商务英语入门教案彭宇Word文档格式.docx
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I.TeachingObjectives
1.TobeabletocorrectlyexpressinEnglishtheseterminologiesofthisunit
2.Toknowthebasicconceptofwhatissoleproprietorships
3.Tounderstandthedifferencebetweensoleproprietorshipsandpartnerships
4.Tounderstandthedifferencebetweencorporationandlimitedliabilitycompany
5.ToknowgeneralcontentofMergersandAcquisitions
6.Toknowthefeaturesoffranchising
II.TeachingFocusandDifficulties
A.Teachingfocus:
1.Tounderstandthedifferencebetweensoleproprietorshipsandpartnerships
2.Tounderstandthedifferencebetweencorporationandlimitedliabilitycompany
3.TobeabletocorrectlyexpressinEnglishtheseterminologiesofthisunit
B.TeachingDifficulties:
1.Toknowthefeaturesoffranchising
2.Tounderstandthedifferencebetweensoleproprietorshipsandpartnerships
3.Tounderstandthedifferencebetweencorporationandlimitedliabilitycompany
III.TeachingContentsandProcedures
Chickensoupforthesoul:
Lifeislikeapiano.Whitekeysrepresentsjoy.Blackshowssadness.Asyougothroughlife,rememberthattheblackkeysmakemusictoo.
Lead-inQuestion:
HowmanyChineseandforeigncompaniescanyouname?
Groupdiscussion:
Whatisyourmostadmiredcompany?
Whatcompaniesdoyouwishtoworkfor?
SoleProprietorships
Anorganizationthatisownedandmanagedbyonepersoniscalledasoleproprietorship.
Features:
1.Providesthecapitalbyoneperson.
2.Operatesthebusinessaidedbyseveralemployees.
3.Ownsalltheassetsofthebusinessandtheprofitgeneratedbyit.
4.Assumescompleteresponsibility.
Advantage:
1.Youcanbeyourownboss.
2.Theeasiestformofbusinesstostart.
3.Beflexibletothechangingcircumstancesofthemarket.
Disadvantage:
1.Itisdifficultfortheownertoraisecapital.
2.Businessliabilitiesaretheowner’sliabilities.
3.lackofstability.
4.Theowner’sknowledgeandexperienceislimited.
Partnerships
Apartnershipislegalrelationshipbetweenpersonscarryingonaprofit-motivatedbusiness.
A.GeneralpartnershipB.Limitedpartnership
Featuresofgeneralpartnership:
•1.Twoormoreindividualsownthebusiness.
•2.Eachpartnercontributestime,money,property,labororskill.
•3.Partnersshareprofitsandlossesaccordingtoaplanspecifiedbyagreementbetweenthem.
•4.Eachpartnercanincurdebtandsigncontracts.
•5.Allpartnersareliableforbusinessdebts.
Featuresoflimitedpartnership:
•1.Includesoneormoregeneralpartnersandoneormorelimitedpartners.
•2.Thegeneralpartnersarrangeandrunthebusiness.
•3.Thelimitedpartnersareinvestorsonly.
•4.Thelimitedpartner’sliabilityislimitedliability.
•5.Thegeneralpartner’sliabilityisunlimitedliability.
•1.Morepeople,moreskillsandmoreresources.
•2.Sharebusinesslossesandriskswithpartners.
•1.Thedivisionofprofitscancauseconflicts.
•2.Theremaybedisagreementamongpartners.
JointVenture
•Ajointventureisthepooling联合ofresourcesandexpertisebytwoormorebusinesses,typicallyfromdifferentareasorcountriestoachieveaparticulargoal.
Forexample:
•1.Businessexpansion
•2.Developmentofnewproducts
•3.Movingintonewmarkets,particularlyoverseas
1.Accesstonewmarket.
2.Increasecapacity.
3.Shareriskswiththepartner
4.Accesstospecializedstaffandtechnology.
Disadvantage:
1.Thepartnersdonotsharethecommonobjectives.
2.Unequalpositioninthebusiness.
3.Differentculturesandmanagementstylesresultinpoorco-operationbetweenthepartners.
Corporations
Thecorporationisalegalentity,allowedbylegislation,whichpermitsagroupofpeopletocreateanorganization,whichcanthenfocusonpursuingsetobjectives.
Featuresofcorporations:
•1.Ownedbystockholders,butnotnecessarilymanagedbyastockholder.
•2.Liableforitsowndebtsandtaxes.
•1.Limitedliabilityofowners.
•2.Skilledmanagementteam.
•3.Greatercapitalbase.
•5.Stability.
1.Multipletaxation.
2.Difficultyandexpenseofstarting.
3.Governmentinvolvement.
4.personalinterest.
MergersandAcquisitions
AMergeristheresultofthecombinationoftwocompaniestoformanewcompany.
AAcquisitionisonecompanybuyingthepropertyandobligationsofanothercompany.
Franchises
Afranchisesistherighttouseabusinessnameandsellproductsorservices,usuallyinaspecificgeographicalterritory.
Featuresoffranchises:
•1.Reduceriskandreceivesupport.
