电子商务习题库第一章.docx

电子商务习题库第一章.docx

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电子商务习题库第一章

S

True/False

Indicatewhetherthestatementistrueorfalse.

____1.IBMdefineselectronicbusinessas"thetransformationofkeybusinessprocessesthroughtheuseofInternettechnologies."

____2.Atransactionalwayshasoneormoreactivitiesassociatedwithit,andanactivitywillalwaysberelatedtoatransaction.

____3.Transferringfunds,placingorders,sendinginvoices,andshippinggoodstocustomersarealltypesofactivitiesortransactions.

____4.Business-to-consumerelectroniccommerceoccurswhenapersonsellsanitemthroughaWebauctionsitetoanotherperson.

____5.TheU.S.governmentisoneofthelargestEDItradingpartnersintheworld.

____6.FirmssuchasWal-MartandGeneralElectrichavebeenpioneersinusingEDItoimprovetheirpurchasingprocessesandtheirrelationshipswithsuppliers.

____7.Avalueaddednetwork（VAN）isanindependentfirmthatoffersconnectionandEDItransaction-forwardingservicestobuyersandsellersengagedinEDI.

____8.TheincreaseinbroadbandconnectionsinhomesisakeyelementintheB2Ccomponentofthesecondwave.

____9.Insomecases,businessprocessesusetraditionalcommerceactivitiesveryeffectively,andtechnologycannotimproveuponthem.

____10.Theideathatthekeytosuccesswastocopythebusinessmodelofasuccessfuldot-combusinessledthewaytomanybusinesssuccesses.

____11.Theskillsofmerchandisingandpersonalsellingcanbeeasytopracticeremotely.

____12.AproductthathasastrongbrandidentityiseasiertosellovertheWebthananunbrandeditem.

____13.Electroniccommerceprovidesbuyerswithaneasywaytocustomizethelevelofdetailintheinformationtheyobtainaboutaprospectivepurchase.

____14.Electroniccommercereducesthespeedandaccuracywithwhichbusinessescanexchangeinformation.

____15.Thebenefitsofelectroniccommerceextendtothegeneralwelfareofsociety.

____16.Electronicpaymentcanbeeasiertoauditandmonitorthanpaymentmadebycheck.

____17.Returnoninvestmentiseasytocalculateforinvestmentsinelectroniccommercebecausethecostsandbenefitshavebeeneasytoquantify.

____18.Thelegalenvironmentinwhichelectroniccommerceisconductedisfullofclearandconciselaws.

____19.Economistsuseaformaldefinitionofamarketthatincludestwoconditions:

first,thepotentialsellersofagoodcomeintocontactwithpotentialbuyersandsecond,thatamediumofexchangeisavailable.

____20.Mosteconomistsagreethatmarketsareweakandineffectivemechanismsforallocatingscarceresources.

____21.NobellaureateRonaldCoasereasonedthatwhentransactioncostswerelow,businesspeoplewouldformorganizationstoreplacemarket-negotiatedtransactions.

____22.Businessesandindividualscanuseelectroniccommercetoreducetransactioncostsbyimprovingtheflowofinformationandincreasingthecoordinationofactions.

____23.Sellersandbuyersincommoditymarketsexperiencesignificanttransactioncosts.

____24.Usingthevaluechainreinforcestheideathatelectroniccommerceshouldbeabusinesssolution,nottechnologyimplementedforitsownsake.

____25.Researchersestimatethatabout20percentofthecontentavailableontheInternettodayisinEnglish.

____26.Theformalpracticeofaccounting,orrecordingtransactions,datesbacktothe1800s.

____27.Asmall-denominationitemisaproductorservicethatishardtodistinguishfromthesameproductorservicesprovidedbyothersellers.

____28.Anoutsourcingprofileisthecollectionofattributesthataffecthoweasilyaproductcanbepackagedanddelivered.

____29.Anairlineticketisanexcellentexampleofanitemwithahighvalue-to-weightratio.

____30.Atransactionisanexchangeofvalue.

MultipleChoice

Identifythechoicethatbestcompletesthestatementoranswersthequestion.

____31.ConsumershoppingontheWebisoftencalled____.

a.

B2B

c.

B2G

b.

B2C

d.

e-business

____32.TransactionsthatareconductedbetweenbusinessesontheWebareoftencalled____.

a.

B2B

c.

C2C

b.

B2C

d.

e-business

____33.Thegroupoflogical,related,andsequentialactivitiesandtransactionsinwhichbusinessesengageareoftencollectivelyreferredtoasbusiness____.

a.

services

c.

logistics

b.

processes

d.

communications

____34.Someresearchersdefineafourthcategoryofelectroniccommercecalled____,whichincludesindividualswhobuyandsellitemsamongthemselves.

a.

C2C

c.

C2B

b.

B2B

d.

B2C

____35.WhichofthefollowingWebsitesmakesiteasyforbusinessestoconductonlinetransactionswiththeStateofCalifornia?

a.

A

c.

A

b.

A

d.

