二手汽车-外文文献翻译Word下载.doc
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英文参考文献及译文
题目:
TheUsedCarIndustry
姓名:
马威
学院:
能源与动力工程
系别:
交通运输系
专业:
交通运输
班级:
交通运输09-2
指导教师:
高志鹰副教授
二〇一三年六月
Withannualsalesofnearly$370billion,theusedvehicleindustryrepresentsalmosthalfoftheU.S.autoretailmarketandisthelargestretailsegmentoftheeconomy.
In2005,about44millionusedcarsweresoldintheU.S.,whichismorethandoublethatofthenearly17millionnewcarssold.In1898,theEmpireStateMotorWagonCompanyisoneoftheveryfirstusedcarcompanies.Theusedvehiclemarketissubstantiallylargerthanotherlargeretailsectors,suchastheschoolandofficeproductsmarket($206billioninestimatedannualsales)andthehomeimprovementmarket($291billioninEstimatedannualsales).TheFederalTradeCommissionrecommendsthatconsumersconsideracarretailer’sreputationwhendecidingwheretopurchaseausedcar.
IntheUnitedStates,anestimated34%ofconsumers(in2006)arebuyingaVehiclehistoryreportforusedcars.Vehiclehistoryreportsareonewaytocheckthetrackrecordofanyusedvehicle.Thereportmayindicateminor/moderatecollisiondamageorimpropervehiclemaintenance.
Thesereportswillindicateitemsofpublicrecord,suchasvehicletitlebranding,lemonlawbuybacks,odometerfraud,andproductrecallvehiclehistoryreportsprovidecustomerswitharecordbasedonthevehicle'
sserialnumber.
Anattempttoidentifyvehicleswhichhavebeenpreviouslyownedbyhirecarrentalagencies,policeandemergencyservicesortaxifleetsisalsomade.Consumersshouldresearchvehiclescarefully,asthesereportingservicesonlyreporttheinformationtowhichtheyhaveaccess.Insomeplacesthegovernmentisaproviderofvehiclehistory,butthisisusuallyalimitedserviceprovidinginformationonjustoneaspectofthehistory.TwovehiclehistoryreportingservicesusedtooffertheserviceforfreenamelyInstallVINandVinCheck.ButcurrentlycustomersneedtopaytoviewvehiclereportsthroughInstating.VinCheckbecamepartofAutoCheckandprovidesverylittleinformationforfree,andcustomersneedtobuyadetailedreport.
Severaloftheservices,mostnotablythoseintheUnitedKingdomandtheUnitedStates,sellreportstodealersandthenencouragethedealerstodisplaythereportsontheirInternetsites.Thesereportsarepaidforbythedealerandthenofferedforfreetopotentialbuyersofthevehicle.Carcheckserviceisavailableonlineforthepublicandmotortrade.
Companiesmayaddtothereportsadditionalinformationgatheredfrompolice,financeandinsurancecompanies.
IntheUK,theDVLAprovidesinformation(Carcheck)ontheregistrationofvehiclestocertaincompaniesforconsumerprotectionandanti-fraudpurposes.Usedcarpricingreportstypicallyproducethreeformsofpricinginformation.DealerorRetailPriceisthepriceyoushouldexpecttopayifbuyingfromalicensednew-carorused-cardealer—retailprice.DealerTrade-inPriceorwholesalepriceisthepriceyoushouldexpecttoreceivefromadealerifyoutradeinacar.Thisisalsothepricethatadealerwilltypicallypayforacaratadealerwholesaleauction.Private-PartyPriceisthepriceyoushouldexpecttopayifyouwerebuyingfromanindividual.Aprivate-partysellerishopingtogetmoremoneythantheywouldwithatrade-intoadealer.Aprivate-partybuyerishopingtopaylessthanthedealerretailprice.
ThegrowthoftheInternethasfueledtheavailabilityofinformationonthepricesofusedcars.Thisinformationwasonceonlyavailableintradepublicationsthatdealershadaccessto.Therearenownumeroussourcesforusedcarpricing.Multiplesourcesofusedcarpricingmeansthatlistedvaluesfromdifferentsourcesmaydiffer.Eachpricingguidereceivingdatafromdifferentsourcesandmakesdifferentjudgmentsaboutthatdata.Pricingofusedcarscanbeaffectedbygeography.Forexample,convertibleshaveahigherdemandinwarmerclimatesthanincoolerareas.Similarly,pickuptrucksmaybemoreindemandinruralthanurbansettings.Theoverallconditionofthevehiclehasamajorimpactonpricing.Conditionisbasedonappearances,vehiclehistory,mechanicalconditionandmileage.Thereismuchsubjectivityinhowtheconditionofacarisevaluated.
