电大工商管理学位英语真题Word格式文档下载.docx

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电大工商管理学位英语真题Word格式文档下载.docx

rebel

Ared

Breturn

Cregard

Dreunite

A

第3题(1分)

chat

Ademand

Bachieve

Cagency

Dcandy

D

第4题(1分)

started

Agrasped

Blanded

Cforced

Dstayed

B

第5题(1分)

native

Amaster

Badvice

Cgrammar

Dbase

第6题(1分)

unique

Ahunter

Bsupport

Cfailure

Dcube

第7题(1分)

nursery

Arevolution

Bphenomenon

Cbenefit

Ddecrease

第8题(1分)

found

Acountry

Bfamous

Csouth

Dtrouble

第9题(1分)

analyse

Aability

Bfly

Cenemy

Dentry

第10题(1分)

rely

Augly

Bdeny

Cdisability

Dagency

词汇题(总分20分,10题)

第1题(2分)

Whattheyare_______aboutiswhichcomesfirst:

thechickenortheegg?

Astirring

Barguing

Cstriking

Dsumming

第2题(2分)

Ifyouwantapen,lookinsidethe_______ofthedesk.

Amajor

Bdrawer

Cbox

Dmelt

第3题(2分)

Iexpectedherto________herpromise.

Acarryon

Bcarryout

Ccarryaway

Dcarryoff

第4题(2分)

Wewouldneverhavesecuredourindependencewithouttheaidyou______.

Arendered

Bpresented

Crequested

Dpursued

第5题(2分)

Thatisa_______pointofview.Idon’tagreewithyou.

Aconservative

Bcrystal

Cunion

Dprotein

第6题(2分)

Ifyoudon'

t_______smokingyouwillnevergetbetter.

Agiveout

Bgivein

Cgiveoff

Dgiveup

第7题(2分)

Breakfastistheimportant________oftheday.

Ameal

Bfood

Clunch

Ddinner

第8题(2分)

Theexperimenthas____thepossibilityoftheexistenceofanylifeonthatplanet,butitdoesnotmeanthereisnolifeonotherplanets.

Aruledout

Bpointedout

Ccarriedout

Dfoundout

第9题(2分)

Shipsare________thanplanesthatpeopletakethemmainlyforpleasure.

Asomuchslower

Bmuchmoreslower

Cverymuchslower

Dtoomuchslower

第10题(2分)

Icertainlydidn’tintendto_______yourplans.

Aupset

Bdrag

Cshake

Dshave

词汇形态(总分5分,5题)

(believe)Itisthatyouhavebeen56yearsold.Youlookmuchyoungerthanthat.

unbelievable

(friend)Thelocalpeopleareveryinourcountry.

friendly

Shemaybe(sleep).

sleepy

(sincere)Thepriestwasamanofdeep.

sincerity

(connection)Youmustthepowerbeforeyouleavetheroom.

connect

结构题(总分10分,10题)

Susanwantedtobeindependentofherparents.Shetried_____alone,butshedidn’tlikeitandmovedbackhome.

Atobeliving

Bhavinglived

Ctolive

Dliving

Youhavenoideahowshefinishedtherelayrace____herfootwoundedsomuch.

Awhen

Bwith

CFor

Dwhile

Whenasked_____theyneededmost,thekidssaidtheywantedtofeelimportantandloved

Awhat

Bwhom

Cwhy

Dwhich

Theclimatehereagrees________meandIfellquitecomfortable.

Ain

Bor

Cwith

Dto

Johnis_______hardworkingthanhissister,buthefailedintheexam.

Anotless

Bnoso

Cnomore

Dnoless

VinceislearningChineseinmyclass.________Teresa.

ANeitheris

BSodoes

CSois

DNordoes

There________notimeleft,wehadtochangeourplan.

Awouldbe

Bbeing

Chas

Dhad

Whatyousaidremindedme________somethingIreadinthenewspaper.

Afrom

Bof

Cby

Dfor

Whatpresent_______foryourbirthday?

Ayouexpectshehasgot

Bdoyouexpectshehasgot

Cyouexpecthasshegot

Ddoyouexpecthasshegot

Thearticlesuggeststhatwhenaperson_______underunusualstressheshouldbeespeciallycarefultohaveawell-balanceddiet.

Awas

Bbe

Cwere

Dis

完型填空(总分20分,1题)

Forthepast

Forthepasttwoyears,Ihavebeenworkingonstudents’evaluationofclassroomteaching.Ihavekeptarecordofinformalconversations__1__some300studentsfromat__2__twenty-onecollegesanduniversities.Thestudentsweregenerally__3__anddirectintheircomments__4__howcourseworkcouldbebetter__5__.Mostoftheirremarkswerekindly___6___—withtoleranceratherthanbitterness—andfrequentlyweresoftenedbythe__7__thatthestudentswerespeaking__8__some,notall,instructors.Nevertheless,__9__thefollowingsuggestionsandcommentsindicate,studentsfeel__10__withthings-as-they-areintheclassroom.