•2.Thepreliminaryworkhasbeendone.
•3.Thecustomerbasemaybesetandwithgoodnamerecognition.
•4.Receivemanagementassistance管理辅助andtrainingfromthefranchiser.
IV.Assignments
1.Finishexercisesofthischapterinthetextbook.（written）
2.Groupwork:
Makeadialogueofgreetingbusinessmen.（spoken）
V.Reflections
Attheendofthissession,thestudentsshouldbeableto:
BeabletocorrectlyexpressinEnglishtheseterminologiesofthisunit
Understandthedifferencebetweensoleproprietorshipsandpartnershipsaswellasthatbetweencorporationandlimitedliabilitycompany
KnowthegeneralcontentofMergersandAcquisitionsandthefeaturesoffranchising
Weeks3-5Unit2:
BusinessStart-up
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2.Toknow:
WhatDoesitTaketoBeanEntrepreneur
3.Tounderstand:
HowtoEvaluatetheChanceforSuccess
4.Tounderstand:
HowtoGetStartedtheBusiness
5.Toknow:
HowtoDiscoveraWinningIdea
6.Toknow:
HowtoOrganizeabusiness
1.Helpthestudentsknow:
2.Helpthestudentsunderstand:
3.Helpthestudentsknow:
Tounderstand:
HowtoGetStartedtheBusiness
Acceptyourlifeifyoucan'
tchangeit.Changeyourlifeifyoucan'
tacceptit.
Nowadaysitisverypopularforstudentstosendflowerstoteachers,friends,orclassmates.Youseethisopportunityandwanttoopenaflowershoponcampus.
Groupdiscussion:
Doyouthinkitisrightforyou?
Howcanyoutransformyourdreamintoreality?
Whatcapitalandpersonalskillsdoyouneed,butdon’thave?
Whatotheraspectsshouldyouconsider?
WhatDoesItTaketoBeanEntrepreneur?
SeeOpportunityWhereOthersDoNot
—Seeopportunityandbuildyourdreaminto
reality,thenrealizeChineseDream.
Self-Motivated
—Keepyourfocus;
—Haveyourownmotivationtogoonandget
theworkdone;
—Havethedeterminationtogetthroughthe
toughtimes.
WillingtoMakeSacrifices
—Worklonghours;
—Cutleisureactivitieslikegettingonline,
watchingTV,dancing,etc.
—Havelesstimetochatwithfriends.
KnowWhereYouAreHeaded
—Youshouldhaveastrongsetofbusinessskills
andgetabetterideaofyourself.
Aren’tAfraidtoFail
—Failureismotherofsuccess.Businesscanfail.
Theyfailallthetime.Youmustbeabletotake
somerisks.
WhatTraitsdoYouFindinBillGates?
—Stronglybelievesinhardwork;
—Beingambitious,intelligentandcompetitive;
—Whenincollege,heandhisclosefriendAllen
startedanewcompany;
—Developedasmallcomputertomeasuretraffic
flowtofoundaround$200,000;
—DroppedoutfromHarvard;
—Workedveryhardtoachievehisvision憧憬.
HowtoDiscoveraWinningBusinessIdea
ExamineYourOwnSkillSetforBusinessIdeas
—WhathaveIdone?
—WhatcanIdo?
—Willpeoplebewillingtopayformyproducts
orservice?
Keepup-to-dateandIdentifyBusinessOpportunities
—Readorwatchnewsregularlytofindpossible
businessideas.
—Keepingupwithcurrenteventswillhelpyou
identifymarkettrends,newfads时尚,industrynews.
EvaluatingYourChanceforSuccess
MarketAssessment
Dosomeresearchtogettoknowmoreaboutyourmarket.Findoutthefollowinginyourresearch:
—Whoareyourpotentialcustomers?
Willtheircharacteristicsaffectwhereyouneedtobe?
—Howcanyoureachyourcustomers?
—Howmuchwilltheypayforyourproductor
service?
—Whoareyourcompetitors?
FinancingAssessment
Ifthestartupcostsaremorethanyouhaveonhandandmorethanyouwillbeabletoearnrightoutofthegate:
—onepossiblesolutionistogetaloanforyourbusinessfromabank.
—Asecondsolution,chosenbymanysmallbusinesses,istoraisethemoneyyourself,perhapsbysellingsomeofyourpossessions.
GettingStarted
Oneofthebestwaystolearnhowtorunasmallbusinessistotalktootherswhohavealreadydoneit.
—Theywilltellyouthatlocationiscritical.
—Theywillcautionyounottobeundercapitalized.
—Theywillwarnyouabouttheproblemsoffinding
andretaininggoodworkers.
—Theywilltellyoutokeepgoodrecordsandhirea
goodaccountant.
—Learnsmall-businessmanagementbybecomingan
apprentice学徒orworkingforasuccessfulentrepreneur,atleastforthreeyears.
OrganizingYourBusiness
ChoosingaFormofOrganization
NamingYourBusiness
LocatingYourBusiness
OpeningYourBusinessattherighttime
BuyingorLeasingEquipment
GettingLicensesandPermits
MarketingYourProductorService
1.
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