CAL-Buy

____36.Electronicfundstransfersarealsocalled____.

a.

wiretransfers

c.

moneytransfers

b.

businesstransfers

d.

telephonetransfers

____37.BusinessesthatengageinEDIwitheachotherarecalled____.

a.

buyers

c.

suppliers

b.

sellers

d.

tradingpartners

____38.____occurswhenonebusinesstransmitscomputer-readabledatainastandardformattoanotherbusiness.

a.

EFT

c.

EDI

b.

VAN

d.

LAN

____39.Banksuse____,whichareelectronictransmissionsofaccountexchangeinformationoverprivatecommunicationsnetworks.

a.

WANs

c.

EFTs

b.

EDIs

d.

LANs

____40.A（n）____isanindependentfirmthatoffersconnectionandtransaction-forwardingservicestobuyersandsellersengagedinEDI.

a.

VAN

c.

ERP

b.

EFT

d.

LAN

____41.The____beganconductingseverallong-termresearchprojectsin2000tostudythegrowthoftheInternetanditseffectsonsociety.

a.

Safewayproject

c.

Virtualproject

b.

PewInternet&AmericanLifeProject

d.

Tescoproject

____42.____isagoodexampleofacompanythatsellsitsproductstootherbusinessesratherthantoconsumers.

a.

S

c.

BuyUSA.com

b.

A

d.

Intel

____43.Whichofthefollowingstatementsiscorrect?

a.

TheInternettechnologiesusedinthefirstwaveofelectroniccommercewereslowandinexpensive.

b.

Inthesecondwaveofelectroniccommerce,InternettechnologiesarebeingintegratedintoB2Btransactionsandinternalbusinessprocessesbyusingbarcodesandscannerstotrackparts,assemblies,inventories,andproductionstatus.

c.

Inthefirstwaveofelectroniccommerce,radio-frequencydevicesandsmartcardswerecombinedwithbiometrictechnologies.

d.

Theuseofe-mailinthefirstwavewasasatoolforrelativelyunstructuredcommunication.

____44.____wasthemainrevenuesourceofmanyfaileddot-combusinessesinthefirstwaveofelectroniccommerce.

a.

SWOTanalysis

c.

Wiretransfer

b.

Localization

d.

Onlineadvertising

____45.A（n）____isasetofprocessesthatcombinetoyieldaprofit.

a.

valuesystem

c.

shippingprofile

b.

industryvaluechain

d.

businessmodel

____46.A（n）____isaspecificcollectionofbusinessprocessesusedtoidentifycustomers,markettothosecustomers,andgeneratesalestothosecustomers.

a.

industryvaluechain

c.

revenuemodel

b.

strategicalliance

d.

value-addednetwork

____47.Thecombinationofstoredesign,layout,andproductdisplayknowledgeiscalled____.

a.

businessprocess

c.

merchandising

b.

businesstransaction

d.

service

____48.Whichofthefollowingtypesofcommerceis/arewellsuitedtoelectroniccommerce?

a.

Sale/purchaseofbooksandCDsandothercommodities

b.

Sale/purchaseofhigh-fashionclothing

c.

Roommate-matchingservices

d.

Jewelry

____49.____transactionsarenotwellsuitedtoelectroniccommercebecausenostandardmethodfortransferringsmallamountsofmoneyontheWebhasbecomegenerallyaccepted.

a.

E-procurement

c.

Local

b.

Commodityitems

d.

Low-denomination

____50.Thereturn-on-investmentnumberhasbeendifficulttocalculateforinvestmentinelectroniccommercebecause____.

a.

thecostsandbenefitshavebeenhardtoquantify

b.

informationtechnologyisdifficulttoacquire

c.

sale/purchasepricesareunstable

d.

thetechnologykeepschanging

____51.Whichofthefollowingwillneverlendthemselvestoelectroniccommerce?

a.

Greetingcards

c.

Books

b.

Perishablefoods

d.

Cigars

____52.____arethetotalofallcoststhatabuyerandasellerincurastheygatherinformationandnegotiateapurchase-saletransaction.

a.

Purchasecosts

c.

Transactioncosts

b.

Salecosts

d.

Hardwarecosts

____53.____isthestudyofhowpeopleallocatescarceresources.

a.

Economics

c.

E-commerce

b.

Marketing

d.

Businessadministration

____54.NobellaureateRonaldCoaseindicatedthat____werethemainmotivationformovingeconomicactivityfrommarketstohierarchicallystructuredfirms.

a.

transportationcosts

c.

transactioncosts

b.

personnelcosts

d.

materialcosts

____55.Onesignificantcomponentof____canbetheinvestmentasellermakesinequipmentorinthehiringofskilledemployeestosupplytheproductorservicetothebuyer.

a.

economiccosts

c.

SWOTanalysis

b.

transactioncosts

d.

retentioncosts

____56.Thepracticeofanexistingfirmreplacingoneormoreofitssuppliermarketswithitsownhierarchicalstructureforcreatingthesuppliedproductiscalled____.

a.

marketingprocess

c.

verticalintegration

b.

marketintegration

d.

horizontalintegration

____57.____,aneconomistwhoextendedCoase’sanalysis,notedthatindustrieswithcomplexmanufacturingandassemblyoperationstendedtoincludemanyfirm