免费下载华为培训移动产品二营展厅培训教材英文Word下载.docx

免费下载华为培训移动产品二营展厅培训教材英文Word下载.docx

《免费下载华为培训移动产品二营展厅培训教材英文Word下载.docx》由会员分享，可在线阅读，更多相关《免费下载华为培训移动产品二营展厅培训教材英文Word下载.docx（32页珍藏版）》请在冰点文库上搜索。

●掌握基本宣讲技巧

●能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。

目录

第一章WCDMA讲解词5

第一节华为WCDMA概述5

1.1HuaweiWCDMAintroduction5

1.2ActivitiesinUMTSindustry6

1.3MajoreventsofHuaweiUMTS6

第二节展台展板讲解词6

2.1Poster1:

Long-termAccumulation6

2.2Poster2:

TelfortProject6

2.3Poster3:

4commercialnetworks7

2.4Poster4:

IntroductionofChinaMobileT-Project7

2.5Poster5:

Introductionofabundant2G/3Ginterworkingexperience8

2.6Poster6:

UTRANwithhighperformance8

第三节演示业务介绍8

3.1Videoondemand（VOD）8

3.2VideoPhone（VP）8

3.3UMTSVideoconferenceinterworkingwithNGN（VC）8

3.4MediaStreamingService8

3.5Web-surfingviaBluetoothPDAcombinedwithUMTShandset8

3.6CMB（CellMultimediaBroadcast）alsocalledsimplifiedMBMS8

3.7Uplink384kbpsServices8

第四节展台设备介绍8

4.1UTRANforBetterCoverageandHigherPerformance8

4.2RANequipmentsintroduction9

4.3AdvancedCSCoreNetwork10

4.4CNCSequipmentsintroduction11

4.5VersatilePSCoreNetwork11

4.6CNPSequipmentsintroduction11

4.7ExperiencedRadioNetworkPlanning12

第二章CDMA2000讲解词13

第一节展板介绍13

1.1GlobalApplicationsofHuaweiCDMA200013

1.2End-to-endsolutionofHuaweiCDMA200014

1.3HuaweiSoftSwitchtechnology15

1.4No.1supplierofCDMA450worldwide16

第二节展台设备介绍17

2.1HuaweisoftswitchofCDMA200017

2.2HuaweiHLR17

2.3HuaweiPTT–iPAT983017

2.4HuaweiPDSN18

2.5AdvancedCDMA2000BSS18

2.6CDMA2000Handsets&

Terminals19

第三节演示业务介绍19

3.1AbundantEV-DOhighspeeddataservice19

第三章GSM/GPRS产品讲解词21

第一节GSM/GPRS应用介绍21

第二节展台设备介绍21

2.1MSC/HLR21

2.2GPRS/EDGE22

2.3BSC（theequipmentisn’tshownhere）24

2.4SerialsofBTSProducts24

第一章WCDMA

第一节华为WCDMA概述

1.1HuaweiWCDMAintroduction

Huaweihasbeeninvestingheavilyin3Gandcurrentlythereareover4000engineersengagedintheR&

Dof3Gsystemwithglobal3GR&

DinstitutesinShenzhen,ShanghaiandBeijingofChinaandSweden,IndiaandtheUnitedStates.HuaweihasalreadysuccessfullydeployeditscommercialUMTStotalsolution.Infact,moreandmoreoperatorsarenowplacingtheir3GconfidenceinHuawei.

Huaweiisoneofthefewvendorsthathaveachievedcommercialapplications（10commercialnetworksandover30trialnetworks）.CommercialcontractsincludethosewithSundayinHongKong,EtisalatinUAE,EmtelinMauritius,TMinMalaysiaandTelfortintheNetherlands.

HongKongisoneoftheworld'

smostcompetitivemobilemarkets.Withhighperformance,matureproductandquickresponsetocustomer’srequirement,HuaweiwasselectedbySUNDAYfromfiveglobalequipmentvendors（othersareSiemens,Alcatel,NortelandZTE）.

Etisalat,oneoftheworld’stop500companies,providestelecommunicationservicestotheUnitedArabEmiratesandisoneoftheleadingserviceprovidersintheMiddleEastRegion.OnDec.24,2003,HuaweihelpedEtisalatlaunchUMTSservicesinUAE,enablingEtisalattobecomethefirstcompanyintheMiddleEastandtheArabWorldtointroduceUMTSnetwork.

TelekomMalaysia（TM）isthebiggesttelecomoperatorinMalaysiaandholdsaveryhighpositioninthetelecommarketofAsiaPacific.InSeptemberof2004,afterstricttrialnetworktestandcompetitionamongEricsson,Nokia,Siemens,Alcatel,andHuawei,HuaweiwonthecommercialcontractfromTMtocovertheboomingareaofMalaysia.Inthiscommercialnetwork,HuaweiRANinter-workswithNokiaCN,andproveditsexcellentinteroperability.

