小微企业第三方电子商务平台应用策略研究外文翻译Word格式.docx

小微企业第三方电子商务平台应用策略研究外文翻译Word格式.docx

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TheCorporateCultureRebuildingofE-business

学生姓名：

姚文博

所在系别：

管理系

所学专业：

信息管理与信息系统

导师姓名：

赵蓓

完成时间：

2013年3月10日

Withthedevelopmentoflarge-scalee-business,TheE-commerceculturecomesintobeing.Itisanenterprisethatproducesanewvalue.Thenewintegrationofinternalresourcesoftheenterprises,whichreducestransactioncostsandimprovesefficiency.Anditcanshortthecycleofproduction,andgetmanyotherbenefits.Alsoitchallengesontheexistingcorporateculture.Theriseofe-commerceisameansofrapiddevelopmentoftechnologythatleadsbusinessmodelschange.Thesurvivaloftraditionaleconomicactivities,themeansofoperationandthemanagementmechanismshavechangedcompletely.Thetraditionalcorporateculturealsofacesabigstrike.

First,theContributiontotheEnterpriseValueofCorporateCulture

Culturalphenomenonisasymbolofcivilizedcountryandamajorwitnessofthenation.Broadercultureincludesknowledge,belief,art,morals,law,customsandeverypersonasamemberofthesocialtoobtainabilityandhabit,includingthecomplexwhole.Thesurvivalanddevelopmentoftheenterpriseplaysanimportantroleasa"

subculture"

ofthecorporateculture.Corporatecultureistheproductofamarketeconomyandcommodityeconomy,embodyingtheobjectivelawsofmarketeconomy.Itreflectsthecompany'

scompetitivepractices,competitivespiritandoverallimage.Theenterprisecultureisthecompany'

smanagementphilosophy,enterprisesfaceinwhichthesocialandbusinessenvironmentinthelong-termproductionofbusinessactivities.Anditgetsallemployeesacceptandagreetohonor,whichfightsforasetofinformalrulesofsuccess.Itshowsakindofmanagementphilosophyandbusinesspracticetoachievethroughwhatkindoftarget.Itisanimportantpartofeconomicmanagement.Corporateculturemeansacompany'

svalue,andthesevaluesbecomeanormofbehaviorofemployees’activities.

Howtoincreaseprofits,reducecostsandexpensesistheoriginofthecorporateculture.Itsmeaningishowtoenableenterprisestoeffectivelyintegrateresourcesinordertoachieveexternalflexibilityandrealizesustainabledevelopmentinthecompetition.Corporateculturefortheenterprisestodevelopculturalmanagementindicatesacleardirection.Theforeigncompetitionenvironmentforbuildinghighlyadaptableandrespondingquicklytochangeisthefinalpurposeofenterpriseculture,accordingtoenvironmentalbehaviorcapacities,whichinfactisthecompany,ownedbytheexternalcompetitiveenvironmentbytheneedsofinternalresourcestheabilitytointegrateanduse.Corporatecultureshouldpromotetheformationofthecapacityofthesystemandmaintainagoodsystem.ManyChinesecompanies,forexample,Haier,Lenovo,andsoon,thesecretofenterprisesuccessistodevelopasetofcorporateandbusinessphilosophythatformsitsownuniquecorporateculture.

1,thecorporateculturereflectsthecompany'

simageandspirit.EstablishingagoodcorporateimageneedssupportofModernbusiness,fromleadershiptostaffquality,fromproductqualitytomanagementfacilities,fromtheenvironmenttotheproductdevelopment,infiltratingculturalfactors,andallreflectingthecorporateimage.Goodcorporateimage（the"

goodwill"

）isanintangiblewealthandassetstodisplaythe"

brandeffect"

whichwinsthesocialandpublicsupport,inlinewithmodernpublicrelationsandmarketingtheory.Fromthemodernmanagementtheory,itreflectsthespiritofenterprisegroupsandtheidealgoal,showingthedirectionofdevelopmentofenterprisesandbusinesspurposes.Itisonbehalfofthecompany'

sfutureprospects;

sothateverymembercompanycanvoluntarilycontributetotheachievementoforganizationalgoals,fromtheenterprisesinthefiercecompetitionintechnologypress"

beautifulandfragrantflowers."

2,thecorporatecultureasinthebusinessasanewmanagementtheorytoplayanextremelyrebuildingrole.

First,creatingaenvironmentforflexiblecoordinationofbusinessoperations,thecorporatesocialsystemsasasubsystem,continuouslywiththesurroundingenvironmentmaterial,energyandinformationexchange,socialenvironmentisrelativelymoreobjective.Andenterprisesneedtoadapttoenvironmentalchanges,researchingthelawsandrequirementsofenvironmentalchange,acleartendencyofeconomicdevelopmentcompatiblewiththesocialneedsandpotentialdemand,whichimprovetheenterprise'

svariousweaknessesandadjusttobusinessstrategy,creatinganewcorporateculture,andenvironmentinteractiontoachievedynamicbalancethatcreatesacycleofmarketenvironment,promotingtherestructuringofjoint-stockcompanyintothefuturestateofhealthyfunction.

