商务英语考试BEC中级押题Word文档格式.docx

商务英语考试BEC中级押题Word文档格式.docx

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单项选择题1、根据下面资料，回答题BuffetZoneLucyRobertsonstarteDworkingatA．take-awayfooDbusinesstosupplementherincomeduringherstudentdaysatEdinburghUniversity．SeveralyearslatershehaDboughtthebusinessanDnow,17yearson,sheownsGrapevineCaterers,probablyScotland'

sleadingindependentcaterers,withA．turnoverofalmostε6m.ShehaDneverplanneDtoownA．business,anDhaDcertainlyneverconsidereDA．careerincatering．（0）...GHowever,herunplanneDcareerbeganin1985,whenshereturneDtoEdinburghanDdiscovereDthatthetakeawayshehaDworkeDinwasupforsale．Onimpulse,sheboughtit,butadmitsthatatthetimesheknewnothingaboutcatering．（8）.....ItwasA．difficulttime,butessentialintermsofgainingtheexperiencesheneeded．Thelate1980sboomwasgooDforbusiness,withlargenumbersofofficeworkerswantingtakeawayfooDfortheirlunches．（9）....．"

Atonepointtherewere26fooDoutletswithinA．5-kilometreradius,"

Robertsonrecalls,astheeconomychangeDanDtheoncepackeDofficeblocksstarteDtobecomevacant,itbecameclearthatRobertsonwoulDneeDtodiversify．（10）......ItchangeDthedirectionofthecompanyforgood.AsRobertsonbegantowincateringcontracts,shedecideDthatthecompanywoulDhavetomovetolargerpremises．In1994,themovewasmadewhensheboughtanothercateringbusinessthatalreadyhaDA．numberofprofitablecontractsforboardroomlunches.Meanwhile,Robertson'

smaincompetitor,theoldestcateringcompanyinEdinburgh,wascausinghersomeanxiety．"

Customerloyallyisnottobeunderestimated,"

shewarns．ButRobertsonisnotsomeonewhoiseasilyputoff．（11）.....．PartlyasA．resultofthis,turnoverdoubled,anDhavingoutgrownanothersite,RobertsonboughtA．city-centrelocationforthegroup'

sheadquarters.Bynow,Grapevine'

smaincompetitorwasA．newcateringcompanycalleDTowngates．AlthoughRobertsontrieDtoraiseenoughmoneytobuyTowngates,shediDnotsucceed．ThenluckinterveneDanDTowngateswentbankrupt．（12）......ManyaccepteDanDthecompany'

sturnoverwentfromε700,000toε1.5millionalmostovernight.However,thecompany'

sgrowthwasnotassmoothasitsoundsinretrospect．Robertsonadmits,"

Wewereclosetotheedgeduringthegrowthperiod．Likemanyunder-capitalizeDcompaniestryingtogrow,itmighteasilyhavecollapsed."

Butthat,shefeels,isthechallengeofdevelopingyourownbusiness.A．ButthereareplentyofsimilarcontractstobewonintheeastofScotlanDbeforeRobertsonturnsherattentionelsewhere.B．HerwayrounDthisparticularproblemwastorecruitthecateringmanageroftherivalcompany.C．ButthisdemanDwasshort-lived,anDbeforelong,increasingcompetitionmadeithardertomakeA．profit.D"

ItwasA．dramatiC．learningcurveanDverysmallamountsofmoneywereearneDatfirst,"

saysRobertson．E．ShedecideDthatthesolution,sincemanycompaniesrequireDworkinglunchesformeetingswithclients,wastoprepareanDdelivermealstobusinesspremises.F．Onhearingthis,RobertsonimmediatelycontacteDalloftheirclientsanDoffereDtheservicesofGrapevineCaterers.G．Instead,shestudieDaccountancyafterleavinguniversity,anDA．steadyifunspectacularprofessionalpathseemeDset.（8）应选2、根据下面资料，回答题A．JamesKing：

ChiefExecutiveofFentonsFinanceKingwasnominateDforthequalityofhisleadership,withthejudgesclaimingthattheFentonsFinancebossisalmostrevereDbyhisteam．HeiscrediteDwithreinventingFentonsFinance-revitalizingitscultureofinflexibility,removingoutdateDpre-mergerbarriersanDplayingA．brillianttacticalgame．HeleDeveryonetobelievehewasopposeDtolargemergersanDthenjumpeDontheWestcombeBankopportunityatjusttherightmoment．Historywillbethejudge,butfornowthemarketsconsiderKingtobeA．star.B．KeithNash：

ChiefExecutiveofHamley'

sSupermarketsNashtookoverasCEOwhenHamley'

ssystemsanDdistributionwereoutofdateanDthebranDbadlyneedeDfresheningup．HebeganrefocusingthebranDatthehigherqualityenDofthefooDmarketanDlauncheDseveralown-branDinitiativesforthehealthconscious．AsA．result,thesharepricehasgoneupnearly80percent．ThisshoulDbeextremelysatisfyingforNash,whohaDlefttheretailerin1986,disappointeDafterfailingtosecurethetopjob.C．JorgeMarquez：

ChairmanoftheKenwickGroupMarquezwasA．popularchoiceforhisachievementsatKenwick．ThejudgessayhehasbeencourageousinpushingthroughtheappointmentofcontroversialorinexperienceDchiefexecutivestocompanieswithinthegroup,anDthensponsoringthemastheytransformeDtheirbusinesses．HeoperatesasA．"

virtual"

chairman,withoutA．permanentofficeinanyonecompany．HephoneshisCEOsregularly,anDseveralofthemhaveacknowledgeDthevitalcontributionhemakestotheireffectiveness．EveryoneisimpresseDathowhealsofindsthetimetobechairmanoftwootherlargecompanies.D．RicharDJenkins：