InDec.8,2004,Telfort,NetherlandsselectedHuaweiastheirpartneron3GandtakesHuaweiasthesoleUMTSsupplier.HuaweiwillhelpTelforttobuildanationwideandhigh-qualityUMTSnetworkinNetherlandswithacoverageofthewholecountryincludingallthemaincitieslikeAmsterdam,Rotterdam,Hague,etc.Huaweiwilldeliveraturnkeysolution,givingTelfortfullUMTScapabilities,interworkingwithitsexistingGSMandEDGEplatformsandreadinessforHSDPA.WithHuaweiinnovativedistributedUMTSsolutions,Telfortcanachieve30%OpexandCapexsaving.JustliketheCEOofTelfortsaid“Huawei'

stechnologicalandinnovativeskillsarereallyimpressive…WeareconfidentthatHuaweiwillhelpustodevelopinnovativeandcosteffectivedatasolutionsforourcustomersandlookforwardtoaprosperousrelationshipwiththem."

Herearesomekeypointsofthiscase:

1.Huaweiwillprovideanend-to-endsolutionbasedonR4architectureforTelfort.

2.Networkcovers99%populationoftheNetherlands

3.ReplacetheexistingGSM/GPRScorenetworkwithaunified2G/3Gcorenetwork

4.DistributedCoverageSolutioncangreatlyreduceOPEXandCAPEX,with30％TCO（TotalCostofOwnership）Saving

5.Huaweiwilldeliveraturnkeyproject

1.2ActivitiesinUMTSindustry

a）DoingtrailsandtestswithVodafone,Telefonica,NTTDoCoMo,ChinaMobile,ChinaTelecom,ChinaNetCom;

b）CompleteInter-OperabilityTest（IOT）withthemainstreamequipmentvendors:

Ericsson,Nokia,Motorola,Nortel,Siemens-NEC,Alcatel;

c）CompleteIOTforsingle/dual–modehandsets:

Nokia6650,MotorolaA830,NECPeony,NECC606,Sony-EricssonZ1010,QualcommTM5200/6200,SANYO,LG;

d）MajorfounderfortheCommonPublicRadioInterface,whichisaimingtodefineapubliclyavailablespecificationforthekeyinternalinterfaceofradiobasestations.

e）Establishing3GopenLabforthedevelopmentandtestingof3GserviceswithSP/CP,researchingWIN-WINbusinessmodelsandcultivatingthe3Gvaluechain;

f）HuaweirespectsIPR.Huaweiisoneofthefewvendorswhocandesign3GcoreASIC.Wehaveourownintellectualpropertiesfor3GandhavesignedIPRcross-licenseagreementwithEricssonandNokia.

g）IntheMTNettest,whichisorganizedbytheChineseMinistryofInformationIndustry,Huaweihaspassedallthe326mandatorytestitemsand70ofthetotal75optionaltestitems.HuaweihasbeenrankedNo.1inboth2phasesoftheMTNettest.

h）Huaweihasalsobeeninvestingheavilyon3Ghandsetsandisplanningtolaunchaseriesofthemespeciallythelow-cost3Ghandsets.

1.3MajoreventsofHuaweiUMTS

a）1995,startedR&

DonCDMA/UMTStechnology

b）Aug.2001,deployedChina’sfirstUMTSpilotnetworkinShanghai

c）Sep.2002,dialedtheworld’sfirstUMTSintelligentcallonCAMEL3

d）Jun.2003,oneofthemajorfoundersforCPRI

e）Jun.2003,completelong-distanceIPvideocallbasedonR4

f）Sep.2003,jointforcewithInfineontoofferUMTSmobilephoneplatform

g）Dec.2003,solesupplierofcommercialUMTSsystemforEtisalat（UAE）

h）Dec.2003,solesupplierofcommercialUMTSsystemforSunday（HongKong）

i）Aug.2004,completeworld’sfirstandlargestsoftswitchbasedR4networkforChinaMobile

j）Sep.2004,RANsupplierofcommercialUMTSsystemforTM（Malaysia）

k）Dec.2004,solesupplierofcommercialUMTSsystemforTelfort（Netherlands）

第二节展台展板讲解词

Long-termAccumulation

Thisposterisself-explaining.

TelfortProject

4commercialnetworks

a）IntroductionofSundayproject

HuaweiprovidesSUNDAYentireend-to-endUMTSsolutionneededforthe3Glaunch,includingUMTSradioaccessnetwork,corenetwork,3Gmobileintelligentnetwork,dataserviceplatformandapplications.Thecorenetworkadoptssoftswitcharchitecturewhichsupports3GPPR99/R4,GSM/GPRSandTD-SCDMAstandard.

The3Gnetworkwilloffervideomailbox,videophone,videoconference,Portal,PTT,MMS,IN/CAMEL/MNPandWLANintegration,etc.services.HuaweimayalsosupplySUNDAYwithcommercialUMTSmobilephoneslater.

b）IntroductionofEtisalatproject

HuaweiprovidestotalUMTSsolutionwithcapacityof160,000subscribers（phase1）,basedon3GPPR4architecture,includingCNandRANequipment.Coveragearea:

WholecountryincludingAbuDhabi,Dubai,Sharjah,Ajman,etc.

Services:

Videophone,videoconference,liveTVonmobilephone,high-speedmobileInternetaccessandrichdataservices,etc.

WithHuawei’ssolution,EtisalatGSMcustomerscanmigrateto3GservicewithouttheneedtochangetheirexistingnumbersorSIMcards.Thisisalsotheworld’sfirstcommercialnetworkwhichsupports2G/3Groaming.

c）IntroductionofTMproject

TelekomMalaysia（TM）isthebiggesttelecomoperatorinMalaysiaandholdsaveryhighp