Blizzard暴雪.docx

Blizzard暴雪.docx

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Blizzard暴雪

Historyofdevelopment

February8,1991isahistoricmoment,whenMikemorhaim（MichaelMorhaime）usefromhisgrandmotherbythe$15000withAllenDHAM（AllenAdham）andfrankPearce,FrankPearce,alongwiththecreationofasmallstudio.Absolutelydidnotexpectthegamewillbecomeagiant-Blizzardentertainment.Andsofarthiscompanyhasgonethrough25years,wecannothelpbutonceagainlookbacktothehistoryofthislegend.

BlizzardEntertainmenttocelebratethe25thanniversaryoftheestablishmentof,thisisahasalandmarkday,becauseinsuchanextremesurvivalofthefittestintheindustryveryfewvideogamecompaniestoachievethis.Blizzardcansustainsuchalongperiodoftimewithitsrelentlessfocusonthequalityofthegame.Thiscompanysince2008thishasbeenapartofthedynamicviewoftheblizzard,hasbeendevelopedtohavemorethan4000employees.Inthe12monthsendedSeptember30,2015,itreceived$16billioninrevenueand$inprofits.ItisoneofthegemsofthegameindustryintheUnitedStates,itsStarCraft,Warcraft,andtheworldofDiablobrandreputation.

Wedecidedtolookbackathistory,toseehowtheblizzardwasmadeupofacollegegraduatewhogrewintoabusinessempireandmaderemarkableachievements.Thisisasmallpartnerstogetherstruggletogrowwhiletheparentcompanyforaisstillextremelypayattentiontothequalityofthegameevenprefertooftenputtheirmediocregamekillinthecradlealsoreluctanttoinvestismarketdamagethereputationofthecompanyteamofthestory.Blizzard'sgamehassoldmillionsofcopies,itsflagshipbrandisabouttobereleasedasblockbustermovies,andWarcraft,DiabloandStarCrafthasbeenahouseholdnamebrands.

Moreemphasisonqualitythancompetitorshavebeenthecompany'screed.BlizzardoverthepastfewyearshassuccessfullylaunchedtheStarCraft2,WorldofWarcraft,Diablo3andsoavarietyofpopulargames.Butbehindthis,thecompanyhascanceledatleast10largegames.Recently,in2013itcanceledtheTitanproject,whichwassupposedtobethesuccessortoWorldofWarcraft'snextgenerationofmassivelymultiplayeronlinegames.

Blizzardwiththetimes,thenewgenerationoftheteamassignedtothenewgenerationofteamshootinggame-Watchpioneer.Inthefieldofmodernpopulargamesitisalsogood,suchasmultiplayeronlinegamestormheroandcardgamelegend.Allofthesegameshavebeendesignedtobecloselylinkedtothegrowingnumberofelectronicgames,andprofessionalplayersarebroadcasttothegeneralaudience.

EarlyBlizzardteam（thenknownassiliconandthenervousbutton）,wearingastripedshirtisAdhamMike,MorhaimeAllenontherightsideofthe.

Acommonviewofthesegamesisthattheyarespawnedbyfanaticalfanswillbeinthe"immersive"virtualworldforseveralmonthsandevenafewyears.Thefansarelookingcloselyatthecompany'severymoveinthehopethatthecompanywilllaunchanewgame,sothattheycanfurtherexploretheworld.ButascompanieslikeNintendohavelearned,Blizzardwillonlyreleasegamesafteryearsofelaborateandtesting.Thisisbecausetheyknowyouonlyhaveonechancetodoagoodjob.Eveniftheteamexpandedtohundredsofpeople,theincomesoaredtobillions,Blizzardhasnotchangedthegamedevelopmentprocess,inthedevelopmentstageofdeveloperswillberepeatedgame,testing,andmakeadjustmentstoevenuntilthegameisreleased.

Acommonviewofthesegamesisthattheyarespawnedbyfanaticalfanswillbeinthe"immersive"virtualworldforseveralmonthsandevenafewyears.Thefansarelookingcloselyatthecompany'severymoveinthehopethatthecompanywilllaunchanewgame,sothattheycanfurtherexploretheworld.ButascompanieslikeNintendohavelearned,Blizzardwillonlyreleasegamesafteryearsofelaborateandtesting.Thisisbecausetheyknowyouonlyhaveonechancetodoagoodjob.Eveniftheteamexpandedtohundredsofpeople,theincomesoaredtobillions,Blizzardhasnotchangedthegamedevelopmentprocess,inthedevelopmentstageofdeveloperswillberepeatedgame,testing,andmakeadjustmentstoevenuntilthegameisreleased.

Ourstoryisabouthowablizzardisastepbystepgrowthfortoday'sblizzard.

Thebeginningofthiscompanyiscalledsiliconandneuralkeys,foundedinFebruary8,1991.AllenAdhamisthemainsponsor,helearnedprogramminginindependentoutsourcingwork.Heearnedalotofmoneyinhishighschoolandcollegesummers.

Itwasagoodtime,oneortwopeoplecandesignagame,asearlyas1994Adhaminaninterviewwithmeonthis,said,"theyear（todothegame）isreallyeasy.Youjustneedtohaveaheartofdesire.It'slikehavinganideaandthengoingtowriteabook.Now,playinggamesismorelikemakingamovie,andittakesseventoeightpeoplewithdifferentskills."

