）................................................................................................11

2.3.4威胁（Threat）.........................................................................................................12

2.4市场定位..............................................................................................................................12

三、工作室.................................................................................13

3.1工作室执行总况.................................................................................................................13

3.1.1工作室概况...............................................................................................................13

3.1.2团队介绍...................................................................................................................13

3.1.3组织与管理...............................................................................................................13

3.2工作室概述.........................................................................................................................14

3.2.1工作室的成立...........................................................................................................14

3.2.1.1工作室服务理念..............................................................................................14

3.2.1.2工作室服务宗旨..............................................................................................14

3.2.1.3工作室成立目标..............................................................................................14

3.2.2工作室现状.............................................................................................................14

3.2.3工作室组织结构.....................................................................................................15

3.2.4工作室人员管理.....................................................................................................16

3.2.5工作室发展方向.....................................................................................................18

3.3工作室组织管理.................................................................................................................18

3.3.1组织管理...............................................................................................................18

3.3.2行政中心...............................................................................................................19

3.3.2.1财务部.........................................................................................................19

3.3.2.2行政部.........................................................................................................19

3.3.3技术中心..............................................................................................................20

3.3.3.1信息部.........................................................................................................20

3.3.3.2技服部.........................................................................................................21

3.3.4营销中心..............................................................................................................21

3.3.4.1市场部.........................................................................................................21

3.3.4.2客服部.........................................................................................................21

四、广州校园网平台.................................................................22

4.1综述...................................................................................................................................22

4.2网站结构图.........................................................................................................................23

4.3四大服务具体技术支持.....................................................................................................24

4.3.1开发环境................................................................................................................24

4.3.2虚拟集群服务器.....................................................................................................26

4.3.3存储与备份............................................................................................................28

4.3.4信息服务................................................................................................................29

五、SEO网站优化（seo技术）………………………………..31

5.1概述………………………………………………………...………………..……………31

5.1.1网站优化…………………………………………………….……………………31

5.1.2搜索引擎概念…………………………………………..……………………..…..32

5.1.3搜索引擎技术框架……………………………………..………………………....32

5.1.4搜索引擎优化…………………………..…………………………………………34

5.2单个页面的优化操作............................................................................................................34

5.2.1重要的网页标题………………………..………….…………….……………….34

5.2.2网页题头标签………………………………………………..…………………….36

5.3网站链接的优化操作............................................................................................................38

5.3.1链接的重要性………………………………………..…….……..……………..38

5.3.2链接的普遍性…………………………………….……….….………………..39

5.3.3让搜索引擎知道新网站…………………………….……..…...……………….40

5.3.4链接的建立……………………………………………………..……………….41

5.3.5导入链接和导出链接…………………………………..………….……………41

5.4关键词的研究....................................................................................................................43

5.4.1立足需求…………………………………………..…………………………….43

5.4.2竞价关键词…………………………………………………………..….………44

5.4.3关键词密度………………………………………………..…………………….44

5.4.4增加关键词密度……………………………………………..………………….44

5.5文本优化............................................................................................................................45

5.6网站流量检测和分析........................................................................................................46

5.7广州校园网网站诊断分析报告........................................................................................49

六、营销策划……………………………………………...…..50

6.1互联网推广.........................................................................................................................51

6.1.1第一视频联播网....................................................................................................51

6.1.2精准营销...............................................................................................................51

6.1.3软件客户端...........................................................................................................52

6.2平面杂志推广........................................................................................................................53

6.2.1《广州日报》以及旗下的《足球》《篮球先锋报》………………………..…….53

6.2.1《女友·

校园》……………………………………………………………….….53

6.2.3《网友世界》………………………………………………………………………54

6.3终端营销................................................................................................................................54

6.3.1POP广告模式.........................................................................................................54

6.3.2站长推荐模式……………………………………………………….…………….54

6.4校内推广.............................................................................................................................54

6.4.1校内活动..............................................................................................................54

6.4.2校园代理..............................................................................................................55

七、盈利模式……………………………...…………………..55

7.1盈利模式五大组件...........................................................................................................55

7.2具体如下分析...................................................................................................................55

7.2.1开发环境............................................................................................................55

7.2.2储存与备份........................................................................................................56

7.2.3虚拟集群服务....................................................................................................57

7.2.4信息服务.............................