global marketing 习题和答案.docx

global marketing 习题和答案.docx

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globalmarketing习题和答案

Chapter12

GlobalPlacementandDistributionChannels

MultipleChoiceQuestions

1.

LorenzoisassessingtheinternalfactorsthatimpacthischanneldevelopmentintheMiddleEast.Amongotherissues,heisconsidering_________________________________________. 

A. 

marketpenetrationobjectivesandthefinancialstrengthofhisfirm

B. 

、

localregulations

C. 

consumershoppinghabitsandmarketsize

D. 

thestageoftheproduct’slifecycle

2.

。

AdeenaisfinalizingherdistributionstrategyinIndonesia,andisdevelopingstatisticsregardinglocalregulations,thecompetitiveclimate,andconsumershoppinghabitsthere.Adeenaisassessing________________________. 

A. 

bothinternalandexternalfactors

B. 

thestageoftheproductlifecycle

C. 

externalfactors

/

D. 

internalfactors

True/FalseQuestions

3.

Choosingindirectexportasaninternationalmarketentrymodewillprovidecompletecontroloftheforeignmarketingstrategy. 

True    False

4.

'

Strategicalliancesandfranchisingagreementsallowconstantmonitoringofsalesactivitiesabroad. 

True    False

MultipleChoiceQuestions

5.

InEurope,productssuchasmilk,snackfoods,andcigarettesarepurchasedwithhighfrequency,andfoundinalmosteverypossibleoutlet.Thedistributionstrategyusedforthesetypesofitemswouldbe____________________. 

A. 

specialty

B. 

{

exclusive

C. 

selective

D. 

intensive

6.

!

HighendkitchencookwaremanufacturerLeCreuset’sproductsarewidelyavailablethroughspecializedretailerssuchasBed,BathandBeyond,andcanalsobefoundatdepartmentstorechainssuchasMacys. However,theproductisnotheavilydistributedthroughothertypesofretailerssuchasdiscountstores.LeCreuset’sdistributionstrategywouldbeconsidered________________. 

A. 

intensive

B. 

selective

C. 

exclusive

.

D. 

dual

7.

Inanexclusivedistributionstrategy,___________________________________. 

A. 

onlyalimitednumberofretailershavetherighttosellproductsintheirspecificterritories

B. 

：

productismadeavailableexclusivelythroughonlinesales

C. 

competitiveproductsarenotallowedtobesoldinthesamestore

D. 

productsaresoldineveryavailabledistributionoutlet

8.

、

Rolexwatchesemploysa（n）_______________________distributionstrategy. 

A. 

limited

B. 

selective

C. 

intensive

…

D. 

exclusive

9.

BeechwoodGumshasidentifiedahighmarketpenetrationasoneofitskeyobjectivesinpursuingthemarketinRussia.Accordingly,itwillrequirea（n）_______________distributionstrategy,anda_____________financialinvestment. 

A. 

selective,moderate

B. 

）

exclusive,minimal

C. 

intensive,large

D. 

intensive,minimal

?

True/FalseQuestions

10.

Theintimacyofdistributorrelationshipsismoreintenseasthecomplexityoftheproductincreases. 

True    False

MultipleChoiceQuestions

11.

MaryKay,Amway,andAvonlostsignificantsalesinChinaduetothenatureoftheirdistributionnetworkandthe__________________environment. 

A. 

sociocultural

'

B. 

legal/regulatory

C. 

technological

D. 

economic

"

True/FalseQuestions

12.

Thetypeofdistributionoutletsusedforaspecificproductinmultipleforeignmarketsisonefactorthatiseasilystandardized. 

True    False

13.

Thestageoftheproductlifecycleinwhichyourproductiscurrentlyoperatingisoneconsiderationindistributionstrategydevelopment. 

True    False

]

MultipleChoiceQuestions

14.

InYemen,consumerproductsareprimarilydistributedviasmall,oftenmobilretailkioskssituatedinalocalsouk,ortownmarketplace.Residentialluxuriessuchasrefrigeratorsarenotasreadilyavailable,sofoodandotheritemsarepurchasedonadailybasis.Thisscenariospeakstothedimensionsof_______________and______________whichmustbeconsideredwhenestablishingaforeignmarketdistributionstrategy. 

A. 

consumershoppinghabits,outletpreferences

B. 

marketsize,consumerdistribution

C. 

。

lifecyclestage,regulations

D. 

economics,education

True/FalseQuestions

15.

ProcterandGamble’sventureintoruralChineseconsumerproductsdistributionhasnotproducedsatisfactoryresultsforthefirm. 

True    False

￥

16.

Inagrowingeconomyitisexpectedthatretailandwholesaleinstitutionsbecomeslargerandmorespecialized,whilelessefficientintermediariesexitthemarket. 