WhenAdhamwasstillinhighschool,thefirstgradeofthespaceinvaders,asteroidsanddefendersarepopulararcadegame.Hewillgotothemalltoplayforawhile.

"ThenmybrotherandIwenttotalktodadaboutbuying[thecomputer],sowecoulduseitatschool,"hesaid."Weusedittoplaygames.IwassofondofplayinggamessoIjustwriteitonmyown."

InDecember1990AdhamgraduatedfromUniversityofCaliforniaatLosAngeleswithadegreeincomputerscience,andhisparentsgavehimtenthousanddollarstogotoEurope.Buthelikesvideogames,andhewantstomakealiving.Soheusedthemoneytoopenavideogamecompany,siliconandneuralkeyisthepredecessorofchaosstudio.AndhisfriendsattheUniversityofCaliforniaatLosAngeles,MorhaimeMike,alsogotasumofmoneyfromtheirparents.Butatthattime,Morhaimehadajobinthewestoftheharddrive,andAdhamhadtopersuadehisfriendtoresign.

"Allenisagreatsale,"MorhaimetoldAdham."IamasmallpartofthedesignofthechipinWesternDigitalwork,hespentayeartoconvinceme."

Adhamsaid:

"myattitudeis-IamconvincedMikeandFrankwhen-weareyoung,wehavenodebtorfamily.（losing）it'sonlyamatteroftime.Wecantryitoutforayear.Ifitcandothatwouldbegreat.Ifitfails,it'salsoanexperienceoflife...Istillbelievethatattitudeiseverything."

PearceFrankisalsoafriendofAdham,butalsoagraduateofcollegestudents,hewasintheaerospaceenterpriseRockwelltogetagoodjob.PearceandMorhaimedonotknoweachother.Buttheirmutualfriendspersuadedthemtoformacompanytogether.Adhamhasbeenincontactwithothercompanies,andtheyhaveajobtodo.

"AllourachievementsaregoingtobeontheAdam,"Pearcesaidinaninterviewwithus.

Pearcehasdonealotofcoding,andhehadtospendtimeasareceptionistandwatchthedoorandinchargeofthe650squarefeetofoffice,pickupthephone.ButheeventuallygrewintooneofthemostsenioremployeesofBlizzard,responsibleforthedevelopmentofsomelargeprojects.

Morhaime,afterAdhamtookoveraschiefexecutiveofficer,alsotookalotofcredittoAdham.

"We'rethreeprogrammers,butAllenisavisionaryleader,chiefdesigner,andchiefoperatingofficer,"Morhaimesaid.

MorhaimeinAdhamleftasBlizzardCEO,hebegantosupportprogrammers,producer,isinformationtechnologyandoperationsoftheresponsibleperson.

"Ifweneedacomputer,I'llgotoCenterMicro,"hesaid."Wedon'thaveaITdepartment.Justme."

Theirjobistotransplantanexistinggametoanotherplatform.MorhaimerememberwhentheyputInterplayProductionsproducedbytheLordoftheringsPCgametotheAmigaplatform.Pearcealsohadtodrawaringimage,becausethepublisherdidnotgivethemtheseparts.

Throughthiswork,theycomeintocontactwiththeindustrypioneerFargoBrian,hisInterplay（oneoftheindustry'sleadingpublishers）isalsoheadquarteredinthevicinityofOrangeCounty,California.Dooutsourcingtotodayisalsoasmallindependentdeveloperstoenterthegameindustry'sway.Butitneedstoberacedalongthewaywithalotofsurvivaltothetemptationtocutcorners.

"OurfirstconsolegamewasRPMracing,andwestartedmakingandpublishingthisprojectinthesameyear,"Morhaimesaid."WeputitontheshelfatChristmastime.ItwasalsopublishedbyInterplay.Itisasequelintheyearsaftertherockracing.That'sabettergame."

RPMracingtobringthecompany40000revenue,appearedinthesuperNintendogamemachine.

moralcharacter

Adhambringsaconceptisafocusonproductquality.AdhamrecalledthatMorhaimeneverputpressureonthegamedevelopmentbecauseofthemagazinecoverorkeepschedule.SuchprofessionalethicstestappearedinthelostVikingsintheearlystageofdevelopment,whichissiliconandsynapsestopublisherinterplaymakingagame.Itisthoughtthatthegamedevelopmentteamhasdevelopedalmost,sothegametotheheadofInterplayFargotolookat.

Fargoflyinggamemadealotofnotes,includingleveltoodifficultVikingsseemtoosimilarandfeedback.

"Myfirstreactionis'what?

There'snomistake','"Morhaimerecalls."AndAllenisaverydifferentattitude.Hesaid,"he'sright.Hesaiditallright.Wehavetotaketimetosolvetheseproblems."

Siliconandnervekeysdon'thaveenoughresourcestocorrectthegame,butFargohasagoodamountofmoneytogetthemtodotherightjob.

"ImissBlizzard（atthetimeofthesiliconandsynapses）afactoristhattheywillseizethegameofacoreconceptandadvancethisparttothantheoriginaldesignfurtherpoint,"Fargoininanemailinthesaid."Theywillneveraccepttheminimumstandards.Theyalwaystakeadviceandseektosolveproblemslikeascientisttoseekmoretestresults."

AccordingtotheFargofeedback,Adham'steamput