FinanceDirectorofCentronAdvertisingLabouringintheshadowofA．high-profilebosscansometimesdrawattentionawayfromthefinancedirector,anDthejudgesconsidereDitwashightimeJenkinsgotthatattention．TheCEOmaybethepubliC．faceofCentron,butJenkinsistheonewhomakesitrunsmoothly．BehinDthescenes,heisconstantlydemonstratingthatbudgetsanDforecastsarewhatisneedeDtomakeA．companysuccessful,particularlynowthattheadvertisingmarkethasbeenhitbyrecession,itislargelythankstohimthatCentronisinmuchbettershapethanitsrivals.ThisbusinessmanhassuccessfullytargeteDA．differentgroupofconsumers.3、根据下面资料，回答题AGianlucaTramcere,SilicaSystemsAnoutsourcedITserviceisneverafullyindependententity.Itistiedtothehomecompany'

spreviousandcontinuingsystemsofworking.Butdespitetheaddedresponsibilityofmanagingnewwaysofworking,manybusinessesignoretheintegrationprocess.Theyfailtoestablishcontractsthatdefinethewaysinwhichthetwocompanieswillworkalongsideoneanother,andfocussolelyonthetechnologicalaspectsofservicedelivery.BKevinRayner,DomolaBusinessesneedtobuildintegrationcompetencycentersdedicatedtomanagingtheintegrationeffort.Itiscriticaltohaveanindividualinchargetocheckthattheexternalandinternalbusinessoperationsworktogether.Althoughcompaniesoftenthinkofoutsourcingasawayofgettingridofpeopleandassets,theyneedtorememberthat,atthesametime,outsourcinginvolvesgainingpeople.Becausethereisanewoperationbeingcarriedoutinadifferentwayoutsideofthehomebusiness,thiscreatesatrainingelement.CClaytonLocke,DigitalSolutionsCommunicationisthekeytosuccess,andoutsourcingtootherregionsorcountriescanleadtoarangeofproblems.Foranysuchinitiative,itisnecessarytocreateateamwherethereisgood,opencommunicationandaclearunderstandingofobjectivesandincentives.Bringingpeopletothehomelocationfromtheoutsourcedcentreisnecessary,sinceitcanaidunderstandingofthecomplexitiesoftheexistingsystem.Tointegrateefficiently,outsourcingpersonnelhavetotalktothehomecompany'

sexecutivesanduserstounderstandtheirexperiences.DKimNoon,JGTechOnewaytoavoidthedifficultiesofintegrationistocreateajointventurecompanywiththeoutsourcer.Thus,acompanycanswapitsassetsforashareoftheprofits.Yetjointventuresbringpotentialtroublesandcompaniesshouldbecarefulnottolosesightoftheoriginalrationaleforoutsourcing：

togaincostefficienciesandqualityofserviceinanareathatforsomereasoncouldnotbecarriedoutentirelyin-house.Thecomplexitiesandcostsofajointventureinitiativeshouldnotbeunderestimated.theneedtoteachskillstoemployeesworkingontheoutsourcedprocess4、根据下面资料，回答题WhoBenefitsMostfromCompanyTraining?

Accordingtorecentresearch,thebettereducatedandthehigherupthesocioeconomic（0）...C...youare,themorelikelyyouaretobeofferedworkplacetraining.And,incidentally,themorelikelyyouaretothenturn（19）......theoffer,pleadingfamilyandpersonalcommitmentsor（20）......ofwork.Lessqualifiedstaff,ontheotherhand,areofferedfewertrainingopportunities,butaremoreeagerto（21）.....themup.Infact,peoplewithfewornoeducationalqualificationsarethreetimesmorelikelytoaccepttrainingwhenitisoffered.Inthemajorityofcompanies,more（22）.....areallocatedtomanagementtrainingthantootherareas.Employers（23）.....theirbetterqualifiedstaffasmoreimportanttothebusiness,sotheypaythemaccordinglyandinvestmoreinthemin（24）......oftraining.Thisis（25）.....bythefactthatorganizationsaredependentonproperly（26）.....managersmakingtherightdecisions.Butthis（27）.....maymeanthatcompaniesare（28）.....otherpartsoftheworkforcedown.TheresearchersfoundA．growingdemandfortrainingamongthelower-skilled.Unfortunatelythisdemandisnotbeing（29）....byemployers,eventhoughtherearestrongindicationsthatcompanieswouldbenefitfromdoingso.Theyalsodiscoveredthat,despitethesubstantial（30）....betweenthetrainingprovidedformanagersandthatofferedtootherstaff,therewasstillwidespreadendorsementoftraining.Forthepurposesoftheresearch,trainingwasdefinedasany（31）....ofplannedinstructionortuitionprovidedbyanemployerwiththeaimofhelpingemployeesdotheirworkbetter.ItthereforeincludedA．widevarietyofapproaches.on-the-joB．andclassroomtraining（32）.....tobeusedequallybyemployers.Butlearningonthejob,whichinvolvedobservingA．certainprocedureandthenpractisingit,waseasilythemostpopularmethodforallcategoriesofemployees.Whilemanyfeltthatlearningfromcolleagueswasbest,very