Professorsshouldbe__11__fromreadinglecturenotes.“Itmakestheir__12__monotonous(单调的).”

Iftheyaregoingtoread,whynot__13__outcopiesofthelecture?

Thenwe__14__needtogotoclass.Professorsshould__15__repeatinginlecturesmaterialthatisinthetext-book.“__16__we’vereadthematerial,wewantto__17__itorhearitelaboratedon,__18__repeated.”“Alotofstudentshatetobuya__19__textthattheprofessorhaswritten__20__tohavehislecturesrepeatit.”

1.AinvolvingBcountingCcoveringDfiguring正确答案:

2.AbestBleastClengthDlarge正确答案:

3.AreservedBhard-workingCpoliteDfrank正确答案:

4.AoverBatConDof正确答案:

5.ApresentedBsubmittedCdescribedDwritten正确答案:

6.AreceivedBaddressedCmadeDtaken正确答案:

7.AoccasionBtruthCcaseDfact正确答案:

8.AonBaboutCatDwith正确答案:

9.AthoughBwhetherCasDif正确答案:

10.AdissatisfiedBunsatisfactoryCsatisfiedDsatisfactory正确答案:

11.AinterferedBinterruptedCdiscouragedDdisturbed正确答案:

12.AvoicesBsoundsCpronunciationDgestures正确答案:

13.AholdBleaveCdropDgive正确答案:

14.Acouldn’tBwouldn’tCmustn’tDshouldn’t正确答案:

15.ArefuseBprohibitCpreventDavoid正确答案:

16.AOnceBUntilCHoweverDUnless正确答案:

17.ArememberBargueCdiscussDkeep正确答案:

18.AyetBnotCandDor正确答案:

19.AdesiredBrevisedCrequiredDdeserved正确答案:

20.AaboutBhowCbutDonly正确答案:

阅读理解(总分20分,4题)

第1题(5分)

Theappealof

Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople’sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers’money.

Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandofbreadwasoffertodieters(节食者)withthemessagethattherewerefewercalories(热量单位,大卡)ineveryslice.Itturnedoutthatthebreadwasnotdietetic(适合于节食的),butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf.

Onthepositiveside,emotionalappealsmayrespondtoaconsumer’srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.

Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?

Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.

1.Advertisingcanpersuadetheconsumertobuyworthlessproductsby_________.

AstressingtheirhighqualityBconvincinghimoftheirlowpriceCmaintainingabalancebetweenqualityandpriceDappealingtohisbuyingmotives正确答案:

2.Thereasonwhythebreadadvertisementismisleadingisthat________.

AthinslicesofbreadcouldcontainmorecaloriesBtheloafwascutintoregularslicesCthebreadwasnotgenuinebreadDthetotalnumberofcaloriesintheloafremainedthesame正确答案:

3.Thepassagetellsusthat_______.

AsometimesadvertisementsreallysellwhattheconsumerneedsBadvertisementsoccasionallyforceconsumersintobuyingthingstheydon’tneedCthebuyingmotivesofconsumersarecontrolledbyadvertisementsDfireinsuranceisseldomaworthwhileinvestment正确答案:

4.Itcanbeinferredfromthepassagethatasmartconsumershould_________.

AthinkcarefullyaboutthebenefitsdescribedintheadvertisementsBguardagainstthedeceivingnatureofadvertisementsCbefamiliarwithvariousadvertisingstrategiesDavoidbuyingproductsthathavestrongemotionalappeal正确答案:

5.Thepassageismainlyabout________.

AhowtomakeawisebuyingdecisionBwaystoprotecttheinterestsoftheconsumerCthepositiveandnegativeaspectsofadvertisingDthefunctionofadvertisementsinpromotingsales正确答案:

第2题(5分)

Whydoes

Whydoescreamgobadfasterthanbutter?

Someresearchersthinktheyhavetheanswer,anditcomesdowntothestructureofthefood,notitschemicalcomposition—afindingthatcouldhelpridsomeprocessedfoodsofchemicalpreservatives.

Creamandbuttercontainprettymuchthesamesubstances,sowhycreamshouldsourmuchfasterhasbeenamystery.Bothareemulsions—tinyglobules(小球体)ofoneliquidevenlydistributedthroughoutanother.Thedifferenceliesinwhat’sintheglobulesandwhat’sinthesurroundingliquid,saysBrocklehurst,wholedtheinvesti

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