Therearevarioustheoriesastohowthemarketdeterminesthepricesofusedcarssoldbyprivateparties,especiallyrelativetonewcars.Onetheorysuggeststhatnewcardealersareabletoputmoreeffortintosellingacar,andcanthereforestimulatestrongerdemand.Anothertheorysuggeststhatownersofproblematiccars("
lemons"
)aremorelikelytowanttoselltheircarsthanownersofperfectlyfunctioningvehicles.Therefore,someonebuyingausedcarbearsahigherriskofbuyingalemon.Acardealershiporvehiclelocaldistributionisabusinessthatsellsnewand/orusedcarsattheretaillevel,basedonadealershipcontractwithanautomakeroritssalessubsidiary.Itemploysautomobilesalespeopletodotheselling.Itmayalsoprovidemaintenanceservicesforcars,thusemployingautomobilemechanics,stockandsellspareautomobileparts,andprocesswarrantyclaims.
InChina,anauthorizedcardealershipiscalled4Scarshops.The4SrepresentsSale,Sparepart,ServiceandSurvey.Inmostcases,brand-namenewcarscanbepurchasedonlyfrom4Sshops.Fornewcarsinhighdemand,apremiumissometimesaddedforinstantdeliveryorjustplacinganorder.Likewise,carswithhighsupplyareoftendiscounted.TheprofitofcardealersinChinaisquitehighcomparedtotherestoftheworld,inmostcases10%.Thisisduetothenon-transparentinvoicepriceasannouncedbymanufacturersandtothepremiumstheychargeforquickdelivery.Duetothelackofknowledgeformostcustomers,dealerscanselladd-onsatmuchhigherpricesthantheaftermarket.ThisfieldisruledbyCommissionRegulation(EC)NO1400/2002of31July2002,ontheapplicationofarticle81(3)oftheTreatytocategoriesofverticalagreementsandconcertedpracticesinthemotorvehiclesector.
IntheMemberStatesoftheEuropeanUnion,motorvehicleandsparepartmanufacturersdistributetheirproductsthroughnetworksofdistributors.Asfarasmotorvehiclesareconcerned,thesedistributorsarecommonlyknownasdealers.Motorvehiclemanufacturersandotherundertakingsalsooperatenetworksofauthorizedrepairers.Suchadistributionorrepairnetworkconsistsofabundleofsimilaragreementsbetweenthemanufacturerandtheindividualdistributorsorbodyshops.ForthepurposesofEUcompetitionlaw,theseagreementsarereferredtoasverticalagreements,asthemanufactureranddistributororrepairereachoperateatdifferentlevelsoftheproductionordistributionchain.
Whetheraverticalagreementactuallyrestrictscompetitionandwhetherinthatcasethebenefitsoutweightheanti-competitiveeffectswilloftendependonthemarketstructure.ThenewRegulation1400/2002,whichenteredintoforceon1October2002,introducesanumberofsubstantialchangesasregardstheexemptionofdistributionagreementsfornewmotorvehiclesandspareparts.Italsointroducesmajorchanges]asregardstheexemptionofagreementsfortheprovisionofrepairandmaintenanceservicesbyauthorizedandindependentrepairersandotherindependentoperators,suchasonroadassistanceoperators,distributorsofsparepartsandprovidersoftrainingforrepairers.
AutoTransportisusedtomovethevehiclefromthefactorytothedealerships.Thisincludescountrytocountryshippingaswellasstatetostateshipping.Autoshippingandtransportwaslargelyacommercialactivityconductedbydealers,manufacturersandbrokersuntilthelasttentofifteenyears.TheexplosionofInternetusehasallowedthisnicheservicetogrowandreachthegeneralconsumermarketplace.ThiscarshippingindustryhasgrownexplosivelysincetheadventoftheInternet.Peoplearenowabletopurchasecarsfromanywhereintheworldandhavethemshippedtotheirdoorstep.
UsedCarRoadshowisacarprogrammethatwasoriginallyairedontheMen&
Motorschannel,butnowitisalsoshownonITV4.TheshowispresentedbyPennyMalloryandJasonDawe.Theshowairsforonehour.EachprogrammeisfilmedatcarshowsthroughouttheUK,whereenthusiastsdisplaytheircarsandcollections,aswellassomewhowanttosellandbuycars.PennyandJasonalwaysattempttopickthemosteyecatchingandunusualcarsattheseshows,aswellasdemonstratingbargainsthatcanbehadfromtheusedcarmarket.Everyprogrammehasadifferentscenario,whereaviewingmemberofthepublicislookingtobuyausedcar.Scenarioscanvaryfromthebudget-consciousstudentwantingtospendnomorethan£
1500,tothemid20yearoldwantingasportscarfornomorethan£
20,000.Therearealsoinbetweenswhowantsomethingeconomical,orgoodforlongdistancetouring,orforthefamily.TheygiveJasonthespecificationstheywant,andthethingstheywouldlikeandnotlike.
ThroughouttheshowJasoncomesupwithdifferentcarstosuitthebuyer'
sneeds,summarizingthepositivesandnegatives.Heoftenpicksthreecars,withonemysterycarthrownintointerestthebuyer.NormallythebuyerisgiventhreecarstoexamineanddecidefromwiththeguidanceofPennyandJasonthroughout,fromwhichonehastobedroppedbeforetheothertwocanbetested.ThetestdriveisnormallytakenwithPennyonboard,whogivesheropinionsonthecartogivethebuyerabetterinsightastowhattheymaywant.Ifthebuyerdecidesthathe/shedoesnotl