True    False

MultipleChoiceQuestions

17.

WhenGreatlandsBeersalespeopleselltheirproductstoconsumersatholidayeventsandfairsacrossthe.,theyareemployingthistypeofdistribution. 

A. 

intensive

—

B. 

businesstobusiness

C. 

indirect

D. 

direct

（

18.

ThefoodbrokersandsupermarketswhosellMertensen’ssalttotheconsumerareclassifiedas___________________. 

A. 

distributioncenters

B. 

wholesalers

C. 

）

intermediaries

D. 

principals

19.

Thenumberoflevelsandtypesofintermediarieswhichperformsomeworktobringtheproducttothefinaluserdefinesdistributionchannel ______________. 

A. 

mix

~

B. 

breadth

C. 

width

D. 

length

~

20.

IfWendyisassessingherdistributionnetworkonthebasisofthetypesofretailerstowhomshesells;forexample,conveniencestores,departmentstores,anddiscountoutlets,sheisanalyzingchannel________________. 

A. 

width

B. 

length

C. 

|

directness

D. 

standardization

21.

Invotechsellsthelatestinlargescaleprintingequipmenttowallpaperproducers,whodependonthefirmforcontinuousserviceandtechnicalsupport.Invotech’sbestoptionfordistributioninvolves________________________. 

A. 

directsalesthroughaninternalsalesforce

*

B. 

indirectsalesinvolvingdistributorsandretailers

C. 

three-tiereddistribution

D. 

indirectsalesinvolvingdistributors

!

True/FalseQuestions

22.

Onlinepurchasesaretypicallyconfinedtoproductslikebooksandairlinetickets. 

True    False

MultipleChoiceQuestions

23.

Intermediariesperformallofthesefunctionsexcept________________________. 

;

A. 

after-salesservice

B. 

selling

C. 

productdevelopment

D. 

·

promotion

24.

Thebenefitsofusingintermediariesinforeignmarketsincludealloftheseexcept________________________. 

A. 

increasedcontrolofpricingpolicyatvariouschannelstages

B. 

reductioninthenumberofexchanges

·

C. 

reductionofculturalbarriers

D. 

simplificationofthesellingprocess

25.

}

A. 

horizontal

B. 

VMS

C. 

Whenintermediariesareindependentandtheyactasiftheyarerunningaseparatebusinesstheyareparticipatingina____________________distributionchannel.

D. 

】

vertical

26.

Wal-MartstoresdependinlargepartontheirsupplierstomonitorWal-Mart’sinventorylevelsattheirvariousdistributioncenters.Whensuppliesofaparticularproductarediminished,itisuptothesuppliersthemselvestoplacereordersonbehalfofWal-Mart.Thisarrangementwouldreflectthecooperationfoundin_______________. 

A. 

diagonalmarketingsystem

B. 

traditionalmarketingsystem

>

C. 

horizontalmarketingsystem

D. 

verticalmarketingsystem

27.

RoyalCrestSoda bottlersaroundtheworld,undercontractwithRoyalCrest,arechargedwiththecompoundingofingredientstoproduceRoyalCrestproductsandsubsequentlydistributethefinishedgoods.Thesebottlersarerepresentativeof___________________VMS. 

-

A. 

corporate

B. 

contractual

C. 

administrative

D. 

~

integration

28.

Whenmanufacturerscreatesalesbranchesandofficesthatperformthewholesalefunction,theyarecreatinga（n）______________VMSsystem. 

A. 

corporate

B. 

contractual

@

C. 

administrative

D. 

arm'slength

29.

HamptonRoadisanexclusivemanufacturerandmarketerofluxury,highendluggageandtravelaccessories.AsitexpandstotheIndianmarket,itisnotsatisfiedwiththedistributionpartnersavailablethere,fearingthattheydonotexhibittherightimageforthebrand.HamptonRoadshouldconsider_____________________________. 

[

A. 

direct-to-consumersales

B. 

contractmanufacturing

C. 

forwardintegrationbycompany-ownedstores

D. 

{

eliminatingplanstomarketinIndia

30.

HernandoworksforGlobalIndustrialSalesCorporation.Hesellsalargenumberofdiversebutrelatedproductlinesformanufacturersthatproduceconstruction-relatedproducts.Actingonbehalfofthemanufacturers,heobtainssalescontractsandforwardsthemdirectlytohisprincipalswithouttakingtitletothegoods.Hernandoiscompensatedviacommissiononsales.GlobalIndustrialSalesCorporationrepresentsa（n）____________________________. 

A. 

agent

B. 

wholesaler

—

C. 

distributor

D. 

retailer

31.

WhenCCDIndustriesbuyscleaningproductsfromKleenRiteChemicalsandresell