Second,itisconducivetotheformationofthevaluesoftheiralloperation.Thedevelopmentofcorporatecultureastheunderlyingmotivation,itsvaluesisthecoreofcorporateculture.Anditisabusinessorganizationandthebasicconceptsandbeliefs.Forenterprises,thecoretaskishowthemarkettosurviveandprovideconsumerswithappropriateproductsandservices.Thecoremissionofbusinessdoesnotautomaticallyguaranteeacorporatememberwithacommonobjective.Values​​establishedbythecompanycodeofconductforemployeesdefinedinanextremelysuccessfulandtheobjectivepursuit.

Third,ithelpstoimprovetheallqualityandfostercorporation.Thecompositionofthecorporatecultureincludesideology,culture,technology,culture,managementculture,qualitycultureandentertainmentculture.Ontheonehand,thecultureofintegrationpromotestheimprovementofthequalityoftheentirestaff.Becausetheinfluenceofacommonculture,theformationofacommonawarenessandbehavior-orientedpreservesandmaintainstheunity,cooperation,theharmonybetweenemployeerelations,theobjectivetostrengthentheunity,theoveralldevelopmentoftheperformance.

3,thebusinesscultureisakindofmeaning.Itisdifferentfromthesurroundingenvironmentoftheenterpriseasasystem.Itsinternalmechanismsofthecoordinatedoperationofthecorporateculturecannotbeseparated.Ontheonehand,adirecteffectoncorporateculture,employeecodeofconduct,professionalethicsandclippoint,nurtureanddevelopthecorporateculture,whichimprovesthecohesionandsolidarity,increasingemployee’ssatisfaction,senseofidentityandbelonging.Ontheotherhand,thecorporatecultureofthemajordecisionsofbusiness,thecompany'

slong-termgoalsandstrategiesaswellastheimplementationofrulesandregulationshavenotbeunderestimated.

Second,theBuildingofCorporateCulture,theNeedforChange

Inthe21stcentury,theenterprisecultureofChinesebusinessfacesmultiplechallenges:

thearrivalofknowledgeeconomy,thecorporateculture,thequestionofhowtoenhancethevalueofknowledge,knowledgeworkershowtodealwithnewissues;

market-orientedreform,makingtheplannedeconomyeratheformationofcorporatecultureandoldways,oldroutinesoftenfail;

andtheriseofnetworktechnology,butalsoforthebirthofanewcorporatecultureprovidesaweapon.Sentence:

mechanismchanged,timeshavechanged,technologyhaschanged,somanycompaniesarefacedwithreshapingcorporateculture.GerstnersavedBigBlue,thefirstistoexplicitlychangethecorporatecultureofIBM'

sbasicvalues,thecreationofIBM'

sculture,whichis"

strivetowin（Win）"

"

fastexecution（Execute）"

and"

teamspirit（Team）"

.Gerstnersaid,"

asIBM'

sleaders,ofcourseyouneedtoleadtheplanningandspecificprojects,butyourresponsibilitiesalsoincludeleadingthestaff,theestablishmentofworkteams,andthecreationofhigh-performancecorporateculture."

GEJackWelch,formerCEOalsosaid:

Ourvitalitycurveisabletofunctioneffectively,becausewespentadecadeinourenterprisetoestablishaperformanceculture."

Fromourpointofviewofcorporateculturedevelopmentstatus,canonlysaythattheendisstillinarelativelylevel,the"

corporateculturestrategy"

didnotreceivedueattention,thecultivationofcorporateculture,lackofguidancesystemstheory,corporateculture,mostofthetraditionalcultureintheenterprisetheepitomeofsuchenterprisesoftenlackvitality,dead,sufferingfromalackofexcellentsense,maybeseverecentrifugalserious.Overalltherearemoredefectsinourcorporateculturephenomenonwitherror,ourcorporateculturecommonerrorsare:

1,thephenomenonofculturalobscurantism.Suchphenomenoniscommoninthoseautocraticleadersoroperationalproblemsoftheenterprise.Performanceoftheleadersoftheextremestressoncertainculturalvalues,educationandmeanstopromoteradical.Itisbecausethecausesofmostoftheleadershopetoachievewithintheenterprise.

2,noculturalphenomenon.Usuallypresentscompanieshaveaverystrictsystemandthevariousrulesandregulations.Thesystemprovidesforemployeestodoandnotdo,butthereisnoclearculturalideasandvaluesadvocate,neglectofeducationandtrainingofemployees.Suchphenomenagenerateuptoindustrialmanufacturingcompanies,mostofthecausesofqualityisnothighbecausetheleadersthemselves,orlackofunderstandingofcorporateculture.Orwanttocoverupsomekindofcultoftheindividualfacts.Suchenterprisesareusuallyeasytoproduceleadersoftheblindworshiporsilentonthesituation.

3,theidealculturephenomenon.Itiscommoninthosewithyoungpeopleasthemainforceoftheemergingentrepreneurialcompanies.Manifestationsofthesecompanieswillmakesomeunrealisticam